By Charlene Weisler Marketers continue to seek greater connection with consumers and viewers. Often this connection involves storytelling where the brand crafts a personality or enhanced presence in the consumer’s mind. Now, with the advancements of VR, there is the ability to accelerate this personalization, not just for products, but also for programming and public […]
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Basis by Centro Expands Programmatic Advertising Capabilities
Advertising technology provider Centro announced the expansion of programmatic advertising capabilities for native and digital audio on its digital media platform, Basis. The platform integrations give advertisers access to more global ad opportunities, with reliable and long-standing supply partners for native (including Google Ad Manager, Nativo, Rubicon Project, Smaato, Verizon Media) and digital audio (including […]
NBCUniversal Expands Partnership with Data Plus Math
NBCUniversal is continuing its push towards performance-based guarantees by expanding its partnership with analytics company Data Plus Math to measure the impact of advertising campaigns, offering in-flight measurement of linear, VOD addressable and OTT ad inventory, with attribution of business outcomes. “This is an important step in NBCUniversal’s journey towards outcomes-based measurement that delivers on […]
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Content Labeling and Data Transparency Initiatives Updates
By Charlene Weisler When it comes to cross platform measurement, if you can’t identify a piece of content, you can’t measure it and if you can’t measure it you can’t monetize it. Further, if you don’t know what is in the dataset you’re using, the results may be suspect. That is why two major data […]
Optimism Offsets Measurement Challenges at the CIMM Summit
By Charlene Weisler At CIMM’s annual Cross Platform Video Measurement and Data Summit, now in its 8th year, Jane Clarke, CEO and Managing Director, CIMM announced the launch of TAXI Complete, a long term initiative dedicated to facilitating cross platform measurement through the use of content labels for programming (EDIR) and ads (Ad-ID). Panels on […]
Cloud Dubbing: A New Way to Work With Voice Artists
ZOO Digital recently finished a project with Lionsgate, working on the Latin American Spanish dub of Lars Von Trier’s art-house drama Dogville. The dub was recorded entirely using “cloud dubbing,” with voice artists working on the project from all around Latin America, connected by cloud technology, led by ex-Disney creative director Raúl Aldana. It’s a […]
01/31/19: ESPN is delivering a record amount of college baseball programming for the new season
CynopsisSports Good morning. It’s Thursday January 31, 2019 and this is your first early morning Sports briefing. ESPN is on deck to toss more than 800 NCAA baseball games during the 2019 regular season across ESPN networks, with 17 college conferences highlighted during the span with the postseason seeing 153 games […]
05/27/18: Cynopsis Jobs
Job of the Week WHITE HOUSE PRODUCERMSNBCDC Join the NBC News team as a Producer. You will work with correspondents to prepare live reports and field produce. Min 3 yrs editorial exp working in prod at a network/cable news operation. Full info/apply HERE CynopsisJOBS Good morning. It’s May 27, 2018 and […]
04/10/18: NBC Sports Group locked in channels for the first round of the Stanley Cup Playoffs
CynopsisSports Good morning. It’s Tuesday April 10, 2018 and this is your first early morning Sports briefing. Broadcast plans for the Stanley Cup Playoffs are locked and loaded for the NHL, with three first-round games hitting the ice tomorrow night on NBCSN and CNBC including a Game 1 doubleheader on NBCSN at 7p […]
03/21/18: FOX Sports is adding the Pro Bowlers Association to its lineup
CynopsisSports Good morning. It’s Wednesday March 21, 2018 and this is your first early morning Sports briefing. FOX Sports framed a new deal with the Professional Bowlers Association in a multi-year, multi-platform move that will see the PBA bring its Go Bowling! PBA Tour to the company starting in 2019. The package […]
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The Key to Measurement? Think Differently
With candor and his trademark specificity, Albert Thompson, Director, Digital Innovation at Walton Isaacson, offered...The Reinvention of Transactional TV: From Infomercials to Shoppable Streaming
By Gary Mittman, Co-Founder & CEO, KERV.ai Let’s be real, TV has always been trying...Streaming Meets Shopping
What isn’t “shoppable” these days? At the Cynopsis ScreenShift conference October 14 in NYC, panelists...
