Friday August 27, 2021 Heineken locked in new partnerships with UEFA’s Women’s Champions League, UEFA Women’s EURO 2022 and 2025, and W Series, the international single-seater motor racing championship for female drivers. The announcement was celebrated in a new film featuring Heineken ambassadors Thierry Henry and David Coulthard, alongside Pernille Harder, Melanie Leupolz, […]
Thursday August 26, 2021 Good morning! This is your weekly Esports Brief. Riot Games’ activation blitz will hit full speed this weekend for the 2021 LCS Championship delivered by Grubhub with the company revealing a slate of unique brand partner activations. Grubhub will cook up the second annual “Feeding Frenzy,” that includes a pro-am exhibition […]
ACCOUNT EXECUTIVEDISH MEDIANYC, NY DISH Media is looking for a top-tiered advertising sales professional to call on advertising agencies and clients. This individual’s success will be directly tied to an ability to help our client’s strategize and achieve their growth objectives. Full info HERE*** SALES PLANNERDISH MEDIANYC, NY We’re looking for […]
Wednesday August 25, 2021 Today’s Premieres A&E: Neighborhood Wars at 10p discovery+: The Program: Prison Detox FX: American Horror Story: Double Feature at 10p FXX: Archer at 10p HGTV: 40 Year Old Property Virgin at 9p and 9:30p Netflix: Clickbait, Motel Makeover, John of God: The Crimes of a Spiritual Healer, Post Mortem: […]
Wednesday August 25, 2021 The ACC, Big Ten and Pac-12 formally unveiled the expected “historic” alliance designed to leverage 41 institutions together on a collaborative approach surrounding the future evolution of college athletics and scheduling, with the move coming following news of the SEC’s expansion to 16 teams. The three conferences stated that […]
A CYNOPSIS MESSAGE FROM MATRIX Tuesday August 24, 2021 Evolving the Media Advertising Ecosystem: The Time is Now Cathy Applefeld Olson The media marketplace is complicated, and it’s only getting more so as the industry embraces the strongest ad market on recent record. Broadcast, network, MVPD, radio and digital companies need the […]
A CYNOPSIS MESSAGE FROM NAB SHOW IT’S TIME TO DISCOVER, CONNECT & LEARN The industry has been reshaped; change is the only constant. Navigate these changes with your community & discover innovative solutions at every corner. NAB Show Past Attendee Sentiment Survey: 86% say in-person events are irreplaceable. Where Content Comes to Life […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution The New Rules Ahead for Streaming TV Advertising A PREMION & BIA Special Report CTV/OTT Forecast & Advertiser Insights DOWNLOAD […]
Monday August 23, 2021 Today’s Premieres ABC: The Ultimate Surfer at 10p discovery+: Celebrity IOU: Joyride MTV: Messyness at 7p Peacock: Born for Business Univision: La Desalmada at 10p VH1: Love & Hip Hop: Miami at 9p IN THE NEWS Mike Richards has stepped down as host of “Jeopardy!”, following a report of […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5