Cynopsis: Esports

08/20/21: NFL Media named Yook as its new Executive Producer

NFL Media ups Yook

    Friday August 20, 2021 Charlie Yook is taking the reins at NFL Media, where he was named Executive Producer and will be responsible for overseeing content produced by the NFL Media Group based in Los Angeles, which includes NFL Network and the NFL’s digital properties. Additionally, Yook is responsible for managing the production […]

08/19/21: Roc Nation Sports and GCN are partnering up

Roc Nation Sports plugs into GCN

    Thursday August 19, 2021 Good morning! This is your weekly Esports Brief. Jay-Z’s Roc Nation Sports forged a partnership with the Gaming Community Network, part of the GameSquare Esports, to create “global gaming solutions for athletes.” As part of the multi-year deal, the collaboration will look to “create authentic bespoke athlete-centric strategies, including […]

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08/13/21: adidas sold Reebok to Authentic Brands Group

adidas bounces Reebok

Friday August 13, 2021 The adidas breakup with Reebok is official, with the parent company agreeing to sell Reebok to Authentic Brands Group for up to $2.5 billion. Adidas added Reebok to its umbrella in 2005 for $3.8 billion but the brand reportedly suffered more than $100 million in losses in 2020. Reebok will keep […]

08/11/21: DraftKings announced a pair of major deals for the company

DraftKings big bets

    Wednesday August 11, 2021 DraftKings announced a double deal over the past two days. Most recently, the company unveiled DraftKings Marketplace, an NFT ecosystem designed by the company for “mainstream accessibility” with its first Preseason Access Collection dropping later this week. The exclusive debut content will be provided by Autograph, and includes Preseason […]

08/06/21: Penn National Gaming acquired theScore

PENN National drives up theSCORE

    Friday August 6, 2021 Penn National Gaming locked in Score Media & Gaming in a deal valued at $1.74 billion in cash and stock, and assets that include Score Media’s app, titled theScore, and ranks as the top sports app in Canada and No. 3 in North America. Jay Snowden, President and Chief […]

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