TV Squared has launched an industry-first platform to power attribution across all forms of video advertising, measuring reach, frequency and performance across linear and digital TV advertising, spanning tens of millions of households, across any device where consumers watch video content. Tagging a wide range of adservers, TVSquared’s digital measurement captures 100% of OTT advertising and […]
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Raising Fame Looks at What It Takes to Raise Star Athletes
Cadence13 announced Raising Fame, a new podcast series “featuring the raw and unfiltered stories, unique perspectives and personal memories from those who raised icons in every professional sphere.” Season one, Raising Fame: Sports Edition, hosted by Dell and Sonya Curry—former elite athletes and the parents of the great Steph, Seth and Sydel Curry—will share what it […]
VIZIO SmartCast Launches New Apps With Cinedigm’s Matchpoint Blueprint
VIZIO has selected Cinedigm’s Matchpoint Blueprint as a preferred development platform to provide video streaming apps across VIZIO SmartCast TVs. Five of Cinedigm’s networks will be the first apps utilizing the Matchpoint Blueprint framework to debut on the SmartCast platform including: CONtv – devoted to pop culture fans of sci-fi, fantasy, horror, grindhouse and rarely seen […]
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Google’s Loretta Named Most Effective Super Bowl Ad
What was the most effective Super Bowl ad? The spot most likely to have the biggest impact on brand and business metrics was Google’s tearjerker “Loretta,” according to video ad tech company Unruly, followed by Cheetos’ “Can’t Touch This” and New York Life’s “Love Takes Action.” Jeep’s “Groundhog Day” was most likely to make people […]
Mouthpeace With Michael and Pele Bennett Now Available
Mouthpeace with Michael and Pele Bennett, hosted by Michael Bennett, the NFL defensive lineman for the Dallas Cowboys, and his wife Pele, food advocate and co-leader of The Bennett Foundation, is now available. The series explores topics ranging from the NFL to parenting, politics, and culture. In “Crock Pot Love,” the inaugural episode, the couple […]
Smithsonian Channel App a Finalist for SXSW Interactive Innovation Award
Smithsonian Channel’s augmented reality app, “Apollo’s Moon Shot AR,” is a finalist for the 23rd annual South by Southwest Interactive Innovation Awards. Released in July 2019 timed to the 50th Anniversary of the Apollo 11 moon landing, the free app was selected for the Award’s “VME” category, honoring content creation and delivery that moves beyond […]
Google’s Loretta Ad Scores Pre-Super Bowl
Google’s Loretta ad is ahead of the pack among Super Bowl ads released so far, according to programmatic marketplace Unruly. The tearjerker about a widower remembering his late wife is impacting viewers with 49% emotional intensity, 49% brand favorability and 46% purchase intent. The study leverages UnrulyEQ to measure the dominant emotional reactions and to […]
Food Network Host Geoffrey Zakarian to Top Podcast
Corner Table Entertainment, the production company founded by Geoffrey Zakarian – co-host of Food Network’s The Kitchen and Chopped – and Jaret Keller, and iHeartMedia are teaming to create/produce an iHeartRadio Original Podcast . In each episode, Zakarian will interview people, from chefs and athletes, to actors and business leaders, focusing on how they fuel […]
Apple Rolls Out New Maps Experience
Apple rolled out a new Maps experience in the US, offering users a faster and more accurate navigation and comprehensive views of roads, buildings, parks, airports, malls and more. “We set out to create the best and most private maps app on the planet that is reflective of how people explore the world today,” said […]
CIMM Announces Launch of Attribution Study
Coalition for Innovative Media Measurement announced the launch of a new study with Janus Strategy and Insights and Sequent Partners exploring what drives the difference in attribution results from six national, linear television campaigns that aired in 2019. CIMM and the 4A’s will be working with Alphonso, Ampersand, Comscore, Hive, iSpot, Kantar, Nielsen, Samba, TVSquared, […]
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AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
