CYNOPSISSPORTS
08.08.16 Good morning. It’s Monday August 8, and this is your first early morning Sports briefing.
Last month’s investment from a consortium-led by Heliconia Capital Management into MMA promotion ONE Championship was a major affirmation to company executives as the “largest sports media property in Asian history.” With projections to be in two billion TV homes by the end of the year, the organization will use the new capital for more expansion into new territories with more live MMA events across the continent. Meanwhile, the company prepares to hit Macao, China for the first time on Saturday, anchored by Adriano Moraes/Andrew Leone for the Interim ONE Flyweight World Championship as well as a grappling tournament with $50,000 up for grabs.
Cynopsis Sports spoke with Chatri Sityodtong, founder and Chairman of ONE Championship about the promotion’s rise, its new capital and the potential of MMA in the Olympics.
Sityodtong on the challenges of growth: Last year we did 11 events, this year we are set for 20. That obviously creates some challenges in Asia as while we often go to the same cities, as we expand our geographies, we can run into new challenges. Asia is not like the US in that every country has its own government, its own culture, its own language and its own customs. So we have to navigate that. For example, while Singapore and Malaysia are only an hour apart, they are literally night and day in terms of landscape and doing business.
On new resources: Being backed by the Singapore government via one of the best blue-chip funds in Asia is almost like a branding event for our company because that says a lot to the business community throughout Asia. The new capital will help us expand the footprint in China and go into new countries. It helps us open more doors, gives us credibility in meetings and allows us to navigate with more credibility.
On the first Macau event: We’ve been in so many cities and so many countries but Macau is an exciting destination for us. It is bring our product and experience being showcased to the fans in the las Vegas of Asia. We expect a sold out show.
On surprises: With Thailand, we were very surprised at how well we were received given how much they love and protect muay thai. There were a lot of things we were very concerned about when we entered the country but it ended up being one of our most successful shows in history. Thai fans are crazy loud and I expect our December show there to be even bigger and better.
On MMA in the Olympics: I would love to see MMA in the Olympics. It gives a leg up for the entire world to appreciate the sport. I give a lot of respect and admiration to UFC for pushing for this to be in the Olympics and ONE Championship will do its part as well to get it into the Games from the Asian perspective. But I think it is going to take a lot longer than everybody things because the Olympics are a very political system.
The Opening Ceremony took a dip for NBC, according to preliminary Nielsen numbers, down 35% versus the London Games, but still generated viewership around 26.5 million people for the network. The event posted a 17.2 in overnight numbers, with a 10.0 rating among Adults 18-49. Overall, the first two days averaged 24.4 million viewers in primetime with a 13.0 for NBC. Meanwhile, NBCSN’s 2016 Rio Olympics coverage is up over London for all three days of event coverage with Saturday’s full-day programming averaging 1.8 million viewers — up 45% from the comparable day in 2012, anchored by US Men’s Basketball win over China with 3.8 million viewers.
ESPN announced that its 2016 college football programming will feature the music of X Ambassadors and Tom Morello’s “Collider” through a deal with Interscope. Music will now only be included as part of the network’s season-long marketing campaign but also include music from the likes of Aloe Blacc, Band of Horses, Dierks Bentley, DJ Snake, Fergie, J Balvin, Jamie N Commons, Keith Urban, Little Big Town, OneRepublic, SchoolboyQ, Selena Gomez, Mike Snow, The Band Perry, The Struts, Zedd and more throughout the season. Additional music highlights are set to include: New Music Friday featuring Interscope debuting singles from artists on select ESPN Friday night college football telecasts throughout the season as well as live performances throughout the season. .
Meanwhile, ACC Network will see music from Skillet open ACC Network telecasts of football this season, anchored by the single “Feel Invincible.” The song will be used for the opening video montage to lead into each week’s syndicated game.
Sunday night’s annual Hall of Fame game on ESPN got scratched as field conditions prevented safe play as the painted midfield logo became “slick and hard,” according to NFL.com. The scheduled Packers/Colts game will not be rescheduled for preseason play as Hall of Fame President David Baker noted to ESPN’s Adam Schefter that the cancellation will cost the not-for-profit organization $4 million, but the call as “an easy, ethical decision.”
Sharp Entertainment is working with rugby coach Sir Clive Woodward to create Football v Rugby, a docu-series pitting former NFL stars taking on rugby players in a Rugby Sevens match. The project will follow a team made of NFL stars as they train with Woodward in the sport. Sharp Entertainment is represented by CAA.
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ESPN unveiled its roster of major pan-regional sponsors for the company’s international coverage of the Rio 2016 Olympic Games, with brands such as Gillette, Issey Miyake Parfums, Marriott and Samsung Electronics among the brands that will be showcased across ESPN networks throughout Latin America and the Caribbean. In addition, local advertisers will be featured in Argentina, Brazil, Colombia, Mexico and Central America.
The NFL announced that its youth football events NFL Flag Championships and Punt, Pass and Kick National Championships will now take place during Pro Bowl Week in Orlando. NFL Flag Championships will take place from Jan. 27-29 with the PPK National Championships set for Jan. 27. Both events will be held at ESPN Wide World of Sports Complex at Walt Disney World Resort.
Of course, social media numbers went through the roof with the Olympics. Facebook reports that the Opening Ceremony saw Brazil score 15 million people who had 40 million interactions about the event, while the US had 12 million people with 23 million interactions. Overall, Facebook saw 52 million people create 109 million interactions related to the Opening Ceremony.
Meanwhile, Twitter reports that the top three most Tweeted Opening Ceremony moments centered around:
1.
2.
3.
On Instagram, the Opening Ceremony drew 21 million people around the world with 52 million interactions (posts, likes, comments) pertaining to the Olympics and the Opening Ceremonies on August 5th.
ESPN has traded with NBC, picking up highlight rights to the Olympic Games for its digital channels only in exchange for referring traffic from ESPN.com to NBC’s live streams from Rio, according to SBJ. Saturday saw the launch of the alliance which sees ESPN get 10 45-second Olympic highlights per day that it can show on ESPN.com immediately following the event, per the report.
Alibaba Group detailed plans for the World Electronic Sports Games, a multi-title event that will showcase DOTA 2, Counter-Strike: Global Offensive, StarCraft 2, and Hearthstone. The company will dangle a $1.5 million prize pool for CS:GO and DOTA 2, with Starcraft 2 offering $402,000 and Hearthstone putting up $300,000. The formal will see 24 teams compete in the finals after regional qualifiers with the main event of the tournament set to take place in Shanghai this December.
NBC’s primetime Olympic coverage.
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ON THIS DAY in 1990: Pete Rose begins a five-month prison term for tax evasion.
In The Know: Alex Rodriguez was committed to playing for what school before getting drafted by the Mariners? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who was the first gymnast to score a perfect 10 seven times at the Olympics? Answer: Nadia Comaneci. Kudos: Tom Buffolano-LTN Global/NY; Linda Lieberman-IMG/NY; Brad Stern-POM Technologies/NY; Doug Jacobs- Cowan, DeBaets, Abrahams & Sheppard LLP/NY; Tim Overmyer-20th TV/Atlanta; Debra Haut-AdServices Inc./Hollywood, FL; Synda Kollman-Charter Marketing Group/Deerfield Beach; Mike May-PHIT America/Wellington; John Kukla-KDFW-KDFI/Dallas; Gretchen Brady-KTVT/Dallas; Dory Petsrillo-Cox Reps/Dallas; Bill Robertson-WCHA/Edina; David Hauptman/Denver; Denise Abbott-PBR/Colorado Springs; Matt Sautter-Imagine Communications/Denver; Judie Henninger-Valentine Productions/Santa Monica; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Cris Aguilar-Esteem Broadcasting of California/Redding; Alex Petrilli, Jr.-TiVo/San Jose.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
08.08.16
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