Editions

04/20/22: NBC Sports is getting into the NIL business

NBC Sports' NIL gameplan

Wednesday April 20, 2022 NBC Sports is getting into the NIL game, launching ‘NBC Sports Athlete Direct,’ a platform linking college student-athletes and advertisers “through a trusted marketplace, enabling student-athletes to monetize their name, image and likeness.” The platform will be available to student-athletes at Notre Dame, Vanderbilt University and Temple University. Student-athletes at each […]

04/19/22: Peacock goes “Beyond Salem” again

Peacock goes "Beyond Salem" again

A CYNOPSIS MESSAGE FROM GAMUT GAMUT TOTAL THE LEADER IN LOCAL OTT Only Gamut TOTAL® delivers everything the evolving local OTT advertising landscape demands: content, audience, data, reach, transparency—and total expertise. Now is the time to move beyond impressions, to impact—at massive scale. LEARN MORE Tuesday April 19, 2022 Today’s Premieres ESPN: […]

04/18/22: Cynopsis Media Tech Update

apple Tech

A CYNOPSIS MESSAGE FROM NEXSTAR DIGITAL NEXSTAR DIGITAL We Deliver What Matters Most Audiences + Content + Solutions = Results Advertise with the #1 local broadcaster in the U.S. Reach 100+ Million highly engaged digital consumers Get national advertising solutions designed to deliver National scale with local expertise Digital + OTT + TV

04/18/22: Twitter board to Musk: Not so fast

A CYNOPSIS MESSAGE FROM SINCLAIR MEDIA NETWORKS WE DELIVER THE BROADCAST IMPRESSIONS YOU ARE ALWAYS LOOKING TO BUY SINCLAIR MEDIA NETWORKS * National Footprint with ownership benefits * Family Friendly * Brand Safe * Efficient CPM’s * Guaranteed exact minute delivery * Power of local news at scale * Hyper-targeted OTT extensions * Drive viewer […]

04/18/22: Strat-o-Matic breaks down its new map

Strat-o-Matic's new game

Monday April 18, 2022 When one thinks of the word “gaming” these days, two areas typically come to mind – gambling and esports. However, one area that saw a boom during the pandemic was in traditional games, from board games to chess, an area that has continued to expand as the digital space continues to […]

04/17/22: Cynopsis Jobs

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BUSINESS DEVELOPMENT CONSULTANT COX MEDIA PHOENIX, AZ Identifies and calls on new prospects using multiple sources of sales leads to interest them in benefits of advertising with Cox Media. Meets with prospective to assess their advertising needs. Builds an effective consultative relationship with clients, advertisers, and the agencies that represent them. 2 yrs of exp. […]

04/12/22: Casper gets scary for Peacock

Casper gets scary for Peacock

A CYNOPSIS MESSAGE FROM A+E NETWORKS INCLUSION ISN’T TRULY INCLUSION IF IT COMES WITH AN EXPIRATION DATE The A55+ audience is 95 million strong and represents 40% of annual consumer spending. That’s too big to be ignored… … and a lot of reasons to break out of traditional demos UNLOCK YOUR TOTAL AUDIENCE POTENTIAL THE […]

04/11/22: Cynopsis Media Tech Update

Monday April 11, 2022 Twitter is developing an edit feature that would allow users to change their tweets after posting. While Elon Musk, who recently became Twitter’s largest shareholder, had posted a poll asking users if they wanted an edit button (yes, responded 73.6% of them), Twitter said with a wink it has been working […]

04/11/22: Done deal

Done deal!

A CYNOPSIS MESSAGE FROM FETV What’s up? FETV is. Our A35-64 YOY Impressions Growth is Outstanding! We’re #3 in Total Day + #5 in Prime among ad-supported cable entertainment nets. Just one of many reasons why we are a great partner. FETV | Uniquely Satisfying Join us for our upfront at the iconic Empire State […]

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