08/11/21: DraftKings announced a pair of major deals for the company


Medias First Morning Read


Wednesday August 11, 2021

DraftKings announced a double deal over the past two days. Most recently, the company unveiled DraftKings Marketplace, an NFT ecosystem designed by the company for “mainstream accessibility” with its first Preseason Access Collection dropping later this week. The exclusive debut content will be provided by Autograph, and includes Preseason Access Passes from athletes such as Tom Brady, Wayne Gretzky, Tony Hawk, Naomi Osaka, Derek Jeter, Tiger Woods and more. Each featured athlete will begin by dropping a limited number of NFT collectibles categorized as the Premier drops and Signature drops within the Preseason Access Collection.

Meanwhile, DraftKings and Golden Nugget Online Gaming entered into a definitive agreement for DraftKings to acquire Golden Nugget Online Gaming in an all-stock transaction that has an implied equity value of approximately $1.56 billion. The acquisition will enable DraftKings to leverage Golden Nugget’s brand, iGaming product experience and existing combined database of more than 5 million customers. “Our acquisition of Golden Nugget Online Gaming, a brand synonymous with iGaming and entertainment, will enhance our ability to instantly reach a broader consumer base, including Golden Nugget’s loyal ‘iGaming-first’ customers,” said Jason Robins, DraftKings’ CEO and Chairman of the Board. “This deal creates meaningful synergies such as increased combined company revenues driven by additional cross-sell opportunities, loyalty integrations and tech-driven product expansion as well as technology optimization and greater marketing efficiencies. We look forward to Tilman being an active member of our Board and one of our largest shareholders.”


Canada’s CBC television, streaming and digital platforms report that that Olympic Games Tokyo 2020 saw CBC score record high digital audiences and also ranking as the most-watched TV network in Canada throughout the Games. CBC’s digital and streaming platforms saw Canadians streaming more than 37 million video views since the beginning of Tokyo 2020, up 62% over PyeongChang 2018, which had a similar time difference of 11 to 16 hours for viewers in time zones across Canada. Additionally, live views made up 61% of all video views, highlighting the increasing popularity of live streaming on CBC digital platforms, and Connected TVs accounted for about 68 percent of the total time spent streaming. In total, Canadians consumed nearly 17 million hours of digital Olympic content on CBC digital platforms. On television, 28 million viewers or 3 in 4 Canadians tuned in for Tokyo 2020 coverage on CBC/Radio-Canada.

CUMULUS MEDIA’s Westwood One and the NCAA entered into a multi-year renewal, maintaining Westwood One’s place as the official network audio broadcast partner of the NCAA. Under the terms of the deal, Westwood One retains exclusive broadcast radio, digital audio, distribution, and licensing rights for all 90 NCAA Championships, including the NCAA Men’s and Women’s Basketball Tournaments and the Final Fours.

ESPN announced that Holly Rowe will join the ABC Saturday Night Football team this fall where she will take on the sideline reporter role for the franchise, joining play-by-play commentator Chris Fowler and analyst Kirk Herbstreit as she kicks off her 26th season covering college football for ESPN and ABC. She will begin her new duties in August as part of her existing multi-year contract. “For more than two decades, Holly has been a well-respected member of ESPN, establishing herself as one of college sports’ best ambassadors in the process,” said Lee Fitting, ESPN senior vice president of production. “Holly’s dedication to her work is indisputable, and the knowledge, passion and professionalism she brings to her craft every day shines through.”

CBS Sports serves up the UEFA Super Cup featuring reigning UEFA Champions League winner Chelsea facing last season’s UEFA Europa League titleholder Villarreal today at 3p, with the match streaming live on Paramount+ and airing on CBS Sports Network. As part of its multi-platform coverage, CBS Sports’ UEFA Super Cup pregame show will begin at 2:30p with hosts Ian Joy and Poppy Miller along with analysts Jimmy Conrad, Luis Garcia, and Christina Unkel. Match commentators Peter Drury and Matt Upson will call the UEFA Super Cup for CBS Sports.

ESPN revealed its lineup of play-by-play commentators, hosts, analysts and reporters for its upcoming English and Spanish-language coverage of LaLiga Santander. English-language play-by-play commentary for LaLiga on ESPN+ and ESPN networks will be led by popular, highly-respected broadcasters Ian Darke, Derek Rae, Adrian Healey, Rob Palmer, and Sebastian Salazar. Fernando Palomo, Jorge Ramos, Ricardo Ortiz, and Mauricio Pedroza will headline Spanish-language play-by-play coverage on ESPN+ and ESPN Deportes.

Boxeo Telemundo debuts its summer season with WBO Latino Super Lightweight Champion Yomar “The Magic” Alamo facing challenger Adrian “Chinito” Yung in a 10-round bout on Friday at midnight. Boxeo Telemundo’s summer season will feature three consecutive weeks of live match coverage coupled and feature host Karim Mendiburu, who will be joined by Jorge Calvo and Andres Bermudez as the core play-by-play and commentator team.

Journalist David Ornstein joins NBC Sports as a Premier League Insider when the 2021-22 season kicks off on Friday. Ornstein, who is already a soccer correspondent with The Athletic, will now also report on the top news stories in the Premier League, proving insight and perspective across NBC Sports’ coverage.

VSiN signed Shaun King, former NFL quarterback and member of the Tampa Bay Buccaneers’ Super Bowl XXXVII championship team, as co-host of The Night Cap. King will join co-host Tim Murray to cover sports betting markets around the country each weeknight from 10p-1a. “Shaun is an incredible talent, and we’re thrilled to add his unique perspective as a player to our sports betting content as we continue to expand VSiN’s programming and reach,” said Brian Musburger, founder and CEO of VSiN. “His experience as an NFL quarterback coupled with the skills he honed as a former ESPN and NBC Sports analyst will be an incredibly valuable addition to our evening lineup.”

Outdoor Sportsman Group and Archery Trade Association renewed their “ATA New Product Premiere” strategic media partnership, which was in response to last year’s ATA 2021 Online show but is now focused solely on ATA’s live convention, scheduled for January 7-9, 2022. The new-for-2022 version of the “ATA New Product Premiere” television special will air on Outdoor Channel and Sportsman Channel on a Saturday evening following the ATA Show in January and again in July 2022.

The National Lacrosse League announced that the induction of the NLL Hall of Fame Class of 2021 presented by GAIT Lacrosse and 2021 NLL Entry Draft will be held in Buffalo on Aug. 27 and 28. The league will present comprehensive and expansive broadcast coverage of the 2021 Entry Draft. The first two rounds will be carried live on TSN’s digital platforms in Canada. The plan to distribute the Draft in the United States will be announced shortly.

The 9th Annual Cynopsis Digital Model D and It List Awards final deadline is approaching.
These awards recognize outstanding work in Video Content, Ad Tech, Creative Campaigns, Individuals and Teams – the influencers and those working behind the scenes.
But hurry, you can’t win if you don’t enter.





Pac-12 Networks got a rebrand heading into the new college football season. In partnership with Troika Media Group, the rebrand is designed to “inspire Pac-12 fans, unify the brand across multiple platforms and highlight the unique natural surroundings associated with the Pac-12 group of universities.” TMG’s rebranding included the following: Brand strategy, including positioning, personality and brand essence; On-air Network IDs, live event packaging, show packaging, unique school-by-school brand and player assets; Brand tool kits to unite the brand across every touchpoint; Image spots to announce the new brand both on Network and everywhere the Pac-12 plays; Imagery from all of the regions in which the Pac-12 lives – ocean, desert, forest and mountains.

The Hawai‘i Bowl signed a three-year title sponsorship agreement with EasyPost to become the EasyPost Hawai‘i Bowl. The ESPN Events’ owned and operated event is set for Christmas Eve at 8p and will pit a team from the Mountain West versus a team from the American Athletic Conference. “EasyPost is extremely proud to be the title sponsor for the EasyPost Hawai‘i Bowl,” said Jarrett Streebin, Founder and CEO of EasyPost. “The team behind our best-in-class shipping API is honored to support these best-in-class athletes on their journeys to greatness. EasyPost can’t wait to cheer on these talented athletes as they participate in this beloved football tradition.”

T-Mobile and The Drone Racing League launched their first 5G-enabled drone, marking one of the first racing drones in the world to have an embedded 5G module capable of live streaming video directly to the Internet. The drone will bring sports fans closer to the action than ever, streaming high-definition, immersive First Person View (FPV) race footage to broadcasters via T-Mobile’s 5G wireless network. This week the drone lifts off for its first public flight at the T-Mobile-sponsored MLB At Field of Dreams Presented by GEICO and will take fans on a flight across the cornfields to the movie set to see the house and original ballfield, then on to the MLB field where the Field of Dreams Game will be played.

The Professional Fighters League announced an agreement with Columbia Care to become the official CBD Partner of The PFL and the PFL Athlete Wellness and Performance Program. Under the terms of the multi-year partnership, Columbia Care will be a presenting sponsor of the PFL Challenger Series and work closely with PFL brand ambassadors to educate PFL athletes and their teams about their products’ health and wellness benefits.

PUMA announced the signing of Chelsea and USMNT star Christian Pulisic to a long-term deal. As part of the multi-year deal, PUMA will support Christian in growing soccer participation in America and inspiring the next generation of soccer players through various programs and opportunities for young athletes in the U.S., including product donations to underserved youth, camps and clinics, rehabilitating fields and more.


Sportsdigita locked in a new strategic integration partnership with Blinkfire Analytics. This integration allows Sportsdigita’s clients to transition between their presentations and Blinkfire’s “Playlists” without ever leaving the Digideck platform. “Blinkfire and Sportsdigita have many synergies when it comes to customers in the sports space,” said Angelina Lawton, Founder of Sportsdigita. “The Anaheim Ducks, a long-standing partner of ours, have been using the Blinkfire + Digideck integration to transform their partner recaps. We are excited to further elevate the Digideck experience for our 400+ partners with this new integration.”

ThriveFantasy, a player prop daily fantasy sports and esports platform, signed as a partner of the Jacksonville Jaguars. “These are the types of partnerships that are the most fun to be a part of,” said Adam Weinstein, founder and CEO of ThriveFantasy. “The Jaguars are at the forefront of innovation and are giving us the ability to be very creative in the ways we help engage their fanbase.”


The NBA 2K League will see the inaugural NBA 2K League All-Star Game held on Sept. 25 at 7p and carried on the NBA 2K League’s Twitch and YouTube channels. Rosters for the 2021 NBA 2K League All-Star Game will consist of seven players from each of the Eastern and Western conference, and will be determined by a vote of fans, current NBA 2K League players, head coaches and general managers, and a media panel. The 2021 NBA 2K League All-Star Game will be a 5-on-5, best-of-three series with players competing on PS5 consoles in NBA 2K22’s Pro-Am mode. The NBA 2K League will award a $25,000 prize pool with the winning and losing team receiving $18,000 and $7,000, respectively.

Evil Geniuses announced a partnership with business, travel and performance luxury brand, TUMI, as the official luggage partner of Evil Geniuses that will see EG athletes equipped with signature TUMI product to protect their gear before they compete. In addition, EG players and talent will be featured in photo and video collateral as part of the promotion of TUMI’s professional esports collection.

Bandai Namco began rolling out plans for the Dragon Ball FighterZ World Championship with a new circuit. Online qualifiers, called the DBFZ World Championship Tenkaichi Online Challenge, will be made up of a slate of community tournaments around the world that will will award players with performance points that will decide who makes it to the Regional Finals, which take place in the United States, Europe, and Japan. The top players from those regional events will earn a spot at the DBFZ World Championship.

The EA SPORTS Madden NFL 22 Championship Series returns with some tweaks as top players compete in four MCS marquee tournaments closely tied in to key NFL season moments. The MCS 22 features the largest prize pool in franchise history with $1.65 million on the line and the Ultimate Madden Bowl season finale, played live in Los Angeles, dishing out $1 million of the season purse. Ultimate Kickoff begins the action from Aug. 21-Sept. 8, followed by Ultimate Thanksgiving from Oct. 2-Nov. 24 and Ultimate Wild Card, ending Jan. 14. The Ultimate Madden Bowl will then run Feb. 1-13.

Following the announcement by the Global Esports Federation of the Singapore 2021 Global Esports Games, the Singapore Esports Association announced that formation of the GEG Organizing Committee consisting of the Singapore Esports Association, Razer and Thomson X and led by Her Excellency, Ms Ng Shin. The Organizing Committee will be responsible for the successful execution of the inaugural Global Esports Games, GEFcon and GEFestival in December 2021. The GEG Organising Committee will also enter a consultancy partnership with IMG, a global leader in sports, fashion, media, and events. IMG will work across a range of areas including production of 30 hours of live content, event management, marketing, media distribution and sponsorship rights.


David Roberts was tapped to lead ESPN’s NBA production, including event and studio, adding to his slate of content responsibilities. As part of his NBA role, Roberts will oversee production for all regular-season and NBA Playoffs games, punctuated by the NBA Finals; the NBA Draft, NBA Countdown and The Jump. He will continue to lead production for First Take, the 6p edition of SportsCenter, Get Up, PTI, Around The Horn, ESPN Audio content and ESPN digital shows, among other properties.

IMG added to its senior leadership team at Premier League Productions with two new appointments. Gus Williamson, former Head of Rugby Union at Sky Sports, joins as Director of Programming and Mike Norrish becomes Director of Digital & Creative.

Stay Ahead of the Fast-Moving Market of Esports
Esports Business Summit | October 18-20, 2021| Caesars Palace, Las Vegas

If you’re an executive who needs the insider information and smart research that only EBS can provide, our speaking faculty of big-name brands, agencies, publishers, media, leagues, and teams are the quickest road to get you there.


1919: The Green Bay Packers are founded.

What company were the Green Bay Packers named after? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Which city was home to the John F Kennedy Stadium, demolished in 1992? Answer: Philadelphia. Kudos: Ron Simon-Paley Center/NY; Aymon DeMauro-ADM Media & Marketing/NY; Phyllis McQuillan-MSG Networks/NY; Michael Ritz-Lenox Advisors/NY; Kathi Gillin-Comcast/Philadelphia; Matt Deprey-C-SPAN/DC; Synda Kollman-Charter Marketing Group/Boca Raton; Bill Graff-beIN SPORTS/Miami; Matt Sautter-WideOrbit/Harrisburg; Andy Pittman-TAMU/College Station; Greg Moloznik-GLM Media/Scottsdale; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA; Dominick Latorre-Sinclair/Simi Valley; Lorrie Shilling/El Segundo

Cynopsis Team

Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

MARATHON VENTURES/EAST COAST NYC/WHITE PLAINS (REMOTE): Responsible for generating revenue and achieving sales targets and maintaining and developing our direct response account business. Analyze sales data, execute strategies for revenue growth, build relationships with existing accounts and consistently develop new business. Established relationships required. Full info HERE (8/24)

Key strategic advisor to the Exec Leadership Team, and has oversight for all HR, D&I and Admin Policies and Programs for the business. BA Degree in a related field, Entertainment or Media experience, and 20 yrs. HR experience with 10 yrs. in an HR leadership capacity required. An advanced degree & experience leading admin services highly desirable. Full info HERE (8/21)

Work with the inventory and sales teams to help maximize the use of Commercial Inventory. Identify premium program opportunities and create packages to monetize high rated inventory and generate and distribute inventory reports. Bachelor’s degree or 2+ years of Network ad sales or media buying experience and proficient in Microsoft Excel required. Full info HERE (8/20)

REELZ/NYC OR ALBUQUERQUE, NM: Manages the Program Log construction editing process, copy instructions & the playlist delivery to Master Control. Work w/Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy & accountability required. Wide Orbit Network experience a plus. Full info HERE (8/20)

Create integrated marketing plans for the region and execute based on the plans. Identify, develop and manage all aspects of sponsorships, community events, talent appearances and other community involvement and outreach. 5-7 years marketing experience required and familiarity with News and Politics preferred. Full info HERE (8/19)

Work with regional teams to manage marketing campaigns from requirements gathering through post campaign analysis & documentation of learnings. Manage agencies (creative and media). Leverage best practices in digital marketing space, consistently using learnings to elevate campaign strategies & performance. 4-6 years Marketing experience required. Full info HERE (8/19)

ALTICE USA/OAKLAND, NJ: Meet with local businesses & key decision makers to determine their needs. Develop & recommend advertising strategies utilizing our suite of media & online solutions. Manage client accounts—from proposal to production to campaign activation & collections. Proven track record of closing sales & ability to build and maintain a strong sales funnel req. Full info HERE (8/19)


1+ yrs. w/social media content editing exp. is a plus, communicating, scheduling, curating content, engaging, community and implementation coordination, creating weekly social media status reports, asst w/content strategy calendar, source clips, writing copy, scheduling, team player w/strong attention to detail and strong time management. Full info HERE (8/19)

BLOOMBERG MEDIA/MIAMI FL: Digitally savvy business sales person to help drive the growth of Bloomberg Media Distribution. Seeking an Account Manager who can leverage our broad portfolio of multi-platform media assets and create new opportunities with key accounts while driving new revenue streams through licensing, syndication, business development & strategic partnerships. Full info HERE (8/19)

Min of five years of experience as a successful General Manager for a commercial broadcast station. Significant sales management experience in leading and driving revenue growth in broadcast and digital. Special emphasis on New Local Direct revenue growth, including self-created non-traditional revenue success and sports and community sponsorships. Full info HERE (8/19)


Build outstanding sales pitches and build equity with all external stakeholders to drive incoming briefs and pitches. Own all North & South America’s music responses and liaise internally to bring the best commercial propositions to market. Align on corporate messaging and own activation and launch. 5+ yrs of working in a business development req. Full info HERE (8/18)

GAC MEDIA/FORT WORTH TX: Perform the processing and management of media assets in a results-driven environment and create and archive edit projects for the edit team. Accountable for MAM and S3 ingest activity and tracking, as well as ingest activity that may occur outside GAC Media’s MAM & S3 storages. Bachelor’s degree required or relevant work experience. Full info HERE (8/18)

GAC MEDIA/FORT WORTH TX: Responsible for episodic scheduling of specific series, implement multi-platform scheduling on VOD and primary scheduler for GAC Family and GAC Living. Wide Orbit (scheduling software), including air schedules, revisions, formats, piece number creation, etc. Bachelor’s degree in communications, film, television, or related field preferred. Full info HERE (8/18)

Drive sales to new clients and engage with leaders at Fortune 500 brands to understand their needs and our value. Develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity. 7+ yrs of sales experience within the adtech, marketing, data/analytics, and/or advertising research industries required. Full info HERE (8/17)

FANDOM/NYC or LOS ANGELES: Build our external brand through securing press coverage in the B2B space. Daily pitching and regular cadence of secured press coverage in B2B space and develop and maintain a comprehensive database of industry conferences and awards. 6+ years in a communications function at a global entertainment company required. Full info HERE (8/17)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. (B.A.) in Communication or equivalent; Prior internship experience in sales and/or media industry a plus. Full info HERE (8/17)

EDO/NYC, NY: Lead public relations and create marketing materials to contribute to brand awareness and revenue growth. Design and execute PR strategies and campaigns; Write compelling and informative content to engage customers and prospects. 3+ years B2B marketing and/or public relations experience required. Full info HERE (8/16)


Work with Managers and Directors to develop best-in-class multiplatform marketing campaigns for Viacom’s advertisers. Actively participate in brainstorming sessions and assist on RFP responses, and conceptualizing creative ideas. Degree with 1-3 years’ exper working in entertainment, advertising or marketing required. Full info HERE (8/16)


Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams and assisting with presentation as needed. Social Strategy point across the group. 4-6 years of experience developing integrated marketing programs preferably focused on digital/social platforms
required. Full info HERE (8/16)


Support the Production team in office, on shoots and post projects. Manage and distribute call sheets, calendars, shoot schedules. Facilitate video conference calls, arrange meetings and guest lists for security. Contract routing: location agreements, guest releases, and contracts. 2 Years + production management on-set experience required. Full info HERE (8/16)


Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Great fixed salary, upside and healthcare benefits. Full info HERE (8/16)


Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (8/15)


Expert in campaign management making data-driven recommendations on media plans for optimal results. Responsible for presenting & selling the client on opportunities brought by the media team, working with the operations team to develop and gather data relevant to each client’s individualized needs, supervising the process to successful outcome. Full info HERE (8/15)


Achieving national advertising revenue targets through direct sales by selling the value and brand strength of the TV One and Cleo TV. Create compelling presentations and proactively keep clients informed of pertinent account and network information. Strong knowledge of the cable industry, and African-American demographics required. Full info HERE (8/15)


Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs for TV One/Cleo TV. Work with Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy and accountability required. Full info HERE (8/14)


Crown Media is seeking an experienced marketer to join a growing team supporting linear cable networks Hallmark Channel & Hallmark Movies & Mysteries, along with its growing SVOD service, Hallmark Movies Now. This is an exciting opportunity to join a company with top-tier brands and help Crown Media maintain its position as a leader in entertainment. Full info HERE (8/14)


The Director of Production will help create & develop new original programming for HGTV, as well as manage all aspects of original commissioned productions. Looking for someone with at least 7+ years exp with either production company, network, or streaming service. Must have great unscripted programming knowledge & diverse skillset. Full info HERE (8/13)



Related Stories

05/26/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]