Tuesday, January 5th, 2010


Cynopsis: Kids!


Good morning. It’s Tuesday, January 5, 2010, and this is your first early morning Kids briefing. 

American Girl encourages kids to get outside to play and interact with nature with the introduction of Lanie, the 2010 Girl of the Year.  Available for one year Lanie (10) is an 18-inch doll that is debuting with a range of accessories and two books, Lanie and Lanie’s Real Adventures, both written by Jane Kurtz.  Additionally, American Girl launches a partnership with the National Wildlife Federation (NWF) and its Be Out There campaign, Lanie’s Backyard Photo contest, and free classroom curriculum materials ( www.americangirl.com/girloftheyear ).  American Girl Brands is a subsidiary of Mattel.

In other Mattel news … the company is going to the mat with its new line of World Wrestling Entertainment (WWE) products this month, per NYT.  Mattel, which inked a toy license deal with the WWE in 2008, launches the product line with scale and very detailed figures, belts, among other products.  The WWE figures were developed so that kids can play with them and make them do the moves they see on TV using something Mattel calls “flex force.”  Jakks Pacific held the WWE toy license until the end of 2009.


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Nickelodeon premieres Nick News with Linda Ellerbee The Face of Courage: Kids Living with Cancer on Sunday, January 17 at 8p.  The show features kids/tweens with different types of cancer in various stages of dealing with the disease, as well as Ellerbee, a cancer survivor.

Playhouse Disney‘s new short-form preschool series Handy Manny Schools for Tools will premiere on Monday, January 25 at 8:25a on Disney Channel.  Based on the animated series Handy Manny, the new three-minute shorts feature Manny and his set of 11 new tools in stories that help educate kids in areas such as cooperation, everyone having their own special talent among others.  New tools include: Beamer – a laser level; Zip  a power socket wrench; Pinzas – a needle nose pliers; Sneeze – a shop vac; Tick and Totts – socket wrenches; Roland and the tool chest; Spinner – a power drill; and a family of crescent wrenches.  Handy Manny continues to air on the network weekdays at 9a and weekends at 8:30a and 10:30a.

Program Call:   Cynopsis Media is producing our annual NATPE Shopping Guide sent to all Cynopsis subscribers on Thursday, January 21, the week before NATPE 2010.  If your company is exhibiting and you’d like to have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). and location (hotel suite or booth number). To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Friday, January 15, 2010. A confirmation email will be sent following each submission.


Lucasfilm Ltd. enters into a licensing deal with apparel company Mad Engine to manufacture a range of products featuring Star Wars, Star Wars: The Clone Wars and LEGO Star Wars.  Products will be available in kid and adult sizes and include t-shirts, thermal tops and hoodies.  The second season of Star Wars: The Clone Wars is currently airing on Cartoon Network.

Warner Bros. Consumer Products inks a new licensing deal for Tweety with Triumph, for products in EMEA and Asia Pacific.  Under the deal Triumph will create an exclusive new line of casual home wear apparel for Triumph’s young women’s brand Miss Triumph (shorts, t-shirts, Capri pants) all featuring Tweety, which will be available beginning spring/summer 2010.

Playmates Toys partners with Bravado, a music merchandising company, to create a new line of collectible figures and dolls based on Michael Jackson.  The first products in the line are set to launch this year.

The K4-8 targeted magazine Charlie and Lola will launch in Indonesia this Friday, January 8, 2010, under a licensing deal between BBC Worldwide and publisher PT Media Griya Harmony, a division of MRA Printed Media.  The magazine features interactive arts and crafts, UK and localized content, and is based on the Charlie and Lola books by Lauren Child and the BBC TV series produced by Tiger Aspect.  The initial print run of the Charlie and Lola magazine in Indonesia will be 70,000.  Charlie and Lola can be seen in Indonesia on CBeebies Channel and Channel 41 on Indovision cable.


Casting: Sportsnet New York (SNY), TV home of the NY Mets, Jets and Big East Conference, is looking for a new host for its TV series Kids Clubhouse.  SNY is hosting an open audition for tween/teen 14-18 (must be accompanied by a parent/guardian) this Saturday, January 9 from 9a-12p at its street level studio at 51st and 6th Ave in NYC.  For more information about the open call go to www.sny.tv.

Casting: An open casting call for principal and background actors for the Film Department‘s feature film Earthbound, starring Kate Hudson, Gael Garcia Bernal and Kathy Bates will also be held this Saturday, January 9 from 10a-1p at the Robert E. Nims Center, 800 Distributors Row in Harahan, Louisiana.  Below is the breakdown but for more information call Robin or Jason at 504-733-8901 or email [email protected] or [email protected]. Here is what they are looking for:

  • For the role of Cammie – identical twins or triplets (to play the one role), Caucasian female 3-5 Background talent (all must come to audition in full appropriate costume)  a) society types attending a hospital fundraising gala and b) local bar patrons  performance artists, mimes and dancers


RDF Media Group names its own Grant Mansfield as the new CEO/RDF Media Group USA, replacing Chris Coelen who stepped down last month from that position, which was “by mutual agreement.”   Mansfield, who will now work out of LA, will also continue to serve as Group Director/Factual, Entertainment and Comedy.  Mansfield will report to David Frank CEO/RDF Media Group.

Australia’s Snazzy Baby, a producer of eco friendly baby safety products, expands with the naming of two US sales reps.   Based in Dallas, Julie Anne Glidewall will showcase the company’s products covering Texas, New Mexico, Kansas, Oklahoma, Missouri, Louisiana, Arkansas and Mississippi, while Vickey Renz will work out of Atlanta and cover Georgia, Alabama, North Carolina, South Carolina, Virginia, Tennessee and NY.  Additionally, Snazzy Baby continues to seek distributors to increase sales and brand awareness in the US and Canada.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, December 29, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1559; K6-11 965; TWEENS 9-14 705
DISNEY CHANNEL:     K2-11 1089; K6-11 710; TWEENS 9-14 525
CARTOON NETWORK: K2-11   797; K6-11 566; TWEENS 9-14 426
DISNEY XD:               K2-11   188; K6-11 150; TWEENS 9-14 103
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 30, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1613; K6-11 1021; TWEENS 9-14 743
DISNEY CHANNEL:     K2-11 1159; K6-11   767; TWEENS 9-14 582
CARTOON NETWORK: K2-11   641; K6-11   457; TWEENS 9-14 362
DISNEY XD:               K2-11   159; K6-11   114; TWEENS 9-14   76
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 31, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 2031; K6-11 1215; TWEENS 9-14 784
DISNEY CHANNEL:     K2-11 1198; K6-11   834; TWEENS 9-14 687
CARTOON NETWORK: K2-11   522; K6-11   385; TWEENS 9-14 305
DISNEY XD:               K2-11   207; K6-11   165; TWEENS 9-14 117
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  Who am I?  I enjoy playing the harpsichord; I’ve taking dancing lessons, I’ve recorded a song, and I’m color blind.  I don’t smile. It hurts.  Who am I?   LURCH on THE ADDAMS FAMILY  Kudos to: David Stern-BARD Ent/NY; Kathy May-Fisher Price/East Aurora; Len Appel-Screenvision/NY; Emily Brenner-HarperCollins Children’s Books/NY; Hank Bordowitz/Macomb IL; Tom Boyd-WGN TV/Chicago; Richard Quan-Imaginary Time/San Francisco; Sandy Dibble-KSL Media/Encino

Today’s Trivia Question:   On this day in 1956, this iconic character walked on two legs for the first time. Who is he?     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: NETWRK SALES PLANNING MGR/V-me TV/NY: Dev media plans & sales strategy; Mng/trk inventory; Prof w/DealMaker. Strg analytic/org skills; Min 3 Yrs Media Planning w/Bcast or Cable TV. LTR/resumes: [email protected] (1/12)

JOB OPENING: REALITY CASTING WIZ Can you develop / cast a show from scratch a la “Housewives” or “Cake Boss”? Must have: great rolodex, proven instincts for compelling docu-soap characters. For NY prod co. [email protected] (1/12)

JOB OPENING: AD SALES PLANNER/RMG NETWORKS/NY: Build sales proposals, post analysis, research. BA & 1-2 yrs agency/b’cast exp. Send resume: [email protected] (1/12)

JOB OPENING:  LONG FORM ACCT EXEC/ION Media/Burbank, CA: Nat’l TV station group seeking exp’d long form sales rep with positive sales track record & excellent communication. http://www.ionmedia.tv/careers/employment.cfm?id=1174 (1/12)

JOB OPENING: VP PROG & DEV/NY: Develps, Producs & scheds org cntent on MSG/ MSG+. 10 yrs exp sprts/ent tv prod. 5 yrs as netwk exec. Relationships with agnts, prod companies and wrters. Rez to: [email protected] “VPPD” in subj (1/9)

JOB OPENING: ACCT EXEC/Radio Disney/FL: Motivated AE to sell local advrtsng, sponsrshps & events in Miami mkt. Will prep/execute sales plan, present to clients, supv programs. 2+ yrs sales. Apply: www.disneyabcjobs.com (ID 216440) (1/9)

JOB OPENING: SR BUYER LOCAL TV/Active Int’l in Pearl River, NY (15 miles from NYC):  Min 3 – 5 yrs exp. in negotiating and buying local TV req’d. Resumes to: [email protected] or call 845-732-8943 (1/9)

JOB OPENING: WRITER/PRODUCER (Syfy)/NBCU/NY:Create promos& campaigns, collaborate w/ Creative Director on overall needs of the network. BA &2 yrs on-air promo exp with a TV network. www.nbcjobs.com , #1121020 (1/9)

JOB OPENING: STRATEGIC MARKETING MANAGER (USA)/NBCU/NY: Devel. & execute revenue generating, multi-platform marktng opportunities for potential & current clients, support USA network’s sales goals. BA, 5 yrs exp. www.nbcjobs.com , #1109143 (1/9)

JOB OPENING: SR. PRINT DESIGNER/Hallmark Channel/LA: Conceptualize, design & execute print platforms, min 5 yrs exp. see full posting & apply www.hallmarkchannel.com (1/8)

JOB OPENING:  SOCIAL MEDIA ANALYST/ElectricArtists/NY: Pt time. Evaluate, measure & communicate results of our social media mktg. Familiar w/social media measurement software Radian6, BuzzMetrics etc. [email protected]    (1/7)

JOB OPENING:  CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI:  World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit: thoughtequity.com; Resumes to: [email protected] (1/7)
JOB OPENING:  WRITER/PRODUCER, CREATIVE SERVICES/DIY/Knoxville, TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d.  Apply online: www.scrippsnetworks.com    job #1252  (1/7)

JOB OPENING: VP – CONTENT DIST/NYC: 7+ yrs affiliate sales & mktg exp. Manage accounts, dev strat, optimize revenue. Strong deal-negotiating/analytical/written & oral comm. skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/6)

JOB OPENING: SALES EXEC/NYC: Sales Pro needed for 30 year old Entertainment Company. Cross-platform print and radio. Commission based. Unlimited opportunity to sell major known brand. Must have agency contacts. [email protected] (1/6)

JOB OPENING: VP CONSUMER MARKETING/ Nickelodeon/NYC: 10+yrs Consumer Mrktg exp from mrktg/agency or Ent/Media, Innovator, Ability to lead X-company efforts, Knwlg NICK brand, MBA A+ EOE/M/F/D/AAP Apply  www.mtvnetworkscareers.com (1/6) 

JOB OPENING:  ACCT EXEC/Plum TV/Boston: Strategic rep to generate rev for lifestyle mulitplat-media org focused on upscale market. 8+ yrs selling media, exp w/upscale market. Full posting plumtv.com (1/6)

JOB OPENING: NAT’L ACCT EXEC/Spotlight Houston: Aggressively prospect/sell to agencies & clients who focus efforts on selling products and srvcs through the purchase of advrtsng time. Cable, brdcst exp.  careers.teamcomcast.com (1/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: EDITORIAL INTERN/Parenting magazine/NYC: For college credit. Need a proven interest in magazine publishing & ability to work in a fast-paced environment. Cover letter, resume to [email protected]. (1/9)

SPRING INTERNSHIP CREDITS ONLY: DRIVEN INTERNS, Production office/PBS documentary film company:  Strong interest in bus. administrative aspects of prod. Tech-savvy, editing and good comm skills. Min 2-3 days per wk.  Resume:  [email protected] (1/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected] (1/12)

SITUATION WANTED: 9xEmmy winning CREATIVE PRODUCER– in ATL seeking freelance. Great w/ clients.15yr exp. in promo/creative TV.  Also ON-AIR HOST-see raycomsports.com (RoadTrip) [email protected] website: www.pack30productions.com (1/12)

SITUATION WANTED:Hard working, organized, self-starter with 18+ years experience, seeking PRODUCTION MANAGER position where all my ?assets can best be put to use. [email protected] (1/12)

SITUATION WANTED: ADVERTISING, BRANDING & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (1/12)

SITUATION WANTED: STORY PRODUCER/EDITOR – FIELD PRODUCER/DIRECTOR/LA:  10 yrs exp. from conception to final edit in Reality TV, Film, New Media & Video Production.  Seeking next great project. [email protected]   (1/12)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/12)

SITUATION WANTED: Organized and motivated USC MBA looking for a MARKETING POSITION in entertainment. 3+ years of experience in project management, digital marketing and PR. Eager to start working asap. Contact [email protected] (1/9)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (1/9)

SITUATION WANTED: AUDIO PROFESSIONAL 15+ yrs industry/ NBC Agency experience. Protools, Music Composition, etc http://www.barleycornmusic.com/expreel/pg2.html (1/9)

SITUATION WANTED:  PUBLICIST/EXEC ASST/ (ATL): Creative Chameleon, 10 yrs exp.  PR, Journalism, PR, Music Ent. /Celebrity Exec Asst.  Exc. Comm & Rsrch Skills. Seeks FT/PT or Temp-to-Perm. Contact: [email protected]   (1/8)

SITUATION WANTED: COORDINATOR/RESEARCH/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp . PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT/freelance. [email protected] (1/8)

SITUATION WANTED:  FOR YOUR CONSIDERATION/CONGRATULATORY ADS: Award-Winning Creative Team with 12+ Years experience at HBO, A&E and MTV. Experts in this area. Ads as low as $1500. NY & LA. Contact: [email protected]  (1/8)

SITUATION WANTED:   ADVERTISING, BRANDING & ILLUSTRATION (NYC): 20 years experience working concept through completion. Portfolio: www.baerdavis.com  Email: [email protected] (1/7)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales. True Closer!!!!!  [email protected] (1/6)

SITUATION WANTED: SEGMENT PRODUCER/LA: Established contacts in Disc/Hist genre, Experience w/ international shows & trade-outs, Interned at Discovery, Excellent writing & research skills. [email protected] (1/6)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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