Apple Rolls Out New Maps Experience

Apple rolled out a new Maps experience in the US, offering users a faster and more accurate navigation and comprehensive views of roads, buildings, parks, airports, malls and more. “We set out to create the best and most private maps app on the planet that is reflective of how people explore the world today,” said Eddy Cue, Apple’s SVP of Internet Software and Services. “It is an effort we are deeply invested in and required that we rebuild the map from the ground up to reimagine how Maps enhances people’s lives — from navigating to work or school or planning an important vacation — all with privacy at its core. The completion of the new map in the United States and delivering new features like Look Around and Collections are important steps in bringing that vision to life.” The rollout will continue with Europe later this year.  

Related Stories

Streamlined 9/8/2026: Why Content Is Still King In TV Advertising (But Not The Way You Think)

The startup Qortex launched as CatapultX in late 2020 and was best known for building a series of addressable in-video ad experiences called On-Stream. Over time, however, company leadership realized that the consumer interaction data they’d accrued could help advertisers better understand what kind of content drives that consumer behavior in the first place.

CynCity

Cynsiders

Instagram