By Charlene Weisler “It’s TV but not quite TV anymore,” posited Tim Hanlon, Founder and CEO, Vetere Group. Randi Schatz, VP, Market Leader of Media Entertainment, Future plc, called it, “the most transformational topic in media today with rapidly changing developments offering a myriad of opportunity and challenges to TVs technological future.” Arguably one of […]
Editions
Making the Case for AVOD Mobile Video Download
By Dan Hurwitz, Chief Revenue Officer, Penthera Mobile video download has become a feature that users rely on to solve some of their most persistent viewing issues. When they are somewhere without service — or when a finicky connection plagues them with constant buffering and interruptions— downloaded content comes to the rescue, letting them watch […]
Top 10 Shows on the Rise
TV Time’s Shows on the Rise for the Week of June 17 Euphoria (HBO) – 100% Go! Live Your Way (Netflix) – 93.4% Dark (Netflix) – 88.4% Well-Intended Love (Mango TV) – 88.4% Trinkets (Netflix) – 78.2% Trouble (Freeform) – 77.8% Marvel’s Jessica Jones (Netflix) – 72.1% Aggretsuko (Netflix) – 58.8% Siren (Freeform) 45% Younger […]
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LiveRamp to Acquire Data Plus Math to Enable Next-Generation TV Currency
LiveRamp has entered into an agreement to acquire measurement company Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “While TV continues to be the most engaging screen in the household, the landscape is shifting,” said Scott Howe, CEO […]
Key Takeaways From the Cynopsis Measurement & Data Conference
By Charlene Weiser, who covered the Cynopsis Measurement & Data Conference earlier this month We are operating in an ecosystem that continuously expands and deepens. There is more data than ever before and more companies jockeying, joining together and otherwise expanding and deepening their relationships with consumers, creatives and advertisers. How can we best navigate […]
Smithsonian Launching AR App for Apollo’s Moon Shot
Smithsonian Channel is launching an immersive AR app on Monday, June 24 that allows viewers to experience and interact with the full timeline of the Moon program through moments from the net’s six-part series Apollo’s Moon Shot. The app’s interactive features and access to Apollo 11 artifacts from the Smithsonian’s National Air and Space Museum […]
Gracenote Announces Video Popularity Score
Nielsen’s Gracenote announced the launch of Gracenote Video Popularity Score, a new data offering aimed at helping entertainment providers more effectively understand the TV shows and movies that viewers want to watch so that they can promote them accordingly from within their catalogs. The new solution is part of Gracenote’s Advanced Discovery suite of metadata […]
15 TV Shows That Should Be Brought Back
The team at DirectTVdeals.com, an authorized DIRECTV dealer, conducted a nationwide survey of movie and TV viewers, to discover what they would like to see brought back or made into a sequel. Here’s what they found:
How Short Can Ads Be? The ARF Studies the Impact of Six-Second Ads
By Charlene Weisler The ARF and TVision recently released a study examining the impact of six-second ads, offering best practices for those who wish to implement. The study, announced in the recent ARF NYCU email, was conducted between October 2017 and May 2018 and tracked participants’ presence and visual attention through a set-top meter using […]
Mindshare U.S. Launches NeuroLab To Bust Media And Marketing Myths
Mindshare’s NeuroLab has been launched with the goal of challenging long-held marketer assumptions around ad creative, storytelling, and more, and create new opportunities for brands to connect with consumers . In the New York office of Mindshare U.S., the global media agency network of WPP, the NeuroLab uses medical-grade EEG (electroencephalogram) and GSR (galvanic skin response) technology […]
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Cynsiders
AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
