08/05/21: WarnerMedia launches brand studio House of Max



Are you ready for some football??

The football season starts this week and we want you to play offense.

EDO Ad EnGage Convergent, TV’s first real-time, always-on, advertising occurrence and effectiveness platform gives you performance measures within hours, not days.

360o competitive and historic data so you can design the right plays, and prove the NFL is a winner for your brand.

* Get a demo or speak to a rep today.

Cynopsis Medias First Morning Read


Thursday August 5, 2021

Today’s Premieres
Peacock: Hart to Heart, Departure
Science: Underground Marvels at 9p, Abandoned: Expedition Shipwreck at 10p
WE tv: Brat Loves Judy at 9p

Today’s Finales
HBO: Obama: In Pursuit of a More Perfect Union at 9p
WE tv: Beyond the Pole at 10:14p


WarnerMedia Ad Sales has launched a new brand studio, House of Max, offering advertisers an opportunity to develop custom creative for their marketing messages on HBO Max’s ad-supported tier, as well as custom services for other WarnerMedia properties. “House of Max builds upon WarnerMedia’s bountiful history and storytelling tradition with captivating, consumer-centric experiences,” said Maureen Polo, SVP of Entertainment Marketing. “House of Max’s insights-driven brand storytelling is a harmonious combination of art and science that furthers consumers’ curiosity while driving business outcomes for partners.”

Fox Business Network unveiled a new primetime slate, “celebrating American industry and ingenuity.” Monday, September 20 is the launch date for “How America Works,” hosted by Mike Rowe, at 8p, followed by “American Built” with Stuart Varney at 9p. Tuesday brings “American Dream Home” at 8p and Mansion Global” at 10p. “American Gold: The Legend of Bear Gulch” premieres Wednesday, September 22 at 8p, along with “The Pursuit! with John Rich” at 9p. Thursday nights will feature encores of the week’s top FBN programs; “Kennedy shifts from 8p to 7p Mondays to Thursdays.

Notre Dame’s home opening football game on September 11 will not be broadcast on NBC for the first time in 30 years. Instead, the showdown will air on NBCU streamer Peacock’s premium tier – which means fans will have to pay up. It’s a sign of the times, said Jack Swarbrick, director of athletics at Notre Dame: “We have always strived for innovation in the media space – our partnership with NBC and Peacock only solidifies that mission. Bringing Notre Dame Football to Peacock is just the next step in the evolution of our relationship.” The rest of the Fighting Irish’s home games will be available on both NBC and Peacock.

Celebrate the Marketing Trailblazers, Public Relations Gurus, Social Media Groundbreakers, and more incredible women at Cynopsis’ Top Women in Media Awards Gala on October 27 in NYC. Register now to secure a table for your team before we sell out.

Canela TV has partnered with Target for the retailer’s Back to School Campaign. The AVOD and Target will host Nostalgic Movie Nights with movies including Sony classics “Annie,” “The Legend of Zorro” and “My Girl,” among others. Viewers will also have exclusive access to the series “Ryan’s World”, dubbed in Spanish for the first time.

Rep. Devin Nunes (R-California) is suing NBCUniversal, alleging MSNBC host Rachel Maddow defamed him in a March broadcast. Maddow reported Nunes had not handed over a package from a suspected Russian agent to the FBI; Nunes’ lawyers maintain MSNBC’s failure to reach out to him for comment constitutes malice. In the past, judges have rejected lawsuits Nunes has filed against CNN, the Washington Post and Twitter.

Tackle TV’s Most Pressing Business Challenges
Attend Cynopsis’ That Big TV Virtual Conference
September 21 – 23

The only conference to connect the dots between networks, brands, agencies, and tech to grow your business in the new TV landscape.

Registration is now open, lock in our lowest rates available!

[ Sponsored by: Simulmedia |New York Interconnect | TiVo | Nielson
A4 Advertising | FutureToday | Cross Screen Media | EDO | Spectrum Reach | VAB ]


Gordon Ramsay and Fox Entertainment are are expanding their long-term relationship with a new production company, Studio Ramsay Global, to develop, produce and distribute unscripted food and lifestyle programming. “This is an incredibly exciting opportunity, not just for me, but for the team at Studio Ramsay,” said the “MasterChef” star. “We’ll be creating food and lifestyle ideas, but also developing an incredible new talent pool of food, drink and industry leaders to create our own culinary talent branch.”

Walt Disney Studios is opening a new studio in Vancouver, focused on long-form series for Disney+. First up: a musical series based on the feature film “Moana.” The existing studio in Burbank will house the team for Disney Animation feature films and short-form series.

Apple TV+ has renewed “Physical” for a second season, and signed an overall deal with the show’s creator, Annie Weisman. The 1980s-set dark comedy stars Rose Byrne.

Acorn TV has ordered “Darby and Joan,” an Australian drama series starring Bryan Brown (“Cocktail”) and Greta Scacchi (“The Terror”). The eight-parter from CJZ focuses on a retired Australian policeman and a widowed English nurse.

Adult Swim is in for a third season of “Tuca & Bertie,” which was scooped up after its cancellation by Netflix. Adult Swim credits season two of the animated series with increasing teen and young female viewers.

Discovery has picked up an additional two seasons of BattleBots, for an order of 80 hours. In more robot news, BattleBots will stage its 2021 World Championships beginning next month in Las Vegas, which will also be the site for the event in 2022.

Discovery sibs OWN and HGTV are co-producing a new series, “Taking Back The House” (wt) to air on discovery+. The series will chronicle Broadway star Robert Hartwell’s renovation of an 1820 colonial house. Executive produced by Hartwell alongside “Property Brothers” Drew and Jonathan Scott, the new series will premiere in 2022.

Also given straight-to-series orders at the streamer are OWN-produced “The Great Soul Food Cookoff,” “Burger Truck Brawl,” “Like Mother Like Daughter” (wt), following pairs with serious relationship issues, and “Breaking Black” (wt), debunking stereotypes around Black men.

SNL alum Leslie Jones and Nat Faxon (“Married”) have joined the cast of HBO Max pirate comedy “Our Flag Means Death” in recurring roles.

That Big TV Virtual Conference on September 21-23 offers senior agency, programming, tech, and brand executives access to the latest information and strategies to stay ahead of the curve in the ever-changing TV and media ecosystem. The program features relevant sessions and industry thought leaders from American Express, dentsu, Group M, Havas Media, KFC, Lowes, Spotify and more! Don’t wait—secure your spot at the lowest prices yet!


Sinclair Broadcast Group reported 2Q21 total revenue of $1,621 million, an increase of 26% versus the year-ago quarter. Media revenues rose 27% to $1,600 million versus $1,260 million in the year-ago quarter, and total advertising increased 109%, to $491 million, due to the recovery of the advertising market from the pandemic and the return of sports. The gains were partially offset by the absence of political revenues. “As we progress through the year, we have been making great strides in a number of areas, including planning our direct-to-consumer local sports service expected to launch next year, the debut of gamification elements in conjunction with Bally Sports in some of our sports programming, and the evolution of our digital agency Compulse into an omni-channel marketing technology platform for local agencies and media companies,” said President and CEO Chris Ripley.

Quarterly financial results for Nexstar Media Group included net revenue of $1,131,590, an increase of 23.7% from the 2Q20, while core ad revenue hit $424 million, up 42% from $298 million in 2020. “Record second quarter net revenue reflects our team’s success in generating a faster and stronger-than-anticipated recovery in core advertising as well as continued double-digit distribution revenue growth,” said Perry A. Sook, Chairman, President and CEO.

Fox Corp. beat Wall Street estimates, reporting a 20% rise in total revenue, to $2.89 billion, and earnings per share up from 62 cents last year, to 65 cents for the quarter. The company’s television division had 30% rise in revenue, to $1.45 billion. “Our exceptional Fiscal 2021 financial results highlight the strength of our distinct strategy and serve as a foundation for sustained operating momentum,” said Fox CEO Lachlan Murdoch. “Despite the challenges presented by COVID, our businesses continued to inform and entertain households across the country. And in the midst of it all, we strengthened our core brands and expanded our digital capabilities, which together provide a robust platform for future growth.


“Honestly Loren,” featuring social media star Loren Gray, premieres Saturday, August 7 on Snap’s Discover. The show will air every other day through August 12.

Kid influencer Casey Simpson (“Nicky, Ricky, Dicky & Dawn”) will host season one of Genius Brands International’s first live-action program, “KC! Pop Quiz” for Kartoon Channel!, starting Tuesday, September 14.

Season three of animated series “Gigantosaurus” premieres Monday, August 9 at 8:55a on Disney Junior.

Netflix cooking show “Baking Impossible,” a competition to create concoctions that survive engineering stress tests, launches Wednesday, August 6. Also on tap – but with no premiere date set – is pastry competition “School of Chocolate.” Season six on “Nailed It!” debuts Wednesday, September 15.

Dystopian drama “Anna” will be making its exclusive US premiere on AMC+ on Thursday, November 18. The six-part series tells the story of a world destroyed by a virus which kills adults but spares children.

IMDb TV picked up season one of the “Pretty Hard Cases.” The buddy-cop series follows two radically different female detectives in their early 40s. Commissioned by Canada’s CBC, the show will be available to stream starting Friday, September 10.


AppleTV+’s film adaptation of “Come From Away,” the Broadway musical telling the true story of 7000 people stranded in a small town in Newfoundland after the terrorist attacks on September 11, 2001, will premiere Friday, September 10.

Cinelatino is planning a televised “parade” of hit films from the Dominican Republic in observance of the annual Dominican Day Parade, which continues in its reimagined virtual format due to the COVID-19 pandemic. The Parada de Cine Dominicano starts Sunday, August 8 at 7:30a.


Xandr has launched audience-based selling platform Monetize TV, giving buyers access to audience-based campaigns with companies including A+E Networks, AMC Networks, Crown Media Family Networks, Discovery, Disney Ad Sales and WarnerMedia. “As TV viewership moves to digital channels, buyers want the granular targeting and measurement benefits of digital on TV,” said Mark Mitchell, VP, Business Development, TV Platform, Xandr.” As such, sellers need to be able to offer optimized proposals for advanced audience targets for their linear inventory,”

Facebook has disabled the accounts of a New York University team researching political ad targeting. Facebook claims the group’s efforts violates its terms of service related to bulk data collection, and says it made “repeated attempts” to bring the research into compliance with its terms. “The work our team does to make data about disinformation on Facebook transparent is vital to a healthy internet and a healthy democracy,” responded Laura Edelson, lead researcher behind NYU Cybersecurity for Democracy. “Facebook is silencing us because our work often calls attention to problems on its platform.”


ScreenHits TV is launching a social feature on its mobile app that will enable users to see their friends’ viewing behavior and recommendations without having to ask them what they’re watching. TV Friends will be available on iOS phones and tablets.

German streaming service rlaxx TV has partnered with Vevo to add Vevo Pop to its channel portfolio. “At Vevo, our goal is to bring our vast premium music video catalog to fans wherever they are worldwide and however they want to enjoy them,” said Vevo’s Director, Advanced TV, UK & International, Richard Brant.

Redbox has added Free Live TV and Free On Demand to its Redbox App on Samsung Smart TVs. Through the Redbox app, audiences can browse new release movies for purchase or rent, as well as entertainment available to watch for free. Redbox Free Live TV and Free On Demand are available on all 2016-2021 Samsung TV models.

IMDb is now available on iOS and Android mobile devices. The streamer also announced it has acquired the AVOD rights for the CGI-animated series “100% Wolf – Legend of the Moonstone” for the US. The show is set to launch exclusively on the platform on Thursday, August 12.

Moonbug Entertainment struck its first SVOD deal with Turkish VOD platform, BluTV. BluTV will launch a dedicated Moonbug channel and environment showcasing a variety of its shows.

How to Create Culturally Relevant Content
In partnership with Discovery, the Diversity and Inclusion virtual event on September 13 takes a deep dive into how to deliver a message that embraces diversity and shares your business values in a way that resonates with consumers. The best part? It’s FREE to join.

Secure your complimentary virtual pass now.


Hallmark Channel’s “Love, For Real” was the #1 most-watched entertainment cable program of the day on July 31 among Households, Women 18+, and Total Viewers, elevating the network to be #1 on Saturday in Weekend Total Day among Women 18+.


Publicis Groupe’s Team One has hired Prachi Priya as its first Chief Data Officer. Priya comes from Wunderman Thompson and will lead a consolidated team of data scientists and analysts across all offices.

Jocelyn Langevine has joined Allen Media Group as VP of Advertising Sales and Client Partnerships. Langevine comes to AMG from ViacomCBS, where she held both Director of Integrated Marketing and Senior Director of Integrated Marketing titles.

Crown Media Family Networks has tapped Courtney Huber as VP, distribution Partnership Marketing. Huber joins Crown Media from CuriosityStream, where she was VP,International Partner Marketing.

This Day in History
1912 – Japan’s first taxi service began, in Tokyo.

Answer to Our Last Trivia Question
What was HGTV’s first TV show? “Room by Room.” Kudos to: Marni C. Gold/Hawthorne, NJ; Louis Lewow-Fite/Atlanta; Gerry Bixenspan-TV Marketing Inc./NYC; Steve Daniloff-Mission Broadcasting; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA; David Garber-Loyola Marymount University/Playa Vista, CA; David Westberg-SAG-AFTRA Credit Union/Burbank

Today’s Trivia Question
Who won an Emmy for playing a psychiatrist friend of Frasier’s on “Cheers” (1982-1993)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

REELZ/NYC OR ALBUQUERQUE, NM: Manages the Program Log construction editing process, copy instructions & the playlist delivery to Master Control. Work w/Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy & accountability required. Wide Orbit Network experience a plus. Full info HERE (8/20)

Create integrated marketing plans for the region and execute based on the plans. Identify, develop and manage all aspects of sponsorships, community events, talent appearances and other community involvement and outreach. 5-7 years marketing experience required and familiarity with News and Politics preferred. Full info HERE (8/19)

Work with regional teams to manage marketing campaigns from requirements gathering through post campaign analysis & documentation of learnings. Manage agencies (creative and media). Leverage best practices in digital marketing space, consistently using learnings to elevate campaign strategies & performance. 4-6 years Marketing experience required. Full info HERE (8/19)

ALTICE USA/OAKLAND, NJ: Meet with local businesses & key decision makers to determine their needs. Develop & recommend advertising strategies utilizing our suite of media & online solutions. Manage client accounts—from proposal to production to campaign activation & collections. Proven track record of closing sales & ability to build and maintain a strong sales funnel req. Full info HERE (8/19)


1+ yrs. w/social media content editing exp. is a plus, communicating, scheduling, curating content, engaging, community and implementation coordination, creating weekly social media status reports, asst w/content strategy calendar, source clips, writing copy, scheduling, team player w/strong attention to detail and strong time management. Full info HERE (8/19)

BLOOMBERG MEDIA/MIAMI FL: Digitally savvy business sales person to help drive the growth of Bloomberg Media Distribution. Seeking an Account Manager who can leverage our broad portfolio of multi-platform media assets and create new opportunities with key accounts while driving new revenue streams through licensing, syndication, business development & strategic partnerships. Full info HERE (8/19)

Min of five years of experience as a successful General Manager for a commercial broadcast station. Significant sales management experience in leading and driving revenue growth in broadcast and digital. Special emphasis on New Local Direct revenue growth, including self-created non-traditional revenue success and sports and community sponsorships. Full info HERE (8/19)


Build outstanding sales pitches and build equity with all external stakeholders to drive incoming briefs and pitches. Own all North & South America’s music responses and liaise internally to bring the best commercial propositions to market. Align on corporate messaging and own activation and launch. 5+ yrs of working in a business development req. Full info HERE (8/16)

GAC MEDIA/FORT WORTH TX: Perform the processing and management of media assets in a results-driven environment and create and archive edit projects for the edit team. Accountable for MAM and S3 ingest activity and tracking, as well as ingest activity that may occur outside GAC Media’s MAM & S3 storages. Bachelor’s degree required or relevant work experience. Full info HERE (8/15)

GAC MEDIA/FORT WORTH TX: Responsible for episodic scheduling of specific series, implement multi-platform scheduling on VOD and primary scheduler for GAC Family and GAC Living. Wide Orbit (scheduling software), including air schedules, revisions, formats, piece number creation, etc. Bachelor’s degree in communications, film, television, or related field preferred. Full info HERE (8/15)

Drive sales to new clients and engage with leaders at Fortune 500 brands to understand their needs and our value. Develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity. 7+ yrs of sales experience within the adtech, marketing, data/analytics, and/or advertising research industries required. Full info HERE (8/14)

FANDOM/NYC or LOS ANGELES: Build our external brand through securing press coverage in the B2B space. Daily pitching and regular cadence of secured press coverage in B2B space and develop and maintain a comprehensive database of industry conferences and awards. 6+ years in a communications function at a global entertainment company required. Full info HERE (8/13)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. (B.A.) in Communication or equivalent; Prior internship experience in sales and/or media industry a plus. Full info HERE (8/13)

EDO/NYC, NY: Lead public relations and create marketing materials to contribute to brand awareness and revenue growth. Design and execute PR strategies and campaigns; Write compelling and informative content to engage customers and prospects. 3+ years B2B marketing and/or public relations experience required. Full info HERE (8/12)


Work with Managers and Directors to develop best-in-class multiplatform marketing campaigns for Viacom’s advertisers. Actively participate in brainstorming sessions and assist on RFP responses, and conceptualizing creative ideas. Degree with 1-3 years’ exper working in entertainment, advertising or marketing required. Full info HERE (8/11)


Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams and assisting with presentation as needed. Social Strategy point across the group. 4-6 years of experience developing integrated marketing programs preferably focused on digital/social platforms
required. Full info HERE (8/11)


Support the Production team in office, on shoots and post projects. Manage and distribute call sheets, calendars, shoot schedules. Facilitate video conference calls, arrange meetings and guest lists for security. Contract routing: location agreements, guest releases, and contracts. 2 Years + production management on-set experience required. Full info HERE (8/11)


Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Great fixed salary, upside and healthcare benefits. Full info HERE (8/11)


Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (8/9)


Expert in campaign management making data-driven recommendations on media plans for optimal results. Responsible for presenting & selling the client on opportunities brought by the media team, working with the operations team to develop and gather data relevant to each client’s individualized needs, supervising the process to successful outcome. Full info HERE (8/9)


Achieving national advertising revenue targets through direct sales by selling the value and brand strength of the TV One and Cleo TV. Create compelling presentations and proactively keep clients informed of pertinent account and network information. Strong knowledge of the cable industry, and African-American demographics required. Full info HERE (8/9)


Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs for TV One/Cleo TV. Work with Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy and accountability required. Full info HERE (8/8)


Crown Media is seeking an experienced marketer to join a growing team supporting linear cable networks Hallmark Channel & Hallmark Movies & Mysteries, along with its growing SVOD service, Hallmark Movies Now. This is an exciting opportunity to join a company with top-tier brands and help Crown Media maintain its position as a leader in entertainment. Full info HERE (8/8)


The Director of Production will help create & develop new original programming for HGTV, as well as manage all aspects of original commissioned productions. Looking for someone with at least 7+ years exp with either production company, network, or streaming service. Must have great unscripted programming knowledge & diverse skillset. Full info HERE (8/7)

Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (8/6)

Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (8/6)

Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (8/6)

WNET/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 3+yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of web & soc analytics, SEO & exp mging multiplat campaigns; Full info/apply HERE (8/6)

ABC: Holey Moley, When Nature Calls With Helen Mirren, The Hustler
CBS: Big Brother, Love Island, Bull
CW: William & Kate’s Royal Anniversry, The Outpost
FOX: NFL Footbal
NBC: Tokyo Olympics
PBS: This Old House, Ask This Old House, Unforgotten on Masterpiece, Professor T
Telemundo: Exatlon Estados Unidos, Hercal: Amor y Venganza, Cafe con Aroma de Mujer
Univision: Disenando tu Amor, Si nos Dejan, La Hija Del Embajador



Related Stories

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]