A Cynopsis Message From A&E IT’S OFFICIAL: LIVE PD ON A&E IS “THE HOTTEST TV FRANCHISE” -Adweek Hot List LIVE TV OFFERS IMMEDIACY THAT STREAMING CAN’T PROVIDE. THAT’S WHY LIVE PD IS CABLE’S MOST WATCHED SHOW. The FRANCHISE IS EXPANDING with new LIVE series LIVE RESCUE & LIVE PD: WANTED. A&E is […]
The story began 50 years ago, on September 26, 1969, when ABC introduced its audience to a Lovely Lady who married a Man Named Brady and formed one of television’s most popular and enduring blended families, The Brady Bunch (ABC, 1969-74). The series’ golden anniversary is one reason you’ve probably seen original cast members appearing […]
By Charlene Weisler The mind works in mysterious ways, unless you are tracking the path to purchase. According to Daniel Codella, Senior Content Marketing Manager, Wrike, there are 7 psychological triggers that marketers can use to ascertain how consumers think and feel. Triggers are common psychological motivators, cognitive biases and behavior patterns. Knowing them can […]
By Charlene Weisler Fraud remains one of the top concerns for marketers and digital companies. A new study by cybersecurity company CHEQ found that 15% of all influencer ad dollars are spent on fake followers, costing brand advertisers a projected $1.3B globally in 2019. A study titled The Economic Cost of Bad Actors on the Internet; Fake Influencer Marketing […]
The next time an actor or producer says “It’s an honor just to be nominated,” believe them, especially when it comes to the Primetime Emmys. Since D’Arcy Carden and Ken Jeong will be announcing the 71st Emmy nominees July 16, it seemed like the prefect time to comb through the Television Academy’s Awards Database to […]
By Paula Hendrickson Most nameless TV characters are inconsequential, but some are lead characters — like those on Fleabag and Remington Steele. Despite being named on the first episode of Gilligan’s Island, Jonas Grumby was better known as The Skipper (Alan Hale, Jr.). And while some nameless characters’ names are revealed at or near the […]
By Charlene Weisler Jake Beniflah, Head of Insights and Foresights at mitú, is a provocateur in the world of Hispanic media spend. He believes that “companies overall have misallocated as much as $1 billion,” in trying to reach the Hispanic consumer. His work on the impact of nativity (NBV, Nativity-Based View) on TV consumption disputes […]
By Paula Hendrickson Evil or not, twins are a staple of daytime dramas. Indeed, General Hospital has three sets of twins that have all been impacted by the fallout from a decades’ old twins study performed on Anna and Alex (Finola Hughes), Kevin and Ryan (Jon Lindstrom), and the no-longer-identical-thanks-to-plastic-surgery Jason and Drew (Steve Burton […]
By Charlene Weisler Rick Welday, President, Xandr Media is on the forefront of addressable advertising for his company. He spoke at the ARF conference this week about what it is, how it is defined and its future prospects. The media industry is grappling with a changing and transformative marketplace where consumer consumption behavior is controlling […]
Looper Insights, a UK-based company providing software-as-a-service (SaaS) technology to film and TV rights-owners and VoD stores, announced its launch. Founded by digital media and VOD specialist Lucas Bertrand, the platform was inspired by market research indicating that revenue from digital distribution could be significantly increased with better visibility, management, and optimization of film and […]
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