Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home advertising, announced the relaunch of its enhanced Inventory Explorer platform, a tool enables users to map and explore the locations of all of Geopath’s audited roadside and place-based inventory . Originally launched in 2017, the Inventory Explorer updates reflect the improvements made in Geopath’s […]
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Geopath Launches Inaugural Futures Council
Geopath has established a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. Members of the Council will act as ambassadors for Geopath, advocating for enhanced measurement and the OOH industry in general, while helping the organization navigate the changing advertising landscape, also acting as […]
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