02/13/20: FOX Sports & ESPN prepare for battle

Thursday February 13, 2020

ESPN and FOX Sports unveiled a full lineup of programming ahead of Wilder vs. Fury II fight week, with the battle taking place on Feb. 22 and the PPV starting at 9p. Early prelims will begin at 7:30p on FS1, ESPNEWS and in Spanish on FOX Deportes and ESPN3. ESPNEWS’ coverage will switch to ESPN at 8p. Fight week and fight night programming will feature a quartet of former champions and current ESPN and FOX Sports analysts, including Lennox Lewis, Andre Ward, Shawn Porter and Timothy Bradley. Lewis and Ward will join ESPN veteran broadcaster Joe Tessitore for ringside commentary. Bradley and Porter will join ESPN’s Max Kellerman and FOX Sports’ Brian Kenny (host) live on the desk. ESPN’s boxing insiders Mark Kriegel and Bernardo Osuna will serve as reporters alongside FOX Sports’ Kate Abdo. ESPN and FOX Sports’ presentation will feature production upgrades that will include 35 cameras — unprecedented for an ESPN boxing production — seven super-slow-motion and six robotic cameras, a 4D camera system that allows 360 degree replays, a mini FlyCam, a JITA camera for unique shots, as well as bumper corner cameras.

ESPN and FOX Sports will be producing content that include:
· SportsCenter on the Road (Tue-Sun, from MGM Grand set near KÀ Theater):
· Max on Boxing (Tue & Thurs from MGM Grand set near KÀ Theater; Wed & Fri from the MGM Grand Garden Arena)
· Speak For Yourself (Wed-Fri at 3:00 p.m. ET on FS1)
· First Take (Thu-Fri at 10 a.m. ET on ESPN):
· Wilder vs. Fury II Final Press Conference (Wed at 4:30 p.m. ET on ESPN2 and FS1)
· Wilder vs. Fury II Official Weigh-In: (Fri at 6 p.m. ET on ESPN2 and FS1 from the MGM Grand Garden Arena)
· Wilder vs. Fury II Pre-Show on ABC

PROGRAMMING

MLB Network is on deck to deliver more than 200 games, on-site reporting and its 30 Clubs in 30 Days series throughout Spring Training over the next six weeks. Two live games will air on February 22 to begin MLB Network’s Spring Training game schedule, including the Yankees against the Blue Jays at 1p, followed by the 2019 World Series champion Nationals vs. the Astros at 6p. Starting on February 22, MLB Network will air at least one live game for the next 31 out of 32 days. 13 MLB Network personalities will contribute on-site to MLB Network’s Spring Training series as analysts Sean Casey, Mark DeRosa, Al Leiter, Cliff Floyd, Carlos Peña, Dan Plesac and Harold Reynolds join hosts Greg Amsinger, Scott Braun, Fran Charles, Robert Flores, Brian Kenny and Heidi Watney

FOX Sports reports that Sunday’s PBA Tournament of Champions ranked as the “most-watched non-NFL adjacent telecast” since 2010 with the program drawing 1.464 million viewers. That is a markup of 20% over last year’s numbers, and -through five events – the series is up 45% over last season.

In addition, FOX Sports also reports a boost for its Super Bowl numbers, touting that out-of-home viewing helped drive the game to 113,426,000 for the game on FOX. That is up 3% now over last year’s Super Bowl and marks a rise of 13% over initial viewership numbers for the game, according to Nielsen.

NBC Sports celebrates Hockey Day in America, presented by Discover on Sunday with an NHL tripleheader on NBC and NBCSN, in addition to a collection of stories and features which explore hockey’s impact and influence across the U.S. The tripleheader begins at 12:30p on NBC, when the Penguins host the Red Wings, followed by Bruins/Rangers at 3:30p on the channel. Coverage shifts to NBCSN at 6p for Blues/Predators. Throughout Hockey Day in America on Sunday, NBC Sports will shine a light on various stories that celebrate the impact that hockey has had in the U.S. Feature stories that will air throughout the day include: U.S. Pond Hockey Championships; “Miracle on Ice”; Nashville Sled Preds; Female Referees – Katie Guay, Kelly Cooke, Kirsten Welsh, and Kendall Hanley; The Congo Kids; the Black Girl Hockey Club and more.

Last day to enter! Final days to enter the Cynopsis Sports Media Awards and there are still a few spots left on our judging panel. Do you know a creative superstar qualified to join our panel of industry experts? Click here to nominate yourself or a colleague to judge.

Disney and ESPN Media Networks once again drew top marks, scoring as the highest average perceived value among all networks measured in Beta Research Corp’s annual Cable Operator Evaluation Study. ESPN was also ranked the No. 1 most important network in their cable systems for the 16th straight year – and 19 of the past 20 years – with 93% of operators describing the network as “very important” for subscriber retention and acquisition.

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SPONSORSHIP & PROMOTION

NASCAR and the U.S. Census Bureau locked in an official partnership designed to spread awareness and encourage participation in the national census. As part of the strategic partnership, the Census Bureau will become the race entitlement partner of the NASCAR Xfinity Series race at Homestead-Miami Speedway. The race is scheduled to run on March 21 and will be broadcast nationally on FS1. In addition to its race entitlement sponsorship at Homestead-Miami Speedway, the Census Bureau will have at-track activation at Phoenix Raceway, Auto Club Speedway and Richmond Raceway. Additionally, an educational campaign will run across NASCAR’s Digital platforms and air across NASCAR programming on MRN.

The United States Olympic & Paralympic Committee and NBCUniversal unlocked a one-year partnership with global biopharmaceutical company Eli Lilly and Company in support of the U.S. Olympic and Paralympic Teams as they prepare to compete in the Tokyo 2020 Olympic and Paralympic Games. Lilly will serve as an Official Partner and will design a campaign in support of Team USA across the platforms of NBCUniversal. The USOPC and NBCUniversal partnered together to secure sponsorship and media commitments. As part of its campaign, Lilly plans to engage multiple Team USA athletes as brand ambassadors to raise awareness of important health-related conditions such as diabetes, cancer, migraine, and psoriasis. The partnership with the USOPC and NBCUniversal will also allow Lilly to better reach American consumers with information regarding the company’s portfolio of medicines.

NBA All-Star festivities will once again see a plethora of sponsor activations spanning the spectrum of its category partners. This year’s lineup in Chicago is set to include (but not limited to):
· 2K hosting the final matchup of the NBA 2K20 MyTEAM Unlimited Tournament will take place at NBA Crossover and a dedicated activation space at NBA Crossover in Navy Pier that will feature gaming kiosks, apparel displays,
· American Express hosts a number of activations, including a custom experiential space where they will host key B2B contacts and local Chicago Merchants throughout the weekend.
· AT&T, among other events, will feature three different, fun, and interactive 5G experiences at NBA Crossover, Wintrust Arena, and the AT&T Michigan Ave. Flagship Store and feature the launch of AT&T’s 5G commercial network within the United Center
· Beats by Dr. Dre will be integrated into the Player Lounge at the player hotel with a custom-branded DJ booth and will work with a celebrity DJ to spin and provide entertainment to players and families in the lounge.
· Jordan Brand / Nike will serve up inspiration from the city’s the transit line, with the eight lines of the train matching the number of uniforms seen on court during NBA All-Star 2020.
· Kia will have a vehicle display at NBA Crossover with a mini court & hoop titled ‘Kia Virtual Superstar’, featuring player appearances throughout the weekend.

FanAI Insights

Baby Nut won the Big Game! This year FanAI analyzed the social behavior of over 50 million NFL fans before and after the “Big Game” to measure the impact of the advertiser’s $5M (USD) average spend for thirty seconds of television time during the game. Planters Peanuts Baby Nut commercial and it’s subsequent cult following and memes resulted in 29% growth week over week with NFL fans, the largest percentage growth measured across 40 advertising brands. FanAI processes data outcomes from billions of records to provide insights for sponsors and rights holders. Advertisers and sponsors looking for real spending outcomes can also measure actual spending uplift with the FanAI platform. Contact us here for more information.

DIGITAL, DATA & TECH

Global sportsbook PointsBet and the NBA announced that PointsBet will exclusively implement the first-ever Win Probability Metric across NBA platforms including NBA.com and league social media channels as part of a wide-ranging partnership that will also include PointsBet becoming an authorized sports betting operator of the NBA. The Win Probability Metric will give fans real-time insight towards projected outcomes of games using the same analytics and statistics powered by PointsBet. PointsBet will also have access to the official NBA betting data and league marks to be used across PointsBet digital betting platforms.

ESPORTS

In this week’s edition of Cynopsis Esports…
· ESL Collegiate extends duo deals
· Rocket League steers back to Final Four
· Virtual Bundesliga kicks off
· Pringles takes a bite out of the LEC
· Gamemaster’s Wil power
· Overtime acquires Evade

THE MAIN EVENT

Clippers/Celtics on TNT at 8p

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On This Day
1976: American Dorothy Hamill wins the free skate to clinch the women’s figure-skating gold medal at the Innsbruck Winter Olympics

In the Know
Who is the all-time career leader in HRs for the Detroit Tigers? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Who served as the valet for Macho Man Randy Savage? Answer: Miss Elizabeth. Kudos: Scott Jenkins-Gracenote/NY; Joe Grippo-MSG/NY; Matthew Willence-ITN Networks/NY; Rodney Leconte-Disney Streaming Services/NY; Russ DelCore-a4Media/Oakland; Willy Gibson-WTG Sports/Columbus; Christopher Kull-The Nielsen Company/Oldsmar Matt Deprey-C-SPAN/DC; Andy Pittman-TAMU/College Station; Joe Lyons-ESPN/Dallas; Greg Moloznik-GLM Media/Scottdale; Jacob Ullman-FOX Sports/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Luke Watson-Noise Nest Network/LA

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