Tunity Analytics Top 10 Out-of-Home Entertainment Programs Week of June 10 Show, Network, (000’s) The Bachelorette (ABC) 203 America’s Got Talent (NBC) 188 The Good Fight (CBS) 181 Flip or Flop (HGTV. 135 Card Sharks (ABC) 128 Windy City Rehab (HGTV) 126 Flip or Flop (HGTV) 123 Fixer Upper (HGTV) 115 Match Game (ABC) 108 […]
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Tru Optik Launches Tru Optik Political Data Cloud
With the 2020 U.S. election cycle expected to be the most expensive in history, audience intelligence and data-management platform Tru Optik announced the launch of the Tru Optik Political Data Cloud, enabling political advertisers to use both OTT and streaming audio to target specific voter groups on a local, state or national level across factors like party […]
WarnerMedia Innovation Lab’s NYC Space Goes 5G
The WarnerMedia Innovation Lab announced its physical space in New York City will be powered by AT&T’s 5G network, making it one of AT&T’s first permanent 5G experience centers. The Lab also announced further details on its partnerships with WarnerMedia Ad Sales and with Xandr, AT&T’s advanced advertising and analytics company. The Lab will be […]
Nexstar Digital Launches TViQ Audience Solution
Nexstar Digital, announced the official launch of its proprietary TViQ audience solution, aimed at enabling advertisers to leverage local broadcast audience data to reach viewers at scale across all forms of digital video advertising. “TViQ leverages consumer intent data against advertiser verticals across Nexstar’s owned and operated station footprint to predict consumers in market for a […]
Striving for Gender Equality: Screenvision Partners with Geena Davis Institute on Gender in Media
By Charlene Weisler In a time of hesitancy among some media companies to take action in support of women’s rights, Screenvision is stepping up, says Christine Martino, EVP Ad Sales. Her company has entered into a partnership with Geena Davis Institute on Gender in Media to raise awareness of gender bias in Hollywood. “Screenvision […]
10 TV Characters With No Names
By Paula Hendrickson Most nameless TV characters are inconsequential, but some are lead characters — like those on Fleabag and Remington Steele. Despite being named on the first episode of Gilligan’s Island, Jonas Grumby was better known as The Skipper (Alan Hale, Jr.). And while some nameless characters’ names are revealed at or near the […]
Yext Debuts Enhanced Search Offering
Yext, Inc., the platform for Brand Verified Answers in search, announced the next generation of the Yext platform, including enhancements enabling businesses to answer consumer questions about them via search, using voice assistants and chatbots, and on their own websites. “There’s a massive paradigm shift going on in the world of search from chaotic results […]
Sizing Up Advertising’s Future
By Charlene Weisler Video advertising is not only on a healthy trajectory, it will be powered by programmatic, according to Lauren Fisher, Principal Analyst, eMarketer who presented research findings at the recent VideoNuze conference. “U.S. advertisers invest nearly 2 times the amount of dollars in digital for every $1 in television spending today,” she […]
TV Characters Known by a Single Name
Sure, some of these characters may have last names, but they’re so iconic that most people will recognize them by just a single name. The lead character of PBS’s British import, Inspector Morse, always went by his last name, and when the current prequel series, Endeavour, debuted in 2012, we knew why: His first name […]
Classic Sitcom Moms
Here, in chronological order, are a ten of our favorite classic TV sitcom moms… Harriett Nelson (Harriet Nelson), The Adventures of Ozzie and Harriett (ABC, 1952-66) — In the long-running series, Harriet, the actress, played a fictionalized version of herself alongside her real-life husband and sons. Together, they depicted the all-American nuclear family of […]
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Cynsiders
AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...