Friday August 20, 2021 Charlie Yook is taking the reins at NFL Media, where he was named Executive Producer and will be responsible for overseeing content produced by the NFL Media Group based in Los Angeles, which includes NFL Network and the NFL’s digital properties. Additionally, Yook is responsible for managing the production […]
Thursday August 19, 2021 Good morning! This is your weekly Esports Brief. Jay-Z’s Roc Nation Sports forged a partnership with the Gaming Community Network, part of the GameSquare Esports, to create “global gaming solutions for athletes.” As part of the multi-year deal, the collaboration will look to “create authentic bespoke athlete-centric strategies, including […]
Wednesday August 18, 2021 The NHL is bringing in sponsor patches for jerseys, according to an AP report. The league will open the doors for teams to place the patches on jerseys beginning with the 2022-23 season after the board of governors unanimously approved the move. The league already added helmet ads last […]
Monday August 16, 2021 Once a part of the FOX Sports GO app, YES Network is now flying solo with its digital endeavors with the YES App, which launched in March. Cultivated by Matt Duarte, Senior Director, Strategy and Business Development, YES Network and Kevin Sullivan, Head of Digital, the team is reporting […]
Friday August 13, 2021 The adidas breakup with Reebok is official, with the parent company agreeing to sell Reebok to Authentic Brands Group for up to $2.5 billion. Adidas added Reebok to its umbrella in 2005 for $3.8 billion but the brand reportedly suffered more than $100 million in losses in 2020. Reebok will keep […]
Thursday August 12, 2021 Good morning! This is your weekly Esports Brief. Cxmmunity and Twitch are officially launching season two of the HBCU Esports League, and announced partnerships with Verizon and Discover for the coming year. The 22-week schedule to be aired on Twitch.tv/cxmmunity will begin on Aug. 18 at 7p and conclude […]
Wednesday August 11, 2021 DraftKings announced a double deal over the past two days. Most recently, the company unveiled DraftKings Marketplace, an NFT ecosystem designed by the company for “mainstream accessibility” with its first Preseason Access Collection dropping later this week. The exclusive debut content will be provided by Autograph, and includes Preseason […]
Monday August 9, 2021 MLB and FOX Sports dish out the MLB at Field of Dreams Presented by GEICO event this week, an homage to the famed movie and featuring the White Sox and Yankees squaring off at 7p on Thursday, with pregame coverage beginning at 6p from Iowa. After being postponed in […]
Friday August 6, 2021 Penn National Gaming locked in Score Media & Gaming in a deal valued at $1.74 billion in cash and stock, and assets that include Score Media’s app, titled theScore, and ranks as the top sports app in Canada and No. 3 in North America. Jay Snowden, President and Chief […]
Thursday August 5, 2021 Good morning! This is your weekly Esports Brief. Big orders from McDonald’s this past week. Yesterday saw that company announce that it was broadening its partnership with Gen.G with an eye to now engage employees and gaming fans in select regions on both the west and east coasts. On […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5