FourthWall Media and MRI-Simmons Announce Partnership

TV analytics company FourthWall Media  and MRI-Simmons, provider of consumer insights,  announced a partnership that allows marketers in the television ecosystem to incorporate MRI-Simmons audiences in advanced TV campaigns. The audience solution will use FourthWall’s Reveal analytics platform and Reveal Connect, its secure household matching tool, to create actionable MRI-Simmons audience segments for targeted TV planning, optimization, and attribution.

The partnership enables marketers, programmers, and agencies to optimize linear and addressable television campaigns using MRI-Simmons survey-based segments in the Reveal platform. Clients can share the targeted or exposed MRI-Simmons audiences between Revea  and digital platforms for cross-platform attribution, retargeting, and measurement. These audiences are generated by Reveal Connect, which matches television viewing data to MRI-Simmons’ datasets while protecting consumers’ personally identifiable information.

“Reveal delivers custom TV audience segmentation, giving marketers the necessary tools for measuring a campaign’s performance against any defined target,” said Ellen Dudar, Chief Product Officer of FourthWall Media. “By partnering with MRI-Simmons, we can offer brands the opportunity to plan, optimize, and analyze TV campaigns using the same trusted audiences they use across their other marketing channels. This unified view provides a more complete understanding of the effectiveness of a campaign’s components, leading to increased performance and marketing ROI.”

 

 

Related Stories

07/06/20: Cynopsis Media Tech Update

apple Tech

  Monday July 6, 2020 Facebook is expanding its fan subscriptions to any creator in the US, Canada, Australia, Brazil, Mexico, Thailand and the UK that meets the availability criteria. The subscription enables creators to charge their fans $4.99/month for exclusive content and a fan badge for their profiles. Also becoming more widely available is […]

07/06/20: Netflix renews The Kominsky Method for third and final season

Netflix renews The Kominsky Method for third and final season

  Monday July 6, 2020 Today’s PremieresAcorn TV: Edward & Mary: The Unknown Tudors, Sensitive SkinHGTV: Making It Home with Kortney and Dave at 9pID: Your Worst Nightmare at 10pQuibi: Life Size Toys Tonight’s FinalesHGTV: Home Town: Stay Awhile at 8pID: Betrayed at 9p IN THE NEWS Netflix renewed The Kominsky Method, starring Michael Douglas […]

06/29/20: Cynopsis Media Tech Update

ratings Tech

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

CynCity

Cynsiders

Instagram