A CYNOPSIS MESSAGE FROM AT&T ADWORKS AT&T AdWorks’ Advanced TV OfferingsTV Blueprint Our advanced audience targeting solution utilizes proprietary aggregate viewership data from 14MM set-top boxes and a predictive modeling algorithm to deliver a data optimized media plan with national distribution. Interactive TV 100% IPTV platform enables a suite of interactive TV […]
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Wednesday, November 27th, 2013
CYNOPSIS MESSAGE FROM FUSION Looks Like You Just Missed Out!But the good news is you don’t have to stay in the dark for long. Fusion is a new TV and digital network covering the stories that matter. Its news, pop culture and satire like you’ve never seen before. Fusion champions a diverse, smart and inclusive […]
Tuesday, November 26th, 2013
A CYNOPSIS MESSAGE FROM LIFETIME Lifetime is taking the Holidays by storm! Though the weather outside may be frightful, Lifetime is heating up the holidays with star-studded musical casts that will bring the season alive like never before. Get your Jingle Bells rockin’ with top musical talent: Ashanti, Jordin Sparks, Dolly Parton, Brian McKnight, Tatyana […]
Tuesday, November 26th, 2013
A CYNOPSIS MESSAGE FROM OXYGEN MEDIA ((((oxygen)))) live out loud YOUNG WOMEN PREFER CYBER MONDAY TO BLACK FRIDAY68% of WOMEN say Cyber Monday is better than Black Friday And TV is key to their holiday shopping clicks58% of WOMEN discover Cyber Monday sales via TV (source) So pass the remote (and the pumpkin pie!). […]
Monday, November 25th, 2013
A CYNOPSIS MESSAGE FROM FUSION Looks Like You Just Missed Out!But the good news is you don’t have to stay in the dark for long. Fusion is a new TV and digital network covering the stories that matter. Its news, pop culture and satire like you’ve never seen before. Fusion champions a diverse, smart and […]
Friday, November 22nd, 2013
A CYNOPSIS MESSAGE FROM ION TELEVISION Defending Santa Premieres Sunday at 9/8c Catch the ION Television original holiday movie starring Dean Cain! ION Television is Celebrating the Season with 5 ALL-NEW ORIGINAL HOLIDAY MOVIES! Plus, Catch Returning Holiday Favorites!Learn more at iontelevision.com. Cynopsis11.22.13 Good morning.It’s Friday, November 22, 2013, and this is your first […]
Thursday, November 21st, 2013
A CYNOPSIS MESSAGE FROM WE TV BRAXTON FAMILY VALUES SEASON PREMIERE DELIVERED 1.3 MILLION VIEWERS ON WE tv #3 CABLE PROGRAM W18-49 #1 WITH AFRICAN AMERICAN VIEWERS #1 ON SOCIAL GUIDE GET A SNEAK PEEK OF TONIGHT’S EPISODE 9P|8C Click here for sourcing Cynopsis11.21.13 Good morning. It’s Thursday, November 21, 2013, and this […]
Wednesday, November 20th, 2013
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel’s Original Saturday Night Movie Premiere Delivered More W18-49 & W25-54 than ALL Broadcast and Cable ::::::::::: Making the Network #1, Pure Impressions, No Qualifiers :::::::::: Boosting the network to #1 for the ENTIRE weekend in Cable among W25-54 Original Holiday Movie Premieres The Christmas Ornament and Catch […]
Tuesday, November 19th, 2013
A CYNOPSIS MESSAGE FROM OXYGEN MEDIA ((((oxygen))))liveoutloud SANTA DOESN’T HAVE FINAL SAY. WOMEN DO! Women Influence 85% of ALL Purchase Decisions This holiday season 22% of WOMEN plan to SPEND MORE than last year 59% expect to purchase $500+ in gifts (source) ( ( ((((get with the network that gets young women. […]
Monday, November 18th, 2013
.A CYNOPSIS MESSAGE FROM AL JAZEERA AMERICA THERE’S NEVER BEEN A BETTER TIME FOR NEWS LIVE NEWS at 8pm ET with John Seigenthaler Reporting On the Day’s Top Stories AMERICA TONIGHT at 9pm ET with Joie Chen Go Deeper with Groundbreaking Investigative Journalism AL JAZEERA AMERICA. THERE’S MORE TO IT.For advertising information, contact Ken […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...