Wednesday August 11, 2021 DraftKings announced a double deal over the past two days. Most recently, the company unveiled DraftKings Marketplace, an NFT ecosystem designed by the company for “mainstream accessibility” with its first Preseason Access Collection dropping later this week. The exclusive debut content will be provided by Autograph, and includes Preseason […]
A CYNOPSIS MESSAGE FROM NAB SHOW IT’S HAPPENING THIS OCTOBER If there’s one place to be this year, it’s NAB Show this October New tech. New tools. New dates. Get in on exclusive opportunities to multiply your following. NAB Show Past Attendee Sentiment Survey: 86% say in-person events are irreplaceable. Where Content Comes […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING WINNER: 2021 TECH LEADERSHIP AWARD Best OTT & Streaming Technology WINNER: 2020 CYNOPSIS ADTECH AWARD Outstanding Local Advertising Solution TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
Monday August 9, 2021 Today’s Premieres CNBC: Super Heists at 10p FX on Hulu: Reservation Dogs HGTV: Cheap Old Houses at 9p Netflix: Shaman King TLC: 90 Day: The Single Life at 9p Today’s Finale ABC: The Bachelorette at 8p IN THE NEWS Slip sliding away: NBC canceled “The Ultimate Slip ‘N Slide” […]
Monday August 9, 2021 MLB and FOX Sports dish out the MLB at Field of Dreams Presented by GEICO event this week, an homage to the famed movie and featuring the White Sox and Yankees squaring off at 7p on Thursday, with pregame coverage beginning at 6p from Iowa. After being postponed in […]
EVP, HR & ADMINISTRATION CROWN MEDIA FAMILY NETWORKS STUDIO CITY, CA Key strategic advisor to the Exec Leadership Team, and has oversight for all HR, D&I and Admin Policies and Programs for the business. BA Degree in a related field, Entertainment or Media experience, and 20 yrs. HR experience with 10 yrs. in an […]
Friday August 6, 2021 Today’s Premieres Amazon: S.O.Z Soldiers or Zombies Apple TV+: Mr. Corman Disney: Marvel’s Spidey and His Amazing Friends at 9a History: Ancient Aliens at 9p Hulu/Peacock: Madagascar: A Little Wild Marvel.com: Marvel Make Me a Hero IMDb TV: Luke Bryant: My Dirt Road Diary Magnolia: For the Love of […]
Friday August 6, 2021 Penn National Gaming locked in Score Media & Gaming in a deal valued at $1.74 billion in cash and stock, and assets that include Score Media’s app, titled theScore, and ranks as the top sports app in Canada and No. 3 in North America. Jay Snowden, President and Chief […]
A CYNOPSIS MESSAGE FROM EDO, Inc. Are you ready for some football?? The football season starts this week and we want you to play offense. EDO Ad EnGage Convergent, TV’s first real-time, always-on, advertising occurrence and effectiveness platform gives you performance measures within hours, not days. 360o competitive and historic data so you can […]
Thursday August 5, 2021 Good morning! This is your weekly Esports Brief. Big orders from McDonald’s this past week. Yesterday saw that company announce that it was broadening its partnership with Gen.G with an eye to now engage employees and gaming fans in select regions on both the west and east coasts. On […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5