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A CYNOPSIS MESSAGE FROM HARPO PRODUCTIONS AND SONY PICTURES TELEVISION
Get ready for the next television franchise
from the Oprah Winfrey legacy of success. THE NATE BERKUS SHOW From the winning partnership of Cynopsis: Classified Advantage Good morning – it’s Tuesday, January 5, 2010, and this is your weekly issue of Cyn opsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies. The One Skill You Need, and You Were Never Taught How would you like to know exactly what an interviewer is looking for in a new employee? It’s easy, they will tell you, all you have to do is listen. We learn many life long skills when we are young, but one of the most important skills, listening, is rarely taught. Proficiency is often assumed or expected, but listening is a skill, and one that takes practice. Too often during stressful situations like interviews, we are consumed by things we think we need to say, rather than responding to what is said. Listening allows you to reply intellectually. Here are some tips on how to improve your listening skills. Listen to a song. Sounds simple doesn’t it? Listen to a whole song without thinking of anything else. Not so simple. Practice. Concentrate on the lyrics, the strings in the background, the bass, whatever, but listen and concentrate for the entire song. Even when concentrating, your mind hears key words and goes off on tangents. With practice, you can identify when this happens and quickly return to the present conversation. Ask questions. Many times, people will simply nod to indicate comprehension. Asking questions will reinforce your understanding and demonstrate that you were listening in a more tangible manner. See the conversation from their point of view. This is vital, especially during an interview. Knowing exactly what the interviewer is looking for, is a huge advantage. Keeping eye contact without staring and leaning forward indicates that you are genuinely listening to the speaker. When appropriate, take notes. Many people haven’t even considered taking notes during an interview, but there are times when this is not only fitting, but impressive. Confirm your understanding to the speaker by summarizing the main points. Never, ever interrupt. Do not be judgmental, intelligent people can disagree. Never say, “What?” unless the interviewer has told you that your specific job has already been filled but there is an opening in St. Joseph, Missouri. “Pardon me,” or “Excuse me,” is the proper way of asking someone to repeat themselves. Great communicators start by being great listeners. They ask questions and listen until they understand exactly what is being asked of them, and then they respond appropriately. People who get hired are the ones who sell themselves best to the particular job and who are the most attentive. These are the two most important qualities interviewers look for. An added perk? Interviewers like people who listen, and likability is third in what interviewers say is most important to them. Next week: A job seeker’s resolutions We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] .
~ ACTIONABLE EXPERT ADVICE ~
The Impossible Raise By Stephen Pollan and Mark Levine People are being terminated left and right so asking for a raise is out of the question, right? Wrong. Raises are still being handed out. It may not be easy, but the laws of capitalism and supply and demand haven’t been revoked. That means rational arguments for increases can successfully be made. The first argument is that you are not being paid market value for what you are doing. While the going rate for a job may not have gone up in the past year, due to the recession and the large numbers of unemployed, employers still need to pay market value if they intend to keep anyone for more than just a short period of time. Prepare a memo that makes your case by citing industry surveys, articles from trade publications, interviews with employment agencies, and discussions with your peers. The second argument you can make is that you’re pay isn’t commensurate with the revenues you are generating or the cost containment you’ve achieved. Again, craft a document that spells out your argument in dollars and sense. In today’s environment no company can afford to lose a proven revenue producer or expense cutter. If you’re told the company can’t afford to increase your pay right now asking for something other than an increase in salary: flex time that would let you work from home on Fridays; additional vacation or personal days; or perhaps a stipend for continuing education that wouldn’t come out of the payroll budget. Stephen M. Pollan is one of America’s most trusted and admired career and financial advisors and is the author of more than a dozen books including the national bestsellers Die Broke and Second Acts. Information about his practice and writing can be found at stephenpollan.com . Mark Levine ( gostryter.com ) has been Pollan’s collaborator for more than 20 years. If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected]. A CYNOPSIS MESSAGE FROM BOWLING FOR BREASTCANCER.ORG
2010 ING NYC Bowling for BreastCancer.org
SPARE AN EVENING FOR A GREAT CAUSE!!
Join media and advertising colleagues and friends Thursday, February 11, 2010, 6-10 PM Lucky Strike Lanes, New York City Cocktails, hors d’oeuvres, pool, lane and rental shoes included. Sponsor a Lane, Join a Team, or For More Information
~ ASK THE EXPERTS ~
Questions from our Readers Answered by Stephen Pollan and Mark Levine I am currently employed (and very grateful for it) and am often sent resumes of friends who are looking for jobs. When I ask them if they have sent their information/resumes to the networks, stations and production companies via their web-sites their response is often…”it’s a waste of time.” My question is; how useful are those so called “career finder” sites that places like HBO, Time Warner, MTV etc. have created on their web-sites? What happens to your resume when you “create an account” and who sees it? Do those HR departments really use that information? I’ve been working in entertainment for 8 years and have developed friendships with work associates as various levels and I have NEVER known anyone to have found any employment via a companies web-site. Is “creating an account” worth the time spent? I think you’re really asking two questions. First, does anyone get hired based as a result of entering their information into a company’s online database? Second, is there any value to completing these forms? As to the first question, in my opinion, getting a job from this kind of posting is like winning the lottery-don’t count on anything coming from it. That said, you have to be in it to win it, so it’s probably worth the effort. But the answer to the second question is surprisingly, yes. While you won’t get a job from filling out these forms you may be able to gain some insights into what kind of individuals the company will be interested in during its more substantive search efforts. That could provide cues for your future efforts. I have recently discovered that the title “Coordinator” translates into mail pusher. Are there other titles that I should be wary off? Didn’t coordinator used to mean something better than its current definition? The secret isn’t to watch out for certain titles, it’s to ignore all titles. Today the name given to a specific job is meaningless. What matters is the salary. It doesn’t cost an employer anything to give a great title. Someone manning a cash register can be called an associate, a partner, or a customer service specialist and still be earning minimum wage. Psychic income doesn’t pay the rent. Stephen M. Pollan ( stephenpollan.com ) is one of America’s most trusted and admired career and financial advisors and Mark Levine ( gostryter.com ) has been Pollan’s collaborator for more than 20 years. Have a question for our experts? Send it to [email protected] A CYNOPSIS MESSAGE FROM MSNBC
PRIMETIME POWER. ALL YEAR LONG
Hardball with Chris Matthews MSNBC BEATS CNN IN 2009
Source: The Nielsen Company, Galaxy Explorer (12/29/2008 – 12/25/2009), M-F 8:00-11:00PM, P2554, L+SD Proj(000) vs CNN. Subject to qualifications available upon request. JOB OF THE WEEK …
collaborate with Sales VPs and Senior Director to support distribution and marketing efforts across key national accounts including DirecTV, Dish, Verizon and AT&T
National Accounts Manager
MTV Networks NYC, NY http://www.mtvnetworkscareers.com/ OTHER INDUSTRY JOBS OF INTEREST … recommend and execute social media initiatives on a number of social platforms such as Facebook, MySpace, Twitter lead the strategic, creative and tactical implementation of sales marketing initiatives to generate sales advertising revenue for iVillage properties support the strategy and execution of marketing plans for NBC LM digital properties including websites and mobile platforms participate in creation and management of product vision and roadmap with a focus on delivering next generation products manage all strategic marketing activities to ensure the effective use of resources and to achieve ratings goals and optimal brand health as well as determine vision for image and topical promotion to define all properties under the NBC NEWS brand manage the operations, administration & analytics for the NBCU National Ad Sales incentive compensation plan determine inventory levels and usage patterns, and coordinate with sales planning team in discussing allocation and pricing considerations technical direction and leadership for MTV Networks’ mobile and syndication businesses support Sales, Marketing, and Finance teams through detailed distribution analysis and reporting act as liaison between the National Sales Promotion & Integrated Marketing department and agency/client contacts maintains and evaluates numerous data sources that track network and competitor information responsible for the campaign support of the sales representatives and the day to day management of the advertising campaigns develop key strategic sales relationships with clients in New York and the Midwest while maximizing marketing exposure of brand conceptualize, develop, comp and execute novel advertising design for MySpace Studio and the portfolio of advertisers across MySpace properties managing the planning and analysis function for the MySpace sales organization overall inventory strategy development for approximately 20 Time Inc sites trafficking of all materials (logos, photography, footage, billboards, sell copy, taglines, etc.) for select TEN sponsorships oversee the production of a daily news program for the web, plus the posting of syndicated segments throughout the day manages the development and execution of consumer advertising and promotion plans to drive brand image, awareness and tune-in for HBO Original Programming manage aspects of projects including developing project plans, workflows, timelines, meeting agendas, etc. developing the growth strategy for ABC News Digital by building analytical and market rationales aimed at developing new monetization models and launching new digital products and services handle the Skype account as well as other consumer technology accounts contribute both client-side work as well as internal consulting to other members of the Kaplow team, plus conceptualize and create thought leadership content to include Kaplow blog posts, white papers, etc. handle a major, blue-chip consumer account lead the team that develops PR and communication programs for some of the world’s leading corporate brands developing sales presentations, preparing request for proposals merchandising responses, writing creative marketing copy, executing sold programs, developing wrap up materials to present to future clients, and analyzing research serve as day-to-day point of contact for magazine editors and marketing staff grow sales revenue and exceed revenue goals by securing national advertising clients interact daily with clients for kickoffs, reporting, optimizations and special requests running vertical partner group, including product development, management and marketing formulate “Big Ideas” for interactive agencies and client direct business research, contact and set meetings with agencies and brands in a given territory (which at this point is very large) managing and overseeing appssavvy’s advertising sales team and revenue production identify and leverage opportunities to create awareness and viewership for the U.S.-based Nat’l Geographic Channels oversees all original programming for NGC and NGC Wild from strategy to development to production to delivery to air direct the creation of annual business plans for each revenue-producing product, direct the long-term product strategies for each product maintaining (creating, aggregating) fresh, on-target content on Web sites develop sales revenue from new advertisers as well as maximize revenue from assigned list (non-active accounts) directly responsible for the sale of television commercial time and online advertising on WCCO.com within the Minneapolis Metropolitan area manage and develop a diverse account list across key categories by creating, selling and delivering cross-platform marketing programs for clients overseeing Variety licensing and reprint deals, managing research projects, such as desk research and charting results, and handling media kits and sell sheets for print, online, events, and conferences develop commercially viable conferences based on in-depth market research structure and negotiate distribution, media and technology-driven deals providing creative and operational support on custom proposals, and managing the sales packaging process for feature and video packages primarily develop new series for the network, as well as over see some of the day to day on the current series managing all aspects involving the development of strategic programming to maximize Network performance across program properties and promotional efforts for mun2 the Researcher for the Leno Primetime Show will be responsible for the overseeing every facet of research on this show responsible for overseeing the TV finishing team (Manager, Sr. Admin and Secretarial Support) in the budgeting, finishing and delivery of all worldwide TV campaigns supervising the development of all new comedy series and half hour animation programming for TBS from concept to series increase web traffic and brand awareness/loyalty conceive and execute daily programs incorporating top news stories and live reports (hard and feature) A CYNOPSIS MESSAGE FROM PLANET GREEN
New Year. New Series.
ALL NEW, ALL WEEK ON PLANET GREEN BLOOD SWEAT & TAKEAWAYS Series premieres tonight at 10ETCONVICTION KITCHEN Series premieres Wednesday at 10ET THE ALASKA EXPERIMENT Season 2 premieres Thursday at 8ET OPERATION WILD Series premieres Friday at 10ET BIG RIVER MAN Movie premieres Saturday at 10ET For more about these premieres, click here. ~ RECAP: THIS WEEK’S CYNOPSIS CLASSIFIEDS & INTERNSHIPS ~
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published! JOB OPENING: VP PROG & DEV/NY: Develps, Producs & scheds org cntent on MSG/ MSG+. 10 yrs exp sprts/ent tv prod. 5 yrs as netwk exec. Relationships with agnts, prod companies and wrters. Rez to: [email protected] “VPPD” in subj (1/9) JOB OPENING: ACCT EXEC/Radio Disney/FL: Motivated AE to sell local advrtsng, sponsrshps & events in Miami mkt. Will prep/execute sales plan, present to clients, supv programs. 2+ yrs sales. Apply: www.disneyabcjobs.com (ID 216440) (1/9) JOB OPENING: SR BUYER LOCAL TV/Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs exp. in negotiating and buying local TV req’d. Resumes to: [email protected] or call 845-732-8943 (1/9) JOB OPENING: WRITER/PRODUCER (Syfy)/NBCU/NY:Create promos& campaigns, collaborate w/ Creative Director on overall needs of the network. BA &2 yrs on-air promo exp with a TV network. www.nbcjobs.com , #1121020 (1/9) JOB OPENING: STRATEGIC MARKETING MANAGER (USA)/NBCU/NY: Devel. & execute revenue generating, multi-platform marktng opportunities for potential & current clients, support USA network’s sales goals. BA, 5 yrs exp. www.nbcjobs.com , #1109143 (1/9) JOB OPENING: SR. PRINT DESIGNER/Hallmark Channel/LA: Conceptualize, design & execute print platforms, min 5 yrs exp. see full posting & apply www.hallmarkchannel.com (1/8) JOB OPENING: SOCIAL MEDIA ANALYST/ElectricArtists/NY: Pt time. Evaluate, measure & communicate results of our social media mktg. Familiar w/social media measurement software Radian6, BuzzMetrics etc. [email protected] (1/7) JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit: thoughtequity.com; Resumes to: [email protected] (1/7) JOB OPENING: VP – CONTENT DIST/NYC: 7+ yrs affiliate sales & mktg exp. Manage accounts, dev strat, optimize revenue. Strong deal-negotiating/analytical/written & oral comm. skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/6) JOB OPENING: SALES EXEC/NYC: Sales Pro needed for 30 year old Entertainment Company. Cross-platform print and radio. Commission based. Unlimited opportunity to sell major known brand. Must have agency contacts. [email protected] (1/6) JOB OPENING: VP CONSUMER MARKETING/ Nickelodeon/NYC: 10+yrs Consumer Mrktg exp from mrktg/agency or Ent/Media, Innovator, Ability to lead X-company efforts, Knwlg NICK brand, MBA A+ EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (1/6) JOB OPENING: ACCT EXEC/Plum TV/Boston: Strategic rep to generate rev for lifestyle mulitplat-media org focused on upscale market. 8+ yrs selling media, exp w/upscale market. Full posting plumtv.com (1/6) JOB OPENING: NAT’L ACCT EXEC/Spotlight Houston: Aggressively prospect/sell to agencies & clients who focus efforts on selling products and srvcs through the purchase of advrtsng time. Cable, brdcst exp. careers.teamcomcast.com (1/6) INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] . SPRING INTERNSHIP CREDITS ONLY: EDITORIAL INTERN/Parenting magazine/NYC: For college credit. Need a proven interest in magazine publishing & ability to work in a fast-paced environment. Cover letter, resume to [email protected]. (1/9) SPRING INTERNSHIP CREDITS ONLY: DRIVEN INTERNS, Production office/PBS documentary film company: Strong interest in bus. administrative aspects of prod. Tech-savvy, editing and good comm skills. Min 2-3 days per wk. Resume: [email protected] (1/6) A CYNOPSIS MESSAGE FROM THE ADVERTISING CLUB
The ADVERTISING Club Young Professionals’ All Access Pass
Marketing to Kids Event Sponsored by: Cynopsis: Kids! Gwen Billings, Contributing Editor, Cynopsis: Kids! Moderates a dynamic panel of industry experts on the challenges, opportunities and changing landscape that marketers face when marketing to kids … Visit www.theadvertisingclub.org click on events to register today! ~ RECAP: THIS WEEK IN EXECUTIVE MOVES ~
Glam Media, Inc. hired Rachel Wintner as VP/Sales from Conde Nast where she was Associate Publisher of Style.com. At Glam Media, Rachel will manage advertising sales for the Southwest region in addition to opening the company’s Los Angeles office. Rachel will lead the Southwest sales team while reporting to Jack Rotolo, President/GM, North America. Keith Woods, dean of faculty at the Poynter Institute will become VP/Diversity in News and Operations with NPR. Keith will begin his new full-time position with NPR in February where he will head the development of NPR’s diversity strategy across the news divisions and throughout the organization and the public radio community at large. Disney’s top Washington lobbyist, Preston Padden announced his upcoming retirement in January 2011. Preston will become a senior fellow at the Silicon Flatirons Center at the University of Colorado Law School and an adjunct professor. Until Preston’s replacement is named sometime early next year, Disney’s government relations team will report to Alan Braverman, General Counsel, Disney. Scripps Networks advanced Susie Fogelson to SVP/Marketing and Brand Strategy for the Cooking Category consisting of the Food Network and Cooking Channel. Susie will manage the marketing for both networks, including integrated partnerships, new business opportunities as well as consumer marketing, creative services and press departments. Susie succeeds Michael Smith in this position who was recently appointed GM of the Cooking Channel. Susie reports to Brooke Johnson, Cooking Category, Scripps Networks. MTV Networks promoted Kevin Arrix to EVP/Digital Advertising Sales. Kevin will head the company’s digital advertising sales and operations pertaining to online and mobile advertising across MTVN’s brands including MTV, VH1, Nickelodeon, Comedy Central, Shockwave, CMT, Spike and Logo. Kevin will continue to be based at the company’s New York headquarters, reporting to Rich Eigendorff, COO, MTV Networks. Gaye Hirsch takes on the new position as SVP/Drama Development with The CW. Gaye will be an integral member of the network’s development team, managing all facets of developing new drama series for The CW. Previously, Gaye was SVP/Current Programming with The CW. In her new role, she reports to Thom Sherman, EVP/Drama Development. David Nathanson will soon become EVP/GM at Fox Soccer Channel (FSC), effective January 5. David will provide oversight for the network, reporting to Rich Battista, President, Fox National Cable Networks. Hearst Magazines International (HMI) appointed Sophia Stuart as Executive Director/Digital. Sophia was formerly part of Hearst Magazines Digital Media as Executive Director/Mobile. In the international division, Sophia will be involved with HMI’s cadre of partners, working on a variety of digital initiatives. Sophia begins her new position on January 5, reporting to Duncan Edwards, President/CEO, HMI. Full-service creative agency, Beattie McGuinness Bungay New York City tapped three to join its ranks: Peter Rosch becomes Creative Director; Mara Flynn was named Account Director in charge of PR and social media creative; and Nikolay Saveliev was hired as a Designer. Media Storm continues to ramp up its expansion efforts by employing Kate DiRanna as Director/Partnership Marketing and Jarrod Bishop as Associate Media Director/Broadcast. Kate will be based at the company’s New York offices, reporting to Gregg Rothberg, Managing Director/Marketing and Integration while Jarrod will be located at the agency’s S. Norwalk offices, reporting to Melanie Desrosiers, Director/Broadcast. Both positions are effective immediately. John Young joins Canadian-based Temple Street Productions Inc. as Managing Director, effective immediately. John will supervise the company’s daily business operations in addition to scouting and executing new business opportunities. John will jointly report to the company’s Co-Presidents Ivan Schneeberg and David Fortier. MTV tagged Brent Haynes as SVP/Comedy and Animation and Brent in turn hired Jason Gwozdz as VP/Comedy and Animation and Brooke Posch as Senior Director/Comedy and Animation. All three are based at MTV’s New York City offices with Brent reporting to Tony DiSanto, President/Programming, MTV and Jason and Brooke reporting to Brent. Randy Fibiger will take on the new role as VP/Concert Bookings-Theaters with MSG Entertainment. Randy will manage entertainment bookings at the Wang Theatre in Boston in addition to working with events held at The Theater at Madison Square Garden and Radio City Music Hall. The Style Network advanced Sarah Weidman to SVP/Development and New Series up from Executive Producer/Development and New Series. In her new role, Sarah will supervise all series development and production for the network. Sarah will also be involved with partnerships with the creative community on behalf of Style. Furthermore, Style upped Merah Chung to VP/Development and New Series where she will head development and production for the network’s shows, working closely with the entertainment industry for Style. MediaCom made a handful of key appointments:
CBS Corporation appointed Nancy Tellem as Senior Advisor to CEO Leslie Moonves beginning next month. Nancy currently holds the position of President/Network Television Entertainment Group with CBS. In her new position, Nancy will be involved with business and strategic opportunities both domestically and worldwide and will also continue to supervise The CW Television Network. Annemarie Batur advances to VP/Marketing and Advertising at E! Entertainment Television. In her new role, Annemarie will spearhead the network’s brand strategy, campaigns involving show launches, promo scheduling and marketing for current series and specials. She reports to Suzanne Kolb, CMO, E! and Style and GM, E! Online. Guy Wheaton moves into the new position of SVP/CIO with Fox Television Stations (FTS), effective immediately. Guy is in charge of overseeing the implementation and governance of technology and applications for the company. He reports to Betsy Swanson, EVP/CFO, Fox Television Stations. Beginning January 4, Steve Truitt takes on the new position as VP/Affiliate Relations with Metro Traffic/Westwood One. In his new role, Steve will manage all of Metro Traffic’s television contracts, serving as liaison between the company and the affiliate’s news directors in addition to developing and enhancing talent for the stations. Steve reports to Jonathan Marshall, EVP/Business Affairs and Strategic Development. Steve continues to be the traffic anchor at KNBC/Los Angeles until March and host of The Science Channel show Cool Stuff: How It Works. Cynopsis Media Facebook Page here Cynopsis Kids Ad Sales: To subscribe to any Cynopsis edition(s) click here . |
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