08/09/21: What a mess: NBC cancels “The Ultimate Slip ‘N Slide”


Cynopsis Medias First Morning Read


Monday August 9, 2021

Today’s Premieres
CNBC: Super Heists at 10p
FX on Hulu: Reservation Dogs
HGTV: Cheap Old Houses at 9p
Netflix: Shaman King
TLC: 90 Day: The Single Life at 9p

Today’s Finale
ABC: The Bachelorette at 8p


Slip sliding away: NBC canceled “The Ultimate Slip ‘N Slide” before the show even made it to air. Production on the reality competition, intended to premiere in the post-Olympics slot, was near completion when it was forced to shut down June 2 due to an outbreak of a parasite-induced intestinal infection, caused by contamination on the set’s location. While initial plans called for production to resume at a new location, NBC scratched plans for the show instead.

Comscore has expanded and extended its relationship with Fox Corporation. “The rapid evolution of consumer behavior makes it more important than ever to have stable, granular audience measurement, and Comscore has made significant progress in its measurement capabilities,” said Audrey Steele, EVP of Sales Research Insights & Strategy for Fox.

“It’s like if somebody is running the 100 meters and they have a weight around their ankles,” former Olympics host Bob Costas told the New York Times, of shrinking viewership for the Games this summer. “That is not a fair judge of their speed.” NBCUniversal paid over $1 billion for an event slammed by the pandemic, the shift to streaming and the absence of some star athletes, drawing about half the viewership of the 2016 Games in Rio. Still, NBCU expects the Games to turn a profit, with ad sales higher than 2016. Throw in digital and social, and through Wednesday night, more than 100 billion minutes of Tokyo Olympics content had been consumed across NBCUniversal platforms.

But it’s not just about the numbers – advertisers are benefitting from their connection to the Olympics, notes NBCU. In a survey, the company found 69% of consumers said that brands that support the Games by advertising are helping the world come back together after the pandemic, and 2 in 3 respondents say the brands are helping bring families together (65%). NBC Prime Olympics coverage continues to outperform prior year brand norms, according to Phoenix MI, with a +15% lift in brand recall, and a +21% lift in message breakthrough.

TV ad minutes per hour rose to 13.3 minutes in 2Q21, up from 12.6 minutes in the year prior, according MoffettNathanson Research. Discovery Inc. was the biggest gainer, rising 16% year-over-year to average 13.7 minutes, while Walt Disney networks were the lowest, posting 11.7, up just 3.3% from 2020. The research company notes that while low viewership contributed to the phenomenon, some of the rise in ads was due to “a more normalized schedule” following the pandemic.

With the COVID-19 Delta variant raising alarms, the Television Academy is curtailing coverage of red carpet arrivals, and will offer a virtual media center to accommodate press. Admittance for anyone at the show will require vaccination and a negative COVID test. The event airs Sunday, September 19 on CBS.

Millennials and Gen Zers believe the media is responsible for the divisiveness afflicting the country by failing to represent, or by misrepresenting, people of color, and that the media now has an obligation to help fix the divide, according to a study from Fuse Media. When presented with a series of scenarios and asked if they found them to be somewhat or very empowering:
· 70% of Gen Zers and Millennials felt that a cast with an even mix of ethnicities and races is empowering,
· 67% view a storyline and cast representing underrepresented communities was as empowering.
· 65% say a show with a lead character from a marginalized community is empowering.

Amazon canceled YA drama “Panic after one season. The series premiered May 28.

The CW announced an initiative to protect eligible voters and fight voter suppression. Freedom to Vote has enlisted network stars to appear in PSAs across platforms to spread the word.

These bold leaders have had their eye on the prize – and now they’ll be taking one home. Join the Production Pacesetters, Innovators and Disruptors, Tech Leaders and more at Cynopsis’ Top Women in Media Awards Gala October 27 in NYC. Register now to secure a table for your team before the event sells out.

Cynopsis’ That Big TV Virtual Conference


SESSION SPOTLIGHT: Succeeding in Today’s Personalized Connected TV Landscape
In a world where IP is the new primetime, streaming & CTV platforms need to progressively advance/enhance their ability to personalize the experience of the viewer in order to succeed in this inundated landscape.
Join thought leaders from Vevo, Beachfront, Triplelift & Zype on September 23, as they share insights on programming strategies, and customization tools designed to deliver a bespoke viewer journey.




HBO temporarily pulled the plug on production of Watergate limited series “The White House Plumbers” after a report of alleged unprofessional behavior on set. “We take very seriously our responsibility to ensure a respectful work environment on all our productions, and we are investigating the matter fully,” said HBO. The altercation involved director/EP David Mandel and a member of the prop department, according to Deadline.

Among Hulu’s TCA announcements: The streamer is diving deeper into true crime with doc “Dead Asleep,” following the case of a Florida man convicted of a murder he says he committed while sleepwalking in 2017. Produced by Pulse Films, the film is a co-production with Sky. Also on the docket is “Captive Audience,” a docu-series from Wonderburst and High Five Content about the life of kidnapping victim Steven Stayner after the 1989 miniseries about his life, “I Know My Name Is Steven,” aired.

Hulu also gave a series order to “This Fool,” a comedy from comedian Chris Estrada, who exec produces with Jake Weisman, Matt Ingebretson and Pat Bishop with Fred Arminsen and Jonathan Groff (“black-ish”) also exec producing.

Casting Notes: Luiz Guzman (“Traffic”) will guest star as Gomez Addams in Netflix series “Wednesday”…Wyatt McClure has been upped to series regular for season five of CBS’ “Young Sheldon.”…Minka Kelly (“Friday Night Lights”), musician Dominic Fike and Demetrius “Lil Meech” Flenory Jr. (“Black Mafia Family”) have joined the season two cast of HBO’s “Euphoria.”

The Olympics may be over but you can still win a gold for your team. Enter now for Cynopsis’ Digital Model D + It List Awards individual and team categories. Show how your work excels in digital, ad tech, marketing, advertising, social media and video and audio content. Choose multiple categories and save. Sprint to the finish. Deadline is tomorrow 8/10. Enter now>>


Hulu’s fall slate includes”Dopesick,” which makes its debut October 13. Period dramedy “The Great” drops Friday, November 19, with Gillian Anderson (“The X-Files”) onboard as the mother of Elle Fanning’s character, and “Animaniacs” returns Friday, November 5. Hulu beefs up its cooking content with “Bakers Dozen” (Thursday, October 7), “The Next Thing You Eat” (Tuesday, October 12) and Padma Lakshi in “Taste the Nation: Holiday Edition” (Thursday, November 4).

New investigative series “I Will Find You” premieres on discovery+ Tuesday, August 17, with the story of best friends in Louisiana searching for a killer. One week later comes “Cold Blooded Alaska,” showing the lengths law enforcement must go to bring murderers to justice in the Last Frontier.


COMET, Sinclair Broadcasting Group’s multicast channel network specializing in sci-fi programming, will celebrate Gillian Anderson’s birthday today with The Best of Scully Birthday Marathon featuring 16 episodes of Agent Scully on The X-Files, starting today at 9a.


Cinedigm has entered a partnership with El Rey Network and FactoryMade Ventures to take what was a cable brand and turn it completely from linear to streaming. Launched in 2013, El Rey Network is home to action and inclusive programming. The network will be made available to all distribution platforms across the OTT landscape, on connected TVs, digital set-top boxes, media-streaming devices, as well as on the web.


E.W. Scripps beat analysts’ forecasts for 2Q21, with higher than expected core advertising and retrans revenue. Local Media revenue hit $325 million, up $ 22% from the prior-year quarter, while core advertising rose 48%, to $161 million. Retransmission revenue increased 11%, following renegotiation of three consent contracts in 2020.

TV revenue for Entravision Communications in the most recent quarter increased 26% to $34 million.Television revenue was driven by increases in local and national ad revenue. Digital segment revenue leaped by 1,045%, to $130, primarily due to the acquisition of a majority interest in Cisneros Interactive during 4Q20.

AMC Networks was another winner for the quarter, reporting revenue of $771.4 million, up 19% year-over-year. Distribution revenues increased 14% domestically, to $427 million, whiles subscription revenue rose 21%, driven by higher streaming revenues.


UKTV has commissionedRochelle Humes: Interior Designer in the Making” for channel W. The ten-part UKTV original is produced by Outline Productions, and part-funded by home improvement business Wickes. The series will be distributed worldwide by Blue Ant International and is available for pre-sales. Entertainment business The Story Lab and AFP specialist Clik facilitated the AFP.

New Trends, New Categories
The 9th Annual Cynopsis Digital Model D Awards and the It List reflects the evolution of the industry in this year’s categories. Put your best work on the map by winning a Model D or It List award…but you can’t win if you don’t enter.




TLC spinoff “90 Day Fiance: Happily Ever After” hit a season high for P2+ (2.8 million) and was the #1 cable program for the week among P/W25-54, P/W18-49, and W18-34.

Broadcast Nielsen Ratings for Thursday, August 5
Show, P2+ 000s, (A18-49)
ABC: Holey Moley 1.64 (0.2), When Nature Calls With Helen Mirren 1.02 (0.1), The Hustler 0.94 (0.1)
CBS: Big Brother 3.64 (0.9), Love Island 1.73 (0.4), Bull 1.46 (0.2)
CW: William & Kate’s Royal Anniversary 0.55 (0.1), The Outpost 0.34 (0.0)
FOX: NFL Football 6.27 (1.7)
ION: Chicago PD 0.97 (0.1), Chicago PD 0.99 (0.1), Chicago PD 0.89 (0.1)
NBC: Tokyo Olympics 8.63 (1.9)
Telemundo: Exatlon Estados Unidos .69 (0.3), Hercal: Armor y Venganza 1.31 (0.4), Cafe Aroma du Mujer 0.99 (0.3)
Univision: Disenando tu Amor 1.40 (0.5), Si Nos Dejan 1.52 (0.5), La Hija del Embajador 1.54 (0.5)
Source: Nielsen live + same day time period averages


Matt Naham has been named Editor-in-Chief of Law&Crime. He was previously Managing Editor.


Former NBC executive Herbert Schlosser, a force behind such shows as “Rowan & Martin’s Laugh-In” and “Saturday Night Live,” died August 6. He was 95. “His ingenuity, creativity and integrity as president and CEO of NBC during the ’70s made an indelible mark on the network and its legacy,” said the network.

Emmy-winning sports producer Gareth Hughes died July 30 of cancer. He was 41. Hughes specialized in short videos that preceded major events.

Actress Markie Post died August 7 following a battle with cancer. She was 70. Post’s numerous TV credits include roles on “The Fall Guy,” “Night Court” and “Hearts Afire,” among others.

This Day in History
1974 – Richard Nixon resigned as President.

Answer to Our Last Trivia Question
What was the series cliffhanger that was never solved when “Lois & Clark: The New Adventures of Superman” (1993-97) was canceled, despite an earlier season five renewal announcement? Whether an infant left in their home was theirs. Kudos to: Louis Lewow-FITE/Atlanta; Pete Hazell-Discovery/London; Charles Lore/NYC; Rev. Mark Wajda/Clermont, FL; Synda Kollman-Charter Marketing Group/Boca Raton, FL; Jess Dallow/NYC; Lorrie Shilling/El Segundo, CA; Susan Nessanbaum-Goldbeg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

Today’s Trivia Question
No Googling Week: On “The Simpsons,” what is Bart’s full name? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day


Key strategic advisor to the Exec Leadership Team, and has oversight for all HR, D&I and Admin Policies and Programs for the business. BA Degree in a related field, Entertainment or Media experience, and 20 yrs. HR experience with 10 yrs. in an HR leadership capacity required. An advanced degree & experience leading admin services highly desirable. Full info HERE (8/21)

Work with the inventory and sales teams to help maximize the use of Commercial Inventory. Identify premium program opportunities and create packages to monetize high rated inventory and generate and distribute inventory reports. Bachelor’s degree or 2+ years of Network ad sales or media buying experience and proficient in Microsoft Excel required. Full info HERE (8/20)

REELZ/NYC OR ALBUQUERQUE, NM: Manages the Program Log construction editing process, copy instructions & the playlist delivery to Master Control. Work w/Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy & accountability required. Wide Orbit Network experience a plus. Full info HERE (8/20)

Create integrated marketing plans for the region and execute based on the plans. Identify, develop and manage all aspects of sponsorships, community events, talent appearances and other community involvement and outreach. 5-7 years marketing experience required and familiarity with News and Politics preferred. Full info HERE (8/19)

Work with regional teams to manage marketing campaigns from requirements gathering through post campaign analysis & documentation of learnings. Manage agencies (creative and media). Leverage best practices in digital marketing space, consistently using learnings to elevate campaign strategies & performance. 4-6 years Marketing experience required. Full info HERE (8/19)

ALTICE USA/OAKLAND, NJ: Meet with local businesses & key decision makers to determine their needs. Develop & recommend advertising strategies utilizing our suite of media & online solutions. Manage client accounts—from proposal to production to campaign activation & collections. Proven track record of closing sales & ability to build and maintain a strong sales funnel req. Full info HERE (8/19)


1+ yrs. w/social media content editing exp. is a plus, communicating, scheduling, curating content, engaging, community and implementation coordination, creating weekly social media status reports, asst w/content strategy calendar, source clips, writing copy, scheduling, team player w/strong attention to detail and strong time management. Full info HERE (8/19)

BLOOMBERG MEDIA/MIAMI FL: Digitally savvy business sales person to help drive the growth of Bloomberg Media Distribution. Seeking an Account Manager who can leverage our broad portfolio of multi-platform media assets and create new opportunities with key accounts while driving new revenue streams through licensing, syndication, business development & strategic partnerships. Full info HERE (8/19)

Min of five years of experience as a successful General Manager for a commercial broadcast station. Significant sales management experience in leading and driving revenue growth in broadcast and digital. Special emphasis on New Local Direct revenue growth, including self-created non-traditional revenue success and sports and community sponsorships. Full info HERE (8/19)


Build outstanding sales pitches and build equity with all external stakeholders to drive incoming briefs and pitches. Own all North & South America’s music responses and liaise internally to bring the best commercial propositions to market. Align on corporate messaging and own activation and launch. 5+ yrs of working in a business development req. Full info HERE (8/18)

GAC MEDIA/FORT WORTH TX: Perform the processing and management of media assets in a results-driven environment and create and archive edit projects for the edit team. Accountable for MAM and S3 ingest activity and tracking, as well as ingest activity that may occur outside GAC Media’s MAM & S3 storages. Bachelor’s degree required or relevant work experience. Full info HERE (8/18)

GAC MEDIA/FORT WORTH TX: Responsible for episodic scheduling of specific series, implement multi-platform scheduling on VOD and primary scheduler for GAC Family and GAC Living. Wide Orbit (scheduling software), including air schedules, revisions, formats, piece number creation, etc. Bachelor’s degree in communications, film, television, or related field preferred. Full info HERE (8/18)

Drive sales to new clients and engage with leaders at Fortune 500 brands to understand their needs and our value. Develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity. 7+ yrs of sales experience within the adtech, marketing, data/analytics, and/or advertising research industries required. Full info HERE (8/17)

FANDOM/NYC or LOS ANGELES: Build our external brand through securing press coverage in the B2B space. Daily pitching and regular cadence of secured press coverage in B2B space and develop and maintain a comprehensive database of industry conferences and awards. 6+ years in a communications function at a global entertainment company required. Full info HERE (8/17)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. (B.A.) in Communication or equivalent; Prior internship experience in sales and/or media industry a plus. Full info HERE (8/17)

EDO/NYC, NY: Lead public relations and create marketing materials to contribute to brand awareness and revenue growth. Design and execute PR strategies and campaigns; Write compelling and informative content to engage customers and prospects. 3+ years B2B marketing and/or public relations experience required. Full info HERE (8/16)


Work with Managers and Directors to develop best-in-class multiplatform marketing campaigns for Viacom’s advertisers. Actively participate in brainstorming sessions and assist on RFP responses, and conceptualizing creative ideas. Degree with 1-3 years’ exper working in entertainment, advertising or marketing required. Full info HERE (8/16)


Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams and assisting with presentation as needed. Social Strategy point across the group. 4-6 years of experience developing integrated marketing programs preferably focused on digital/social platforms
required. Full info HERE (8/16)


Support the Production team in office, on shoots and post projects. Manage and distribute call sheets, calendars, shoot schedules. Facilitate video conference calls, arrange meetings and guest lists for security. Contract routing: location agreements, guest releases, and contracts. 2 Years + production management on-set experience required. Full info HERE (8/16)


Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Great fixed salary, upside and healthcare benefits. Full info HERE (8/16)


Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (8/15)


Expert in campaign management making data-driven recommendations on media plans for optimal results. Responsible for presenting & selling the client on opportunities brought by the media team, working with the operations team to develop and gather data relevant to each client’s individualized needs, supervising the process to successful outcome. Full info HERE (8/15)


Achieving national advertising revenue targets through direct sales by selling the value and brand strength of the TV One and Cleo TV. Create compelling presentations and proactively keep clients informed of pertinent account and network information. Strong knowledge of the cable industry, and African-American demographics required. Full info HERE (8/15)


Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs for TV One/Cleo TV. Work with Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy and accountability required. Full info HERE (8/14)


Crown Media is seeking an experienced marketer to join a growing team supporting linear cable networks Hallmark Channel & Hallmark Movies & Mysteries, along with its growing SVOD service, Hallmark Movies Now. This is an exciting opportunity to join a company with top-tier brands and help Crown Media maintain its position as a leader in entertainment. Full info HERE (8/14)


The Director of Production will help create & develop new original programming for HGTV, as well as manage all aspects of original commissioned productions. Looking for someone with at least 7+ years exp with either production company, network, or streaming service. Must have great unscripted programming knowledge & diverse skillset. Full info HERE (8/13)

ABC: The Bachelorette [f], The Celebrity Dating Game
CBS: The Neighborhood, Bob Hearts Abishola, Young Sheldon, United States of AI, NCIS: Los Angeles
CW: Roswell, New Mexico, The Republic of Sarah
FOX: Hell’s Kitchen, HouseBroken, Duncanville
NBC: American Ninja Warrior, The Wall
PBS: Antiques Roadshow, Antiques Roadshow, POV
Telemundo: Exatlon Estados Unidos, Hercai: Amor y Venganza, Cafe con Aroma de Mujer
Univision: Disenando tu Amor, Si Nos Dejan, La Hija del Embajador



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