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Early Deadline: Wednesday, February 16, 2022

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Celebrating the industry’s finest for 10 years.

Sports Media Awards attendees will gather this April to recognize and celebrate  the ever-evolving industry. Finalists and winners will be recognized across production, marketing, and technology teams, saluting their hard work and innovation from the one of the sports media’s most challenging years to date.

Categories

  • Campaigns / Content / Tech

      Activation at Live Event

      Whose brand marketing became an event within the event? This category recognizing brand marketing excellence and innovation that occurred during a live sporting event.

      Last year's winner: IBM & The USTAEnabling the 2020 (Virtual) US Open

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      Activation at Virtual Event

      Whose brand marketing became an experience within its virtual offering? This category recognizing brand marketing excellence and innovation that occurred during a live sporting event.

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      Awareness Campaign for a Social Good Initiative

      Recognizing a tactic or strategic implementation to launch a social good event, special, program or campaign.

      Last year's winner: ESPN#oneteam Campaign

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      Best Podcast Series

      Which podcast series, primarily dedicated to sports, set the world ablaze? These shows took on this red-hot genre and elevated the industry.

      Last year's winner: SiriusXMDigging Up The Past with Christopher Russo

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      Diversity Initiative

      This award will honor a project, initiative, campaign, or business in sports that best fostered true diversity and inclusion for the industry as well as the communities they serve. 

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      Documentary Series

      Recognizing the quality of a TV or A web series produced specifically about an event that took place in the world of sports.

      Last year's winner: STARZ with Drawn Arms

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      Documentary Special TV/Movie

      Recognizing the quality of a special or TV movie produced specifically about an event that took place in the world of sports.

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      Esports Event

      These sports may not have billion-dollar revenues, but they have shaken up the landscape in 2017. Fans flocked to see (both in person and via stream) athletes shine in their element. This category honors the best breakthrough sporting events from the past year.

      Last year's winner: FOX/FS1FOX NASCAR: iRacing

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      Innovation During the COVID-19 Pandemic

      Getting creative under a difficult situation, this award honors an sports media/programming/technology initiative brought about as a result of the pandemic. 

      Last year's winner: 2020 eNASCAR Pro Invitational Series

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      League of the Year for Breakthrough Sport

      These sports may not have billion-dollar revenues, but they have shaken up the landscape in 2017. Which leagues were best at rising to the top and fostering not only terrific events, but a thriving community as well? 

      Last year's winner: Riot Games VALORANT Esports

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      Live Coverage of Sporting Event (National)

      The big game! The award honors a live, single broadcast of a game or match by a National network or station.

      Last year's winner: FOX SportsSuper Bowl LIV

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      Live Coverage of Sporting Event (Regional)

      The big game! The award honors a live, single broadcast of a game or match by a Local network or station.

      Last year's winner: Fox Sports South9/25 Boston Red Sox @ Atlanta Braves Freddie Freeman Walkoff

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      Live Stream Presentation

      A single sporting event designed to be viewed online alone or in conjunction with a television network.

      Last year's winner: FOX Sports2020 World Series Watch Party

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      Marketing Campaign (National)

      Recognizing the creative use of marketing platforms to promote a sports-themed series or event that generated higher awareness and viewership for the National broadcast.

      Last year's winner: Turner SportsNBA Restart - ‘ON', NBA on TNT

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      Marketing Campaign (Regional / Local)

      Recognizing the creative use of marketing platforms to promote a sports-themed series or event that generated higher awareness and viewership for the Regional/Local broadcast.

      Last year's winner: Fox Sports SunFun with Funko

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      Marketing Initiative

      What one new, untried tactic launched a thousand+ ships for an event, team or show?

      Last year's winner: Turner SportsDear Chicago, NBA on TNT

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      Mobile App

      Sure there's an app for that, but who did it the best? This category recognizes excellence in developing a mobile application produced by or for a media network, sports league or team that is designed to engage sports fans on the go or create a second screen experience.

      Last year's winner: theScore

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      New Sports Show

      This category honors the best-sports-themed series in any category launched in the US Between Jan 1, 2021 - Jan 1, 2022.

      Last year's winner: Big Ten Network/Orange Lion ProductionsThe B1G Moment

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      Over the Top (OTT) Content Service

      Recognizing the app/service with a proven ability to delivery of sports' video, audio and other media content over the web without a multiple system operator being involved in the control or distribution of the content.

      Last year's winner: WWE Network

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      Overall Social Media Excellence (Brand)

      The best campaign utilizing social media platforms that brought remarkable viral attention and creativity to a team, sports or sports-themes series.

      Last year's winner: CBS Sports

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      Overall Social Media Excellence (Limited Run/Campaign)

      The best campaign utilizing social media platforms that brought remarkable viral attention and creativity to a team, sports or sports-themes series.

      Last year's winner: Big Ten NetworkBTN All-Decade Football & Basketball

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      Pregame Show

      Getting fans pumped up and warmed up for an upcoming competition, these pregame programs produced keen perceptions and blended it with fun approach to production. 

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      Production Innovation

      You've upgraded the viewing experience and audiences can now experience the game like never before! This category honors the new productions elements that transformed the telecast, from graphics to data to cameras and more.

      Last year's winner: NFL/ The Famous GroupSuper Bowl "NFL 100 All-Time Team" Mixed Reality Production

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      Radio Program

      Music to our ears. Best regularly scheduled local or national sports series that was broadcast through a local or national radio platform.

      Last year's winner: SiriusXM“Basketball & Beyond with Coach K” with Mike Krzyzewski and Dave Sims

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      Reality Series

      Honoring programs that went both behind-the-scenes and in front of the camera to deliver a program that focuses on one subject and/or competition throughout its seasonal run. 

      Last year's winner: DAZN & Evolve Studios40 Days

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      RSN of the Year

      Which regional sports network stepped up its game and delivered knockout productions, terrific analysis and audience growth to match?

      Last year's winner: Fox Sports Florida Regional Networks

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      Seasonal Coverage (National)

      From the opening match to the national championship, this category honors national networks that have dedicated extensive resources into covering every kick, pass, throw, hit and/or maneuver from athletes at a single league throughout a single season.

      Last year's winner: Turner Sports2020 NBA Bubble on House of Highlights

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      Seasonal Coverage (Regional / Local)

      From the opening match to the national championship, this category honors regional networks and stations that showcase programming dedicated to the local team throughout a single season.

      Last year's winner: FOX Sports Midwest2019-20 St. Louis Blues

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      Social Good TV Special or Episode

      Recognizing content via a single episode of a TV or Web program that increased viewers’ awareness of a social issue.

      Last year's winner: Warnermedia News and SportsCapital One's The Match: Champions for Charity

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      Sports Betting Innovator of the Year

      This award is open to any company or organization that has transformed the sports betting industry through developing advancements and initiatives.

      Last year's winner: FanDuel Sportsbook

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      Use of Integrated Sponsorship for Broadcast

      Highlighting a particularly effective way to incorporate a sponsor into an on-air game, campaign or series.

      Last year's winner: Rural Media GroupThe National Finals Rodeo Sponsor Integration on The Cowboy Channel

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      Webisode Series

      An online-only program with five or more episodes revolving around sports.

      Last year's winner: Telemundo Deportes Cambio de Juego

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      Website

      What online site was the best at raising TV viewing numbers for a series or sporting event?

      Last year's winner: Bleacherreport.com

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  • People

      All Stars – 10 Up and Coming Sports Innovators

      Looking at the present to frame the future, this award will honor 10 up-and-coming executives, producers, movers, shakers, investors, etc. who are under 30 and have already made an impact on sports business. Blending smart thinking, a strong backbone and a vision of where the industry is (or should) move, these honorees stand out above the rest. 

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      Digital Executive

      Utilizing the final frontier of media platforms, whose tactics changed the way viewers absorb sports media on digital platforms and raised the bar for the future use of technology?

      Last year's winner: Tim Clark, NASCAR

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      Marketing Executive

      The person’s campaigns would have made tongues wag both inside and outside the sports industry, with a consistent message that brought in the fans, drove audiences and kept them coming back for more.

      Last year's winner: Robert Gottlieb, FOX Sports

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      Production Executive

      This honor recognizes the minds behind the magic, honoring outstanding work from a producer or production executive in sports media.

      Last year's winner: Harold Bryant, CBS Sports

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  • How to Enter & Rates

    Entry Deadline

    Wednesday, February 16, 2022 by 11:59pm ET
    $399/Entry

    Late Entry Deadline

    Friday, February 25, 2022 by 11:59pm ET
    $624/Entry

    The entry process is completed solely online, from registration through to payment…it’s easy!

    The price of each primary entry is $399. If you are submitting a secondary entry for the same person into two or more categories, the price drops to $199 for each additional entry. Please note, the content for any tagged entries at the reduced rate will need to be the same as the original entry. A late fee of $225 will accompany each entry during the “late entry” deadline period.

    Payment in full must accompany the entry and is not refundable.

    All entries must be submitted online by February 25, 2022 at 11:59pm EST. 

    Finalists will be notified in March and honored during a ceremony at The New York Athletic Club on April 19, 2022.

    Eligibility

    The Cynopsis Sports Media Awards are open to all individuals and teams worldwide including:

    • Networks
    • MSOs
    • Teams
    • Leagues
    • Associations
    • Universities
    • Production companies/studios
    • Producers
    • Video game developers/producers
    • Website developers
    • App developers/producers
    • Licensing companies
    • Marketing companies
    • PR firms
    • Ad agencies
    • Creative services teams
    • Developers

    Vendors are also eligible to compete on behalf of clients. The program is open to national and international entrants.

    The entry submitted must have been worked on (in part) between February 2021 and February 2022.

    Questions? Contact Ann Baird: abaird@accessintel.com 

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