04/18/22: Cynopsis Media Tech Update

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Monday April 18, 2022

Google has launched the Switch to Android app on the App Store, enabling users to more easily move from an iPhone to a smartphone running on Android OS. The app helps import contacts and photos, and instructs users how to turn off Apple’s iMessage so they can get messages on their new device.

AR development platform Effect House has gone into open beta on TikTok. The platform allows creators to make AR effects that others can use and offers creation tools and templates.

TikTok is also testing a dislike button for comments. The dislike would not be public or viewable to the commenter. “We’ve started testing a way to let individuals identify comments they believe to be irrelevant or inappropriate,” said the company a blog post. “This community feedback will add to the range of factors we already use to help keep the comment section consistently relevant and a place for genuine engagement.”

An unauthorized Fox News account appeared on Donald Trump’s Truth Social app last week. “Great to have RSS feed for @FoxNews now LIVE here on TRUTH! This adds to @OAN and @NewsMax,” tweeted Truth Social chief executive Devin Nunes. The account had a verification symbol with Fox News’ name and logo, but a Fox News spokesperson told Axios and other outlets, “We are not on Truth Social.” While other media companies appear to have accounts on Truth Social but do not, they include small “BOT” disclaimers. The Fox News account does not have a disclaimer.

Sinclair Broadcast Group and USSI Global are partnering to offer a commercial datacasting service using the NextGen Broadcast standard (ATSC 3.0). The pilot program will deliver local content, advertising, and data files to the growing Electric Vehicle Charging station market. Similar to a typical digital-out-of-home solution for foot traffic near an outdoor kiosk, the datacasting application supports multi-tenant advertising and real-time updates of local content.

On Friday, Twitter’s board of directors unanimously adopted a limited duration shareholder rights plan, also called a poison pill, following Elon Musk’s unsolicited proposal to acquire the platform. The move reduces “the likelihood that any entity, person or group gains control of Twitter through open market accumulation without paying all shareholders an appropriate control premium or without providing the Board sufficient time to make informed judgments and take actions that are in the best interests of shareholders,” according to Twitter. In short, it makes a hostile takeover very complicated. Musk had made what he deemed a best and final offer to buy Twitter for $54.20 a share, which valued the platform at $43 billion. The newly adopted rights plan runs for one year and “does not prevent the Board from engaging with parties or accepting an acquisition proposal if the Board believes that it is in the best interests of Twitter and its shareholders,” the company stated.

Imagine Communications introduced Imagine Aviator, a cloud-native platform that enables broadcasters, MVPDs and digital-first providers to plan, make and monetize premium-quality linear and OTT content from a single, unified platform. “We understand the challenges and complexities that premium brands have in today’s fluid media landscape,” said Rob Malcolm, Chief Product Officer at Imagine Communications. “With Aviator, we are bringing together our experience and intellectual property in a unique, cloud-native platform that maximizes monetization of content across broadcast and OTT platforms today ? and readies media companies to adapt and thrive no matter what the future holds.”

Pay-TV service Evoca TV has demonstrated how emergency information can be provided to video subscribers when those viewers are tuned to programming delivered over the internet. Digital Alert Systems’ DASDEC platform is integrated within the Evoca network to provide emergency information throughout the ecosystem. Evoca’s encoding architecture processes local and national alerts, routing the information to the necessary devices based on specific criteria. Evoca is powered, in part, by broadcast technology ATSC 3.0, which includes a provision for advanced emergency alert messages.

Adobe announced that Frame.io’s video collaboration tools will now be available to Creative Cloud customers as part of their Creative Cloud subscriptions. The integrated post-production review and approval workflow allows project stakeholders to collaborate seamlessly in the cloud. Other new updates include native M1 support for After Effects; Scene Edit Detection powered by Adobe Sensei for After Effects; a reimagined Import, Header Bar, and Export for Premiere Pro; and Auto Color powered by Adobe Sensei for Premiere Pro.

VideoByte, provider of CTV advertising technology, has selected software platform DoubleVerify as their premiere partner. VideByte’s Compliance Toolset is aimed at future-proofing of CTV with the detection and filtration of invalid traffic through DoubleVerify’s solution.

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ADVERTISING

IAB Tech Lab announced an update to the ads.txt specification which they have opened for public comment for 60 days. The update includes two new values for publishers to declare within their ads.txt files, “ownerdomain” and “managerdomain,” which helps increase the transparency into seller relationships via sellers.json and further strengthens ads.txt as a tool to reduce fraud in buying and selling of advertisements on websites, mobile apps and connected TV. The “ownerdomain” value is used to specify the domain of the business that owns the website that the ad is being served on, while the “managerdomain” enables the publisher to declare the primary or exclusive monetization partner of that sites inventory.

Horizon Media introduced a new analytics tool, eMbrace, which the company says outputs an “equity index score” enabling marketers to make their media mixes “more inclusive of poly-cultural segments to better drive connections, resonance, and business outcomes.” Developed in partnership with Nielsen, the platform is being used in pre-upfront planning with clients.

Vistar Media announced the release of dynamic creative capabilities for any DOOH screen connected to the Vistar supply-side platform. Vistar has developed a standardized spec for dynamic creative format for DOOH that works on all major DOOH software stacks. This solution is built to provide maximum flexibility in working with different external data feeds, whether an advertiser has proprietary or preferred data or wants to work with Vistar to identify a provider.

Goodway Group, the data-driven and technology-enabled digital media and marketing services firm, has launched a new people-based identity solution, Passport One, offering marketers with a privacy-forward proprietary database to reach customers, enhance existing first-party data, and create new opportunities for closed-loop measurement.

Infillion announced the launch of AttnX, an advertising product built for CTV, desktop, and mobile that secures consumers’ opt-in interest before the ad experience begins. AttnX is the first of several products to be launched under the company’s new brand name, Infillion, launched in February as the result of Gimbal’s acquisition of adtech CTV pioneer true[X] from Disney in late 2020.

Data activation, curation and identity platform Audigent announced the release of CognitivePMPs, a privacy-centric, cookieless data and inventory product to help advertisers curate and buy programmatic inventory. Comscore will be the first partner for PMP product utilizing their Predictive Audiences segments.

More than one-third (38%) of consumers incorrectly recall their online shopping behavior when asked, according to DISQ’s “Mind the Gap” study. There was a correlation between those who were highly confident in their recall ability and those who recalled their behavior incorrectly. “The Say-Do Gap has always existed, but as consumers conducted more of their purchase journeys online, marketers gained access to adtech measures of consumer behavior such as cookies, mobile IDs and IP addresses that gave imperfect, but easy-to-use metrics,” said Anne Hunter, VP of Product Marketing. “Now, with the usefulness of these technologies deprecating, self-reported measures of behavior may return to vogue – but the risks of relying exclusively on consumer recollection without behavioral confirmation are huge.”

Yahoo has teamed with Cross Screen Media, specializing in optimized local TV and CTV ad planning and measurement, to enable more strategic planning, efficiency and measurement for advertisers ahead of 2022 midterm campaigns. Yahoo will also be Cross Screen Media’s first programmatic partner to utilize the company’s new measurement solution, ScreenImpact.

Canoe Ventures and GAC Media are expanding their partnership to explore ways for Canoe to technically support GAC Media in their advertising initiatives around addressable TV, FAST channels and across their media portfolio. The initiatives build on the partnership between Canoe and GAC Media supporting revenue optimization of the company’s linear channels.

Out of home advertising revenue increased 16.7% in 2021 versus the year prior, accounting for $7.1 billion, according to the Out of Home Advertising Association of America. Digital OOH is leading the overall growth, with a 22.7% jump compared to 2020. Fourth quarter total OOH revenue increased 37.4%while DOOH grew 49%. In 2021, all top ten industry product categories increased and eight grew double digits, including Local Services & Amusements, Retail, Media & Advertising, Insurance & Real Estate, Restaurants, Government Politics and Organizations, Financial, and Automotive Dealers and Services.

A CYNOPSIS MESSAGE FROM NEXSTAR DIGITAL

STREAMING

Spotify Greenroom has been rebranded as Spotify Live. The live audio chatroom app, launched in fall 2020, will be integrated into the main Spotify app.

FIFA has launched FIFA+, a digital platform offering access to live soccer matches, interactive games, news and other video content. “FIFA+ represents the next step in our vision to make football truly global and inclusive, and it underpins FIFA’s core mission of expanding and developing football globally,” said FIFA President Gianni Infantino. “This project represents a cultural shift in the way different types of football fans want to connect…. It will accelerate the democratisation of football.”

National Geographic announced the launch of National Geographic Premium with Disney+, a subscription offering that features Disney+, Nat Geo original shows, documentaries and print products, starting at $10.99/month.

Filmzie, the free movie and TV streaming platform, is launching its first US FAST channel, available on TCL TVs. Filmzie’s original programming focuses on full-length feature films.

DEALS

Fyllo, the platform providing data-driven marketing and regulatory solutions, has signed a Stock Purchase Agreement with Semasio, focused on unified targeting for digital marketing. The acquisition will enhance Fyllo’s Data Solutions, including its Data Marketplace, which offers an ecosystem of cannabis and CBD purchase data, with new targeting and distribution capabilities.

OpenWeb, the audience relationship platform, has acquired ADYOULIKE, a global advertising platform. The acquisition connects OpenWeb’s network of publishers, including Forbes, Newsweek, and Refinery29, with ADYOULIKE’s technology, delivering brand placements to through social advertising experiences.

Content experience platform EX.CO, which powers personalized interactions around the web, has acquired Bibblio, the machine-learning technology company with AI-driven recommendation capabilities. In addition to launching targeted, interactive experiences for different audience segments, EX.CO’s customers will now be able to surface contextual videos and AI-driven product recommendations.

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey

Kerry Smith
Division President
Access Intelligence

Roberta Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129

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John Cox

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Job of the day

BUSINESS DEVELOPMENT CONSULTANT
COX MEDIA
PHOENIX, AZ
Identifies and calls on new prospects using multiple sources of sales leads to interest them in benefits of advertising with Cox Media. Meets with prospective to assess their advertising needs. Builds an effective consultative relationship with clients, advertisers, and the agencies that represent them. 2 yrs of exp. in Media Sales environment. Full info HERE (5/2)

DIGITAL MARKETING ANALYST
COX MEDIA
BATON ROUGE, LA
Provide weekly pacing reports & updates to the digital team and sellers. Execute analysis of campaign strategy, assessment of creative results, & determine actionable results based on data. Deliver white glove service to top tier clients & oversee, monitor pacing reports & provide recaps on a weekly & monthly basis. 2 or more yrs of exp req. Full info HERE (5/2)

ADVERTISING SALES ASSOCIATE
COX MEDIA
BATON ROUGE, LA
Build/maintain great relationships with customers. Develop advertising campaigns to achieve our client’s marketing goals. create customized presentations and proposals and participate in sales pitches. Develop relationships by repping Cox at local business networking and charity events. 1+ year of experience in related field. Full info HERE (5/2)

MEDIA SALES COORDINATOR >>
IMPULSE MEDIA SALES/NY: Assist with activities between sales staff and station and agency clients by performing the following duties: Preparing avails, proposals, processing sales orders; corresponding with station traffic department contacts, negotiating make goods with agency buying teams. Full info HERE (5/2)

MEDIA SALES PLANNER >>
FUSE MEDIA/NY: Develop customized plans and presentations for Ad Sales clients. This is a great opportunity for someone looking to join a fast-growing business with future growth opportunities. Full info HERE (4/29)

SR. DIRECTOR, DIGITAL MEDIA >>
THE YES NETWORK/STAMFORD: This position is responsible for overseeing the content across all of YES Network’s digital platforms, including YESNetwork.com, social platforms, YouTube, and the YES App. Full info HERE (4/29)

SALES ASSISTANT – NATIONAL
UPtv
NYC
Provides full support and manages day-to-day maintenance of all accounts for the Ad Sales team by performing the following duties. Full info HERE (4/28)

SALES PLANNER
UPtv
NYC
Develops media proposals and works directly with Account Executives and Pricing & Planning. Full info HERE (4/28)

SOCIAL MEDIA MANAGER >>
LAUNDRY SERVICE – AMAZON PRIME VIDEO ACCOUNT/LA: Developing and posting content for Amazon Prime Video social, communicating with internal teams and clients. Craft original posts, create assets and capitalize on trending moments. Full info HERE (4/28)

SOCIAL MEDIA MANAGER >>
LAUNDRY SERVICE – AMAZON MUSIC ACCOUNT (REGIONAL MEXICANO)/LA OR REMOTE: Social Media Manager for one of our music and streaming clients, with a focus on Regional Mexicano communities. Must be fluent in both spoken and written Spanish. Develope and post content for social channels. Full info HERE (4/28)

SOCIAL MEDIA MANAGER >>
LAUNDRY SERVICE – AMAZON MUSIC (PODCASTS)/LA OR REMOTE: Craft original posts and engaging with podcast listeners, creating assets to capitalize on trending moments in culture, and ideating innovative approaches that’ll make your content shine. Full info HERE (4/28)

MARKETING DIRECTOR >>
ENTERTAINMENT & MEDIA SEARCH/CHARLOTTE: Responsible for website and digital content initiatives. The Director of Distribution Marketing is responsible for all affiliate/distribution marketing activity. Full info HERE (4/28)

TRAFFIC BILLING COORDINATOR
CIRCLE MEDIA
NASHVILLE
This position will serve as a conduit between Linear Sales, Traffic and the Accounting Department. Previous invoicing experience is a must, and the ability to work in a fast pace environment. Strong communication skills via phone and email are both required. Full info HERE (4/28)

PAID MEDIA MANAGER
PLAYON! SPORTS
ATLANTA
Day-to-day mgt, optimization, & scalability of existing, paid, customer-acquisition channels, as well as the discovery & implementation of new channels. Exp w/ Facebook advertising, SEM, programmatic display & direct media buys. Full info HERE (4/28)

ASSOCIATE DIRECTOR, PUBLIC RELATIONS >>
INTERACTIVE ONE/NYC AND TEMPORARILY REMOTE: This position strategizes and implements publicity plans that generate positive trade press and consumer coverage of the publisher and its assets. Full info HERE (4/28)

MANAGER, INTEGRATED MARKETING >>
iOne DIGITAL/NYC AND TEMPORARILY REMOTE: The primary focus will be to help craft sales strategies and creative solutions in response to RFPs, RFIs and general sales. Full info HERE (4/28)

VICE PRESIDENT, CROSS-PLATFORM CLIENT SERVICES >>
iOne DIGITAL/NYC AND TEMPORARILY REMOTE: This role will be charged with successfully managing and developing long-term cross-platform accounts with top-tier clients and agency partners. Full info HERE (4/28)

ACCOUNT EXECUTIVE >>
CHICKEN SOUP for the SOUL/NYC: Generating new business and hitting sales goals while developing client and agency relationships. Success in the emerging OTT / Advanced TV video streaming space, requires a nimble, consultative seller, with access to key client and agency media decision-makers, and a clear understanding of pipeline management and prospect list development. Full info HERE (4/26)

LOCAL SALES MANAGER >>
NEXSTAR MEDIA GROUP/INDIANAPOLIS: Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion, and termination of account executives and sales assistants. Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue. Minimum five years of media sales experience. Full info HERE (4/26)

THE DIRECTOR OF SALES
CIRCLE MEDIA
REMOTE (PREFER NYC, CHICAGO, NASHVILLE)
Responsible for selling general advertising of our Linear network for year over year growth of our advertising sales projections. Source, create, and maintain relationships, as well as execute contracts for our Linear/Cable/VOD networks. Use of qualitative sales packaging and the drive to meet/exceed sales goals is a top priority. Full info HERE (4/25)

DIRECTOR OF PROGRAMMING
CIRCLE MEDIA
NASHVILLE
Proven track record of success with strategic programming initiatives, preferably experience launching a new linear/VOD network. Lead the programming and scheduling of our network including live events. Create quarterly grids, promo plans, develop stunts, graphic and secondary event requests and review all on air plans for the network. Full info HERE (4/25)

TRAFFIC BILLING COORDINATOR
CIRCLE MEDIA
NASHVILLE
This position will serve as a conduit between Linear Sales, Traffic and the Accounting Department. Previous invoicing experience is a must, and the ability to work in a fast pace environment. Strong communication skills via phone and email are both required. Full info HERE (4/25)

ASSOCIATE PRODUCER, ON-AIR PROMOTIONS
YES NETWORK
STAMFORD, CT
Ideation for scripts, pitches, brainstorming sessions, and 360-degree marketing campaigns. Overseeing all aspects of assigned projects including screening footage, acquiring media assets, writing scripts, VO sessions, and edit sessions. Minimum 2-3 years of experience in assisting/writing/producing for sports television networks or media companies. Full info HERE (4/25)

SOFTWARE ENGINEERING MANAGER, COMMERCE
A+E NETWORKS
NYC or REMOTE
Engineering team manager to develop and launch high quality services in support of web, mobile, and television products. 5+ years of technology experience developing and maintaining APIs and backend services with min 1 year of leadership. Strong knowledge of JavaScript, React and Node. JS. Full info HERE (4/25)

DAILY ENTERTAINMENT VIDEO PRODUCTION ASSISTANT
theGrio
LOS ANGELES
Experienced in research, pitching ideas, reporting, and coordinating logistics for field production are major responsibilities. Pull video assets including SOTs and Vos, clear footage and provide breaking news support. Manage archives, have a firm understanding of rights and clearances, and thoroughly track sources of material for licensing. Full info HERE (4/22)

COPY EDITOR
theGrio
ATLANTA, LA, NYC, WASHINGTON DC
Read text for grammatical, typographical and factual errors, upholding the highest level of grammar, usage and accuracy. Confirm final drafts are free of errors. Ensure the writing is easy to read and fits the editorial style of the platform. Confirm theGrio’s original news stories and aggregated stories are accurate and meet journalism standards. Full info HERE (4/22)

ASSIGNMENT EDITOR
theGrio
ATLANTA, WASHINGTON DC, LA, NYC
Manage the assignment and publishing of stories about Black people across America. We are seeking a reliable self-starter to work alongside a shift-based team to manage stories that are accurate, authoritative, and indispensable. Experience in journalism and an ability to work in a breaking news environment is required. Full info HERE (4/22)

DAILY AGGREGATION WRITER
theGrio
ATLANTA
Write accurate aggregations of about six to eight 400-600 word stories daily significant news stories. Craft original, engaging headlines, and ledes that arrest and audience. Source appropriately licensed photos to accompany stories, government agencies, Associated Press, Getty, Adobe Stock, public domain repositories, and other institutions. Full info HERE (4/22)

DAILY NEWS WRITER
theGrio
ATLANTA
Write a daily story with original reporting each day covering the Black experience domestically. Stay up to date on relevant trends, stories and experiences that impact Black Americans. Coordinate story parameters with Managing Editor. Strong knowledge of current events. Research and craft stories in a way that resonates with our audiences. Full info HERE (4/22)

LINE EDITOR
theGrio
ATLANTA, WASHINGTON DC, LOS ANGELES, OR NEW YORK
Veteran journalist who has leveraged skills acquired as a print or digital beat or enterprise reporter to transform into a seasoned news editor. Support the well-being, rights, livelihood, protection, joy, financial security, and success of Black people. Coach writers, edit aggregated and original copy, and provide options for sourcing images. Full info HERE (4/22)

INVESTIGATIVE REPORTER
theGrio
ATLANTA, WASHINGTON DC, LOS ANGELES OR NEW YORK
Cover stories about Black people across America. Develop and research investigative stories, with a particular emphasis on data reporting. Creative self-starter to break journalism stories that are accurate, authoritative, and indispensable. Experience in investigative reporting and an ability to work in a breaking news environment is required. Full info HERE (4/22)

AD OPERATIONS MANAGER >>
FUSE MEDIA INC/GLENDALE, CA: Work with a cross functional team spanning sales, business intelligence, and digital operations to traffic direct sales and programmatic digital advertising campaigns in a timely manner to ensure client expectations are exceeded. 3+ years’ experience in Data Analysis/Ad Operations/Media Buying in the digital advertising industry. Full info HERE (4/21)

VP, BRAND MARKETING
CROWN MEDIA FAMILY NETWORKS
LA, CA
Manage strategy and execution of 360º consumer marketing campaigns for Crown Media’s linear and SVOD initiatives. Will collaborate cross functionally and manage external media, creative & promotional agencies while leading internal team. Bachelor’s Degree in related field, 12+ yrs marketing experience within entertainment required. Full info HERE (4/21)

VP, LEARNING & DEVELOPMENT, DIVERSITY & INCLUSION
CROWN MEDIA FAMILY NETWORKS
LA, CA
Accountable for oversight, development and execution of highly impactful D&I strategic initiatives, as well as identifying individual, group and organizational development needs; the VP is instrumental in aligning enterprise training and D&I partnership opportunities with business strategies and cultural initiatives. Full info HERE (4/21)

SALES DEVELOPMENT REPRESENTATIVE >>
MEDIAOCEAN/NYC, CHICAGO: Find and screen potential customers and have a strong understanding of the sales process, excelling at researching leads, starting new relationships, and setting our sales team up for success. Have the ability to showcase our offerings in a compelling way. 1-3 years of professional work experience preferred. Full info HERE (4/20)

ACCOUNT MANAGER FOR CLIENT SERVICES – DEAL MAKER >>
MEDIAOCEAN/NYC/EAST COAST: Execute a coordinated account plan for driving growth and adoption of Mediaocean solutions. Maintain a regular cadence of on-site visits to consult end users, identify and address business needs and challenges. Act as a trusted advisor and partner with customer contacts. 3+ years of experience in client services or consulting. Full info HERE (4/20)

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