Editions

Using Nativity, Not Language to Reach Hispanic Consumers

By Charlene Weisler Jake Beniflah, Head of Insights and Foresights at mitú, is a provocateur in the world of Hispanic media spend. He believes that “companies overall have misallocated as much as $1 billion,” in trying to reach the Hispanic consumer. His work on the impact of nativity (NBV, Nativity-Based View) on TV consumption disputes […]

Top 10 OOH Ratings for TV Shows

Top 10 Out-of-Home Entertainment Programs from Tunity Analytics Week of April 22, 2019       Show Network Date/Time (000’s) 1 American Idol ABC 4/28/19 8:00 PM 599 2 America’s Funniest Home Videos ABC 4/28/19 7:00 PM 522 3 Saturday Night Live NBC 4/27/19 11:30 PM 459 4 NCIS CBS 4/23/19 8:00 PM 270 5 […]

When it Comes to Out Of Home, Venues and Events Matter

By Charlene Weisler Out of home measurement for major events such as the Mueller Report and Tiger Woods’ win on the final day of the Masters Tournament offer insights into what the viewing preferences are for venues such as gyms, offices and bars/restaurants. Venues matter for time sensitive events. Tunity just released data that shows […]

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Daytime Doppelgangers

By Paula Hendrickson Evil or not, twins are a staple of daytime dramas. Indeed, General Hospital has three sets of twins that have all been impacted by the fallout from a decades’ old twins study performed on Anna and Alex (Finola Hughes), Kevin and Ryan (Jon Lindstrom), and the no-longer-identical-thanks-to-plastic-surgery Jason and Drew (Steve Burton […]

Measurement Metric: Attention vs. Inattention

By Charlene Weisler Attention is one of those measurement metrics that is important but difficult to quantify. What is attention? How is it measured? “Attention is more elusive than people realize,” noted Duane Varan, CEO, MediaScience, “similar to how we use the term engagement, which is often misused.” His firm recently partnered with Google to […]

Once Disruptive, Video Games Are Being Disrupted

By Charlene Weisler Disruptions in the media industry occur constantly. But now it seems that the speed of disruptions, even among disruptors themselves is accelerating. The ARF noted that according a recent study by Axios, video games, which has disrupted media consumption, are undergoing a major usage/business change as well and the change is occurring […]

TV’s Top Dogs

To most viewers, Lassie is, was, and always will be TV’s top dog, but numerous canine characters have stolen our hearts through the years—including the direwolves from Game of Thrones and even animated dogs like Scooby-Doo and The Jetson’s Astro. And lately, some fans of The Walking Dead are more invested in the safety of […]

Overcoming the Challenges in Cross-Platform Measurement. Nielsen’s Megan Clarken Explains It All at the ARF

By Charlene Weisler Megan Clarken, Nielsen’s Chief Commercial Officer, spoke at the recent ARF on the changing consumer content consumption patterns and the transformation of measurement to meet this evolution. Nielsen has found that overall media usage is increasing. American adults now spend close to 80 hours of media consumption in a week, which is […]

Xandr’s Rick Welday Addresses the Future of Addressable

By Charlene Weisler Rick Welday, President, Xandr Media is on the forefront of addressable advertising for his company. He spoke at the ARF conference this week about what it is, how it is defined and its future prospects. The media industry is grappling with a changing and transformative marketplace where consumer consumption behavior is controlling […]

MRC and CMAC Announce a Joint Measurement Agenda in China

The Media Rating Council and the China Media Assessment Council, an independent working unit within the China Advertising Association, announced a summary of their continuing agenda to validate and improve digital audience measurement in China.  After the completion of a series of meetings in 2018 to review audit findings of the digital audience measurement products […]

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