Fiksu, a demand-side platform for digital advertising, announced the launch of its self-serve DSP, allowing advertisers to access inventory from premium supply-side platforms in various environments, and deliver their ads on connected TV as well as mobile. Key metrics that advertisers can view include total viewability time, video completion rate, and view-through rate. Customized reports on impressions and total spend are also available.
“Our experience in business along with knowledge gained from current industry researches and user feedback allows us to identify market demand and implement practical tools that meet it,” said Anna Kuzmenko, COO at Fiksu. “We foresee more and more advertisers seeking ultimate control over their campaigns, so we launched the Fiksu self-serve DSP to provide them with a high level of autonomy and transparency.”