CYNOPSISSPORTS 08.10.16 Good morning. It’s Wednesday August 10, and this is your first early morning Sports briefing. The Walt Disney Company officially locked in BAMTech to its portfolio, acquiring a 33% stake in the technology services and video streaming company. The deal will see BAMTech separated from MLBAM with Disney paying $1 billion in two […]
JOB OF THE WEEK MARKETING MGR Spotlight Cinema Networks NYC Resp for providing strategic sales support, dvlpng & executing mktg programs. Serve as a key liaison between mktg & sales teams. BA deg req’d & 3 – 5 yrs of mktg exp in a media sales org, w/specific focus directly supporting a sales team. Resumes […]
CYNOPSIS 08.09.16 Good morning. It’s Tuesday August 9, 2016, and this is your first early morning briefing. Tonight’s Premieres: ABC: Bachelor in Paradise: After Paradise at 9p HBO: Hard Knocks: Training Camp With the Los Angeles Rams at 10p Tonight’s Finales: Comedy: Tosh.0 at 10p, Not Safe With Nikki Glaser at 10:30p Esquire: This Is […]
CYNOPSISDIGITAL 08.09.16 Good morning. It’s Tuesday August 9, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Snapchat Geofilter: Geofilters are location-based overlays that users can apply to their Snaps. The overlays generally feature the names of the locations where the Snap is taken. TOP NEWS Well, it was […]
CYNOPSISSPORTS 08.09.16 Good morning. It’s Tuesday August 9, and this is your first early morning Sports briefing. NBC Olympics reports that its Sunday coverage of the Rio Olympics averaged 29.8 million viewers to top Friday’s Opening Ceremony by 12%, according to Nielsen fast nationals. Including NBCSN and Bravo, NBC Olympics’ television coverage averaged 34.0 million […]
CYNOPSIS 08.08.16 Good morning. It’s Monday August 8, 2016, and this is your first early morning briefing. Today’s Premieres: Science: How Do They Do It? at 9:30p Travel: Secret Eats With Adam Richman at 10p Z Living: The Healthy Gourmet at 8p Tonight’s Finales: Lifetime: Devious Maids at 9p, UnReal at 10p TBS: Angie Tribeca […]
CYNOPSISDIGITAL 08.08.16 Good morning. It’s Monday August 8, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Header bidding: Header bidding is a way for publishers to hold direct auctions, bypassing the inefficiencies that keep websites from finding the best prices for their ad inventory. First, a site reaches out to its […]
CYNOPSISSPORTS 08.08.16 Good morning. It’s Monday August 8, and this is your first early morning Sports briefing. Last month’s investment from a consortium-led by Heliconia Capital Management into MMA promotion ONE Championship was a major affirmation to company executives as the “largest sports media property in Asian history.” With projections to be in two billion […]
CYNOPSIS 08.05.16 Good morning. It’s Friday August 5, 2016, and this is your first early morning briefing. Saturday’s Premieres: FYI: Tiny House Nation: Unpacked at 8p Oxygen: Killer Couples at 9p Saturday’s Finale: Travel: Ghost Adventures at 9p Sunday’s Premieres: Food: Chopped at 9p Oxygen: Snapped at 9p, It Takes a Killer at 10p Spike […]
CYNOPSISDIGITAL 08.05.16 Good morning. It’s Friday August 5, and this is your first early morning digital briefing. TODAY’S CODEBREAKER CTA: CTA is short for Call to Action. In digital marketing, a CTA is a phrase, included within an ad or a graphic element, that invites the audience to take a certain action. […]