Tuesday March 29, 2022 Today’s Premieres Fox: Name That Tune at 9p History: Lost Gold of the Aztecs at 10p Hulu: The Girl from Plainville Netflix: Johnny Hallyday: Beyond Rock; Mighty Express IN THE NEWS CBS News and The Weather Channel are partnering for weather reports, as well as investigative reports on climate. “By bringing […]
Monday March 28, 2022 Spotify is suspending its services in Russia, citing recently enacted legislation making it illegal to discredit the Russian military. The company expects service to be fully suspended by early April. Meta has partnered with 3D commerce platform Vntana for a tech integration making it easier for brands to employ three-dimensional ads […]
A CYNOPSIS MESSAGE FROM A+E NETWORKS YOU HAVE TARGETS. WE HAVE TOOLS. Tap into Precision + Performance and drive true ROI. A+E NETWORKS: FLEXIBLE SOLUTIONS THAT WORK THE HISTORY CHANNEL | A&E | LIFETIME | LMN | FYI | VICE ON TV Monday March 28, 2022 Today’s Premieres Netflix: Thermae Romae Novae Today’s Finales TLC: […]
Monday March 28, 2022 As we hit the end of March, Problem Gambling Awareness Month comes to an end for an America that never had so many opportunities to place a wager. One company focused on launching a slate of initiatives during the period was FanDuel Group, with an eye to lead “industry efforts to […]
AD SALES PLANNING MANAGER OVATION NYC, REMOTE Oversee and develop the national planning team for Ovation’s linear network. Manage inventory, approve allocations and move requests, build and distribute ADU packages. Construct upfront and scatter rate cards. Work closely with research to evaluate projections and make necessary adjustments. Experience as a national planner for a linear […]
Friday March 25, 2022 Finally: End-to-End Media Workflow Solutions Debunked! Kaneisha Montague As video quality, size, and consumer demand continue to increase, and media operations grow more complex, an open ecosystem can help capitalize on the true value of data. In our March 24 webinar, moderator, Noah Gusdorff, President/CEO at Creative Mobile Solutions and experts […]
A CYNOPSIS MESSAGE FROM DISCOVERY ADS ON DISCOVERY NETWORKS ARE THE MOST ENGAGING IN ALL OF TV ACCORDING TO EDO DATA EDO measures the increase in online search activity for a brand or product immediately following a TV Ad airing across broadcast and cable. Discovery Networks had 21 of the Top 50 programs in all […]
Friday March 25, 2022 Anheuser-Busch is revealed plans for the Bud Light brand will have a presence at “all major NFL moments” this offseason, including becoming the official presenting sponsor of the 2022 NFL Draft which will take place in Las Vegas. The NFL Draft Experience and Draft Theater will be located behind the High […]
A CYNOPSIS MESSAGE FROM PREMION Thursday March 24, 2022 How Premion Is Driving New Audience-First CTV Innovations for Marketers in A Cookieless World Cathy Applefeld Olson With the disappearance of third-party cookies, marketers are reevaluating their media channels and becoming more intentional about the reallocation of their ad dollars. CTV — that’s […]
A CYNOPSIS MESSAGE FROM A+E NETWORKS CREATIVE THAT GETS PEOPLE TALKING Award-Winning Solutions. From Original Productions to Dynamic Integrations to Podcasts and More A+E Networks: Flexible Solutions That Work. THE HISTORY CHANNEL | A&E | LIFETIME | LMN | FYI | VICE ON TV Thursday March 24, 2022 Today’s Premieres discovery+: Hillsong: A Megachurch Exposed […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5