02/11/20: CBS Sports is partnering with William Hill in another media betting move



Tuesday February 11, 2020

CBS Sports made its deal with William Hill official, unveiling a strategic partnership that designates William Hill as the Official Sports Book and Wagering Data Provider across all CBS Sports platforms. The deal will “reimagine fan engagement through a unique integration of sports betting, media, product and technology” and tip off with initial integrations in March on CBS Sports digital platforms, with a full rollout planned for the fantasy football season. CBS Sports will utilize William Hill’s odds, experts and more than 140 sports books to bolster its current digital offerings. In addition, the partnership includes opportunities to feature William Hill data, odds and markets across CBS television programming. William Hill will receive exclusive rights to promote its brand across CBS Sports’ broad range of digital platforms, including through CBS Sports Fantasy.

“We’re thrilled to launch this momentous partnership, which will allow us to deepen our investment and further extend our leadership in delivering multiplatform sports wagering content, while providing William Hill with unprecedented reach for their market-leading betting platform as they continue to grow their industry-leading U.S. business,” said Jeffrey Gerttula, Executive Vice President and General Manager, CBS Sports Digital. “The power of our distribution, combined with the strength of our brands and the expertise of William Hill, has us well positioned to tap into the explosive growth of the legal sports betting industry in the U.S. Together, we will deliver even more value to this rapidly growing segment of sports fans.”

“CBS Sports, similar to William Hill, has a longstanding history of connecting fans directly to the biggest events and most iconic moments in sports,” said Joe Asher, CEO of William Hill US. “We are excited about this partnership, with assets including mass-reach digital content products, one of the largest fantasy sports databases and platforms in the world, and leading sports television programming, which will allow us to expand the William Hill brand across America quickly and efficiently.”


The launch of McMahon’s XFL saw its opening numbers from Nielsen, with ABC and ESPN combining to average 2.9 million viewers as both networks kicked off coverage with a pair of games. The DC Defenders’ 31-19 victory over the Seattle Dragons averaged 3,303,000 viewers o Saturday, according to Nielsen. Sunday’s contest between the St. Louis BattleHawks and the Dallas Renegades averaged 2,495,000 viewers. ESPN’s XFL telecast also generated 3.4 million video views across Facebook and Twitter, according to Nielsen Social Content Ratings.

Around the dial, FOX Sports reported that its own XFL game on Saturday drew a 2.3/6 metered market score, around 2.77 million viewers in early estimates. Top markets were led by Houston (5.7/5), St. Louis, Tampa Bay, Dallas, Atlanta & Kansas City. Sunday’s matchup between the Tampa Bay Vipers and NY Guardians delivered a 2.6/7 in metered markets.

Meanwhile, WrestleMania is heading back to the west coast with Los Angeles Mayor Eric Garcetti, Inglewood Mayor James T. Butts Jr. and WWE announcing that SoFi Stadium and Hollywood Park in Los Angeles will host the event on March 28, 2021. “On behalf of everyone at WWE, we are excited to bring WrestleMania back to Los Angeles,” said Vince McMahon, WWE Chairman & CEO. “WrestleMania will set the bar for future sports and entertainment events held at SoFi Stadium as we add this facility to the list of iconic venues that have hosted our pop-culture extravaganza.”

Elsewhere, ESPN’s coverage of the Duke/North Carolina matchup delivered an average of 2.674 million viewers to the channel to rank as the most-viewed college basketball game across all networks this season.

Rounding out viewership numbers, the NFL commissioned Nielsen to conduct to examine group viewing behaviors of NFL fans, announcing that its research found that the Super Bowl averaged 35-40% more viewers per household than the regular season and playoffs, projecting that viewership of the Super Bowl would potentially be closer to 135-140 million.

Turner Sports’ NBA on TNT American Express Road Show will originate from House of Blues in Chicago for NBA All-Star 2020, anchored by a live telecast of TNT’s Inside the NBA and performances by Anderson .Paak (Thursday) and Maroon 5 (Saturday). The multi-day event will open the door for the 69th NBA All-Star Game presented by Kia at United Center on Sunday at 8p. American Express is entering its fourth year as title sponsor of Road Show.

Judging starts Friday! Final days to enter the Cynopsis Sports Media Awards and there are still a few spots left on our judging panel. Do you know a creative superstar qualified to join our panel of industry experts? Click here to nominate yourself or a colleague to judge.

World TeamTennis announced that the Chicago Smash will become the ninth team in the league ahead of the 2020 season. The Smash will play seven home matches during the league’s 45th season this summer at the Credit Union 1 Arena. World TeamTennis also announced its 2020 schedule ahead of its season 45. The calendar will showcase nine teams and 63 matches over 19 consecutive days from July 12-30. Among the four matchups on WTT’s Opening Night on July 12, the 2018 and 2019 WTT champion Springfield (Mo.) Lasers begin their quest for a three-peat in hosting the Vegas Rollers. Also, the New York Empire, which advanced to the WTT Final for the first time in its four-year history in 2019, play on the road at the Washington (D.C.) Kastles.

Game for some friendly competition?

Sports media greats are sharing their best moves from the past year, in the form of captivating content, fresh marketing campaigns, beneficial partnerships and individuals who are revolutionizing the space.

The Cynopsis Sports Media Awards gives industry titans and emerging startups the chance to compete on a level playing field and now is the time to show us what you’ve got.



Famed Cognac brand Hennessy and the NBA announced a multiyear partnership that makes Hennessy the Official Spirit of the NBA, WNBA and USA Basketball. The NBA and Hennessy will tip off their partnership this month during NBA All-Star 2020 in Chicago, where Hennessy will serve as an associate partner of the NBA Celebrity Game presented by Ruffles and as a presenting partner of the pre-game red carpet. “We are pleased to be partnering with the NBA, a forward-thinking league that embodies our ‘Never stop. Never settle.’ mantra,” said Giles Woodyer, Senior Vice President, Hennessy U.S. “There’s an energy pulsing through the NBA that compels it to evolve, to push the limits of its own potential. Our new collaborative journey is rooted in this joint passion and will explore the realms of legacy, culture and innovation.”

In addition, as part of NBA All-Star 2020, the league announced that it will support tens of thousands of children across Chicago’s neighborhoods through programs and events tipping off on Wednesday. Together with Chicago Public Schools and more than 40 community-based organizations, including Center on Halsted, Greater Chicago Food Depository, City Year Chicago and YWCA Metropolitan Chicago, the NBA’s programs will focus on “promoting physical and mental wellness, teaching the values and fundamentals of the game, creating spaces for open dialogue and mentorship, supporting those in need and empowering the city’s next generation of leaders.”

The Pac-12 announced the addition of Eco-Products to the list of Pac-12 Team Green sponsors as the presenting sponsor for the 2019-20 Zero Waste Challenges. Eco-Products will serve as the presenting sponsor of the Conference’s Zero Waste Challenges for the 2019-20 basketball and 2020 football seasons.

The WTA appointed CSM Sport & Entertainment as their sponsorship sales agency of record. CSM will help the WTA identify, secure and develop commercial partnerships which align with the global leader in women’s professional sport. “Aligning with esteemed brands around the globe who share our ambition for women’s sports has been, and remains, paramount to the WTA’s continued evolution. The WTA has a long history of exhibiting the power of association with some of the world’s most outstanding female athletes,” said Micky Lawler, President of the WTA. “As we appoint CSM as our sponsorship sales agency of record, we are excited to customize new platforms for our partners which will elevate the profile and commercial strength of women’s professional tennis to uncharted levels.”

Axalta, a global supplier of liquid and powder coatings, and Hendrick Motorsports have agreed to a five-year contract extension that runs through 2027. The deal sees Axalta serve a primary sponsor of the No. 24 team with driver William Byron for 14 Cup Series races each year beginning in 2021.

Austin FC inked into a multi-year sponsorship with YETI, an outdoor brand best known for its iconic coolers, drinkware and outdoor equipment. YETI will be the MLS expansion side’s official jersey sponsor and newest Founding Partner. “YETI has established itself as an Austin icon,” Austin FC president Andy Loughane said in a statement. “YETI is an Internationally acclaimed brand with passionate supporters who lead active lifestyles and embody the creative energy often found in our sport and widely found in Austin. Austin FC is elated to begin our journey in MLS alongside an Austin legend.”


Yahoo Sports’ multi-year partnership with BetMGM is heading to West Virginia, allowing users of legal age in the state of West Virginia to view betting odds and click through the odds to place bets on BetMGM across a variety of sports. West Virginia becomes the second state in which fans can place bets and transact through Yahoo Sportsbook powered by BetMGM, after first launching in the state of New Jersey in mid-November 2019.

beIN SPORTS announced the launch of beIN SPORTS XTRA on XUMO TV’s free, ad-supported streaming TV service in the US, followed shortly by availability in Canada. beIN SPORTS XTRA joins the growing list of 190+ channels on XUMO.

LatinoBaseball.com is undergoing a relaunch with a more viewer-friendly redesign, revamped content chronicling the growing presence and strong contributions of Latinos in the Major Leagues, the Caribbean and beyond. The site’s coverage features the latest baseball news, interviews and profiles of current players whether they’re All-Stars or stars in the making, plus sections on great individual performances of the past, the Latinos in the Hall of Fame, lifetime statistics, award winners through the years, popular events such as the upcoming opening of the new Roberto Clemente museum exhibit in Puerto Rico and the annual Dominican Day at the Ballpark celebrations in nearly two dozen MLB stadiums across the nation.


DreamHack and ESL North America recruited the US Navy for a joint partnership that will see the military branch designated an Official Festival Partner at DreamHack Anaheim on February 21-23 as well as DreamHack Dallas on May 22-24. Within the U.S. Navy’s experiential activation onsite, the US Navy will host a LAN station, where fans can challenge Naval officers and veterans to compete in a variety of game titles. As part of this partnership, the US Navy will serve as the first-ever Presenting Partner of BYOC at both Anaheim and Dallas and will be integrated with all aspects of the platform, complete with a dedicated Navy row, Navy-sponsored BYOC tournaments, and officers engaging with BYOC-ers all weekend. In addition, there will also be Naval IT/Engineers available onsite to assist with BYOC set-up and take-down.

Method, a global esports team and esports content creator, announced the launch of a continuous, 24 hours per day, all year round Twitch broadcast. Method will utilize their Twitch channel twitch.tv/method to broadcast non-stop entertainment, including tournaments, shows, podcasts and guest streams. Method Mayhem will feature a number of Player versus Player (PvP) competitions to be broadcasted exclusively on the platform with kick-off events that will be two World of Warcraft 5v5 Arena tournaments, for the European region (February 14 & 15) and North American region (February 15 & 16)

Nerd Street Gamers tapped Populous, the global architecture firm behind some of the world’s largest sporting arenas and esports venues, as its architect for the nationwide expansion of Localhost esports facilities. Populous will serve as the design partner for future Localhosts, helping to create an exciting and social atmosphere for fans and competitors alike. “Populous has the vision the industry needs to create exciting, world-class experiences for players and spectators,” said John Fazio, Founder and CEO of Nerd Street Gamers. “We’re incredibly excited to unleash the incredible talent of this team of artists as they help create inclusive spaces for the esports community.”

TaKeTV and Blizzard Entertainment are teaming up to produce the 2020 Overwatch Contenders season in Europe and North America, with TaKeTV producing and broadcasting European and North American matches live on YouTube. “Overwatch has been dear to us ever since we produced the first-ever offline tournament after the game’s official release in 2016, so this means a great deal,” says David Kugelmann, CPO of TaKeTV. “We’re happy to see the growth of Overwatch both as a game and as an esports title, and we’re looking forward to an exciting year with thrilling matches, great talent, and an amazing community.”


The National Lacrosse League announced that Katie Lavin has joined the NLL as Vice President of Marketing. Lavin brings over 16 years of experience to the NLL, having held senior marketing roles at 20th Century Fox Filmed Entertainment, Wasserman Media Group, mcgarrybowen, and Wunderman Thompson.


Clippers/76ers on TNT at 7p.

Visionaries, rebels, mentors, rising stars…
Take your place as one of the top women in media.
The Cynopsis Top Women in Media Awards
Cynopsis is honoring
the incredible accomplishments of women in every field, including excellence in digital content, marketing, advertising, social media and online content. Past honorees have been industry trailblazers from a range of companies (view 2019 honorees
here). Honorees will be celebrated at our annual awards gala on September 24th in NYC.
Sponsored By Turnkey Search


On This Day
1990: James “Buster” Douglas KOs Mike Tyson in Tokyo.

In the Know
Who beat Buster Douglas for the Heavyweight Championship? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
How long is the actual Olympic oval track in short track speed skating? Answer: 364 feet/111 meters. Kudos: Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

Cynopsis Team

Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
NBCU Entertainment
Universal City CA

Talented Writer/Producer/Editor brilliant at crafting promos & trailers as they are social & digital videos, with a keen ability to tell different types of stories on diff platforms. Min 3 yrs brdcst network or ent cable network exp on-air promo as a writer/prod/editor. Full info HERE (2/25)

MLB/Secaucus NJ: Resp to help ensure that assigned media content & products, whether licensed, library, stock or original are cleared for air. 1- 3 years’ work exp at a TV, Film, Licensing or Media Company. Full understanding of music licensing is req’d. Full info HERE (2/25)

FX Networks/NY:
Resp for launching/sustaining new & returning shows, planning/executing goal-focused PR campaigns, contributing to the advancement of PR objectives, and cultivating media support and awareness of FX Networks. Min 7 yrs exp in media/PR – previous exp in TV, network or studio a + Full info HERE (2/21)

(NBC/TLMD Chicago):
Primarily responsible for delivering sales revenue, as well as cultivating and developing new advertisers for the station’s multi-platform properties. Min 3 yrs exp in sales and/or marketing roles start-up, media company exp. Full info HERE (2/21)

INSP/Charlotte NC:
Relocation package offered. Responsible for leading INSP’s consumer mktg strategy, campaign dvlpmnt & executional oversight to effectively drive awareness, reach, and ratings for all off-channel initiatives.7-10 yrs exp ent, brand mktg, ad cable/streaming. Full info HERE (2/21)

Looking for an energetic PR Manager under the new JV with Chip and Joanne Gaines. Must be ready for hands on, fast paced, high pressure environment. Looking for a talent driven, creative PR pro with prior media/tv experience. Must have at least 3+ yrs of new talent experience. Full info HERE (2/19)

HGTV is looking for a strong Research Manager for their linear insights team. Will be driving all brand/industry related reporting for the net while presenting and providing insight to managing teams. Must have 5+ yrs exp in tv research and leadership/supervisory role. Full info HERE (2/19)

TV ONE/Silver Spring, MD: Seeking individual to direct and implement the content/marketing strategy for TV One’s digital platforms, including website, social media, apps and mobile. Must be a detailed-oriented multi-tasker with previous entertainment television network exp. Full info HERE (2/19)

) >>
Endeavor/NY: seeking a Dir to lead our business data and analytics team for the IMG Events portfolio. This role partners with brand mktg, growth mktg and finance to dev strategic rev plans that drive growth. Must be passionate about growing and dev a team that promotes an insights-driven, data culture. 7 yrs exp in advanced analytics and 5yrs exp leading data teams. Full info HERE (2/18)

Tennis Channel/NYC:
Support sales team & their accts to maximize sales efficiencies, increase revenue & enhances customer srvc. Embrace all plan’g, prep/fulfillment related tasks that take place pre-& post-sale for the Ad Sales team. 2-4 yrs exp in media sales plan’g or agency buying is req’d. Full info HERE (2/18)

PAC-12/SF: seeking candidate who will engage with advertisers and their associated agencies to sell sponsorship and advertising across Pac-12 Networks media and sponsorship assets. 3-5yrs of media sales or ad agency exp working on media planning or client/adv relations. Sponsorship sales exp required. Full info HERE (2/18)

PAC-12/SF: Seeking individual to create sales proposals for integrated marketing/media campaigns that include balancing linear, digital, and sponsorship assets. Serve as the primary contact for accounts and create and dev ongoing business relationships with clients/ad agencies. 1-2yrs of sales planning, ad agency buying/planning, or other relevant exp. Full info HERE (2/18)

EVERGREEN TRADING/NY: Seeking candidate to lead Out of Home media strategy, development, analysis and execution across Evergreen’s portfolio of clients, while at the same time managing media vendor investments and a high caliber staff. Min 5yrs of media planning & buying exp with a focus in OOH. Full info HERE (2/18)

EVERGREEN TRADING/NY: Seeking individual to supervise local broadcast staff and negotiate spot broadcast buys by negotiating, placing, and maintaining all broadcast buys, merch and promo within boundaries of specific market list. Min 6yrs of local broadcast buying exp including 1yr in supervisory capacity. Must include exp in buying top 15 mkts. Full info HERE (2/18)

NBCUniversal/NY: Bravo and Oxygen Digital is seeking an individual to help drive the growth and evolution of its suite of products across digital platforms. Ideal candidate must have 5+ yrs exp in analytics implementation with a knwl of client-side dev in JavaScript, native mobile apps and front-end debugging. Full info HERE (2/17)

Palomino Media/NYC:
Palomino is the exclusive seller of advertising for Walmart’s OTT – Vudu. Serve as lead sales contact to grow/maintain the nat’l advertising revenue derived from a specified group of ad agencies. Team oriented nature & Min 3 yrs exp working in an ad sales role across digital and video. Full info HERE (2/14)

Work to develop/manage the programming strategy, prod efficiencies & to ensure that the content being created by Stadium matches the company vision and revenue strategies. Strong knowledge TV & digital media; The ideal candidate should be familiar with syndication. Full info HERE (2/14)

ION Media/NYC:
Responsible for developing, generating and maintaining new and existing business for ION Television. Minimum of 5 years of national television experience. Full info HERE (2/14)

Blue Plate Media/Summit NJ:
Assist in digital media strategy and plan development for top tier clients. Responsible for planning and buying digital campaigns across mobile, desktop and tablet (Video, Display, Native, Gaming, SEM). 2-3+ years Digital and Social Media mktg exp req’d. Full info HERE (2/14)

Blue Plate Media/Summit NJ: Responsible for Campaign setup across digital and paid social platforms. 3+ years relevant experience in an analytical digital media role. Self-starter who is motivated and can work with urgency. Full info HERE (2/14)

Monumental Media/DC:
Research and sometimes produce and shoot documentary, news, studio, live / as-live, social & digital productions. Minimum 1-3 yrs exp in an editing, shooting and producing environment. Experience in live & digital streaming a +. Full info HERE (2/14)

Monumental Media/DC:
Shoot documentary, news, studio, live /as-live, social & digital productions. Shooter/Editor for short-form and long-form creative content focusing on e-sports. Minimum 1-3 years of experience in an editing, shooting and producing environment. Full info HERE (2/14)

Monumental DC Based Media Company/DC:
Washington, DC based media company is looking for a female on camera host for an upcoming weekly digital video series. At least 1yr brdcst or digital/social on camera exp. Interest in/knowledge of gaming & esports a major plus! Full info HERE (2/13)

Execute day-to-day objectives of AAS assisting w/product dev & specializing in QC, UAT & optimization of ad products across A+E brands on web, mobile & OTT. BA/BS Degree, 1-3 yrs exp in prod dev, analytics & revenue mgmt in an ad tech or media environment. FreeWheel ad server exp. Full info HERE (2/13)

Sesame Workshop/NYC: Focus on Sesame Workshop’s domestic initiatives- incl video, digital & outreach projects for Sesame Street and other properties. exp in a social science rsrch lab & working directly with preschool-age children. Full info HERE (2/13)

Marathon Ventures/NYC:
Maintain/develop our DR acct business while working in collaboration w/internal depts to minimize risk & maximize revenue on current & future business transactions. Success record selling TV inventory to nat’l advertisers in the branding & DR marketplace. Full info HERE (2/12)


Related Stories

07/22/24: Cynopsis Media Tech Update

Video advertising

Monday July 22, 2024 The faulty Windows update from cybersecurity firm CrowdStrike that caused a massive IT outage on Friday may not have been a cyberattack, but bad actors were quick to jump in and take advantage of the event. Cybersecurity agency CISA reported “phishing and other malicious activity” amid the blue screen errors. About […]

07/21/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]