January 27
YouTube: Justin Bieber: Seasons
January 29
Next in Fashion
Netflix: Next in Fashion, Night on Earth, Omniscient, Close Enemies
January 30
Netflix: The Stranger, Ainori Love Wagon: African Journey
January 31
Amazon: Ted Bundy: Falling for a Killer, All or Nothing: CBF
Netflix: Luna Nera, Ragnorak, BoJack Horseman
Skydance, the name for the combined Paramount-WBD merger, officially announced its senior executive leadership team on Monday. Also: Disney is still seeking between $10 million and $12 million for its 30-second ad spots.
Paramount Skydance CEO David Ellison declared Friday on X that the combined company name will be shortened to just Skydance. Paramount Motion Pictures Co-Chairs Josh Greenstein and Dana Goldberg will continue to lead the company’s film division while James Gunn and Peter Safran remain the heads of DC Studios.
Netflix co-CEO Ted Sarandos acknowledged the platform isn’t growing quickly enough. Sarandos also said it remains to be seen how much of a threat the mega-merger between Paramount and Warner Bros. Discovery – which is now allowed to proceed, per a US district judge – will pose.
Most brands have a YouTube presence. Far fewer have a YouTube strategy. Nobody’s looking at the whole picture, says Norm de Greve, former CMO of General Motors.
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. According to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, that’s only half the equation. Wolfe’s point on this episode of AdExchanger’s Inside the Stack is that a shorter path is better, and it’s even better […]
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