Friday February 14, 2020 NASCAR is naming its top trophy after its first family, announcing that the Bill France Cup will be awarded to the champion of the NASCAR Cup Series, beginning in this season. The renamed trophy pays tribute to Bill France Sr., who founded NASCAR in 1947, as well as his […]
Thursday February 13, 2020 ESPN and FOX Sports unveiled a full lineup of programming ahead of Wilder vs. Fury II fight week, with the battle taking place on Feb. 22 and the PPV starting at 9p. Early prelims will begin at 7:30p on FS1, ESPNEWS and in Spanish on FOX Deportes and ESPN3. […]
Wednesday February 12, 2020 TNT mapped out its plans for NBA All-Star 2020 in Chicago, serving up more than 24 hours of NBA All-Star programming that will culminate with the 69th NBA All-Star Game presented by Kia on Sunday at 8p. Marv Albert will be behind the mic alongside analysts Reggie Miller and Chris […]
Tuesday February 11, 2020 CBS Sports made its deal with William Hill official, unveiling a strategic partnership that designates William Hill as the Official Sports Book and Wagering Data Provider across all CBS Sports platforms. The deal will “reimagine fan engagement through a unique integration of sports betting, media, product and technology” and […]
Monday February 10, 2020 Looking at life outside the ballpark, athlete agency Rep 1 is coming off of its third annual REP 1 Athlete Summit, with the goal of informing, educating, and preparing clients for their lives outside the lines. This year’s attendees included football and baseball athletes such as James Connor, Cooper […]
Friday February 7, 2020 Labor peace for Major League Soccer for the next five years as MLS and the MLS Players Association struck an agreement in principle for a new Collective Bargaining Agreement that will begin with the upcoming season. The deal is subject to approval by the MLS Board of Governors and […]
Thursday February 6, 2020 Spotify is adding Bill Simmons’ The Ringer under its umbrella, with the sports website and podcast network featuring over 30 shows, run and owned by Bill Simmons. Spotify will hire Simmons and all of his approximately 90 employees once the deal closes, likely in the first quarter of 2020. “With […]
Wednesday February 5, 2020 Sportradar is broadening its run with MLB, launching a brand-new virtual baseball in-play offering for licensed gaming operators in the US and across the world. The virtual baseball in-play game is the first Sportradar virtual gaming solution developed in association with a major US sports league. Featuring official MLB […]
Tuesday, February 4, 2020 The Chiefs’ comeback win over the 49ers in the Super Bowl tipped FOX’s presentation upwards, as the game topped 102 million across FOX, FOX Deportes and streaming platforms, that is up slightly over the cumulative number of last year’s game to rank as the tenth most-watched Super Bowl of […]
Monday, February 3, 2020 While the Chiefs laid claim to a Super Bowl win, the brand bowl of Super Bowl spots drew the public’s attention with a roster this year that saw 137 celebrity appearances in 58 of 94 spots, comprised of 64 actors, 29 athletes, 20 musicians, five comedians, eight TV personalities, […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5