A CYNOPSIS MESSAGE FROM SYFY NOT ALL ADULTS ARE CREATED EQUALLY Syfy’s IGNITERS are more likely than viewers of Top 10 cable networks to… Be the first to shop at new stores +30%Recommend vacation travel to people +16%Be “super influential” video game consumers +62%Have family/friends ask for & trust their soft drink advice +24% And […]
Cynopsis
Tuesday, April 16th, 2013
A CYNOPSIS MESSAGE FROM 20TH TELEVISION 20th TELEVISION is EVERYWHERE YOU LOOKMODERN FAMILY: Syndication’s most anticipated premiereGLEE: The pop culture phenomenon comes to weekendsDISH NATION: #1 among all new first-run seriesFAMILY FEUD & WENDY WILLIAMS: Powerhouse performers in daytime Source: NSS, Galaxy Explorer, 2012-13 Season-to-Date thru 4/7/13. Dish Nation #1 rank based on A18-49 Live+SD […]
Tuesday, April 16th, 2013
Cynopsis: Sports – 2013 Cynopsis: Sports Media Awards04.17.13 Good afternoon, it’s still Wednesday, April 17, 2013, and this is a special Cynopsis: Sports Media Awards edition detailing today’s 2013 Cynopsis: Sports Media Awards, which took place this morning at the Yale Club in Manhattan. A giant thank you to everyone who entered, judged, attended and […]
Tuesday, April 16th, 2013
A CYNOPSIS MESSAGE FROM SONY PICTURES TELEVISION THE QUEEN LATIFAH SHOWPREMIERING SEPTEMBER 16, 2013 GLOBAL ENTERTAINMENT ICON | MULTIDIMENSIONAL PERFORMER | EXTRAORDINARY APPEALDAYTIME’S NEXT FRANCHISEMulti-Topic, Monday-Friday Strip CLEARED IN OVER 90% OF THE U.S. Launch Partnership OpportunitiesContact Sony Pictures Television Advertiser Sales 212-833-8418 Cynopsis04.16.13 Good morning. It’s Tuesday April 16, 2013, and this is your […]
Monday, April 15th, 2013
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE Ad Receptivity Lives Here. #1 Most Ad Receptive Audience in Cable. Scripps Networks Interactive. BRANDS FOR LIFE. HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-GAC-SNI Digital Source: Experian Simmons. For details, visit scrippsnetworksadsales.com. Cynopsis04.15.13 Good morning. It’s Monday April 15, 2013, and this is your first early morning briefing. Tonight’s […]
Sunday, April 14th, 2013
A CYNOPSIS MESSAGE FROM AMC AMC’S MAD MEN something distinctive THE MOST UPSCALE DRAMA SERIES ON CABLE TELEVISION The season six premiere delivers cable’s most affluent audience: 47% of A25-54 viewers maintain a household income of $100K+. AMC something moreClick for source.. Cynopsis Media Presents: Upfront Wrap Up – Part 104/15/13 by Roberta […]
Friday, April 12th, 2013
A CYNOPSIS MESSAGE FROM WE tv WE tv’sBRAXTON FAMILY VALUES was the #1 telecast with W18-49 and #2 with W25-54 among women’s networks on Thursday night! Bring it like a Braxton! Thursdays 9pm 8cClick here for a peek at next week’s episode. Source: WE tv Analysis of Nielsen Data, Live+SD. 4/4/13, Th 8p-11p. BFV […]
Thursday, April 11th, 2013
A CYNOPSIS MESSAGE FROM SYFY NOT ALL ADULTS ARE CREATED EQUALLY Syfy’s IGNITERS are more likely than viewers of the Top 10 cable networks to… Keep up on the latest advances in auto technology +32%See movies opening weekend +14%Have people copy what they do/wear +32%Friends ask their advice before buying electronics +40% And much more! […]
Wednesday, April 10th, 2013
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE #1 Lives Here. #1 Most Upscale Audience. #1 Most Ad Receptive Audience.#1 Network Group for Inspiring Viewers to Try Products.#1 Highest Discretionary Spending. #1 Most Credit Worthy Audience.#1 Highest Percent of Live Commercial Viewing Among Entertainment Network Groups. Scripps Networks Interactive. BRANDS FOR LIFE.HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-GAC-SNI […]
Tuesday, April 9th, 2013
A CYNOPSIS MESSAGE FROM SONY PICTURES TELEVISION THE DR. OZ SHOW#1 MOST TRUSTED Voice On TELEVISIONReaching Consumers Across All Platforms #1 Talk Show WEBSITE, DoctorOz.com#1 in total ONLINE uniques#1 in total MOBILE/TABLET uniques#1 in TIME SPENT across all digital platforms CONNECT with the HIGHLY ENGAGED viewers of THE DR. OZ SHOWContact Sony Pictures Television […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...