08/06/21: Penn National Gaming acquired theScore


Medias First Morning Read


Friday August 6, 2021

Penn National Gaming locked in Score Media & Gaming in a deal valued at $1.74 billion in cash and stock, and assets that include Score Media’s app, titled theScore, and ranks as the top sports app in Canada and No. 3 in North America. Jay Snowden, President and Chief Executive Officer of Penn National, stated, “We are thrilled to be acquiring theScore, which is the number one sports app in Canada and the third most popular sports app in all of North America. theScore’s unique media platform and modern, state-of-the art technology is a powerful complement to the reach of Barstool Sports and its popular personalities and content.”

“We are now uniquely positioned to seamlessly serve our customers with the most powerful ecosystem of sports, gaming and media in North America, ultimately creating a community that doesn’t currently exist,” he added. “Users will enjoy a unique mobile sports betting and iCasino platform with highly customized bets and enhanced in-gaming wagering opportunities, along with highly engaging, personalized sports and entertainment content, and real time scores and stats. We believe this powerful new flywheel will result in best-in-class engagement and retention.


With Simone Biles returning to the gymnastics competition alongside teammate Suni Lee, and the world-record setting women’s 400m hurdles final featuring Sydney McLaughlin and Dalilah Muhammad, NBC Olympics reports that the company picked up more primetime viewers on the second Tuesday of the Olympics than on the opening Tuesday for the first time since the 1988 Seoul Olympics. The evening’s Total Audience Delivery average hit 17.4 million viewers across NBC, cable and live streaming. Overall, NBC Olympics’ primetime coverage is averaging a Total Audience Delivery of 16.8 million viewers through Tuesday night.

Meanwhile, Telemundo Deportes, wrapped up its first full week of Tokyo 2020 on Telemundo and Universo, reaching a combined 8.7 million total viewers. Weekend coverage on Telemundo averaging 225,000 total viewers and 94,000 adults 18-49 from 6 a.m.-Noon ET over the last two Saturdays and Sundays.

Combate Global announced record ratings with this past Sunday’s late-night event on Univision. In a midnight time slot on Aug. 1, Combate Global’s tentpole event averaged 946,000 P2+ viewers on Univision, including 464,000 viewers in the A1849 demographic. “As the co-founder of the UFC, it is an honor and an incredible feeling to be on par with the industry juggernaut that the UFC has become over the last 28 years,” said Combate Global CEO Campbell McLaren. “Now, with Univision in our corner, we are firmly positioned to continue building this brand-new MMA audience that we have uncovered through their platforms.”

Heisman Trophy winner and Pro Bowl quarterback Robert Griffin III inked a multi-year deal to join ESPN as a college football and NFL analyst. Griffin III will call a weekly ESPN/ABC college football game and also contribute to ESPN’s coverage of the College Football Playoff, Super Bowl and other major events. “Robert has been on our radar for a while and we expect him to make an immediate impact on our college and NFL coverage,” said Lee Fitting, ESPN senior vice president of production. “His knowledge of the game, his fresh-off-the-field insights and his charisma make him uniquely positioned to move into this new role, and we are particularly excited to have him call a big college game every week.”

Meanwhile, veteran NFL reporter Cameron Wolfe joined NFL Network, and will contribute reports and news as a national reporter on a variety of NFL Network programming such as NFL Now, NFL Total Access and Good Morning Football, as

ESPN platforms will carry all 75 MGM Resorts NBA Summer League games with all 30 NBA teams in action. The 10-day event starts Sunday and will culminate with the MGM Resorts NBA Summer League Championship Game on Aug. 17, at 9p on ESPN. Of the 75 games, ESPN, ESPN2, ESPNEWS and ESPNU will combine to nationally televise 38 games with the rest streaming on the ESPN App. Game coverage of MGM Resorts NBA Summer League will feature over two dozen additional commentators throughout the event, including play-by-play commentators Sean Kelley, Beth Mowins and John Schriffen, analysts Seth Greenberg, Rosalyn Gold-Onwude, Renee Montgomery and LaChina Robinson, and reporter Monica McNutt.

Speaking of ESPN, Sunday Night Baseball Presented by Taco Bell will air exclusively on ABC for the first time in the iconic franchise’s 32-year history on Aug. 8 at 7p with the White Sox/Cubs. Matt Vasgersian, Alex Rodriguez and reporter Buster Olney will provide commentary from site.

Celebrate the Marketing Trailblazers, Public Relations Gurus, Social Media Groundbreakers, and more incredible women at Cynopsis’ Top Women in Media Awards Gala on October 27 in NYC. Register now to secure a table for your team before we sell out.

Amazon and the WNBA announced that Lisa Leslie and Lisa Byington will call the inaugural WNBA Commissioner’s Cup Championship Game between the Connecticut Sun and the Seattle Storm, which will air exclusively on Prime Video on Aug. 12, at 9p. “The Commissioner’s Cup Championship Game is the culmination of the WNBA’s new wildly successful mid-season tournament, and it marks a pivotal moment of the WNBA season—the end of the Olympic break and the starting point for the second half of the 2021 season,” said Marie Donoghue, vice president of Global Sports Video at Amazon. “We’ve seen an overwhelmingly positive response to the WNBA on Prime Video this season, and we look forward to streaming the championship game globally on August 12.”

TeamWorks Media, parent company of La Vida Baseball, announced the launch of its new weekly show highlighting the achievements of women and Latinas in sports, titled Locker Room Talk. Hosted by Julie Alexandria and Jennifer Mercedes, the show debuted this week with new episodes rolling out weekly on YouTube and Facebook along with additional content across all La Vida Baseball social channels.

FITE announced that the top women’s wrestling talk show, Women’s Wrestling Talk, will be now be available to view on the platform. The show, created and hosted by TK Trinidad, is partnering with FITE to showcase conversations, interviews, and content related to the pro wrestling industry for fans to enjoy on their platform.

Peacock delivers exclusive live coverage of Notre Dame Football’s 2021 home opener against Toledo on Sept. 11, marking the first time a Fighting Irish game is available to watch exclusively on a streaming service. Aside from the matchup against Toledo, all Notre Dame home games during the 2021 season will air on NBC and stream on Peacock.

Cynopsis Presents: That Big TV Virtual Conference
Tuesday, September 21 – Thursday, September 23


Proving Performance & Growing Your Business in a Convergent TV World
On Thursday, September 23, hear from Kevin Krim, CEO of EDO, who will share insights on how to break through the myths, lies, and complexity of Convergent TV to build your path to performance and growth in this new TV era.





Sleep Number Corp. inked a partnership commitment to the Pro Football Hall of Fame. Sleep Number is the “Official Sleep + Wellness Partner” for the Hall and its enshrinees through 2022. Sleep Number and the Pro Football Hall of Fame will partner on messaging related to health and wellness and the benefits of quality sleep during Enshrinement Week Powered by Johnson Controls. The company also will participate in the Merlin Olsen Super Bowl Luncheon.

The Mobil 1 motor oil brand and the NBA launched Behind the Drive, an offseason campaign designed to “reward fans with unique gifts and experiences and give exclusive access to NBA all-stars Julius Randle and Karl-Anthony Towns.” Each video with Randle and Towns through Bleacher Report offers fans a chance to engage with the content, entering them into weekly giveaways based on that video’s specific topic, like shoes created by custom sneaker designer Mache based off the looks at Randle and Towns’ sneaker collections.

Ford Hall of Fans, a program honoring some of the most passionate fans in the NFL, salutes the 2021 Class of inductees with an exclusive unveiling of displays and ceremony with Scott Denby, Ford Motor Company. This year’s Ford Hall of Fans class is Kristi Brown, Arizona Cardinals fan, Wayne Mabry, aka “Violator”, a fan of the Las Vegas Raiders and Ray Prisby, aka “Showdawg”, whose passion is for the Cleveland Browns. More than 195,000 nationwide football fans and supporters rallied behind this year’s class.

Richard Childress Racing announced that The Cowboy Channel partnered with Richard Childress Racing for the NASCAR Cup Series race at Watkins Glen International. Dillon will drive the No. 3 The Cowboy Channel Chevrolet Camaro ZL1 1LE in The Go Bowling at the Glen.

To honor Peyton Manning’s Pro Football Hall of Fame bust being displayed in Canton this weekend, Michelob ULTRA is celebrating with the creation of the Smiling Peyton Bust Tap Handle. The bust will be placed where it can be enjoyed the most: on Michelob ULTRA beer tap handles at bars in New Orleans, Knoxville and Indianapolis.

The Super League appointed CSM Sport & Entertainment to develop its commercial proposition and find new partnership opportunities ahead of the 2022 season. “We are delighted to be able to continue our relationship with CSM for the 2021 season and beyond,” said Rhodri Jones, Super League chief commercial officer. “We’ve worked with CSM over a number of years and look forward to continuing to attract further commercial partners that share our brand values and will help grow the Super League competition.”

Premier Rugby Sevens announced that Samurai Sportswear has become the official apparel and ball provider. Providing on-field match kit, off-field leisurewear, and match balls for all events, Samurai will service The PR7s Inaugural Championship, which will take place in Memphis at AutoZone Park on Oct. 9.

The National Basketball Retired Players Association revealed a collaboration with Hydrow, Inc. that offers NBRPA Members exclusive access to the at-home rowing machine and private one-on-one virtual coaching sessions with Hydrow Coaches. “We are very excited to bring Hydrow to NBRPA Members,” said Scott Rochelle, NBRPA President & CEO. “The ability to offer our Legends a one-of-a-kind, at-home workout option that exercises the whole body, is great for the heart and easy on the knees was a no-brainer.”


Candy Digital announced today the launch of its next project with Major League Baseball – the “MLB Stadium Series.” In the coming weeks, Candy will release unique NFT editions for each of the league’s 30 teams featuring images of their respective venues and select team elements created by renowned digital artist S. Preston. The “MLB Stadium Series” collections will be released on a weekly basis during August and September, with each club auctioning a 1-of-1 edition.

UFC and Panini America are launching the first-ever UFC NFT trading cards. The Panini UFC NFTs will be digital replicas of the Panini UFC trading cards, which feature UFC’s biggest fights, moments, and milestones. The Panini UFC NFTs will be available for purchase on the Panini NFT Blockchain Platform and will incorporate Panini’s unique Select and Prizm designs and will feature more than 100 UFC athletes including fan favorites Jorge Masvidal, Conor McGregor, Derrick Lewis, Amanda Nunes, Israel Adesanya among many others.

Audio streamer TuneIn is launching its NFL offering. Football fans worldwide will be able to access TuneIn’s live play-by-play audio streaming coverage of the full NFL schedule of 17 home and away games for all 32 NFL teams. Coverage also includes on-demand game replays, as well as live play-by-play of the entire NFL postseason.


ESL Gaming detailed plans for ESL One Fall: Bootcamp Edition powered by Intel, which will see a dozen participating teams which qualified for The International 10 get a last chance to compete cross-regionally before this year’s event. The teams compete for a $400,000 prize pool, with competition spanning Aug. 21-29. “We are looking forward to giving teams an opportunity to test and sharpen their skills in preparation of TI10,” said Dirk Niemeyer, Senior Product Manager for Dota 2 at ESL Gaming. “But more importantly, we are looking at a highly competitive, US$ 400,000 tournament with top-tier teams and talents. It will be a great Dota 2 show.”

Launch Esports, a joint venture between Mainline and Steel Planet Esports, announced the first slate of Division II and NAIA conference competitions and invitationals, designed to bring structure and continuity to conference-level play for small college conferences and schools across the country for Division II, Division III, NAIA and community college conferences and universities, including KCAC, Mid-South Conference, Conference Carolinas, Sooner Athletic Conference, and Red River Athletic Conference. As part of its offering, Launch Esports provides professional broadcasting and on-air talent services to its member conferences.

FaZe Clan announced the upcoming Summer Tip-Off event presented by Corona Hard Seltzer hosted by Druski. The event will take place on Aug. 13 at Resorts World Las Vegas, and will see Grammy-nominated rapper Jack Harlow headline the event with a special performance at Ayu Dayclub following a gaming exhibition with FaZe talent including FaZe Swagg, FaZe JSmooth, FaZe Santana & FaZe Booya and NBA stars including Damion Lee, Eric Paschall, Josh Hart and more.

Rally Cry revealed plans for season two of Air Force Gaming League, with USAA signed on a presenting sponsor. The global 12-week league will span 80 bases for three game titles. Currently AFG has over 17.5k verified Airmen (Air Force) and Guardians (Space Force).


SEC commissioner Greg Sankey agreed to a contract extension to keep him with the conference through 2026. The extension comes on the heels of Sankey overseeing the addition of Big 12 powers Oklahoma and Texas to the conference a week ago.

Sports Broadcast Journal w/David J. Halberstam

Sportscasters have a new issue. Beyond the remote broadcasts, political correctness and being vigilant not to come under attack from the cancel culture gang, another challenge has surfaced during these Olympics. Announcers are introduced with a truncated and dismissive hush and are hardly ever on camera. Voices are becoming homogenous and faces are fading.
NBC’s Olympic announcers lack distinction; Hoops voices are weak; MLB, NFL NHL and NBA news
Fox’ lead voice will host Jeopardy! next week. We talked with him about it.
Joe Buck talks Jeopardy! His five day hosting role runs next Monday, August 9th through 13th
Columnist Rich Podolsky vents about NBC’s failure to give its reporters even a minimal introduction during the Olympics.
Does NBC even want us to know who’s calling these Olympic Games? Let us know who are behind the mics!
These are top ten all-time broadcasters in Chicago’s long history of broadcasters:
Chicago, a city of ultra-passionate sports fans: Most popular dozen all-time play-by-play voices

Happy Birthdays:
Mike Greenberg, 8/6 ESPN
Max Kellerman, 8/6 ESPN
Lee Corso, 8/7 ESPN
Ernie Johnson Jr., 8/7 Turner Sports
Mark Champion, 8/8 Detroit Pistons
DeWayne Staats, 8/8 TB Rays
Stan Verett, 8/9 ESPN
Gus Johnson, 8/10 Fox Sports
Dave Pasch, 8/11 ESPN
Sam Rosen, 8/12 NY Rangers TV
Clay Matvick, 8/12 ESPN
Sports Broadcast Journal



Never has access to information been more important. Thanks 2020!

That’s why Cynopsis is unveiling the Resource Center – an online asset for media execs looking for the latest in tech, streaming, network offerings, and tools to support their business initiatives.



1985: The MLB Players’ Association stages a midseason baseball strike.

Newly inducted Pro Football Hall of Famer Tom Flores won a Super as a player for which team? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Former NFL Draft pick Jeremy Bloom was an Olympic medalist in what sport? Answer: Skiing. Kudos: Jackie Mahon-Havas/NY; Brian Traynor-Endeavor/NY; Joel Maxwell/NY; Bob Dudelson-Leverage Agency/NY;Mark Lehman-Braves/Atlanta; James Stuart-NBC Sports Group/Stamford; Louis Lewow-FITE/Atlanta; Willy Gibson-WTG Sports/Columbus; Andy Pittman-TAMU/College Station; David Hauptman/Denver; Jacob Ullman-FOX Sports/LA; Steve Morrow-Eclipse TV/LA; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA

Cynopsis Team

Chris Pursell
Kerry Smith
Division President
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Roberta Caploe

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Albert Nassour
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