03/28/22: Cynopsis Media Tech Update

Medias First Morning Read
Monday March 28, 2022

Spotify is suspending its services in Russia, citing recently enacted legislation making it illegal to discredit the Russian military. The company expects service to be fully suspended by early April.

Meta has partnered with 3D commerce platform Vntana for a tech integration making it easier for brands to employ three-dimensional ads on Facebook and Instagram. Brands can upload 3D models of their products and convert them into ads; users will be able to turn images around to view it from different angles. “3D and AR open a new door of advertising possibilities for retail and ecommerce brands,” said Chris Barbour, Director, Augmented Reality Business Development and Partnerships, Meta Reality Labs.

The European Union passed new antitrust regulations last week. The Digital Markets Act (DMA) rules will apply to “gatekeepers,” or large technology companies like Apple, Meta and Google. “The gatekeepers will now have to comply with a well-defined set of obligations and prohibitions,” said Margrethe Vestager, European Commissioner for Competition. Those include enabling users to unsubscribe from core platform services under similar conditions to subscription; giving sellers access to advertising performance data on the platform; and allowing app developers fair access to the supplementary functionalities of smartphones, among other requirements.

Google announced a pilot program in select countries to explore third-party billing options. “This pilot will allow a small number of participating developers to offer an additional billing option next to Google Play’s billing system and is designed to help us explore ways to offer this choice to users, while maintaining our ability to invest in the ecosystem,” said Sameer Samat, VP, Product Management, in a blog post. “This is a significant milestone and the first on any major app store — whether on mobile, desktop, or game consoles.” The first partner is Spotify, which will introduce Google Play alongside its current billing system.

The Media Rating Council offered an update on the statuses of TV audience measurement companies it is currently reviewing, including Nielsen. “While auditing of certain related areas already has been done, Nielsen’s remediation work will extend into Q2 2022, and therefore a complete audit report is not expected to be delivered to MRC until the end of Q3,” said the MRC. Nielsen’s “Big Data” inputs to its future TV measurements is currently in process, with an audit report expected to be delivered to MRC in the middle of the third quarter. An audit report for Comscore is expected to be delivered to an MRC audit committee in the third quarter.

Apple device-owning Arizona residents will be the first to be able to use their devices to present their IDs, starting at select TSA checkpoints. More states are on the way.

Technology companies generated the most positive coverage around the gender pay gap, led by Microsoft, according to data released by Signal AI analyzing media coverage from January 2021 to January 2022. Amazon came in second, followed by Apple, Alphabet, Johnson & Johnson and Meta. “According to the World Economic Forum’s Global Gender Gap Report 2021, ‘it will now take 135.6 years to close the gender gap worldwide,’ jumping up from 99.5 years before the outbreak of the COVID-19 crisis,” said Hanna Lindén, Chief People Officer, Signal AI. “This is clearly one of the foremost issues that the business world needs to solve, and this data aims to highlight how leading brands are faring in terms of their efforts to highlight the gender pay gap.”

More than half (54%) of consumers have heard of the metaverse, and 21% say they’ve heard a lot, according to Hub’s “A New Frontier” study. But only 15% said they feel very confident they could explain what it is to someone else. Among gamers, that number rises to 38%. “For something that doesn’t exist yet, consumer awareness of the metaverse is high,” said Jon Giegengack, Hub Founder and Principal. “But few people understand what it is, or more importantly why they should care about it.”

Charter Communications announced the starting speed of its flagship Spectrum Internet service is now 200 Mbps in all markets, matching the availability of the company’s 400 Mbps and gigabit plans across virtually its entire 41-state service area. The company is doubling the starting speed to 200 Mbps in 33 markets comprising nearly 3 million homes.

Verizon, Snap Inc. and Cirque du Soleil debuted an augmented reality Snapchat Lens that transports the “O” performance from Bellagio in Las Vegas to Snapchat via Verizon 5G Ultra Wideband. Using advanced motion capture technology, the surrealism of “O” is recreated in a virtual environment. The three minute experience leverages the increased capacity, low latency and fast speeds of Verizon’s 5G Ultra Wideband network, which is available in select areas, to intertwine segments of the “O” show for the Snapchat Lens exclusively for Verizon customers with a 5G smartphone on a 5G plan. There’s also a 4G Lens version for those not on Verizon.

Telstra is building and maintaining three new dedicated teleports across Australia to provide satellite gateway services for OneWeb in the Southern Hemisphere. Delivered as part of a 10-year deal, the two companies are combining their resources to provide high-speed, low-latency network connectivity across underserved regions.

Sixty watchdog organizations have banded together to urge Congress to pass new laws that would protect minors, including a ban on serving behaviorally targeted ads to young people. “We are deeply concerned that young people, who are spending more and more time online, are being targeted in unfair ways by online platforms and apps that take advantage of their developmental vulnerabilities,” said the group.


Wednesday, May 4th @ 10:00am ET

This by-invitation-only event is for brands or agencies activating or looking to activate in the highly engaged 18–35-year-old fanbase.



NBCU will offer iSpot.tv data as its official cross-platform “currency partner” starting with the May upfront. “Now is the time to embrace change,” said Kelly Abcarian, EVP of Measurement & Impact for NBCU, at the company’s One22 event. “We’re heading to Radio City, and this year’s upfront, ready to activate against iSpot’s cross-platform audience.” NBCU has certified eight more companies for audience measurement and audience verification. That said, “Our certifications aren’t permanent or set in stone,” noted Abcarian. “In a space as dynamic as measurement, companies must keep pace with consumer behavior.”

605 announced the availability of Advanced Audiences delivered through 605 EXCHAN6E. Advanced Audiences, the first road-mapped deliverable from 605’s new media trading currency, will be available to customers using Xandr’s sell-side and buy-side advanced TV platforms, Monetize TV and Invest TV, to transact on data-driven linear campaigns. “We announced 605 EXCHAN6E in December 2021 with the intention of bringing features to the market throughout 2022,” said 605 Founder and CEO Kristin Dolan. “The launch of Advanced Audiences is a testament to our efforts and marks the first of many industry-leading measurement solutions we have in store.”

Fox Corporation unveiled ATLAS, a new proprietary technology solution bringing contextual alignment to digital video, at the company’s Content Drives Commerce Brand Partnership Summit on Wednesday. Developed by the Fox Ad Technology unit, the video intelligence platform enables enhanced contextual targeting and provides advertisers the ability to connect with relevant content in the right environment in real-time. “ATLAS is another illustration of Fox’s commitment to providing solutions that deliver the necessary impact and outcomes for our ad partners,” said Jeff Collins, EVP of Ad Sales, Fox News Media. “Contextual targeting will continue to grow in importance as third party data targeting options continue to decline.”

Upwave, the analytics platform for brand advertising, announced the continuation of their collaboration with the Ad Council, partnering with the organization to measure impact on public service campaigns. “Our partnership with Upwave provides us with a cross-media measurement solution to understand the effectiveness of our ads in resonating with target audiences,” said Anne Deo, SVP of Analytics, Ad Council. “Upwave’s team and platform were a valued part of our capabilities on behalf of the COVID-19 Vaccine Education initiative. We look forward to continuing our work together on future social impact campaigns.”


DoubleVerify announced the discovery of an ad fraud scheme that attempts to steal over $8 million per month in ad spend across CTV and mobile video. ViperBot strips the code that verifies ad impressions from providers, then conceals and redirects the code through real devices to hide the fraudulent activity. ViperBot is “one of the most sophisticated” fraud schemes ever identified by DoubleVerify, said CEO Mark Zagorski. DoubleVerify said its clients are protected from the fraud.

Audiencerate, the identity hub enabling compliant data-driven advertising, has partnered with people-based marketing technology platform LiveIntent to bring advertisers and marketers audiences built in email and delivered to the web. The partnership will allow marketers to access LiveIntent’s full audience taxonomy in the DV360 open marketplace for programmatic campaign activation via the Audiencerate proprietary data onboarding platform.

Clinch has teamed with OUTFRONT Media as its dynamic creative optimization partner, enabling advertisers to leverage Clinch’s personalization platform to execute and manage contextually relevant advertiser campaigns across OUTFRONT’s US-based digital-out-of-home boards. “Digital-out-of-home is growing, but often regarded as having a high barrier to entry given the varying screen sizes, complex distribution methods, and cumbersome creative production process,” said Oz Etzioni, CEO and Co-founder, Clinch. “Through our partnership with OUTFRONT we are developing industry standards for DCO in digital-out-of-home through our first-to-market personalization capabilities, and the ability to plan and scale DOOH campaigns from one unified platform.”

Ad tech company TripleLift acquired first-party data activation platform 1plusX with the aim of bolstering its ability to help publishers and advertisers address their audiences with privacy-centric solutions.


Fox News Media’s subscription streaming service Fox Nation is now available on DirecTV as a premium add-on, with plans to expand availability to DirecTV Stream this summer. Additionally, FAST weather service Fox Weather is scheduled to make its debut on DirecTV Stream beginning March 29.

Kids streamer Sensical has struck licensing deals for content from existing partners including Cyber Group Studios’ “Gigantosaurus,” and WildBrain’s “Strawberry Shortcake’s Berry Bitty Adventures.” New digital-first video content creators and studios alliances are Edutainment’s “Super Geek Heroes,” “Little Smart Planet” and “Sir Linkalot”; Goes To Eleven Media’s “In A World Music Kids” series; Hammershark Media’s “Twenty Trucks” and “Truck Tunes” videos; “History For Humans”; “Look, Listen & Learn”; Simple Alien Inc.’s “FoodTeenies”; “The Wise Channel”; along with nature shorts from Marty Calabrese and Valji Varia; and videos from art teacher Bethany Thiele.

Cynopsis Team

Lynn Leahey
Editorial Director

Kerry Smith
Division President
Access Intelligence

Roberta Caploe
VP/Group Publisher

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day


Oversee and develop the national planning team for Ovation’s linear network. Manage inventory, approve allocations and move requests, build and distribute ADU packages. Construct upfront and scatter rate cards. Work closely with research to evaluate projections and make necessary adjustments. Experience as a national planner for a linear network. Full info HERE (4/8)

Establish pricing and sellout guidelines in support of the network’s financial objectives. Provide weekly Sales revenue pacing & projection reports. Strategically determine most effective utilization of National inventory. Development of the financial plans, annual budget, and quarterly forecast. 10+ years of media experience. Full info HERE (4/8)

REELZ/NY: Create/revise media plans. Serve as agency liaison and work closely with AE, planning & traffic to set pricing & schedules. A min. 2 yrs ad sales/agency exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (4/7)

NCAA/ INDIANAPOLIS: This individual will assist in executing the departmental strategy including: enhancing the student-athlete experience; promoting NCAA championships; increasing revenue-generating opportunities, awareness, and viewership to NCAA championships and ancillary events; and communicating consistent NCAA brand messages through digital and social media. Full info HERE (4/7)

WONDRIUM/REMOTE: Lead a team as well as write, produce, and deliver promotional materials that creatively and effectively promote the Wondrium brand. The ideal candidate will have a Bachelor’s Degree with specialty in video production and a minimum of 5 years’ experience in A/V Content creation environment with a strong marketing creative perspective. Full info HERE (4/7)

Passion for entertainment, sports, and cultural trends. Curious/creative thinker. Work centers on analyzing media usage, cultural interests, and talent. Internal and external support. Experience with consumer profiling, social analytics, and linear measurement tools are a plus. Full info/apply HERE (4/5)


Help lead/direct digital direct sales efforts. Includes sales strat & rev responsibility across dig portfolio. Provide dig knowledge/training, evaluate new dig products, evolving upfront rate cards & more. High level knowledge of evolving media landscape, industry trends competitive marketplace. Full info HERE (4/4)


Responsible for executing day-to-day objectives of Advanced Ad Solutions assisting w/prod dev & specializing in QC, user acceptance testing (UAT) & optimization of ad products brands on web, mobile & OTT w/focus on new AVOD Platforms. Full info HERE (4/4)


Establish strat & manage dept activities for monetizing network content & assets to drive nat’l ad sales rev. Lead 360 ideation & response on RFPs under assigned categories; meet w/acct execs,w advising on pitch strat & leading brainstorms w/internal resources. Full info HERE (4/4)

GIPHTING/REMOTE: Build relationships with retailers at all levels of the organizations through cold calling. Sell retailers on the benefits of being part of the Giphting platform; sell sponsorship opportunities available on the app. Work with leadership team to develop sales strategy, negotiate retailer contracts and maintain partnerships. Sales experience a plus. Full info HERE (4/1)


This is the opportunity to be part of the National Sales West Region team, evangelizing the Premion brand and generating sales revenue. Are you excited about disrupting the traditional and doing something different in the television space? Join in! Full info HERE (3/31)


As part of the National Sales team’s West region, you will focus on sales of OTT/CTV advertising solution to agencies and clients, and be responsible for revenue achievement across the region. PREMION is the best OTT & Streaming Platform as recognized by TechLeadership, Gabbcon, & Cynopsis. Full info HERE (3/31)

SiriusXM is seeking a motivated, independent and creative Sales Planner to join the Ad Sales team. The Ad Sales department manages and prices our commercial advertising inventory while working closely with the ad sales staff to facilitate the selling of radio advertising by providing plans that meet the needs and goals of clients and agencies. Full info HERE (3/31)

PGA of AMERICA/DALLAS/FT. WORTH market: Oversee digital partnership operations with broadcast & digital media partners. Oversee the creation of clear and concise digital executional plans by partnering with internal and external content, technology, product, marketing, sales, and brand teams. Develop strategy and priorities for innovative event site improvements. Five yrs exp req. Full info HERE (3/31)


0-2 yrs. Interest in media/ad sales research. Collect & analyze TV, digital, social & syndicated data to support ad sales and the positioning of BET in the ad marketplace. Create reports & PP decks for ad sales. Strong MS Office, quant & comm skills. Recent grads welcome to apply! Full info HERE (3/30)


As part of the National Sales team’s Northeast region, you will focus on sales of OTT/CTV advertising solution to agencies and clients. Maintain responsibility for total revenue achievement across the region. PREMION is the best OTT & Streaming Platform as recognized by TechLeadership, Gabbcon, & Cynopsis. Full info HERE (3/29)

NEXSTAR MEDIA GROUP/MYRTLE BEACH: Develops & executes sales strategies which result in exceeding revenue targets in digital and new product revenue as well as all digital products from Nexstar Digital. Personally, and collaboratively drives new business development. Be an effective educator and ambassador both internally and externally. Min 3 yrs’ exp in the Digital Sales field. Full info HERE (3/29)

NYC: Production company seeking Head of Production. Responsible for oversight of 10-15 series across various unscripted genres and broadcasters. Manage team of 3 VP/Directors of Production and freelance EIC/Line Producers. Full info HERE (3/29)

NYC: Production company seeking Senior Level Production Accountant. Will handle all aspects of production finance, managing TB’s, Cost Reports, Financial Reports to include Month End Close, Bank Reconciliations with an oversight of petty cash, credit card reconciliations, payroll and ad hoc projects. Full info HERE (3/29)


Exciting entry level oppty for recent grad in media ad sales; Join dynamic team to learn business. Heavy client interaction, excellent customer service & communication skills. Handle deal maintenance requests, learn strategic planning for inventory, observe client sales call when possible MS Office. EOE. Full info HERE (3/28)


Develop strategic sales plans & pkgs for clients; Build, revise & maintain sales proposals; Liaise w/ Sales, Pricing & Planning & Comm Ops; Interact w/ AEs; Foster key relationships w/ client & agency contacts. Must have excellent organization and attn to detail. 2+ yrs related exp. Nielsen, MRI, Wide Orbit a plus. EOE. Full info HERE (3/28)


Creative lead in print, promotion, & marketing from concept to completion. Conceive, design and direct the production of key art, sales tools and collateral to position & sell our brands & content globally. Translate business objectives into campaigns that viewership. Must have 5+ years and Must LOVE television (Reality, Scripted & Non-Fiction.) Full info HERE (3/28)


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