04/12/22: Casper gets scary for Peacock

A CYNOPSIS MESSAGE FROM A+E NETWORKS

INCLUSION ISN’T TRULY INCLUSION
IF IT COMES WITH AN EXPIRATION DATE

The A55+ audience is 95 million strong
and represents 40% of annual consumer spending.

That’s too big to be ignored…
… and a lot of reasons to break out of traditional demos

UNLOCK YOUR TOTAL AUDIENCE POTENTIAL
THE HISTORY CHANNEL | A&E | LIFETIME | LMN | FYI | VICE ON TV
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Cynopsis Medias First Morning Read
Tuesday April 12, 2022

Today’s Premieres
Discovery: Deadliest Catch at 8p
HGTV: Unsellable Houses at 9p
Netflix: Hard Cell; The Creature Cases
PBS: Rise of the Nazis: Dictators at War at 9p

Today’s Finales
ABC: Abbott Elementary at 9p
NBC: The Thing About Pam at 10p
PBS: Benjamin Franklin at 8p

IN THE NEWS

Horizon Media introduced a new analytics tool, eMbrace, to help bring cultural equity to communications and media planning. The platform, which recalibrates population-based, survey/panel outputs for a more equitable emphasis of Asian, Black, and Hispanic insights, is aimed at helping advertisers develop more inclusive strategies to better engage diverse audiences. eMbrace analyses will also enable media planning strategies to more equitably allocate investments and partnerships across minority-owned and minority-targeted media. The software and data solution is powered by Nielsen.

Out of home advertising revenue increased 16.7% in 2021 versus the year prior, accounting for $7.1 billion, according to the Out of Home Advertising Association of America. Digital OOH is leading the overall growth, with a 22.7% jump compared to 2020. Fourth quarter total OOH revenue increased 37.4%while DOOH grew 49%. In 2021, all top ten industry product categories increased and eight grew double digits, including Local Services & Amusements, Retail, Media & Advertising, Insurance & Real Estate, Restaurants, Government Politics and Organizations, Financial, and Automotive Dealers and Services.

The WindAcre Partnership raised its stake in Nielsen from 9.6% to 18.9%, acquiring 33.4 million shares of the measurement company on April 6, 7 and 8. WindAcre, which objects to Nielsen’s plan to be acquired for $16 billion on the grounds it undervalues the company, said in an April 5 SEC filing that it will “take steps to attempt to block the transaction.”

In conjunction with the tonight’s season one finale of ABC’s “Abbott Elementary,” Warner Bros. Television is launching a “Think Outside The (Lunch) Box” campaign to benefit Feeding America and raise awareness about food insecurity. As part of the deal, WBTV is donating 150,000 meals to Feeding America. The campaign runs through April 15. WBTV has also partnered with influencer chefs Eitan Bernath and Ahmad Alzahabi, who will create lunchbox meals and discuss the impact of food insecurity with their followers across Instagram and TikTok.

ESPORTS & GAMING NEWFRONTS
2022 VIRTUAL CONFERENCE

Wednesday, May 4th , 10:00am ET

This by-invitation-only event is for brands or agencies activating or looking to activate in the highly engaged 18–35-year-old fanbase.

REQUEST A FREE PASS

PRODUCTION & DEVELOPMENT

“Based On a True Story” landed a straight-to-series order from Peacock. The comedic thriller, exploring Americans’ obsession with true crime, will be written and exec produced by Craig Rosenberg, who will also serve as showrunner. Jason Bateman (“Ozark”) will EP via his Aggregate Films alongside Michael Costigan. UCP is producing.

Peacock is also developing “Casper,” a live-action horror/adventure series that reimagines the friendly ghost tale as a coming-of-age story set in a high school. UCP and DreamWorks Animation are producing.

Move over, Rudolph – CBS has ordered three new holiday movies. “When Christmas Was Young,” executive produced by Sheryl Crow, follows a music manager in need of a hit for his last remaining client; Amanda Kloot will star in and executive produce “Fit for Christmas,” about a Christmas-obsessed fitness instructor; and “Must Love Christmas” focuses on romance novelist who falls for a childhood crush.

“Glamorous” scored a 10-episode order from Netflix. The show had been ordered to pilot by The CW in 2019 and retains the creative team of Jordan Nardino as writer and executive producer, with Damon Wayans Jr. and Kameron Tarlow also exec producing. Miss Benny (“Fuller House”) remains onboard as the central character, a non-conforming queer man. The studio is CBS Studios.

Cineflix Media is partnering with showrunner, director, and producer Adrienne Mitchell (“Coroner”) and her newly launched production company BentFrame Film & TV. The partnership gives Cineflix Media the first option to co-produce original content developed by Mitchell, while providing BentFrame with access to development support from Cineflix Studios. In addition, Cineflix Rights will retain exclusive first-look rights to distribute the shingle’s content internationally.

Invention Studios has inked a first-look deal with Fremantle covering TV, new media and podcasts. Nicholas Weinstock launched Invention in 2021. “Nicky embodies the independent spirit we champion at Fremantle,” said Fremantle President of Scripted Programming Dante Di Loreto.

Filming for TV One’s Marvin Sapp biopic is underway. Chaz Lamar Shepherd (“Marvel’s Luke Cage”) stars as gospel music artist and pastor Sapp. Also starring is Ambre Anderson (“Power Book II”). The film is scheduled to premiere August 21.

Casting notes: Lucien Laviscount has been upped to series regular for season three of Netflix’s “Emily in Paris.”…Walker Scobell (“The Adam Project”) landed the title role in Disney+ live action series “Percy Jackson and the Olympians,” based on the book series by Rick Riordan…Jill Hennessy (“Crossing Jordan”) will star opposite Michael Chiklis in Fox crime anthology drama “Accused.”

NEW & RETURNING SERIES

Was King George III really mad? That’s the sort of question that will be explored in “Lucy Worsley Investigates,” premiering Sunday, May 15 at 8p on PBS (check local listings).

Couples get the verdict on whether or not to stay together in WE tv’s new reality series, “Commit or Quit with Judge Lynn Toler,” premiering Thursday, May 12 at 10p.

“We Own This City,” chronicling the rise and fall of the Baltimore Police Department’s Gun Trace Task Force, premieres Monday, April 25 at 9p on HBO.

Season three of Apple TV+ space drama “For All Mankind” launches Friday, June 10. The new season of the alternate-reality series moves into the early ‘90s with a high-octane race to a new planetary frontier: Mars.

The first two episodes of international conspiracy thriller “Hidden Assets” premieres Monday, April 18 on Acorn TV. The series is a spinoff of Acorn TV original “Acceptable Risk.”

COMING UP

“Today” hosts Savannah Guthrie and Hoda Kotb will lead a cast of NBC News hosts including Al Roker, Craig Melvin, and Jenna Bush Hager in a performance of “Murder in Studio Oneon Wednesday, April 27 at NYC’s Minetta Lane Theater (proceeds from ticket sales will be donated to Boys and Girls Clubs of America). Audible and NBC News will record and release the show as a podcast.

“The Batman” drops on HBO Max Saturday, April 18 at 8p. The blockbuster will also air on HBO on Saturday, April 23 at 8p.

NABiQ session tips to win during NAB Show: Teams of industry professionals (who’ve never met before) will work together closely in a fast-paced collaborative sprint to create prototypes for real-word challenges during daily NABiQ workshops. To be one of the prize-winning teams, get inspired during the rest of the show to use industry insights at NABiQ. It’s important to listen and build on each others’ ideas, work collaboratively, and always focus on the end user. During the pitch, underline the challenge you’re focusing on, how your solution works, who it will benefit as well as the direct and indirect impact of the idea. Give each other constructive feedback during the networking session to improve your projects. Good luck!

TECH TALK

Canoe Ventures and GAC Media are expanding their partnership to explore ways for Canoe to technically support GAC Media in their advertising initiatives around addressable TV, FAST channels and across their media portfolio. The initiatives build on the partnership between Canoe and GAC Media supporting revenue optimization of the company’s linear channels. “Implementing national addressability within our trusted, family-friendly programming will help further differentiate Great American Channels and ultimately drive ROI and positive outcomes for our partners,” said Paul Brennan, SVP, Advertising and Digital Sales at GAC Media.

TikTok’s net ad revenue will jump to $5.96 billion this year, up from $2.1 billion in 2021, according to eMarketer. That will give the platform a 2.4% share of the projected US digital ad market.

Infillion announced the launch of AttnX, an advertising product built for CTV, desktop, and mobile that secures consumers’ opt-in interest before the ad experience begins. AttnX is the first of several products to be unveiled under the company’s new brand name, Infillion, launched in February as the result of Gimbal’s acquisition of adtech CTV pioneer true[X] from Disney in late 2020.

STREAMING

Yahoo has teamed with Cross Screen Media, specializing in optimized local TV and CTV ad planning and measurement, to enable more strategic planning, efficiency and measurement for advertisers ahead of 2022 midterm campaigns. Yahoo will also be Cross Screen Media’s first programmatic partner to utilize the company’s new measurement solution, ScreenImpact.

CNN+ launched on Roku, the top CTV platform, on Monday, giving the fledgling streamer a sweet distribution bump. Still to come are deals with Google, Samsung, Sony and Microsoft.

Apple TV+ announced the debut of Apple Original podcast “Run, Bambi, Run,” releasing the first two episodes of the eight-part series. Hosted by Vanessa Grigoriadis (“Chameleon: The Hollywood Con Queen”), “Run, Bambi, Run” investigates the real-life story of Laurie “Bambi” Bembenek, a Milwaukee police officer who was dubiously convicted of killing her new husband’s ex-wife, before braving a daring escape.

UPFRONT CALENDAR

Just-formed media behemoth Warner Bros. Discovery will host its first Upfront event on Wednesday, May 18 at The Hulu Theater at Madison Square Garden. Pre-merger, WarnerMedia had that spot reserved; Discovery’s May 17 event has been canceled, as the new presentation will showcase Warner Bros. Discovery’s combined portfolio of content, brands, franchises and talent.

April 12: Black Owned Media Upfront at 1p (virtual)
April 13: FETV (Empire State Building, NYC); TV One (virtual)
April 19: SeeHer SheFront (virtual)
April 26: Disney Storyteller’s Showcase (virtual); FETV (Empire State Building, NYC)
May 2-6: IAB NewFronts
May 2: NBCUniversal/Peacock NewFront
May 3: Samsung Ads at 9a (Samsung 837, NYC), Roku at 11:30a (Caldwell Factory, NYC)
May 5: Canela Media at 1p (virtual) and CincoDeFront at 5:30p (NYC)
May 16: NBCUniversal (Radio City Music Hall, NYC); Telemundo (Ziegfeld Theater, NYC); Fox (Skylight, NYC)
May 17: Disney (Basketball City at Pier 36, NYC); YouTube Brandcast at 8p; Univision (Javits Center in NYC)
May 18: Paramount (Carnegie Hall, NYC); Warner Bros. Discovery (Hulu Theater at Madison Square Garden, NYC)
May 19: The CW (New York City Center Theater, NYC)

GOING GLOBAL

Digital brand Chefclub has struck an agreement with Pluto TV in the US and Latin America to bring cookery content to Pluto TV in Spanish and English. Pluto TV has started with the launch of Chefclub Kids content in the US.

All3Media International and co-production partners ARD Degeto (Germany), Masterpiece (USA), ITV (UK) and NPO (Holland) have renewed Company Pictures’ detective drama “Van der Valk” for a third season.

Boat Rocker’s “The Next Step” has been commissioned for season 8 by CBBC, with a pre-sale from Corus Entertainment for Canadian rights.

Banijay Germany has entered into a partnership with influence.vision. The deal offers the producer influence.vision’s technology, platform and content creator expertise.

“Good Game Asia,” launched by Yup.gg, will air in English on WarnerTV with Korean, Traditonal/Simplified Chinese, Thai, Bahasa and Vietnamese subtitles available on asia.gg, starting June 10.

Media Ranch inked a deal to distribute South Africa’s Trace Studios formats, among them “2 Weddings & A Superstar” and “Ultimate Braai Master.”

Canada’s Sinking Ship Entertainment’ “Dino Dana” will soon be available in China. Bomanbridge Media has licensed seasons one and two to Chinese streaming platform Youku. The series will be available for streaming later this year.

2022 SPORTS MEDIA AWARDS: NEXT TUESDAY

Seats are running out for this exciting breakfast ceremony on April 19th! Don’t miss your chance to meet and celebrate the best in class in the sports media community.

BOOK MY SEAT

RATINGS

HGTV Monday competition series “Rock the Block” averaged a 1.00 Live+3 rating among P25-54 and a 1.28 rating among W25-54, gains of 122% and 113% among P25-54 and W25-54 over the prior six weeks. In addition, the April 4 season finale broke the series’ record as the highest-rated episode, delivering a 1.23 Live+3 rating among P25-54 and a 1.60 rating among W25-54.

Food Network’s “The Julia Child Challenge” has reached more than 4.6 million P2+ viewers with the week four premiere, posting .5 P25-54 and .7 W25-54 Live+3 ratings respectively. That puts show show on track to be Food Network’s highest-rated freshman launch of the year so far among W18+.

Shareablee Top 10 Streaming Shows for the week of April 4
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
Euphoria (HBO Max), 5.5m, 7, 786,274, 9.3m
Bridgerton (Netflix), 3m, 44, 68,443, 3.1m
Get Organized With The Home Edit (Netflix), 1.7m, 49, 35,358, 6.3m
Stranger Things (Netflix), 1.2m, 15, 79,750, 27m
Umbrella Academy (Netflix), 1.2m, 6, 192,436, 4.7m
The Witcher (Netflix), 424k, 4, 106,026, 2.3m
Nanatsu No Taizai (Netflix), 246k, 76, 3,241, 1.1m
The Rising of the Shield Hero (Netflix), 226k, 25, 9,028, 566k
Gilmore Girls (HBO Max), 189k, 5, 37,835, 4.6m
Netflix is a Joke (YouTube), 179k, 55, 3,246, 2.5m

Broadcast Nielsen Ratings for Friday, April 8
Show, P2+ 000s, (A18-49)
ABC: Shark Tank 3.77 (0.5), 20/20 2.21 (0.3)
CBS: Undercover Boss 3.34 (0.3), Magnum P.I. 5.31 (0.4), Blue Bloods 5.93 (0.4)
CW: Charmed 0.36 (0.1), Dynasty 0.28 (0.0)
FOX: WWE Friday Night Smackdown 2.36 (0.6)
NBC: Blacklist 3.06 (0.2), Dateline 3.48 (0.43)
Telemundo: Exatlon 0.92 (0.3), Hercai: Amor 1.20 (0.3), Pasion Gavilanes 0.67 (0.2)
Univision: Soltero Con Hijas 1.46 (0.4), Mi Fortuna es Amarte 1.53 (0.4), Madre 1.75 (0.4)
Source: Nielsen live + same day time period averages

EXECUTIVE MOVES

Patrick Van De Walle has joined GAC Media as VP of Distribution. De Walle most recently served as Sr. Director of Distribution for Crown Media Family Networks.

Dr. Seuss Enterprises has promoted Shannon Spisak to Vice President of Marketing and Communications. Spisak previously held the role of Senior Director of Marketing and Communications.

IN MEMORIAM

Production executive Francis C. La Maina died April 8. He was 82. La Maina joined Dick Clark Productions in 1966, rising to President and COO in 1986.

A CYNOPSIS MESSAGE FROM NAB SHOW
 

This Day in History
1945 – President Franklin D. Roosevelt died in office.

Answer to Our Last Trivia Question
Which sitcom aired for seven seasons, but only had a full-season order for its fifth season? “Rules of Engagement” (2007-13). Kudos to: Aaron Paquette-AccelerateSG/Fort Worth, TX; Austin Cassidy-Meridian Interactive/Wilmington, DE; Andrew Goldman-Grooveee/NYC; John Kukla-KDFW/Dallas; Tom Moore-Kalt Productions/LA

Today’s Trivia Question
In which series did Alley Mills, Barbara Babcock and John Schneider all have supporting roles? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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ACCOUNT EXECUTIVE >>
CHICKEN SOUP for the SOUL/NYC: Generating new business and hitting sales goals while developing client and agency relationships. Success in the emerging OTT / Advanced TV video streaming space, requires a nimble, consultative seller, with access to key client and agency media decision-makers, and a clear understanding of pipeline management and prospect list development. Full info HERE (4/26)

LOCAL SALES MANAGER >>
NEXSTAR MEDIA GROUP/ INDIANAPOLIS:
Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion, and termination of account executives and sales assistants. Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue. Minimum five years of media sales experience. Full info HERE (4/26)

THE DIRECTOR OF SALES
CIRCLE MEDIA
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Responsible for selling general advertising of our Linear network for year over year growth of our advertising sales projections. Source, create, and maintain relationships, as well as execute contracts for our Linear/Cable/VOD networks. Use of qualitative sales packaging and the drive to meet/exceed sales goals is a top priority. Full info HERE (4/25)

DIRECTOR OF PROGRAMMING
CIRCLE MEDIA
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Proven track record of success with strategic programming initiatives, preferably experience launching a new linear/VOD network. Lead the programming and scheduling of our network including live events. Create quarterly grids, promo plans, develop stunts, graphic and secondary event requests and review all on air plans for the network. Full info HERE (4/25)

TRAFFIC BILLING COORDINATOR
CIRCLE MEDIA
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This position will serve as a conduit between Linear Sales, Traffic and the Accounting Department. Previous invoicing experience is a must, and the ability to work in a fast pace environment. Strong communication skills via phone and email are both required. Full info HERE (4/25)

ASSOCIATE PRODUCER, ON-AIR PROMOTIONS
YES NETWORK
STAMFORD, CT

Ideation for scripts, pitches, brainstorming sessions, and 360-degree marketing campaigns. Overseeing all aspects of assigned projects including screening footage, acquiring media assets, writing scripts, VO sessions, and edit sessions. Minimum 2-3 years of experience in assisting/writing/producing for sports television networks or media companies. Full info HERE (4/25)

SOFTWARE ENGINEERING MANAGER, COMMERCE
A+E NETWORKS
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Engineering team manager to develop and launch high quality services in support of web, mobile, and television products. 5+ years of technology experience developing and maintaining APIs and backend services with min 1 year of leadership. Strong knowledge of JavaScript, React and Node. JS. Full info HERE (4/25)

DAILY ENTERTAINMENT VIDEO PRODUCTION ASSISTANT
theGrio
LOS ANGELES

Experienced in research, pitching ideas, reporting, and coordinating logistics for field production are major responsibilities. Pull video assets including SOTs and Vos, clear footage and provide breaking news support. Manage archives, have a firm understanding of rights and clearances, and thoroughly track sources of material for licensing. Full info HERE (4/22)

COPY EDITOR
theGrio
ATLANTA, LA, NYC, WASHINGTON DC

Read text for grammatical, typographical and factual errors, upholding the highest level of grammar, usage and accuracy. Confirm final drafts are free of errors. Ensure the writing is easy to read and fits the editorial style of the platform. Confirm theGrio’s original news stories and aggregated stories are accurate and meet journalism standards. Full info HERE (4/22)

ASSIGNMENT EDITOR
theGrio
ATLANTA, WASHINGTON DC, LA, NYC

Manage the assignment and publishing of stories about Black people across America. We are seeking a reliable self-starter to work alongside a shift-based team to manage stories that are accurate, authoritative, and indispensable. Experience in journalism and an ability to work in a breaking news environment is required. Full info HERE (4/22)

DAILY AGGREGATION WRITER
theGrio
ATLANTA

Write accurate aggregations of about six to eight 400-600 word stories daily significant news stories. Craft original, engaging headlines, and ledes that arrest and audience. Source appropriately licensed photos to accompany stories, government agencies, Associated Press, Getty, Adobe Stock, public domain repositories, and other institutions. Full info HERE (4/22)

DAILY NEWS WRITER
theGrio
ATLANTA

Write a daily story with original reporting each day covering the Black experience domestically. Stay up to date on relevant trends, stories and experiences that impact Black Americans. Coordinate story parameters with Managing Editor. Strong knowledge of current events. Research and craft stories in a way that resonates with our audiences. Full info HERE (4/22)

LINE EDITOR
theGrio
ATLANTA, WASHINGTON DC, LOS ANGELES, OR NEW YORK

Veteran journalist who has leveraged skills acquired as a print or digital beat or enterprise reporter to transform into a seasoned news editor. Support the well-being, rights, livelihood, protection, joy, financial security, and success of Black people. Coach writers, edit aggregated and original copy, and provide options for sourcing images. Full info HERE (4/22)

INVESTIGATIVE REPORTER
theGrio
ATLANTA, WASHINGTON DC, LOS ANGELES OR NEW YORK

Cover stories about Black people across America. Develop and research investigative stories, with a particular emphasis on data reporting. Creative self-starter to break journalism stories that are accurate, authoritative, and indispensable. Experience in investigative reporting and an ability to work in a breaking news environment is required. Full info HERE (4/22)

AD OPERATIONS MANAGER >>
FUSE MEDIA INC/GLENDALE, CA:
Work with a cross functional team spanning sales, business intelligence, and digital operations to traffic direct sales and programmatic digital advertising campaigns in a timely manner to ensure client expectations are exceeded. 3+ years’ experience in Data Analysis/Ad Operations/Media Buying in the digital advertising industry. Full info HERE (4/21)

VP, BRAND MARKETING
CROWN MEDIA FAMILY NETWORKS

LA, CA

Manage strategy and execution of 360º consumer marketing campaigns for Crown Media’s linear and SVOD initiatives. Will collaborate cross functionally and manage external media, creative & promotional agencies while leading internal team. Bachelor’s Degree in related field, 12+ yrs marketing experience within entertainment required. Full info HERE (4/21)

VP, LEARNING& DEVELOPMENT, DIVERSITY & INCLUSION
CROWN MEDIA FAMILY NETWORKS

LA, CA

Accountable for oversight, development and execution of highly impactful D&I strategic initiatives, as well as identifying individual, group and organizational development needs; the VP is instrumental in aligning enterprise training and D&I partnership opportunities with business strategies and cultural initiatives. Full info HERE (4/21)

SALES DEVELOPMENT REPRESENTATIVE >>
MEDIAOCEAN/NYC, CHICAGO: Find and screen potential customers and have a strong understanding of the sales process, excelling at researching leads, starting new relationships, and setting our sales team up for success. Have the ability to showcase our offerings in a compelling way. 1-3 years of professional work experience preferred. Full info HERE (4/20)

ACCOUNT MANAGER FOR CLIENT SERVICES – DEAL MAKER >>
MEDIAOCEAN/NYC/EAST COAST: Execute a coordinated account plan for driving growth and adoption of Mediaocean solutions. Maintain a regular cadence of on-site visits to consult end users, identify and address business needs and challenges. Act as a trusted advisor and partner with customer contacts. 3+ years of experience in client services or consulting. Full info HERE (4/20)

TUESDAY APRIL 12
ABC: Judge Steve Harvey, Abbott Elementary [f], black-ish, To Tell the Truth
CBS: FBI, FBI: International, FBI: Most Wanted
CW: Superman & Lois, Naomi
FOX: The Resident, Name That Tune
NBC: Young Rock, Mr. Mayor, This Is Us, The Thing About Pam [f]
PBS: Finding Your Roots with Henry Louis Gates Jr., Rise of the Nazis: Dictators at War [p, Frontline
Telemundo: Exatlon Estados Unidos, Hercal: Amor y Venganza, Pasion de Gavilanes
Univision: Soltero Con Hijas, Mi Fortuna es Amarte, Madre

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