Geopath Enhances OOH Inventory Tool

Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home advertising, announced the relaunch of its enhanced Inventory Explorer platform, a tool enables users to map and explore the locations of all of Geopath’s audited roadside and place-based inventory . Originally launched in 2017, the Inventory Explorer updates reflect the improvements made in Geopath’s Insights Suite over the past 12 months.

Within the Inventory Explorer, users now have the ability to:

  • Identify and explore OOH inventory in custom market areas
  • Filter inventory by operator and specific media type across the country
  • See an inventory’s facing though Geopath’s new directional iconography
  • Create and export custom maps with selected inventory and add points of interest

“We want advertisers and their agencies to see firsthand the footprint of our industry’s audited, verified and third-party measured media,” said Kym Frank, President of Geopath. “Enhancing our Inventory Explorer tool features allows everyone who is interested in purchasing OOH inventory to gain the information they need in order to make informed buying decisions.”

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