Cynopsis: DIGITAL 12/15/09 Good morning, it’s Tuesday, December 15, 2009, and this is your first early morning digital briefing. The home video industry has come up with some new ways to spur sales of the struggling Blu-ray format, still supported by less than 12 million U.S. homes. Deep discounting of both players and discs are […]
Cynopsis
Tuesday, December 15th, 2009
A CYNOPSIS MESSAGE FROM CARTOON NETWORK BEN 10: ALIEN SWARM is an explosive hit for Cartoon Network! More than 16 Million Viewers over Thanksgiving weekend.* Click here for the powerful details! *Source: Cartoon Network Research.Nielsen Media Research. NPower Live +SD. Period 11/25/09-11/29/09. Cume for 4 total airings (Premiere plus 3 replays): 11/25/09 (7p-8:30p/8:30p-9:46p); […]
Tuesday, December 15th, 2009
A CYNOPSIS MESSAGE FROM truTV ON truTV …FULL THROTTLE SALOON REVS UP PRIMETIME!A18-49: +34% • M18-49: +52% WHEN THE GROWTH IS REAL, THE EFFECT IS ACTUAL. Full Throttle Saloon, Tuesdays at 10PMtruTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen Media Research, Tues 10-11pm, Full Throttle Saloon premieres, 2009: 11/10/09 11/27/09. […]
Tuesday, December 15th, 2009
A CYNOPSIS MESSAGE FROM DIRECTV Take 5 minutes to goof off, courtesy of DIRECTV. Hey, the media business has us all feeling like a Bobble Head sometimes, might as well look like one. Play Perfect Match and score your own Bobble Head. And we know you sometimes sneak in a little Facebook during […]
Monday, December 14th, 2009
A CYNOPSIS MESSAGE FROM truTV ON truTV … THE OPERATION REPO SEASON PREMIERE IS THE MOST-WATCHED EPISODE EVER! Total viewers: 2,212,000 • HH: 1,614,000 WHEN THE HITS ARE REAL, THE EFFECT IS ACTUAL. Operation Repo, Mondays at 10PMtruTV. NOT REALITY. ACTUALITY.™ Click here for the full effectSource: Nielsen Media Research, M-S 8-11pm, program averages, […]
Monday, December 14th, 2009
Cynopsis: DIGITAL 12/14/09 Good morning, it’s Monday, December 14, 2009, and this is your first early morning digital briefing. This time the rumors may turn out to be true. Google is teaming with HTC Corp. to release the Nexus One – its own branded cell phone designed to run and showcase the company’s Android mobile […]
Monday, December 14th, 2009
A CYNOPSIS MESSAGE FROM CARTOON NETWORK BEN 10: ALIEN SWARM is an explosive hit for Cartoon Network! More than 16 Million Viewers over Thanksgiving weekend.* Click here for the powerful details! *Source: Cartoon Network Research.Nielsen Media Research. NPower Live +SD. Period 11/25/09-11/29/09. Cume for 4 total airings (Premiere plus 3 replays): 11/25/09 (7p-8:30p/8:30p-9:46p); […]
Friday, December 11th, 2009
A CYNOPSIS MESSAGE FROM CARTOON NETWORK BEN 10: ALIEN SWARM is an explosive hit for Cartoon Network! More than 16 Million Viewers over Thanksgiving weekend.* Click here for the powerful details! *Source: Cartoon Network Research.Nielsen Media Research. NPower Live +SD. Period 11/25/09-11/29/09. Cume for 4 total airings (Premiere plus 3 replays): 11/25/09 (7p-8:30p/8:30p-9:46p); […]
Friday, December 11th, 2009
A CYNOPSIS MESSAGE FROM truTV truTV ATTRACTS MORE YOUNG ADULTS IN PRIME:M18-34 +33% vs 2008 F18-34 +30% vs 2008 A18-34 +31% vs 2008 WHEN THE GROWTH IS REAL, THE EFFECT IS ACTUAL. truTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen Media Research. 2008: 12/31/07 11/20/08. 2009: 12/29/08 11/19/09. Data based […]
Friday, December 11th, 2009
A CYNOPSIS MESSAGE FROM NATPE NATPE 2010 – SEE AND BE SEEN BY:*Michael Eisner *Jeff Gaspin *Irwin Gotlieb *Katie Jacobs *David E. Kelley *Roma Khanna *Hugh Laurie *Bill Lawrence *Steven Levitan *Elisabeth Murdoch *Judge Judy *David Shore *David Zaslav And much more to come … See full list online! Speakers as of 12/7/09.NATPE 2010: […]
CynCity
Cynsiders
What to Expect at the 2025 DPAA Video Everywhere Summit
Cynopsis’ ScreenShift event is Tuesday, October 14 at City Winery – but for a deep...Overheard at AWNY
What’s the buzz at Advertising Week New York? “As is typical at industry conferences, we’re...The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...