Editions

Simulmedia’s Dave Morgan Seeks Bold Change

By Charlene Weisler Dave Morgan, CEO Simulmedia, made headlines recently when he resigned from the board of the ARF, citing the need for bolder action in fixing ad measurement.  According to Morgan, “We do not have a trusted way to measure the basics of impression reach and frequency across channels, even just the big media […]

Getting Emotional with Movies at the Screenvision Upfront

By Charlene Weisler “The true magic of cinema,” stated John Partilla, CEO Screenvision Media, “engages audiences through emotions” and creates “moments of wonder.” Screenvision’s 2019 upfront, held at the Ziegfeld Theater, highlighted not only the unique experience of attending a movie in a theater but also the unique quality of that type of content. “The […]

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Kantar Launches Trust-Based Network for Human Understanding

Kantar announced the launch of the Kantar Profiles Network, a new proprietary, single source access point, aimed at making it easier for CMOs and their marketing teams to develop or optimize marketing strategies based on human understanding at scale. This includes the ability to seamlessly and compliantly connect Kantar’s proprietary customer profile data with other […]

Nielsen Expands Local Nielsen Impact

Local Nielsen Media Impact, a solution that provides local media planning and cross-channel optimization across Local TV and Radio, is expanding to include 19 additional markets.  Local NMI enables agencies, advertisers, and media sellers to plan media for advance audience segments in 44 DMAs (inclusive of all 48 PPM metros) representing 25 Local People Meter and […]

Disney’s Upfront by the Numbers

By Charlene Weisler Disney’s highly anticipated upfront comes at the heels of its acquisition of Fox properties. So the event this year not only heralds in a new expansive era for the company, it also presented a synergy of established, previously frenemy properties. As part of their presentation, it was also announced that Disney has […]

WarnerMedia Upfront 2019 Connects the Consumer Dots

By Charlene Weisler I love it when an upfront starts off with warm up research slides as the WarnerMedia upfront did this year. Did you know, for example, that CNN.com has 30,000 visits per minute? Or that half of TNT viewers say that they can’t function without coffee in the morning? Or that 52% of […]

Nielsen’s Asian American Study Results Revealed

By Charlene Weisler According to Nielsen, the Asian American market is an evolving mix of ages, English fluency and family composition where purchasing behavior is often technologically driven, non-linear and a family-based consideration. Mariko Carpenter, VP of Strategic Community Alliance, Nielsen, presented the results of their recent Asian American research study, focusing this year on […]

How AI and Machine Learning Are Impacting Media

By Charlene Weisler New technology and how it is transforming traditional media was the main focus at the recent Streaming Media East conference. There’s no doubt AI and machine learning are impacting media, and according to a panel of experts, it will be a boon to both consumers and the media business. Nadine Krefetz, a […]

The Total TV Watcher

Samsung Ads Reveals Insights and Opportunities for Advertisers Based on How U.S. Households Really Watch TV Today there are nearly as many households watching TV via streaming platforms as through traditional means such as cable or satellite (clocking in at 68 percent and 70 percent of households, respectively). While many in the industry have tried […]

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