By Paula Hendrickson Teachers play a pivotal role in our lives, so it’s natural that teachers also play major roles on TV dramas and sitcoms. We found so many that we had to set parameters to narrow down this list: No animated series, so The Simpsons’ Mrs. Krabappel and South Park’s Mr. Garrison aren’t shown. […]
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The Unconscious Path to Purchasing Decisions
By Charlene Weisler The mind works in mysterious ways, unless you are tracking the path to purchase. According to Daniel Codella, Senior Content Marketing Manager, Wrike, there are 7 psychological triggers that marketers can use to ascertain how consumers think and feel. Triggers are common psychological motivators, cognitive biases and behavior patterns. Knowing them can […]
Democratic Debates’ Strong Out-of-Home Performance
By Charlene Weisler Viewers are interested in what the Democratic candidates for President have to say. At least that is what the out-of-home viewership data shows. According to Tunity, the performances of the two recent Democratic debates, which aired at the end of July, reached millions of viewers and improved over the strong performances of […]
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TV’s Most Successful Music Competition Stars
American Idol (Fox 2002-16; ABC 2018-present) launched careers for some of today’s most popular performers, and the original syndicated version of Star Search (1983-95)— which had teen and junior categories—showcased the nascent talents of some of entertainment’s brightest stars. But other competition series have made a mark, too. Here’s a list of a few famous […]
Brand Keys Ranks Most Innovative Tech Brands
By Charlene Weisler Brand Keys is a research company that measures brand loyalty and emotional connections to brands. For the past seven years they have conducted a study measuring consumers’ perceptions of tech brand innovation. According to the recently released report, 5,127 B2C, B2B, and D2C consumers aged 16-65 were polled to identify the top […]
The Fraud of Fake Influencer Marketing
By Charlene Weisler Fraud remains one of the top concerns for marketers and digital companies. A new study by cybersecurity company CHEQ found that 15% of all influencer ad dollars are spent on fake followers, costing brand advertisers a projected $1.3B globally in 2019. A study titled The Economic Cost of Bad Actors on the Internet; Fake Influencer Marketing […]
Horizon Media First Agency to Subscribe to Nielsen Advanced Audience
Horizon Media is the first media agency to subscribe to Nielsen Advanced Audience, announced the measurement company. The suite of technology solutions (forecasting and posting) is aimed at unifying the planning, activation and measurement of audiences beyond age and gender (e.g., with attributes such as new parent or first-time car buyer). A long-time Nielsen client, Horizon […]
Comscore’s Latest TV Study Advises Breaking With Old Thinking
By Charlene Weisler When the currently accepted landscape shifts and changes, we tend to stick to familiar narratives that have informed us in the past. But as consumers explore a range of new viewing behaviors such as binge watching and cord-cutting, and discover new programs on a range on platforms and devices, sometimes the established […]
Nielsen Reveals the Trends in American Video Consumption
By Charlene Weisler According to the most recent Nielsen Total Audience Report, viewers are essentially creatures of habit. Overwhelmed by ever increasing content choices, Nielsen has found that viewers tend to stick with their familiar favorite shows. But, as Nielsen points out, as much as this is difficult for consumers, it is equally if not […]
TV Series with the Most Primetime Emmy Nominations
The next time an actor or producer says “It’s an honor just to be nominated,” believe them, especially when it comes to the Primetime Emmys. Since D’Arcy Carden and Ken Jeong will be announcing the 71st Emmy nominees July 16, it seemed like the prefect time to comb through the Television Academy’s Awards Database to […]
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AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
