Tuesday, January 5th, 2010


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Good morning! It’s Tuesday, January 5, 2010, and this is your first early morning briefing.   And as always, if you prefer to watch this morning’s news instead of reading it, click here.

Tonight’s Premieres:
NBC: The Biggest Loser at 8p
Animal Planet: Wild Recon at 9p; Maneaters at 10p
BBC America: Last Restaurant Standing at 9p
Discovery Channel: Howe & Howe Tech at 10p
HISTORY: Life After People at 10p


Call for Entries


Entry forms and detailed information available online at:     

www .peabody.uga.edu

Since 1941 … the World’s Oldest Award for Electronic Media
Deadline for 2009 entries: January 15, 2010


FOX’s animated series The Simpsons reaches a new pinnacle this Sunday, as the show’s 450th episode “Once Upon a Time in Springfield” airs at 8p, followed at 9p by the 60m documentary The Simpsons 20th Anniversary Special in 3-D on Ice from documentary filmmaker Morgan Spurlock (Super Size Me, 30 Days). The Simpsons is television’s longest-running scripted primetime series, beating out NBC’s Law & Order and classic series Gunsmoke.

NBC along with Donald Trump revealed the celebrities set to participate on the third season of The Celebrity Apprentice, premiering March 14 at 9p. The roster of 14 celebrities competing for charity include: Darryl Strawberry, Cyndi Lauper, Bret Michaels, Sharon Osbourne, Michael Johnson, Holly Robinson Peete, Goldberg, Carol Leifer, Sinbad, Summer Sanders, Rod Blagojevich, Maria Kanellis, Curtis Stone and Selita Ebanks. The competition reality series is produced by Mark Burnett Productions in association with Trump Productions LLC.

This Friday at 8p, NFL Network debuts the five-part docu-series Full Color Football: The History of the American Football League produced by NFL Films. The hi-def series, which aired on Showtime last year, documents the origins of the AFL that began in 1960 with eight teams to its eventual merger with the National Football League. Hall of Famer coach and veteran broadcaster John Madden will offer fresh introductions and his personal insights for each episode.

Versus made a deal with the NBA Development League, the official minor league of the NBA to air 10 regular season and six playoff games this year in hi-def. Versus will begin airing the first NBA D-League regular season game January 16 while the NBA D-League playoff games open on April 10.

ABC’s Live Well HD Network premieres the new series Save My Planet on January 11. Produced by Chicago-based Answers Media and hosted by Stephen Brooks, the half-hour series goes on location around the globe focusing on topics such as renewable energy to biodiversity and eco-friendly building techniques to raising chickens in urban environments. Live Well HD Network launched in April 2009 and is currently available in 25% of the US television markets including New York, Los Angeles, Chicago, San Francisco and Houston. Check local listings for the exact air time of Save My Planet or visit www.livewellhd.com to watch episodes online.

National Geographic Channel (NGC) kicks off the month of February with a new series Fight Science, opening February 1 at 10p. The one-hour series, based on the network’s Fight Science specials goes inside the bodies of trained and professional fighters in real time to reveal  the fighters’ physiology as they kick, throw punches and more to document how the body makes each move. Base Productions, Inc. produces the series for NGC. Fight Science will move to its regular time slot of 9p on Thursdays following its premiere.

Morning News Weekly Average Ratings (week of December 21, 2009)
NBC: 5.67 million total viewers; 2.0/15 and 2.45 million A25-54
ABC: 4.49 million total viewers; 1.5/11 and 1.91 million A25-54
CBS: 2.83 million total viewers; 1.0/7 and 1.20 million A25-54
Source: Nielsen, NTI

Program Call:   Cynopsis Media is producing our annual NATPE Shopping Guide sent to all Cynopsis subscribers on Thursday, January 21, the week before NATPE 2010.  If your company is exhibiting and you’d like to have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). and location (hotel suite or booth number). To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Friday, January 15, 2010. A confirmation email will be sent following each submission.


  Learn to develop strategies that will help your company stay competitive
no matter what new digital disruptions come out in the market:

*** Advanced Digital Media Strategies ***
May 12-14 in Manhattan (executive education)
Limited seats.  Learn More >>

Previous participants of Advanced Digital Media Strategies include professionals from Time Warner, NBC Universal, Discovery Communications and other top companies.


ABC ordered a new drama pilot titled 1-8-7 Detroit, a 60m drama centered on Detroit homicide detectives filmed by a mock documentary crew. The project is from writer/executive producer Jason Richman and ABC Studios and Mandeville Films (Monk) will produce. Mandeville Films’ David Hoberman and Todd Lieberman will also executive produce.

Catherine McCormack and Stacy Keach join the cast of FX’s upcoming drama series Lights Out. The drama, produced by Fox TV Studios and FX Productions is about Patrick “Lights” Leary (Holt McCallany) a former heavyweight boxing champ who tries to earn a living to support his wife and three daughters. McCormack will play the wife while Keach will play Patrick’s dad and former trainer.

TV Land added several to the cast of its multi-camera original scripted pilot Retired at 35. Jonathan McClain will play David who leaves his rat-race job in New York and moves in with his father, Alan (George Segal); Casey Wilson plays David’s sister; Jessica Walter will play David’s mom; and Christine Ebersole will play a love interest for Alan.

HBO’s True Blood hired former Southland co-star Kevin Alejandro to play Jesus, a Latino orderly who, while taking care of Ruby (Alfre Woodard) in her care facility becomes involved with her son, Lafayette (Nelsan Ellis). Alejandro is expected to appear in nearly every episode during the series’ upcoming third season.

In other HBO news, Luke Wilson and Diane Ladd were added to the comedy pilot Enlightened headlined by Ladd’s real-life daughter Laura Dern, who plays Amy, a self-destructive woman who has a spiritual awakening to lead a new life. Wilson will portray Amy’s ex-husband who has a drug addiction while Ladd will play her mom. Amy Hill was also added as the HR head of Amy’s workplace. Charles Esten will play a recurring role as Amy’s boss and former lover.

Former Dawson’s Creek star, James Van Der Beek will appear on NBC’s frosh medical drama Mercy in a recurring role, playing a flirtatious ICU chief who has a dark secret. This recurring role may become a regular role for Van Der Beek.


Wednesday  A18-49 Analysis: CBS secured a win Wednesday night, posting a 2.1/6 A18-49, according to final national ratings from Nielsen. Competition was stiff during 8p, though CBS managed to win with the combo of Old Christine/Gary Unmarried repeats averaging a 1.5/4, while the average of NBC’s The Office encores and UNIV’s En Nombre Del Amor tied for second place at 1.4/4 each. At 9p, CBS’ Criminal Minds rerun topped with a 2.4/7 and UNIV’s Sortilegio came next with 2.1/6. CBS capped off the night a winner through 10p with a CSI: NY repeat at 2.3/7 and an encore telecast of NBC’s The Jay Leno Show was #2 at 1.3/4.

Live + Same Day Household Ratings: Wednesday, December 30, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.9/10        Old Christine [r] 3.7/6, Gary Unmarried [r] 3.4/6, Criminal Minds [r] 7.0/12, CSI: NY [r] 7.0/13

ABC: 2.6/4             Happy New Year, Charlie Brown [r] 3.0/5, The Middle [r] 2.5/4, Modern Family [r] 2.7/5, Cougar Town [r] 2.5/4, Eastwick 2.2/4

NBC: 2.4/4            The Office [r] 2.5/4, The Office [r] 2.2/4, The Office [r] 2.1/3, The Office [r] 2.1/4, The Jay Leno Show [r] 2.7/5

FOX: 2.2/4            Glee [r] 2.2/4, Glee [r] 2.2/4

UNIV: 1.8/3           En Nombre Del Amor 1.8/3, Sortilegio 2.4/4, Don Francisco Presenta 1.3/2

ION: 0.9/1            Ghost Whisperer 0.8/1, Ghost Whisperer 0.8/1, Criminal Minds 1.0/2

CW: 0.6/1             One Tree Hill [r] 0.7/1, Gossip Girl [r] 0.6/1

TELE: 0.6/1          Mas Sabe El Diablo 0.7/1, Ninos Ricos 0.5/1, Victorinos 0.5/1

A18-49: CBS 2.1/6, UNIV 1.5/4, NBC 1.4/4, ABC 1.2/4, FOX 1.2/4, TELE 0.5/2, CW 0.4/1, ION 0.4/1

Thursday  A18-49 Analysis: On the last night of 2009, ABC made a clean sweep Thursday among A18-49 at 2.1/7, according to final national ratings from Nielsen. At 8p, ABC’s movie special won with 1.5/5 while FOX’s Bones repeat and the average of two 30 Rock reruns on NBC both posted a second place at 1.0/4. ABC remained on top with its movie Wild Hogs through 9p at 1.9/6 followed by CBS’ CSI encore at 1.2/4. Then at 10p, it was ABC’s annual New Year’s Rockin’ Eve special attracting the most viewers at 2.7/10 with CBS’ The Mentalist repeat next at 1.4/5 and NBC’s New Year’s Eve with Carson Daly special in third at 1.2/4.

Live + Same Day Household Ratings: Thursday, December 31, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 3.9/8         Medium [r] 2.5/5, CSI [r] 4.4/9, The Mentalist [r] 4.9/10

ABC: 3.8/8           ABC Thursday Movie of the Week: Wild Hogs 3.7/7, New Year’s Rockin’ Eve 2010 4.1/9

FOX: 2.2/4           Bones [r] 2.8/6, Fringe [r] 1.5/3

NBC: 1.9/4          30 Rock [r] 2.3/5, 30 Rock [r] 2.0/4, 30 Rock [r] 1.6/3, 30 Rock [r] 1.5/3, New Year’s Eve with Carson Daly 1.9/4

UNIV: 1.0/2        Premios Juventud 09 [7p start] 0.9/2, Feliz 2010! 1.2/3

ION: 0.7/1          Ghost Whisperer [r] 0.5/1, NCIS [r] 0.7/1, NCIS [r] 0.9/2

CW: 0.6/1           Vampire Diaries [r] 0.7/1, Supernatural [r] 0.5/1

TELE: 0.3/1         Festival De Cine IV 0.3/1, Fiesta De Ano Nuevo 0.2/0

A18-49: ABC 2.1/7, CBS 1.1/4, NBC 1.0/4, FOX 0.9/3, UNIV 0.8/3, CW 0.3/1, ION 0.3/1, TELE 0.3/1



GroupM reorganized its executive management team, naming Rob Norman as CEO of GroupM North America where he will provide oversight of the company in partnership with Rino Scanzoni, CIO. Rob replaces Marc Goldstein in this position who departs the company March 31 and will continue as a senior advisor to the management group. Additionally, Rob will retain his current title of CEO of GroupM Interaction. Rob reports to Rupert Day, Global COO, GroupM and Rino continues to report to Irwin Gotlieb, Global CEO, GroupM.

Jim Curtin joined TargetVision Entertainment as SVP as of yesterday, in charge of US market sales planning for local television stations as well as network and cable sales on behalf of the TargetVision TV/website content product. Prior to this appointment, Jim served as Senior Programmer/Director of Programming with the Katz Television Group.

McCann Erickson tapped Paul Nguyen as SVP/Creative Director and Jason Rappaport as VP/Associate Creative Director, both at McCann Erickson Los Angeles. Paul and Jason, who previously worked together at TBWAChiatDay in L.A., will continue to work in tandem for McCann’s clients based in L.A. such as Nestle, Northrop Grumman and Bumble Bee Foods among others. Paul and Jason will report to Steve Levit, CCO, McCann Erickson Los Angeles.

This day in History:  1948 – Warner Brothers-Pathe showed the very first color newsreel. The footage was of the Tournament of Roses Parade and the Rose Bowl football classic.

Answer to Yesterday’s Trivia Question:  Who am I?  I am a doctor, who manages to get tied in with murder investigations.  My son is a detective and we often work together.  Aside from that, I enjoy roller skating and doing magic tricks.  Who am I?  DR. MARK SLOAN (DICK VAN DYKE) on DIAGNOSIS MURDER  Kudos to:  Linda Kitchens-H&R Block/Leesburg FL; John Moore-Renegade/Clifton Park NJ; Fred Petrosino-JBG/NY; Vanessa Marcello-Comcast/Philadelphia; Judy Margolis-The Ad Place/Dallas; John Kukla-KDFW/Dallas; Skip Engle-Editech/Omaha; Dale Warshaw-KMBS KTTU/Tucson; Pat Brady-CESD/LA; Cammie Buerry-Marshall Fenn Comm/Las Vegas; Cathy Korda-ABC Entertainment/Burbank; Barry Greenberg-Celebrity Connection/LA; Robin Goret-Misaloka Marketing & Research/London; Keith MacKechnie-The Actors’ Network/Vancouver

Today’s Trivia Question:   If you were a member of the Renegades gang, you were recruited by the person who originally formed the gang.  Who is he?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: NETWRK SALES PLANNING MGR/V-me TV/NY: Dev media plans & sales strategy; Mng/trk inventory; Prof w/DealMaker. Strg analytic/org skills; Min 3 Yrs Media Planning w/Bcast or Cable TV. LTR/resumes: [email protected] (1/12)

JOB OPENING: REALITY CASTING WIZ Can you develop / cast a show from scratch a la “Housewives” or “Cake Boss”? Must have: great rolodex, proven instincts for compelling docu-soap characters. For NY prod co. [email protected] (1/12)

JOB OPENING: AD SALES PLANNER/RMG NETWORKS/NY: Build sales proposals, post analysis, research. BA & 1-2 yrs agency/b’cast exp. Send resume: [email protected] (1/12)

JOB OPENING:  LONG FORM ACCT EXEC/ION Media/Burbank, CA: Nat’l TV station group seeking exp’d long form sales rep with positive sales track record & excellent communication. http://www.ionmedia.tv/careers/employment.cfm?id=1174 (1/12)

JOB OPENING: VP PROG & DEV/NY: Develps, Producs & scheds org cntent on MSG/ MSG+. 10 yrs exp sprts/ent tv prod. 5 yrs as netwk exec. Relationships with agnts, prod companies and wrters. Rez to: [email protected] “VPPD” in subj (1/9)

JOB OPENING: ACCT EXEC/Radio Disney/FL: Motivated AE to sell local advrtsng, sponsrshps & events in Miami mkt. Will prep/execute sales plan, present to clients, supv programs. 2+ yrs sales. Apply: www.disneyabcjobs.com (ID 216440) (1/9)

JOB OPENING: SR BUYER LOCAL TV/Active Int’l in Pearl River, NY (15 miles from NYC):  Min 3 – 5 yrs exp. in negotiating and buying local TV req’d. Resumes to: [email protected] or call 845-732-8943 (1/9)

JOB OPENING: WRITER/PRODUCER (Syfy)/NBCU/NY:Create promos& campaigns, collaborate w/ Creative Director on overall needs of the network. BA &2 yrs on-air promo exp with a TV network. www.nbcjobs.com , #1121020 (1/9)

JOB OPENING: STRATEGIC MARKETING MANAGER (USA)/NBCU/NY: Devel. & execute revenue generating, multi-platform marktng opportunities for potential & current clients, support USA network’s sales goals. BA, 5 yrs exp. www.nbcjobs.com , #1109143 (1/9)

JOB OPENING: SR. PRINT DESIGNER/Hallmark Channel/LA: Conceptualize, design & execute print platforms, min 5 yrs exp. see full posting & apply www.hallmarkchannel.com (1/8)

JOB OPENING:  SOCIAL MEDIA ANALYST/ElectricArtists/NY: Pt time. Evaluate, measure & communicate results of our social media mktg. Familiar w/social media measurement software Radian6, BuzzMetrics etc. [email protected]    (1/7)

JOB OPENING:  CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI:  World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit: thoughtequity.com; Resumes to: [email protected] (1/7)
JOB OPENING:  WRITER/PRODUCER, CREATIVE SERVICES/DIY/Knoxville, TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d.  Apply online: www.scrippsnetworks.com    job #1252  (1/7)

JOB OPENING: VP – CONTENT DIST/NYC: 7+ yrs affiliate sales & mktg exp. Manage accounts, dev strat, optimize revenue. Strong deal-negotiating/analytical/written & oral comm. skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/6)

JOB OPENING: SALES EXEC/NYC: Sales Pro needed for 30 year old Entertainment Company. Cross-platform print and radio. Commission based. Unlimited opportunity to sell major known brand. Must have agency contacts. [email protected] (1/6)

JOB OPENING: VP CONSUMER MARKETING/ Nickelodeon/NYC: 10+yrs Consumer Mrktg exp from mrktg/agency or Ent/Media, Innovator, Ability to lead X-company efforts, Knwlg NICK brand, MBA A+ EOE/M/F/D/AAP Apply  www.mtvnetworkscareers.com (1/6) 

JOB OPENING:  ACCT EXEC/Plum TV/Boston: Strategic rep to generate rev for lifestyle mulitplat-media org focused on upscale market. 8+ yrs selling media, exp w/upscale market. Full posting plumtv.com (1/6)

JOB OPENING: NAT’L ACCT EXEC/Spotlight Houston: Aggressively prospect/sell to agencies & clients who focus efforts on selling products and srvcs through the purchase of advrtsng time. Cable, brdcst exp.  careers.teamcomcast.com (1/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: EDITORIAL INTERN/Parenting magazine/NYC: For college credit. Need a proven interest in magazine publishing & ability to work in a fast-paced environment. Cover letter, resume to [email protected]. (1/9)

SPRING INTERNSHIP CREDITS ONLY: DRIVEN INTERNS, Production office/PBS documentary film company:  Strong interest in bus. administrative aspects of prod. Tech-savvy, editing and good comm skills. Min 2-3 days per wk.  Resume:  [email protected] (1/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected] (1/12)

SITUATION WANTED: 9xEmmy winning CREATIVE PRODUCER– in ATL seeking freelance. Great w/ clients.15yr exp. in promo/creative TV.  Also ON-AIR HOST-see raycomsports.com (RoadTrip) [email protected] website: www.pack30productions.com (1/12)

SITUATION WANTED:Hard working, organized, self-starter with 18+ years experience, seeking PRODUCTION MANAGER position where all my ?assets can best be put to use. [email protected] (1/12)

SITUATION WANTED: ADVERTISING, BRANDING & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (1/12)

SITUATION WANTED: STORY PRODUCER/EDITOR – FIELD PRODUCER/DIRECTOR/LA:  10 yrs exp. from conception to final edit in Reality TV, Film, New Media & Video Production.  Seeking next great project. [email protected]   (1/12)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/12)

SITUATION WANTED: Organized and motivated USC MBA looking for a MARKETING POSITION in entertainment. 3+ years of experience in project management, digital marketing and PR. Eager to start working asap. Contact [email protected] (1/9)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (1/9)

SITUATION WANTED: AUDIO PROFESSIONAL 15+ yrs industry/ NBC Agency experience. Protools, Music Composition, etc http://www.barleycornmusic.com/expreel/pg2.html (1/9)

SITUATION WANTED:  PUBLICIST/EXEC ASST/ (ATL): Creative Chameleon, 10 yrs exp.  PR, Journalism, PR, Music Ent. /Celebrity Exec Asst.  Exc. Comm & Rsrch Skills. Seeks FT/PT or Temp-to-Perm. Contact: [email protected]   (1/8)

SITUATION WANTED: COORDINATOR/RESEARCH/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp . PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT/freelance. [email protected] (1/8)

SITUATION WANTED:  FOR YOUR CONSIDERATION/CONGRATULATORY ADS: Award-Winning Creative Team with 12+ Years experience at HBO, A&E and MTV. Experts in this area. Ads as low as $1500. NY & LA. Contact: [email protected]  (1/8)

SITUATION WANTED:   ADVERTISING, BRANDING & ILLUSTRATION (NYC): 20 years experience working concept through completion. Portfolio: www.baerdavis.com  Email: [email protected] (1/7)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales. True Closer!!!!!  [email protected] (1/6)

SITUATION WANTED: SEGMENT PRODUCER/LA: Established contacts in Disc/Hist genre, Experience w/ international shows & trade-outs, Interned at Discovery, Excellent writing & research skills. [email protected] (1/6)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Scrubs, Better Off Ted, Scrubs, Better Off Ted, The Forgotten
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS , NCIS: LA, The Good Wife
CW:  90210 [r], Melrose Place [r]
FOX: Orange Bowl: Iowa vs. George Tech in Miami
ION: Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  The Biggest Loser: Couples [p ], Jay Leno Show
PBS:  Nova, This Emotional Life
TELE: Mas Sabe el Diablo; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor, Sortilegio, Aqui y Ahora

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