Ampersand Launches The AND Platform, a Solution for Audience-Based TV Advertising

Ampersand, the data-driven TV advertising sales and technology company, announced  the launch of The AND Platform, a TV ad planning, buying and measurement platform for audience-based TV advertising with  reach across 85 million households, 120 cable networks and more than 55 percent of all addressable households.

The AND Platform is the first advanced TV platform to centralize the campaign planning and buying process within a simple interface for both local and national TV buying, supporting advertisers’ media plans with:

  • Define + Find – Advertisers can define audiences beyond traditional age and gender demos, to build custom audience segments using Ampersand’s anonymized and aggregated viewing insights from nearly 40 million households. Later this year, advertisers will be able to integrate their own first party data sets into the platform.
  • Plan + Execute – Based on an advertiser’s selected audience segment, The AND Platform generates an optimized plan for where best to reach these audiences across Ampersand’s footprint of 85 million homes, 65 million spots annually, 3 billion viewing hours per month, and nearly 50% of all TV viewing impressions.  
  • Measure + Report – The AND Platform’s measurement tools allow advertisers to measure both the efficiency and effectiveness of their campaigns. Marketers can  monitor campaign reach and frequency in-flight as well as performance against intended business outcomes. Measurement capabilities are powered by Ampersand partners TVSquared, Data+Math, Acxiom, and more.
 

“With the launch of The AND platform, we’re bringing a new level of capability and scale to advanced TV advertising, providing agencies and marketers with a flexible and open solution for reaching audiences across the entirety of the TV viewing experience,” said Nicolle Pangis, CEO of Ampersand. “This is the most substantive advancement to date in our ongoing mission to unify the advanced TV ad ecosystem across all screens, inventory and audiences.”

Related Stories

Cynopsis 12/13/24: Adult Swim launching “Comedic Side Effects”

Adult Swim launching "Comedic Side Effects"

Friday December 13, 2024    IN THE NEWS Warner Bros. Discovery has created a new corporate structure, splitting its linear and streaming content assets into two separate and distinct operating divisions. WBD’s Global Linear Networks division will include its linear networks like TBS, TNT and HLN; while its Streaming & Studios division will house the […]

12/11/24: Cynopsis Jobs

shake hands

Wednesday December 11, 2024 COUNSEL, LEGAL & BUSINESS AFFAIRS >> MLB NETWORK/SECAUCUS, NJ: Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info

Cynopsis 12/11/24: Matt Gaetz lands at far-right OAN

Matt Gaetz lands at far-right OAN

A CYNOPSIS MESSAGE FROM GREAT AMERICAN MEDIA Great American Family Breaks into Top 25 in Just Three Years Great American Family’s rapid growth is fueled by the success of Great American Christmas, making us one of only 11 networks to see a rise in viewership this November. Welcome Home to the most authentic Christmas celebration […]

CynCity

Cynsiders