“Hillary,” focused on Hillary Clinton, having made its world premiere at the Sundance Film Festival, is headed for Hulu. Iinterweaving moments from never-before-seen 2016 campaign footage with biographical chapters of her life, the docu-series includes exclusive interviews with Hillary Clinton, Bill Clinton, Chelsea Clinton, friends and journalists. Directed by Nanette Burstein and executive produced by […]
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FourthWall Media and MRI-Simmons Announce Partnership
TV analytics company FourthWall Media and MRI-Simmons, provider of consumer insights, announced a partnership that allows marketers in the television ecosystem to incorporate MRI-Simmons audiences in advanced TV campaigns. The audience solution will use FourthWall’s Reveal analytics platform and Reveal Connect, its secure household matching tool, to create actionable MRI-Simmons audience segments for targeted TV planning, […]
Fiksu Launches Self-Service DSP
Fiksu, a demand-side platform for digital advertising, announced the launch of its self-serve DSP, allowing advertisers to access inventory from premium supply-side platforms in various environments, and deliver their ads on connected TV as well as mobile. Key metrics that advertisers can view include total viewability time, video completion rate, and view-through rate. Customized reports on […]
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The New Republic Launches Podcast
The New Republic has launched a new podcast, The Politics of Everything, hosted by The New Republic’s staff writer Alex Pareene and the magazine’s literary editor Laura Marsh. In each episode, a writer will be interviewed on one of their recent stories for The New Republic. At the end of the episode, the hosts will […]
Megacable Joins the SCTE•ISBE Corporate Alliance Partner Program to Increase Workforce Training
Mexican cable operator Megacable has joined the SCTE•ISBE Corporate Alliance Partner program to increase workforce training. “Our ability to build a well-trained workforce helps us launch services that bring new opportunities to our subscribers,” said Raymundo Fernandez Pendones, COO for Megacable. “By partnering with SCTE•ISBE, we’re increasing the knowledge and the skills that are essential […]
Warner Bros. Sets Deal with Mick Jagger’s Rainy Day Podcasts
Warner Bros. is in business with Mick Jagger, thanks to a first-look development deal for up to seven narrative podcasts from the Rolling Stone singer’s Rainy Day Podcasts. Under the terms of the deal, Rainy Day will produce a slate of up to seven new podcast series stemming from original intellectual property. Projects may span […]
605 Earns Third-Party SOC 3 Security Certification Compliance
TV measurement and analytics firm 605 announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance. Audience App uses anonymized and aggregated subscriber viewing data, combined with third-party consumer data, to target specific consumer attributes. An independent SOC 3 audit and review performed by KPMG LLP determined that […]
Ampersand Launches The AND Platform, a Solution for Audience-Based TV Advertising
Ampersand, the data-driven TV advertising sales and technology company, announced the launch of The AND Platform, a TV ad planning, buying and measurement platform for audience-based TV advertising with reach across 85 million households, 120 cable networks and more than 55 percent of all addressable households. The AND Platform is the first advanced TV platform […]
Streaming Premieres: The Week of January 26
January 27 YouTube: Justin Bieber: Seasons January 29 Netflix: Next in Fashion, Night on Earth, Omniscient, Close Enemies January 30 Netflix: The Stranger, Ainori Love Wagon: African Journey January 31 Amazon: Ted Bundy: Falling for a Killer, All or Nothing: CBF Netflix: Luna Nera, Ragnorak, BoJack Horseman
Audity Strikes a Production Partnership With Spotify
Audity, the audio company under the Asylum Entertainment Group banner, struck a production partnership with Spotify. Under the deal, Audity will produce podcasts and audio-forward content across all scripted and unscripted genres for Spotify’s audience. “We are thrilled to be partnering with Audity and AEG to bring their podcasts and projects to Spotify’s global audience […]
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Putting YouTube First
Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime,...Gen Z Isn’t Loyal to Media Platforms – They’re Loyal to Relevance
By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content...From Automation to Alliance: Redefining the Publisher-Advertiser Relationship for the New Era
By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves...
