Nielsen Expands Local Nielsen Impact

Local Nielsen Media Impact, a solution that provides local media planning and cross-channel optimization across Local TV and Radio, is expanding to include 19 additional markets.  Local NMI enables agencies, advertisers, and media sellers to plan media for advance audience segments in 44 DMAs (inclusive of all 48 PPM metros) representing 25 Local People Meter and now 19 TV Set Meter markets.  These 19 new markets will be available to clients beginning the week of May 20th.

Local Nielsen Media Impact is built with respondent level data to allow in-depth cross-platform analyses for both local TV and Radio separately, as well as TV and Radio together.  Combined with Nielsen Scarborough local consumer insights, these combinations of TV, Radio plus Scarborough provide cross-media optimization at an individual-person level and enable granular advanced audience segmentation.

“The addition of more markets to Local Nielsen Media Impact gives greater levels of precision to buyers and sellers looking to plan and execute more efficient media transactions in local markets,” said Jay Nielsen, SVP, Product Leadership, Nielsen. “Local NMI unlocks access to new insights on media allocation and schedule optimization to better reach a variety of audiences across media vehicles.”

 

Related Stories

11/03/24: Cynopsis Jobs

jobs4

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]

11/01/24: Cynopsis 2024 Holiday Guide

A CYNOPSIS MESSAGE FROM UPtv   Friday November 1, 2024 Holiday Programming Guide 2024 From timeless Christmas classics to festive premieres, there’s something for everyone to help celebrate the season. Welcome to Cynopsis’ annual listing of holiday specials, episodes and films, running through January 1. Happy viewing! (To update a listing, […]

Cynopsis 11/01/24: Comcast considers selling off cable networks

Comcast considers selling off cable networks

Friday November 1, 2024    IN THE NEWS Comcast is exploring a separation of its cable networks. During an earnings call, Comcast president Mike Cavanaugh said the company is looking at creating “a new, well-capitalized company owned by our shareholders and comprised of our strong portfolio of cable networks.” The group of NBCU cable networks, […]

CynCity

Cynsiders