Walk-ins are welcome on Wednesday’s Digital Video Forum at StumbleUpon HQ

Agenda | Venue | Speakers | Who Should Attend? | Sponsors | Register Now!

Cynopsis Digital is bringing together the smartest and most nimble minds from the San Francisco Bay Area’s digital media community for a one-day forum on Wednesday, August 6, 2014. The event offers the right mix of experts, learning and networking to discuss the future of digital video, from content development and marketing to advertising and measurement.

The explosion of digital video, the rise of social TV tools, the introduction of new technologies and the introduction of alternative platforms make for a perfect storm. Hear from experts, startups, thought leaders, tech providers and content creators about how they reach audiences and monetize content in this new world order.

See a sampling of who will be in attendance!



Here are some of the Benefits for Attending:red-starburst

  • Executive Summary (we do the note-taking for you)
  • Dedicated Networking Time
  • Access to Speaker Presentations
  • Chance to win a GoPro HERO3+

At the Summit, You’ll Learn How To:24333_WC_Summit_Brochure2014_Cover

  • Deliver a concise measurement solution to clients
  • Leverage the mobile explosion using under-the-radar but very effective methods
  • Use Social TV to increase what the pros say matters most: engagement
  • Gauge the newest ad platforms to deliver both efficiency and scale


8:30 a.m. – 9:00 a.m. Registration & Continental Breakfast

9:00 a.m. – 9:10 a.m. Opening Remarks

  • Roberta Caploe, Editorial Director – Cynopsis Media

9:10 a.m. – 9:45 a.m. Opening Keynote
The online video arena is changing as we speak. The day kicks off with a professional’s keen insights and predictions on what’s to come for the digital video business in order to maximize the value of digital investments, whether you’re a content creator, distributor, or advertiser. The conversation will set the stage for the day, framing the discussion and providing a roadmap for all attendees.

  • Mike Rich VP, Enterprise – West comScore

9:45 a.m. – 10:30 a.m. Making the Magic Happen: Meet The Content Creators
From series and one-offs to short form and long, the choices are endless, the quality is incredible and the challenges immense. How do you keep content compelling in this new paradigm? And what are the new risks and the rewards for content creators in this new world of TV, when paying close attention to the bottom line is no longer the sole responsibility of sales and financial teams? We will plunge into the discussion and help untangle what sort of content suits an array of business goals and agendas.

  • Dan Keston, Head of Programming – The Design Network
  • David Grant, President – POPSUGAR STUDIOS
  • Zach Blume, Partner – Portal A
  • Tom Lofthouse, SVP Programming – Discovery Digital Networks
  • Sandro Corsaro, Chief Creative Officer – Fandango
  • Erick Opeka, EVP – Cinedigm

10:30 a.m. – 11:15 a.m. The Eyeballs: Media, Marketing & Measurement
If it’s all about the eyeballs, how do you get them where you want them to be in order to build them into a loyal audience that will watch across platforms and over time? This panel will focus on how smart thinkers juggle a gaggle of measurement metrics to deliver a concise, clear solution to clients. In addition, we will hear from ad agency experts on what their clients now want and need so that publishers and measurement mavens have a deeper understanding of the critical components that will contribute to meaningful success.

  • John Douglas, Head of Video Strategy – Sizmek
  • Rob Gabel, CEO and Co-Founder – Tubular Labs
  • Keith Eadie, VP, Marketing – TubeMogul
  • Brent Horowitz, VP, Business Development – Brightroll
  • Mike Clarke, Measurement – YouTube
  • David L. Smith, Founder and CEO – Mediasmith

11:15 a.m. – 11:45 a.m. Networking Break

11:45 a.m. – 12:30 p.m. So Much Content, So Little Time: Media Goes Mobile
With the explosion of digital content on mobile devices over the past few years, consumers are overwhelmed by the number of options and platforms for all of this quality content. Enter the mobile wizards, to help buyers and sellers navigate the great big digital video space whenever and wherever they are watching. From current trends, marketing tactics, and original revenue-generating ideas, we’ll help you make the most of your mobile efforts.

  • Gina Michnowicz, CEO and Co-Founder – Union+Webster
  • Campbell Foster, Director of Product Marketing Video Solutions – Adobe
  • Greg Isenberg, ‎Founder/CEO – 5by
  • Eric Johnson, EVP and General Manager – CBS Interactive
  • Saurabh Bhatia, Chief Business Officer – Vdopia
  • JT White, Head of Business Development – AWE-Bottle Rocket Apps

12:30 p.m. – 1:15 p.m. Networking Lunch

1:15 p.m. – 2:00 p.m. Digital Viewing Party: The Latest on Social TV
Social TV is alive and well and redefining the consumer watching experience. With the latest technology, tons of choices and massive online communities, consumers are having their say. Shareability is the new word and valuable metric in the world of digital video. How do you increase audience engagement and build viewer loyalty? These are the pros who can tell you the best methods to create the kind of virality that powers organic views and engagement

  • David B. Williams, Chief Content & Technology Strategist – Endemol Beyond USA
  • Jen Corbett, Sr. Director, Audience Development – Discovery Digital Networks
  • Mike Folgner, CEO – SnappyTV
  • Laura Murphy, President – All Media Network-SideReel
  • Josh Lamb, Partner and EP – Multipop
  • Geoff Katz, Vice President, Business Development – Watchwith

2:00 p.m. – 2:45 p.m. The Million Dollar Question: How to Advertise and Monetize
The digital video business has been described as the wild west, which is great for innovation but challenging to monetize. In addition, consumers now browse video like “window shoppers,” hopping on and off sites and apps if their attention isn’t held. With digital video being searched for and consumed as no other digital media before – as well as the variety of content and plethora of platforms – who has the secret to unlocking digital video’s revenue potential? Is there a standard, or is it all about customization?

  • Lori Schwartz, Managing Partner – StoryTech
  • Vijay Balan, SVP, Client Services – LiveRail
  • Brent Gaskamp, SVP, Corporate Development – Videology
  • Sudhir Kaushik, Sr. Director of Product Management – Ooyala
  • Mike Pusateri, Founder and CEO – Bent Pixels
  • Cory Klippsten, Chief Revenue Officer – Fuisz Media

2:45 p.m. – 3:15 p.m. Brain Break

3:15 p.m. – 3:45 p.m. The Powers Behind Digital Video: The Viewing Experience
If, when you’re creating a video ad or a piece of video content, you envision a nuclear family sitting in their den watching together, erase that image from your mind. These days, a consumer may start watching video on their mobile device when they’re commuting home from work. Then they’ll pick it up again after dinner using Chromecast or AppleTV, and finish watching it in bed on their iPad. That’s why making it easy for consumers to seamlessly access and watch video across multiple platforms is no small feat. With ever-changing technology and tools, staying ahead of the game demands nimble teams, elegant resolutions and scalable products. Discover the best way to match these tools with your specific content and business objectives to maximize exposure and deliver a great consumer experience.

  • Sam Landman, Principal – Comcast Ventures
  • Ed Lee, VP, Content Acqusition – Roku
  • Sean Besser,  Head of Platform – Peel
  • Tom Ryan, Co-Founder and CEO – Pluto TV
  • Joshua Danovitz, VP, Innovation – Tivo

3:45 p.m. – 4:15 p.m. Closing Keynote: Steve Goldbloom 
What would Jim Lehrer do? That’s Steve Goldbloom’s mantra in PBS Digital Studios’ “Everything But the News” — the pseudo mockumentary series that covers culture and tech in California while giving a behind-the-scenes look at the making of a PBS NewsHour segment. The show, which launched this year, blurs the line between reality and fiction, mixing sketch actors alongside real CEOs from such companies as Uber, Grindr, IndieGogo and much more. The producer, host and mastermind behind this new digital series, Goldbloom explains his crazy journey to get the series made and what it says about digital video today.

  • Steve Goldbloom, Host – Everything But the News

4:15 p.m. – 4:20 p.m. Closing Remarks:

  • Roberta Caploe, Editorial Director – Cynopsis Media

4:20 p.m. – 5:30 p.m. Reception



Join us on Wednesday, August 6 in San Francisco and learn about the latest in strategic digital marketing, viewer engagement and cross-platform media planning and placement in this shifting landscape. Discover where the revenue potential truly lies and how brands are reaching consumers. Whatever your role in the digital video ecosystem, you’ll want to be part of the Cynopsis Digital Video Forum conversation.



Vijay Balan
SVP, Client Services
zachZach Blume
Portal A
Dan Keston
Head of Programming
The Design Network
Jenn Corbett
Jennifer Corbett
Sr. Director, Audience Dev.
Discovery Digital Networks


Rob Gabel
Rob Gabel
Tubular Labs
Brent Gaskamp
SVP, Corporate Development
Brent Horowitz
VP, Business Development
Steve Goldbloom
Everything But the News


Greg Isenberg
Sam Landman
Comcast Ventures
Tom Lofthouse
SVP Programming
Discovery Digital Networks
Ed Lee
VP, Content Acquisition


Gina Michnowicz
Mike Rich
VP, Enterprise
Roberta Caploe_BW
Roberta Caploe
Editorial Director
Cynopsis Media
Lori Schwartz
Managing Partner


Tom Ryan
Pluto TV
SUDHIR_KAUSHIK13Sudhir Kaushik
Dir., Product Management
Mike Pusateri
Bent Pixels
Cory Klippsten
Cory Klippsten
Chief Revenue Officer
Fuisz Media


Mike Folgner SnappyTV
Mike Folgner
Laura MurphyLaura Murphy
All Media Network-SideReel
Saurabh Bhatia
Saurabh Bhatia
Chief Business Officer
Keith Eadie
Keith Eadie
VP, Marketing


Joshua Danovitz
VP, Innovation
Josh Lamb HeadshotJosh Lamb
Partner and EP
Eric Johnson
EVP and General Manager
CBS Interactive
David Smith_0580_headshot_OFFICIAL
David L. Smith
Founder and CEO


Sean Besser
Head of Platform
Mike ClarkeMike Clarke
Measurement & Insights Lead
David Grant
David Grant
John Douglas
Head of Video Strategy


JT White
JT White
Head of Business Dev.
AWE-Bottle Rocket Apps
UnknownGeoff Katz
VP, Business Development
Sandro	Corsaro
Sandro Corsaro
Chief Creative Officer
Erick Opeka


Campbell Foster
Campbell Foster
Director of Product Marketing
David-B.-Williams_BWDavid B. Williams
Chief Content & Technology Strategist
Endemol Beyond USA
Mark Bartels
Mark Bartels



  • CEOs
  • Digital Content Creators
  • Sales-Team Leaders
  • Sales Executives
  • Ad Agencies
  • Social Media Agencies
  • Digital Agencies
  • Brands
  • Media Buyers
  • Online Startups
  • Community Managers
  • Senior Executives
  • And More!
  • Consultants
  • Media Firms
  • Technology Vendors
  • Audience-Developers
  • Curators
  • VC Firms
  • Digital Designers
  • Digital-Services Providers
  • Publishers
  • Social-Media Specialists
  • Marketing Executives
  • PR Executives
  • Bloggers



Gold Sponsor:

Basic RGB

Hosting Partners:


For sponsorship of this industry event, contact VP of Sales & Marketing, Mike Farina, 203-218-6480.


REGULAR RATE  – Per Person Registration: $875 | Group Rate (3+): $800


Questions? Please contact [email protected] at 203-899-8483.

About The Venue: The StumbleUpon Office is located at 301 Brannan Street, San Francisco, CA 94107.

Nearby Accommodations: 
Courtyard Marriott San Francisco Downtown
299 2nd Street
San Francisco, CA 94105

W Hotel
181 Third Street
San Francisco, CA 94103

Le Meridien
333 Battery Street
San Francisco, CA 94111

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