 IN THE NEWS |
| MGM+ has renewed “From” – the most-viewed series in network history – for a fifth and final season. Season four of the sci-fi horror hit debuts Sunday, April 19. “’From’ represents the pinnacle of what MGM+ strives for; world-class talent, cinematic production values, and classic storytelling that keeps you on the edge of your seat,” said Michael Wright, Global Head of MGM+. “And to our incredible FROMily: we’ve heard you, we’re with you, and we promise a final chapter that is as unforgettable as the mystery itself.”
CBS ordered a development room for “Flint” (w/t), developed in partnership with Matt LeBlanc. The “Friends” alum would also star and executive produce should the show go to series. The project, from CBS Studios and Jerry Bruckheimer Television, tells the story of a burned-out LAPD detective who breaks the rules to get fired, only to find it makes him a better cop.
The pilot episode of Peacock drama “M.I.A.” gets a linear landing on Thursday, May 14 at 10p, on NBC. The series is set to binge-drop on Peacock on May 7.
Daytime soap opera “Beyond the Gates,” now in its sophomore run, has been renewed for two more seasons. “’Beyond the Gates immediately improved the time period, has enthusiastically been embraced by the daytime community and is getting good critical acclaim in the press,” said President of CBS Entertainment Amy Reisenbach.
Streamer NBC News Now is about to expand to 14 hours a day of live programming, running from 7a-9p. “At a moment when economic news and the forces shaping the global economy are increasingly central to the daily news cycle, we see a clear opportunity to deepen our coverage as markets open and top stories take shape,” wrote Rebecca Blumenstein, President, Editorial for NBC News, and Janelle Rodriguez, EVP of Programming for NBC News, in a memo to staffers. Starting in the summer, Christine Romans will anchor a 10a weekday show and serve as chief business correspondent.
Snap is slashing 16% of its full-time workforce, or about 1,000 staffers, betting on AI to do more with less. “We believe that rapid advancements in artificial intelligence enable our teams to reduce repetitive work, increase velocity, and better support our community, partners, and advertisers,” said CEO Evan Spiegel in a letter to staff. Spiegel added that AI tools are driving “meaningful progress” across initiatives including Snapchat+, enhanced ad platform performance, and efficiency improvements in the Snap Lite infrastructure. The company expects the move will lead to $500 million in savings by the second half of 2026.
The Spectrum TV App is now available on Google TV and other Android TV OS devices. Available for free to Spectrum TV customers, the app is the most-viewed streaming service in the US on an hours-per-household basis. |
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| NEW & RETURNING SERIES |
| CBS unveiled its 2026-27 fall primetime schedule. Some changes: Mondays sees the drama block of “FBI” and “CIA” moving up an hour to be followed by “Harlen Coben’s Final Twist.” Tuesday is “NCIS” night, including new addition “NCIS: New York,” starring LL Cool J reprising his role as Special Agent Sam Hanna. And two new shows join the Thursday lineup: comedy “Eternally Yours” at 8:30p and “Cupertino” at 10p.
New A&E docuseries “Squatters,” following a team helping homeowners reclaim their property, premieres with back-to-back episodes on Tuesday, May 12 at 10p.
Netflix’s “Perfect Match” kicks off its fourth season on Wednesday, May 13. The dating series features reality stars looking for love (or airtime).
“Baylen Out Loud,” following a woman living with extreme Tourette Syndrome, returns Tuesday, May 19 at 9p on TLC.
Docuseries “Gamechangers,” focused on women’s sports, premieres Monday, June 8 on The Roku Channel. The first episode follows the story of FIFA Women’s World Cup champ Ashlyn Harris.
RFD-TV is expanding news lineup with two new original programs. “Market Day Report Weekend” premieres Saturday, April 18, while “Commodity Talk” debuts Monday, May 4.
Nordic noir “Black Sands” returns for its final season on Viaplay on Thursday, May 14.
LatiNation Media’s “Jenicka’s Journeys,” a docuseries following Jenicka Lopez, daughter of the late Jenni Rivera, premieres Thursday, April 23 at 7:30p. |
Today’s Premieres
BritBox: Dark Witness
Hulu: Vanderpump Villa
Kanal D Drama: Almas Heridas
Netflix: Beef; Dandelion; Ronaldinho: The One and Only
Tubi: Big Mood |
| PRODUCTION |
| Season four of HBO’s “The White Lotus” has begun filming on the French Riviera, for stories that take place during the Cannes Film Festival. Among this season’s cast are Helena Bonham Carter, Chris Messina, AJ Michalka, Kumail Nanjiani, Sandra Bernhard, Heather Graham, Max Greenfield, and Rosie Perez.
RTÉ has commissioned Two Cities Television (“Blue Lights”), AS I AM Productions and Keeper Pictures (“The Gone”) in partnership with Screen Ireland to produce new six-part crime thriller, “The Yank,” starring Kate Mulgrew (“Orange is the New Black”). Filming has begun in the Connemara region of County Galway.
Ari Shapiro, former host of NPR’s “All Things Considered,” has joined CNN as a contributor. Among his on-air and digital duties will be co-host of video podcast “Engagement Party,” with Audie Cornish. |
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| TECH |
| Magnite is collaborating with AMC Global Media to extend the company’s unified linear and streaming offering to buyers programmatically via ClearLine, its activation and curation solution. AMC is also leveraging Magnite’s Live Scheduler solution to optimize its live linear addressable inventory. “AMC Global Media is among the first programming companies to offer its linear inventory programmatically, removing the need for buyers to manage separate workflows for linear and streaming while preserving the unique controls required for each environment,” said Catherine Dale, VP, Revenue, SpringServe at Magnite. “This comes in line with the market trend and buy side mandate to consolidate and simplify access across inventory sources.”
Local TV advertising platform Locality and Nielsen announced the integration of Nielsen’s Media Data Engine (MDE) into Locality’s broadcast advertising infrastructure. Locality is the first broadcast sales organization to implement Nielsen’s MDE offering at scale, enabling demographic audience delivery across all US local markets to within four days of airing.
Creative drives the majority of advertising performance, but almost nobody is optimizing it. That’s the conclusion of the “Creative Optimization Gap” report from Perion and Emarketer, which found:
· 89.2% of marketers surveyed say creative is important for campaign performance, but only 3.6% say it is well understood and actively optimized today.
· Nearly half (48.7%) expect real-time creative optimization to unlock performance gains of 11–30%. One in four believe the upside exceeds 20%.
· 53.2% of marketers report creative insights arrive slower than media optimization signals.
· 72.1% wait for a performance decline before making creative changes.
· 56.8% report media-creative disconnects cause delays or errors at least monthly.
· 54.1% plan to invest in AI-powered creative systems within the next 12 months. |
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| Viant has acquired TVision for $40 million, bringing TVision’s attention data directly into its demand-side platform. Paired with Viant’s Household ID and IRIS_ID, the deal introduces three new signals to its Intelligence Layer, creating a closed-loop system where real-time viewer engagement informs planning, buying, optimization, and measurement.
Streamer FOX One has entered into an agreement with Skreens Entertainment Technologies to support multiview experiences with monetization options for select live programming on the FOX One platform. Under the agreement, Skreens will deploy scalable adaptive channel infrastructure with its TesseraTM software platform to deliver frame-accurate, synchronized viewer-generated multiview experiences.
AI-native performance advertising company Moloco has launched Moloco Ads for Performance CTV, powered by the same AI used for Moloco mobile advertising. “Connected TV represents one of the biggest untapped opportunities for app marketers today,” said Sunil Rayan, Chief Business Officer & General Manager, Moloco Ads. “With Performance CTV, we’re bringing the measurability and precision that app marketers expect from mobile to the world of television.”
IAB Tech Lab said Amazon Ads is donating its Dynamic Traffic Engine, a framework aimed at helping demand-side platforms signal bidding priorities to supply-side platforms with greater efficiency and transparency. The initiative will be developed as part of IAB Tech Lab’s Open Source Project. “The donation of the Dynamic Traffic Engine is a massive leap toward a curated, hyper-efficient programmatic supply chain,” said Anthony Katsur, CEO, IAB Tech Lab. “By enabling demand signals to actively shape the bidstream, we are directly addressing the industry’s QPS waste and escalating infrastructure costs.”
Creative intelligence platform DAIVID has partnered with media technology company Monia to provide Brazilian advertisers and media owners with a unified, data-driven view of campaign performance. By combining Monia’s media data infrastructure with DAIVID’s creative measurement technology, the companies aim to help brands, agencies and broadcasters connect what ran on air with how media was spent, the messages communicated and the impact on viewers. |
| GAMING |
| Gaming environments can deliver measurable user acquisition, not just attention, according to performance data from Digital Culture Group (DCG). Results from a DGC campaign with Ghost Gaming and Zenni Optical, which had Ghost Gaming’s creator network integrate native, in-game experiences designed to align with how players actually engage, showed gaming environments delivered $0.02 cost per unique user (96% more efficient than benchmarks); 56% unique reach efficiency; 100% viewability; and 30% lift month-over-month. DCG’s proprietary Audience Resonance Index (ARI) identified which gamer segments (especially casual and mobile players) were most likely to convert, before media ran. |
| SPORTS REPORT |
| Jomboy Media and FuboTV have launched a 24/7 creator-led channel. Jointly programmed and timed to the start of baseball season, the channel is available to subscribers of the FuboTV base plan. “Sports have always had incredible depth, but what’s changing is how fans experience them,” said Courtney Hirsch, CEO, Jomboy Media. “We’ve built a slate of creator-led content that can travel across platforms and generations.”
Veteran sports media executives Allyson J. Davis and Melissa Forman have launched Allez! Sports, a global multi-format, multi-distribution premium content and integrated marketing media company. Among the series from the new outfit are “Run It Back,” with Olympic medalist Alysia Montaño, and “Girl Dad,” a series about how daughters and fathers bond through sports. Allez! also features a weekly what to watch show, “The Weekly W in partnership with The Daily W,” and a weekly volleyball show, “Side Out Society.”
All Women’s Sports Network (AWSN) and Marquez Promotions have partnered to distribute the promotion’s next women’s boxing card live on AWSN on Saturday, April 18 at 10:30p. The live “Queen of the Ring” show will feature three Marquez Promotions professional women’s fights.
The Harlem Globetrotters™ and footwear retailer, Shoe Palace announced an exclusive collaboration tied to the Harlem Globetrotters 100th anniversary celebration. The Shoe Palace x Harlem Globetrotters collection will be available in retail locations across the country as well as online. |
| RATINGS |
| CBS’ Taylor Sheridan drama “Marshals” leads all broadcast series with 26.6 million multiplatform Live+28 viewers, according to Nielsen. The net’s “Tracker” is second, with 16.4 million.
NBA on Prime’s regular season schedule averaged 1.00 million US viewers across 67 regular-season games, according to Nielsen’s Big Data + Panel. Across the 53 comparable game windows presented on linear networks last season, NBA on Prime averaged 1.09 million viewers, virtually even (-2% YoY). In those windows, Prime Video attracted double-digit gains across all key adult demos: P18-34 +11%; P18-49 +20%; and P25-54 +16%.
Another winner for NASCAR – 1.219 million total viewers saw Connor Zilisch take the prize at the O’Reilly Auto Parts Series Race from Bristol on The CW, according to Nielsen Panel + Big Data, making it the most-watched spring Bristol race ever. That’s up +22% versus last year.
Hidden-camera series “Foul Play with Anthony Davis” debuted April 6 following the NCAA Championship Game to reach a combined 2 million viewers across TBS, TNT and truTV. Among Adults 25-54, the premiere earned a 0.86 Live+3 rating on TBS.
During the first quarter of 2026, FOX News Digital averaged 187 million total digital multiplatform unique visitors per month, marking its best quarter ever, according to Comscore.
Top 10 Basic Cable for the Week of April 6
P2+ AA (000)
Primetime
Fox News 3050
TBS 1426
MS NOW 1281
CNN 1181
TNT 1047
ESPN 882
HGTV 621
Food Network 517
History 514
TLC 498
Total Day
Fox News 1808
MS NOW 767
CNN 660
ESPN 599
TBS 420
HGTV 340
TNT 308
Food Network 280
GSN 268
USA 254
Source: Nielsen |
| EXECUTIVE MOVES |
| Brand lift measurement company On Device has appointed Josh Rucker as VP of US Sales. Rucker joins On Device from Kantar, where he spent eight years in the business development team.
Margaret Morales and Mike Vanderlinde have both been promoted to Vice President, Production, at Banijay Americas labels Bunim/Murray Productions and 51 Minds Entertainment.
John Murphy has joined Crossover Media Group as VP of Strategic Partnerships. Murphy was previously SVP of Content Monetization at Veritone. |
|
This Day in History
1926 – The Book of the Month Club sent out its first selections: Lolly Willowes and Loving Huntsman by Sylvia Townsend Warner.
Answer to Our Last Trivia Question
What was the name of the family dog on “The Partridge Family” (1970-74)? Simone, who wasn’t seen after the first season. Kudos to: Justin Pierce-JP Consulting Group/LA; Gerry Bixenspan-TV Marketing Inc./NYC; Phyllis McQuillan-MSG Networks/NYC; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA; David Garber-Loyola Marymount University/Playa Vista, CA
Today’s Trivia Question
Which drama centered on a spy whose cover was a rare books business? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone – a limit of four answers per time zone.) |
EXECUTIVE >>
TBS INTERNATIONAL/LOS ANGELES, CA: Draft, review, and negotiate a broad range of entertainment and media agreements, with a primary focus on unscripted television, format licensing, and intellectual property distribution. Handle development, production, and co-production agreements, including situations where TBS is designated as the production entity providing production services. More info HERE
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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