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CYNOPSIS
03.24.14
Good morning. It’s Monday, March 24, 2014, and this is your first early morning briefing.
Tonight’s Premieres:
Nat Geo: None of the Above at 9p, The Numbers Game at 9:30p
Travel: Bizarre Foods America at 9p
truTV: Safecrackers at 10p
Tonight’s Finales:
ABC Family: The Fosters at 9p
MTV: Teen Wolf at 10p
A CYNOPSIS MESSAGE FROM USA NETWORK
PLAYING HOUSE
Starring and Executive Produced by Lennon Parham & Jessica St. Clair
2 FRIENDS. 1 BABY. NO CLUE.
Premieres Tuesday, April 29 10/9Cwith two back-to-back episodes following Modern Family.
USA Network. Comedies Welcome.
The heated morning show battle has made its way into the kitchen. NBC‘s Today launches "Fresh Cooks Live: Today’s Spring Cookalong" this morning, a week-long, multiplatform series spanning TV, Today.com and social media, with interactive, live-streamed cooking demonstrations. This morning’s chef: YouTube hit Laura Vitale.
ABC Family dropped pilot Alice in Arabia, about an American teen kidnapped by family and taken to Saudi Arabia, after the Council on American-Islamic Relations expressed concern that the show could perpetuate negative stereotypes. "The current conversation surrounding our pilot was not what we had envisioned and is certainly not conducive to the creative process," said a net rep on Friday, "so we’ve decided not to move forward with the project."
Netflix CEO Reed Hastings doesn’t sound too happy about the prospect of more deals like the one the streaming service cut with Comcast in February for direct access to its network servers. In a blog post, Hastings calls for the strengthening of net neutrality, and objects to ISPs "charging a toll" for interconnection to services. "While in the short term Netflix will in cases reluctantly pay large ISPs to ensure a high quality member experience," says Hastings, "we will continue to fight for the Internet the world needs and deserves."
HBO doc The Case Against 8, about the Supreme Court case that overturned California’s Proposition 8, is getting a June 6 theatrical release ahead of its television premiere on Monday, June 23. "We feel it’s important to bring the story of the men and women behind this roller-coaster battle to screens across the country," said Sheila Nevins, president, HBO documentary films.
Media General and LIN Media are merging, to create the second largest pure-play TV broadcasting company in the U.S. The company will own and operate or service 74 stations across 46 markets, reaching 23 percent of U.S. television households.
Top 10 Weekend Box Office Estimates: March 21-23, 2014
Divergent (Lionsgate) $56.0 million, opening weekend
Muppets Most Wanted (Disney) $16.5 million, opening weekend
Mr. Peabody and Sherman (20th Century) $11.7 million, 3 wk total $81.0 million
300: Rise of an Empire (Warner Bros.) $8.67 million, 3 wk total $93.8 million
God’s Not Dead (Freestyle Releasing) $8.6 million, opening weekend
Need for Speed (Disney) $7.8 million, 2 wk total $30.4 million
The Grand Budapest Hotel (Fox Searchlight) $7.0 million, 3 wk total $13.2 million
Non-Stop (Universal) $6.34 million, 4 wk total $78.6 million
Lego Movie (Warner Bros.) $4.1 million, 7 wk total $243.4 million
Tyler Perry’s The Single Moms Club (Lionsgate) $3.1 million, 2 wk total $12.9 million
Creating the Perfect Media Pitch: The New Secrets to Selling to Advertisers on Tuesday, April 8 will show you how to position your network as the optimum home for brands. Agency, brand and network experts gather for a webinar that explains the new partnering opportunities advertisers expect, must-haves for today’s sales calls and best practices for determining a brand’s goal. Please go here for details.
A CYNOPSIS MESSAGE FROM BOUNCE TV
DIVERSIFY TO AMPLIFY WITH BOUNCE TV BOUNCE TV
Reaching over 80 million households.
Record-setting growth across key demos and dayparts.
Amplify your message with a culturally relevant network. For more information email [email protected]
BounceTV.com.
USA ordered 10 eps each of medical dramas Rush, from Fox 21, and Complications, from Fox TV Studios. The net will have 12 series on the air this year, "more hours of programming than ever before," said net president Chris McCumber.
ABC is bringing former Bachelor and Bachelorette stars, along with host Chris Harrison, back for summer event series, Bachelor in Paradise. Contestants take another stab at looking for love – this time in an isolated "romantic paradise." The Bachelorette premieres Monday, May 19.
The spring finale of ABC Family‘s The Fosters, about a lesbian couple raising five children (one biological, two adopted, two fostered), airs tonight at 9p. The show was a natural fit for exec producer Joanna Johnson, she says. Married to a woman and with two adopted children, Johnson tells Cynopsis that when word of the project first leaked, "I started getting all these texts from people saying, ‘I know what show you should be doing.’ I loved the script, and saw magic in the pilot." And it focuses on challenges any family might face. "Raising kids," says Johnson, "is a great equalizer."
In the two weeks leading into Easter, UP will air 123 hours of programming under the umbrella, "The Greatest Stories of the Bible." From April 7 April 20, inspirational shows will offer "a safe haven for all families seeking quality programming that affirms their values," said net president and CEO Charley Humbard. In the mix: new UP original movie Apple Mortgage Cake, premiering Easter Sunday, April 20 at 7p.
CMT launches viral video countdown series FNA USA on Thursday, April 10 at 10p, celebrating "the most kick-ass, beer-guzzling, Olympic-medal winning, dictator-toppling, freedom-loving super power in history." Bob Horowitz, president of Juma Entertainment and an exec producer, tells Cynopsis, "In the same way ‘I Love the 80s’ became a franchise for VH1, we’re hoping FNA USA is the ‘I Love Badass America’ success story for CMT."
Just three days away! Learn about the Hispanic market and digital initiatives from brands and networks at the Cynopsis webinar on March 27:Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. You can register at here.
Spike TV ordered another round of Bar Rescue. The latest batch of original episodes, part of season three, launched Sunday, March 9 and has averaged 1.8 million viewers, improving the timeslot by 173 percent in A18-49. Twenty more eps are on tap from Eyeworks USA; season four bows in fall 2014.
USA renewed White Collar for a six-episode sixth season. The net would not confirm speculation that it will be the drama’s last.
NBC reality competition Last Comic Standing returns to NBC Thursday, May 22 at 9p. New judges Roseanne Barr (Roseanne), Keenan Ivory Wayans (In Living Color) and Russell Peters (Notorious), and new host JB Smoove (Curb Your Enthusiasm) are onboard for season eight.
CMT has picked up a sophomore season of Party Down South, premiering Thursday, June 5 at 10p. The reality show, from 495 Productions, was the net’s highest-rated original series ever.
Tricon announced the sale of more than 300 hours of programming, including more than 110 hours to Solar Entertainment (Philippines), 2nd Avenue and TGC. Titles include restaurant renovation show Restaurant Takeover; Now Eat This! with chef Rocco DiSpirito; competition series Donut Showdown; The Heat, with celebrity chef Mark McEwan, and food trivia game show Ice Cold Cash.
Alfre Woodard will play the president in NBC drama pilot State of Affairs. Katherine Heigl stars as the U.S. leader’s legal briefer.
Leah Renee (The Playboy Club) landed a role in NBC pilot Mission Control, exec produced by Will Ferrell and Adam McKay. Renee plays a bombshell secretary.
Vanessa Aspillaga (Law & Order) will guest on upcoming Starz dance drama Flesh and Bone, premiering in 2015.
CASTING NOTICE: NOW CASTING: People who need a DNA test to prove who they are, where they came from, or how they may be related to their family. A major cable network is seeking participants who need these potentially life-altering questions answered. Submit your story HERE (4/1)
What’s the biggest mistake someone can make in a sales call? "Not doing your homework on our brand and coming in ill-prepared," says Lynn LaRocca, SVP of marketing and advertising at Modell’s Sporting Goods. "Ideas or suggestions that prove somebody took the time to understand the basic tenets of our brand will go a long way to sparking dialogue." In an April 8 webinar, LaRocca, along with network and agency experts, will offer more insights into the secrets of the perfect pitch.
NBCUniversal is partnering with Lowe’s and Zillow on home transformation competition American Home Builders, which premiered Sunday at 8p. The home improvement company’s sponsorship includes in-store promotions and a "Dream it Yourself" sweepstakes for viewers. Zillow will integrate branded product offerings, with designers using the real estate information marketplace’s search and data. The show "brings our advertising partners’ brands and resources to life, as deeply integrated elements of the show," said Dan Lovinger, EVP, NBCU’s entertainment ad sales group. "These integrations are done across all screens, both in front and behind the camera."
Bad weather has been good for business, says Eric Hadley, SVP, sales strategy & marketing, The Weather Company. In a new column on the relaunched Cynopsis.com, Hadley writes that record low temperatures helped grow The Weather Channel audiences and created ad opportunities. "We have sold a record number of ‘weather-triggered’ packages to clients in the CPG, retail, automotive, QSR, insurance and financial categories," Hadley reports. "Weather influences business."
With NCAA basketball taking over for CBS‘s Big Bang Theory-led Thursday, the top program of the night among A18-49 was ABC‘s Scandal (2.9 rating/9 share). The net’s Grey’s Anatomy (2.4/7) and Fox‘s American Idol (2.0/6) were the only other shows to crack a 2.0 rating; CW‘s Reign, at .7/2, had a 40 percent bump week over week.
ABC won Friday night in A18-49 (1.6/5) and total viewers (6.8 million), according to fast nationals. The net’s Shark Tank (2.0/7) was again the top program of the night in the demo. The premiere of CW‘s Whose Line Is it Anyway? at 8p delivered .6/2 among A18-49 and 1.91 million viewers, topping Fox’s Rake (.5/2 and 1.92 million viewers) in the demo.
On its third outing, Food Network‘s Beat Bobby Flay pulled a .6 A25-54 to rank eighth among ad supported cable networks. To date, the series is averaging .6 A25-54/641,000 for its 10p premieres, up 50 percent over year-ago.
Not much news was still good news for CNN on Thursday. Despite little fresh to report about the tragic disappearance of the Malaysian Airlines flight, CNN‘s Piers Morgan Live (hosted by Bill Weir) squeezed past Fox News Channel‘s The Kelly File Thursday night, with 373,000 A25-54 versus 353,000, and the net’s Erin Burnett OutFront was just 9,000 shy of the 356,000 viewers clocked by FNC’s On the Record with Greta Van Susteren in the news demo.
Thursday A18-49 Analysis: ABC won the most A18-49 viewers Thursday with 2.1/6, according to Nielsen. Fox’s Hell’s Kitchen was tops at 8p with 1.8/6, followed by an average 1.2/4 for NBC’s Community and Parks and Recreation. Grey’s Anatomy grabbed the lead at 9p with 2.4/7, versus 2.0/6 for Fox’s American Idol. Scandal scored 2.9/9 at 10p, with Univision’s Que Pobres Tan Ricos and NBC’s Parenthood sliding into second together with 1.3/4.
A18-49: ABC 2.1/6, FOX 1.9/6, CBS 1.3/4, UNI 1.2/4, NBC 1.1/3, CW .9/3, TELE .4/1
Live + Same Day Household Ratings: Thursday, March 20, 2014 time period averages. Source: NTI, Galaxy as dated. Live+SD.
ABC: 4.8/8
Once Upon a Time in Wonderland 2.5/4, Grey’s Anatomy 5.7/9, Scandal 6.2/11
FOX: 4.2/7
Hell’s Kitchen 3.2/5, American Idol 5.1/8
CBS: 2.4/4
NCAA Basketball 2.5/5, NCAA Basketball 2.4/4
NBC: 2.2/4
Community 2.1/4, Parks and Recreation 1.9/3, Hollywood Game Night 1.8/3, Parenthood 2.8/5
UNIVISION: 1.7/3
Por Siempre mi Amor 1.3/2, Que Vida me Robo 2.1/3, Que Pobres Tan Ricos 1.7/3
CW: 1.2/2
Vampire Diaries [r] 1.4/2, Reign [r] 1.1/2
TELE: .7/1
Impostura .7/1, En Otra Piel .7/1, Camilia la Texana .6/1
Tracey Lentz was appointed Vice President of Unscripted Programming at AMC. Lentz had been Vice President of Development at 3Ball Productions/Eyeworks USA.
Casie Nitsch was upped to Vice President of Operations at The Promotional Edge. Nitsch joined the company in 2006 as Senior Manager.
Portfolio Entertainment appointed Trent Locke as Vice President of Finance and Chief Operating Officer. Locke was formerly Vice President of Business Operations for Teletoon Canada.
Actor James Rebhorn died March 21 from melanoma. He was 65. In addition to memorable work onstage and in films, Rebhorn played dozens of roles on television, including the father of Claire Danes’ character on Homeland, and Special Agent Reese Hughes on White Collar.
TV news producer Adrian "Clem" Taylor died March 21 of pancreatic cancer. He was 60. Taylor spent nearly 20 years at CBS News, the last four at 60 Minutes, winning the Peabody Award in May 2013 for the 60 Minutes segment, "Joy in the Congo."
A CYNOPSIS MESSAGE
Our 3rd annual Cynopsis Sports Media Awards Breakfast is set for Thursday, April 17 from 8:00-10:00am at The Yale Club in NYC. Network with your peers and hear about the year’s best sports programming and marketing.
Join award finalists, support your colleagues and network with the best in the industry!
Preview the list of finalists & register for the Awards event: http://www.cynopsis.com/event/cynopsis-sports-media-awards/.
This Day In History: 1898 – The first American-built car was sold. "Dispense with a horse," read the ad for the Winton motor carriage.
Answer to Our Last Trivia Question: Which Dynasty star spent time on Spin City (1996-2002)? Heather Locklear. Kudos to: Anthony Fields-Discovery Communications/Silver Spring, MD, Jacki Zix-AD-NYC, Bev Wolfe-Fox/NYC, Andrew Goldman-HBO/NYC, Dan Whitford-Lakeshore Public Media/Merrillville, IN, Lisa Nordstrom-Compass Point Media/Minneapolis, Will Allmendinger-Zoommedia/Chicago, John Kukla-KDFW/Dallas, Lucia McCalmont-AXS-TV/Dallas, Gretchen Brady-KDAF-TV/Dallas, Heather Floore-KDAF-TV/Dallas, Roz Seibold-EDA/Tucson, Aly Stogol-KOLD/KMSB/KTTU/Tucson, Roanne Coffey-Starz/Englewood, CO, LeNea Ricks-KIDK/KXPI/Idaho Falls, ID, Susan Nessanbaum-Goldberg-Whose Line Is it Anyway?/Hollywood, CA, Peter Steckelman-The Tennis Channel/Santa Monica, CA, David Westberg-SAG-AFTRA/LA, Amy Manchester Borg/Toronto, Jim Katz-Radcliffe Road Pictures/LA.
Today’s Trivia Question: What finally prompted Tony to marry Jeannie on I Dream of Jeannie (1965-1970)? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
A CYNOPSIS MESSAGE
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Keep Watching & Reading,
Lynn Leahey @Lynn_Leahey
03.24.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: BBCA/COORDINATOR; COMMERCIAL OPERATIONS/NYC: Build daily broadcast logs and/or manage copy accounts in a fast paced & deadline driven environment; 1-3 yrs exp, Broadway or traffic system exp a +. [email protected] (3/29)
JOB OPENING: DIR GLOBAL SPORTS SALES/NBCU/NY: Sports & Olympics Sales for NBC Sports Group & Telemundo. 5+ yrs exp w/2+ yrs in leadership role. Full info/APPLY: HERE (3/29)
JOB OPENING: DIR, TRADE MKTG/OXYGEN/NYC: Lead trade mktg strategy for Oxygen, incl. Upfronts, eblasts, events & presentations. 6+ years exp req’d in media/agency. Entertainment mktg exp pref’d. Full info/apply HERE (3/29)
JOB OPENING: MGR, DIGITAL INTEGRATED MKTG/Viacom/NYC: focus on dvlpng executing mktg prgrms w/advertising partners across all MTV screens with an emphasis on digital & mobile. 5 yrs mktg exp with major brands. Full info/apply: HERE (3/29)
JOB OPENING: ESPN/PROJECT-DIGITAL PLATFORM ANALYST/Seattle: Act as the ad system and technical integration expert for the Ad Operations, Site Technology and Product teams. Min 2 yrs experience. Project lasts 1 year. http://bit.ly/1djdHnD (3/29)
JOB OPENING: PROJECT MGR/IFC/NYC: Mng all assigned projects, obtain proper approval to ensure timely delivery of material. Project mng all phases of production for on-air integrated marketing promotions projects. Full info. Apply HERE (3/29)
JOB OPENNG: DIR, NTWK & TECHNICAL OPERATIONS/NESN/Watertown MA: Lead/mng network’s brdcst operations incl studio, master control, prod & remote operations, & media assets. 12+ yrs exp TV operations mngmnt. Full info/apply HERE (3/28)
JOB OPENNG: SR MANAGER, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Focus on network’s Primetime daypart. Expert on Nielsen suite of products, strong analytical background. 5+ years of relevant media experience. To apply http://www.nbcunicareers.com/view-job?id=207580 (3/28)
JOB OPENING: AFFILIATE MKTG COORD/BBC AMERICA/NYC: Trade, event & partnrshp mktg of BBCA w/affiliates. Knowldge of TV indstry, creative production & excellent comm/proj mgmt skills. Some travel req’d. [email protected] (3/27)
JOB OPENING: WRITER/PRODUCER ON-AIR PROMOS/CNN/ATL: Exp write/produce national and/or local news promos, writing for multiple genres and platforms. Topical Exp Pref. 2-3 yrs+ exp. To Apply: http://bit.ly/1h88sbZ (3/27)
JOB OPENING: AD SALES & SPONSORSHIP ACCT EXEC/PAC-12/San Francisco: AE for multimedia ad sales. Dvlp/coord dvlpmnt of sales presentations to existing & potential clients. 3+ yrs sales exp. Passion for College sports. Full info/apply HERE (3/27)
JOB OPENING: RESEARCH ANALYST/ABC Burbank: Knowledge of TV research and software, strong written, PC & analytical skills, college degree req. 1+ yr in media rsrch, or related fields. Exp with Nielsen. BA degree. Apply: HERE (3/27)
JOB OPENING: PMCM-TV, KJWP DTV 2 (PHL) & KVNV DTV 3 (NY) seeks PUBLIC AFFAIRS/NEWS DIR /Freehold NJ to be resp for prod’g wkly Public Affairs prgrmng for these mkts. Also seeking NEWS ANCHORS in Freehold NJ & DE. Res/demos HERE EOE (3/27)
JOB OPENING: MGR SPORTS RESEARCH/NY: 3-5+ yrs Turner TV rsrch brdcst/cable. Prof in basic media measurement and analysis. Exp w/rate cards & Nielsen rsrch software. Apply HERE (3/26)
JOB OPENING: COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, execute agency traffic instructions, maintain commercial inventory for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE (3/26)
JOB OPENING: MGR, STANDRD PRACTICES/DISNEY/BURBANK: Suprvs approval of standrds edits for Int’l channel. Revw orgnl and acquired program. Update Int’l policy. Knwldg network standrd & practs needed. www.disneycareers.com REQ167236 (3/26)
JOB OPENING: MANAGER, MEDIA PLANNING/NBCU/NYC: Work directly with the Today Show, NBC News and msnbc media team. Create effective cross platform media plans & develop insights using rsch tools. Apply HERE (3/26)
JOB OPENING: MGR, BRAND MKTG/MSNBC/NYC: Responsible for guiding the promotion of msnbc programs and showcasing shows & talent within the broader context of the brand. Min 4 yrs exp in brand mktng reqd. Apply HERE (3/26)
JOB OPENING: FREELANCE BANNER DESIGNERS/NYC: Leading ent co is seeking. Design/prod animated banners in support of global campaigns. Advanced Flash skills & ability to work fast under deadlines while adhering to brands’ style guide a must. [email protected] (3/25)
IN SEARCH OF: PR AGENCY/LA: Looking to hire PR Agency for Promotion for new TV original series. TV & prgrmng exp a must. For full details visit www.myx.tv/PR and email [email protected] with credentials & proposal. Deadline 3/28. (3/27)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
EXPERT SERVICE: TV PRODUCTION: svcs available. Ghost & script writer, field prod, commercial acting as well as broadcasting career coach & more. Former LA TV news anchor & award winning reporter looking to work for you. Contact Terri: [email protected] (4/3)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SPRING INTERNSHIP CREDITS ONLY: MKTG INTERN/MYX TV/GLENDALE CA: Asst orgnztn in dvlpmnt & implementation of its mktg campaigns. Undergraduate or grad student majored in mktg/advrtsng/PR or bus admin. Exc verbal/comm skills. Full details http://linkd.in/1j2Yxp0 send resume [email protected] (3/27)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: DEV & PROD COORD/NYC: Exp’d coordinator with agency & reality TV experience searching for a position at a TV Network. Email: [email protected] (3/29)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
WHAT’S ON TONIGHT – FRIDAY MARCH 21, 2014
ABC: Dancing with the Stars, Castle
CBS: How I Met Your Mother, 2 Broke Girls, Mike & Molly, Mom, Intelligence
CW: Star-Crossed, The Tomorrow People
FOX: Bones, The Following
NBC: The Voice, The Blacklist
PBS: Antiques Roadshow, Antiques Roadshow [r], Independent Lens
Telemundo: La Impostora, En Otra Piel, Camelia La Texana
Univision: Por Siempre Mi Amor, Lo Que la Vida Me Robo, Que Pobres Tan Ricos
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