Cynopsis Digital Video Forum

Walk-ins are welcome on Wednesday’s Digital Video Forum at StumbleUpon HQ

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Cynopsis Digital is bringing together the smartest and most nimble minds from the San Francisco Bay Area’s digital media community for a one-day forum on Wednesday, August 6, 2014. The event offers the right mix of experts, learning and networking to discuss the future of digital video, from content development and marketing to advertising and measurement.

The explosion of digital video, the rise of social TV tools, the introduction of new technologies and the introduction of alternative platforms make for a perfect storm. Hear from experts, startups, thought leaders, tech providers and content creators about how they reach audiences and monetize content in this new world order.

See a sampling of who will be in attendance!

BENEFITS

Here are some of the Benefits for Attending:

Executive Summary (we do the note-taking for you)
Dedicated Networking Time
Access to Speaker Presentations
Chance to win a GoPro HERO3+

At the Summit, You’ll Learn How To:

Deliver a concise measurement solution to clients
Leverage the mobile explosion using under-the-radar but very effective methods
Use Social TV to increase what the pros say matters most: engagement
Gauge the newest ad platforms to deliver both efficiency and scale

AGENDA

8:30 a.m. – 9:00 a.m. Registration & Continental Breakfast

9:00 a.m. – 9:10 a.m. Opening Remarks

Roberta Caploe, Editorial Director – Cynopsis Media

9:10 a.m. – 9:45 a.m. Opening Keynote
The online video arena is changing as we speak. The day kicks off with a professional’s keen insights and predictions on what’s to come for the digital video business in order to maximize the value of digital investments, whether you’re a content creator, distributor, or advertiser. The conversation will set the stage for the day, framing the discussion and providing a roadmap for all attendees.

Mike Rich VP, Enterprise – West comScore

9:45 a.m. – 10:30 a.m. Making the Magic Happen: Meet The Content Creators
From series and one-offs to short form and long, the choices are endless, the quality is incredible and the challenges immense. How do you keep content compelling in this new paradigm? And what are the new risks and the rewards for content creators in this new world of TV, when paying close attention to the bottom line is no longer the sole responsibility of sales and financial teams? We will plunge into the discussion and help untangle what sort of content suits an array of business goals and agendas.

Dan Keston, Head of Programming – The Design Network
David Grant, President – POPSUGAR STUDIOS
Zach Blume, Partner – Portal A
Tom Lofthouse, SVP Programming – Discovery Digital Networks
Sandro Corsaro, Chief Creative Officer – Fandango
Erick Opeka, EVP – Cinedigm

10:30 a.m. – 11:15 a.m. The Eyeballs: Media, Marketing & Measurement
If it’s all about the eyeballs, how do you get them where you want them to be in order to build them into a loyal audience that will watch across platforms and over time? This panel will focus on how smart thinkers juggle a gaggle of measurement metrics to deliver a concise, clear solution to clients. In addition, we will hear from ad agency experts on what their clients now want and need so that publishers and measurement mavens have a deeper understanding of the critical components that will contribute to meaningful success.

John Douglas, Head of Video Strategy – Sizmek
Rob Gabel, CEO and Co-Founder – Tubular Labs
Keith Eadie, VP, Marketing – TubeMogul
Brent Horowitz, VP, Business Development – Brightroll
Mike Clarke, Measurement – YouTube
David L. Smith, Founder and CEO – Mediasmith

11:15 a.m. – 11:45 a.m. Networking Break

11:45 a.m. – 12:30 p.m. So Much Content, So Little Time: Media Goes Mobile
With the explosion of digital content on mobile devices over the past few years, consumers are overwhelmed by the number of options and platforms for all of this quality content. Enter the mobile wizards, to help buyers and sellers navigate the great big digital video space whenever and wherever they are watching. From current trends, marketing tactics, and original revenue-generating ideas, we’ll help you make the most of your mobile efforts.

Gina Michnowicz, CEO and Co-Founder – Union+Webster
Campbell Foster, Director of Product Marketing Video Solutions – Adobe
Greg Isenberg, ‎Founder/CEO – 5by
Eric Johnson, EVP and General Manager – CBS Interactive
Saurabh Bhatia, Chief Business Officer – Vdopia
JT White, Head of Business Development – AWE-Bottle Rocket Apps

12:30 p.m. – 1:15 p.m. Networking Lunch

1:15 p.m. – 2:00 p.m. Digital Viewing Party: The Latest on Social TV
Social TV is alive and well and redefining the consumer watching experience. With the latest technology, tons of choices and massive online communities, consumers are having their say. Shareability is the new word and valuable metric in the world of digital video. How do you increase audience engagement and build viewer loyalty? These are the pros who can tell you the best methods to create the kind of virality that powers organic views and engagement

David B. Williams, Chief Content & Technology Strategist – Endemol Beyond USA
Jen Corbett, Sr. Director, Audience Development – Discovery Digital Networks
Mike Folgner, CEO – SnappyTV
Laura Murphy, President – All Media Network-SideReel
Josh Lamb, Partner and EP – Multipop
Geoff Katz, Vice President, Business Development – Watchwith

2:00 p.m. – 2:45 p.m. The Million Dollar Question: How to Advertise and Monetize
The digital video business has been described as the wild west, which is great for innovation but challenging to monetize. In addition, consumers now browse video like “window shoppers,” hopping on and off sites and apps if their attention isn’t held. With digital video being searched for and consumed as no other digital media before – as well as the variety of content and plethora of platforms – who has the secret to unlocking digital video’s revenue potential? Is there a standard, or is it all about customization?

Lori Schwartz, Managing Partner – StoryTech
Vijay Balan, SVP, Client Services – LiveRail
Brent Gaskamp, SVP, Corporate Development – Videology
Sudhir Kaushik, Sr. Director of Product Management – Ooyala
Mike Pusateri, Founder and CEO – Bent Pixels
Cory Klippsten, Chief Revenue Officer – Fuisz Media

2:45 p.m. – 3:15 p.m. Brain Break

3:15 p.m. – 3:45 p.m. The Powers Behind Digital Video: The Viewing Experience
If, when you’re creating a video ad or a piece of video content, you envision a nuclear family sitting in their den watching together, erase that image from your mind. These days, a consumer may start watching video on their mobile device when they’re commuting home from work. Then they’ll pick it up again after dinner using Chromecast or AppleTV, and finish watching it in bed on their iPad. That’s why making it easy for consumers to seamlessly access and watch video across multiple platforms is no small feat. With ever-changing technology and tools, staying ahead of the game demands nimble teams, elegant resolutions and scalable products. Discover the best way to match these tools with your specific content and business objectives to maximize exposure and deliver a great consumer experience.

Sam Landman, Principal – Comcast Ventures
Ed Lee, VP, Content Acqusition – Roku
Sean Besser, Head of Platform – Peel
Tom Ryan, Co-Founder and CEO – Pluto TV
Joshua Danovitz, VP, Innovation – Tivo

3:45 p.m. – 4:15 p.m. Closing Keynote: Steve Goldbloom
What would Jim Lehrer do? That’s Steve Goldbloom’s mantra in PBS Digital Studios’ “Everything But the News” — the pseudo mockumentary series that covers culture and tech in California while giving a behind-the-scenes look at the making of a PBS NewsHour segment. The show, which launched this year, blurs the line between reality and fiction, mixing sketch actors alongside real CEOs from such companies as Uber, Grindr, IndieGogo and much more. The producer, host and mastermind behind this new digital series, Goldbloom explains his crazy journey to get the series made and what it says about digital video today.

Steve Goldbloom, Host – Everything But the News

4:15 p.m. – 4:20 p.m. Closing Remarks:

Roberta Caploe, Editorial Director – Cynopsis Media

4:20 p.m. – 5:30 p.m. Reception

Join us on Wednesday, August 6 in San Francisco and learn about the latest in strategic digital marketing, viewer engagement and cross-platform media planning and placement in this shifting landscape. Discover where the revenue potential truly lies and how brands are reaching consumers. Whatever your role in the digital video ecosystem, you’ll want to be part of the Cynopsis Digital Video Forum conversation.