08/13/21: adidas sold Reebok to Authentic Brands Group

Medias First Morning Read
Friday August 13, 2021

The adidas breakup with Reebok is official, with the parent company agreeing to sell Reebok to Authentic Brands Group for up to $2.5 billion. Adidas added Reebok to its umbrella in 2005 for $3.8 billion but the brand reportedly suffered more than $100 million in losses in 2020. Reebok will keep its headquarters in Boston and continue operations in North and Latin America, Asia-Pacific, Europe and Russia.

“Reebok has been a valued part of adidas, and we are grateful for the contributions the brand and the team behind it have made to our company. With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success. As for adidas, we will continue to focus our efforts on executing our “Own the Game” strategy that will enable us to grow in an attractive industry, gain market share, and create sustainable value for all of our stakeholders,” said Kasper Rorsted, CEO of adidas AG.

Jamie Salter, Founder, Chairman and CEO of ABG stated, “It’s an honor to be entrusted with carrying Reebok’s legacy forward. This is an important milestone for ABG, and we are committed to preserving Reebok’s integrity, innovation, and values – including its presence in bricks and mortar. We look forward to working closely with the Reebok team to build on the brand’s success.”


CBS inked a new long-term, multiplatform agreement with announcer and former NFL player Nate Burleson across CBS News, CBS Sports and ViacomCBS’ Nickelodeon. Beginning in September, Burleson will join CBS This Morning as co-host with Gayle King and Tony Dokoupil, anchoring the Network’s flagship morning program. He joined CBS Sports in 2017 as analyst on The NFL Today, and will continue in his analyst role alongside host James Brown and co-analysts Phil Simms, Bill Cowher and Boomer Esiason on Sundays during the NFL season. The agreement also includes select yearly appearances on Nickelodeon in a variety of capacities. Burleson’s role with NFL Network will expand to include a larger variety of programs and platforms.

The Colonial Athletic Association and FloSports are expanding their streaming rights partnership, designating FloSports as the exclusive digital platform for live and on-demand coverage of 13 conference sports. The expanded agreement provides a minimum of 850 CAA events to FloSports annually over the next two years. All regular season CAA-controlled football and men’s and women’s basketball games will air exclusively on FloSports on the digital side with CAA member institutions retaining rights for local linear television distribution. “We are pleased to expand our partnership with FloSports for the next two years,” CAA Commissioner Joe D’Antonio said. “FloSports has done a great job promoting the conference and we’re excited to provide CAA fans with a single streaming platform where they can watch nearly every game in a variety of sports.” The partnership expansion was negotiated by Collegiate Sports Management Group (CSMG).

CBS Sports revealed schedule details for the initial launch of its inaugural season as the exclusive U.S. rights holder for Serie A, on Paramount+ and CBS Sports Network. The network kicks off its Serie A coverage on Aug. 21 while CBS Sports’ coverage of the Coppa Italia begins today, with all matches available on Paramount+. CBS Sports will also provide coverage of the Coppa Italia, with matches streaming live on Paramount+ throughout August. CBS Sports Network will re-air select Coppa Italia matches throughout the month and feature dedicated 30-minute highlight shows. Paramount+, meanwhile, will deliver more than 400 club matches live each season through 2024, featuring all 380 Serie A matches, at least 25 Coppa Italia matches including all contests from the fourth knockout round on, and the Supercoppa Italiana match each year between the winners of Serie A and Coppa Italia.

NBC Sports serves up a Brickyard Weekend of NASCAR and INDYCAR racing for the second consecutive year from Indianapolis Motor Speedway, featuring NASCAR Cup and Xfinity Series and NTT INDYCAR SERIES races on the IMS road course Saturday and Sunday across NBC and NBCSN. A Saturday doubleheader on NBCSN from the IMS road course gets underway with pre-race coverage of the NTT INDYCAR SERIES Big Machine Spiked Coolers Grand Prix at 12:30p. For a second consecutive week, NASCAR coverage will feature NBC Sports’ signature fan-favorite “Radio Style” broadcasts, with announcers positioned from vantage points around the track at the following positions:

Telemundo Deportes reports that Tokyo Olympics numbers reached 10.6 million viewers on Telemundo and Universo and generated 16.5 million minutes streamed across Telemundo Deportes’ digital platforms, rising 22% from Rio 2016. “Telemundo Deportes’ coverage of the Tokyo Olympics was unprecedented. With more hours than ever for storytelling, we were committed to delivering the best Olympic moments that were relevant to the Hispanic audience, in a challenging and different environment. From Mexico advancing to the bronze medal match in men’s soccer, to the historic performance of Venezuela, Colombia and Puerto Rico in track & field, Ecuador’s gold medals in cycling and weightlifting, and the silver medals Colombia and Venezuela won in BMX,” said Ray Warren, president of Telemundo Deportes. “We are proud of the tremendous efforts between our teams in Tokyo and Telemundo, and our close collaboration with NBC Sports. It is an amazing achievement.”

Amazon Prime Video announced that all five episodes of Canadian Amazon Original docuseries, All or Nothing: Toronto Maple Leafs, will premiere October 1 on Prime Video. The series offers an insider view of the team during the historic 2020-21 NHL season. The Canadian Amazon Original series will be available in more than 240 countries and territories.

SiriusXM will kick off its coverage of the 2021-2022 Premier League soccer season today, offering talkSPORT’s live play-by-play broadcasts of multiple Premier League matches each week throughout the season. Matches will air on SiriusXM’s dedicated soccer channel, SiriusXM FC (channel 157).

The 9th Annual Cynopsis Digital Model D and It List Awards final deadline is approaching.
These awards recognize outstanding work in Video Content, Ad Tech, Creative Campaigns, Individuals and Teams – the influencers and those working behind the scenes.
But hurry, you can’t win if you don’t enter.



UFC and Monster Energy are renewing of their global partnership in which Monster will continue to serve as the “Official Energy Drink of UFC.” In addition, the deal will expand to include Monster as the “Official Water of UFC,” launching a new sponsorship category for the MMA promotion. Under the terms of the agreement, Monster will continue to have center canvas and entrance logo placement inside the fighter gate of UFC’s world-famous Octagon at all events. Monster will also partner with UFC on retail promotions and social and digital media integrations during events in select markets, as well as serve as the presenting sponsor for UFC’s Twitch channel.


The Professional Fighters League announced a partnership with Brandon Steiner’s CollectibleXchange to offer fans the chance to buy autographed and match-worn collectibles. A wide-range of items will be available for purchase, launching with gear and items from the three win-or-go-home Playoff events on August 13, 19 and 27 airing live and in primetime across ESPN networks and streaming platforms.

WAVE.tv inked or renewed deals with more than 20 sports leagues during the first half of 2021, the company announced. With this sweep, WAVE.tv features more than 115 rights partners and widens it leadership position as holder of one of the most diverse digital IP libraries of popular traditional and non-traditional sports content, including big four sports, amateur and professional levels, backyard and beach sports, MMA and combat sports, extreme and alternative sports, and more.

Caesars Entertainment announced an agreement with the Houston Texans to become the official casino partner of the team ahead of the 2021 NFL season. As part of the agreement, Caesars Rewards will sponsor the free-to-play “Schedule Pick ‘Em” game, available on the Texans official mobile app. As part of the partnership, Caesars Rewards will be integrated into the team’s promotional channels, including in-stadium signage and digital and traditional media assets.

The Washington Football Team and NBC Sports Washington announced a “first-in-its-class” alternative StatsBlitz Broadcast featuring Next Gen Stat, powered by AWS and brought to life by SMT. The alternative live-game coverage on NBC Sports Washington Plus will allows viewers to experience StatsBlitz Broadcast and showcase live, in-game stats, with an additional opportunity for fans to participate in interactive sweepstakes that will be hosted in parallel via the Washington Football Team’s social media accounts.


The League of Legends European Championship announced partnership ahead of the LEC 2021 Summer Playoffs. SAP will be partnering with the LEC stats team to create new statistics segments during the Summer Playoffs, providing insights into the performances of LEC players. “With our experience in in-game analytics in the MOBA genre, we are proud to now bring our knowledge of data and software to the LEC, providing relevant context and new ways for League broadcasts, as well as delivering richer and more meaningful insights to the audience in the live stream,” says Lars Lamadé, Head of Global Sponsorships at SAP.

In addition, the LEC extended its partnership with Mastercard as finals partner for the LEC Summer Playoffs 2021 – as well as Spring and Summer Playoffs 2022. As the official partner for the LEC, Mastercard will sponsor a new Play of the Week segment during the Summer Playoffs. “We are proud to partner with the League of Legends European Championship. This builds on our successful global partnership with Riot Games. We want to connect people to their passions and in Europe, the passion of League of Legends esports fans have for the game is indisputable,” says Jeannette Liendo, Senior Vice President, Marketing and Communications, Mastercard Europe.

DreamHack reports that the seven-day, interactive event DreamHack Beyond on July 31, drew more than 45,000 fans registered to experience the event, with over 1.7 million viewing hours. “The goal for all of us at DreamHack is to provide great experiences, so to have brought our community back together for this hybrid festival was super special for us,” said Bas Bruinekool, Vice President, Festivals, DreamHack. “DreamHack is more than an event — it creates an arena where you can come to connect, explore, win, play a part, and be yourself through a gaming lifestyle experience. We are so happy to have reconnected and shared this with our loyal fans.”

The WTA and ATP are teaming up with Tennis Clash to launch a new co-branded in-game mobile tournament, Tennis United, giving participants the chance to compete, show off their skills and win prizes in a brand-new virtual arena. The event is the latest in a series of co-branded marketing initiatives between the Tours and runs parallel to the 2021 Western & Southern Open, a WTA 1000 and ATP Masters 1000 combined tournament in Cincinnati.

Saturday at Midnight sees the first episode of the EA Sports FIFA 21 North America Playoffs, featuring the best matches and moments from the ELEAGUE NA Regional Online Cup tournaments. The episode will take a look at FIFA stars Agitpower and KingCJ0 as they battle to advance to the North American Grand Finals and win a spot at the FIFAe World Cup. The episode will include key matches, behind-the-scenes player interviews and more.

Allied Esports reports that its 24-hour programming schedule on Twitch, featuring Allied Esports-produced tournaments and exclusive original content, has generated 13.4 million live views and 7.6 million unique views since its debut in November 2020. Allied Esports also added 46,752 Twitch followers during that time. “The market for esports content is growing rapidly, and we are all-in on delivering our popular tournament broadcasts to fans across a diverse set of digital platforms,” said Jud Hannigan, CEO of Allied Esports. “As the past several months have proven, gaming fans want to watch competitive, high-quality content and with weekly productions across multiple continents, we have the ability to grow our distribution library and reach new audiences quickly and broadly.”


Fox Sports excels covering HOF Game:

With NBC’s focus on Tokyo, Fox aired the HOF game, producing a beefy show by using more talent
NBC labored through Olympics for a number of reasons:
A sensible and thorough break down of NBC’s Olympic coverage which didn’t get rave reviews overall
Halby’s Morsels: Covering a broad field, ranting and opining
Halby’s Morsels: CBS smartly extends Burleson; Good vs. weak MLB voices; Remote nightmare; Salary dichotomies
The best of the rest baseball voices #1:
These local ex-MLB play-by-play voices were unsung, yet fans appreciated them locally; (Part #1)
The best of the rest baseball voices #2:
These local ex-MLB play-by-play voices were unsung, yet fans appreciated them locally; (Part #2)

Sports Broadcast Journal


The Cynopsis Top Women in Media honorees have been announced! See the full list and join us for a special in-person Awards Gala October 27 in NYC. Secure a table for your team before this event sells out.

(Platinum Sponsors: TurnkeyZRG and Vevo)

1969: Baltimore Orioles pitcher Jim Palmer throws a no-hitter.

Who portrayed Tonya Harding in the movie “I, Tanya”? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
What company were the Green Bay Packers named after? Answer: The Indian Packing Company aka Acme Packing Company. Kudos: Frank Costa-CBS Sports/NY; Michael Ritz–Lenox Advisors/NY; Denis Barry-CBS/NY; Sam Pittman-Juniper & Berkeley/Raleigh; Synda Kollman-Charter Marketing Group/Boca Raton; Roger Furman-Sports Marketing Communications/Greentown; Willy Gibson-WTG Sports/ColumbusBrianne Maciejowski-Odyssey/Grand Junction; John Raven-Raven Consulting/Phoenix; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA

Cynopsis Team

Chris Pursell

Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

Put in place & deliver the Bluey Brand Marketing plan for the Americas. Ideate and implement marketing activations including partnerships, advocacy & campaigns. Put in place performance KPIs, monitor success & implement findings in future campaigns. 5 years brand marketing experience within FMCG or entertainment sector required. Full info HERE (8/27)

AMERICAN PUBLIC MEDIA GROUP/LOS ANGELES, NYC, ST PAUL or Remote: Significantly increase national and international audience by developing an expanded and diverse podcast portfolio, collaborate with the GM and COO in setting and driving organizational and editorial vision and build a highly inclusive and creative culture that ensures team members can thrive. 10+ yrs exp in media, 4+ yrs management exp required. Full info HERE (8/26)

MARATHON VENTURES/EAST COAST NYC/WHITE PLAINS (REMOTE): Responsible for generating revenue and achieving sales targets and maintaining and developing our direct response account business. Analyze sales data, execute strategies for revenue growth, build relationships with existing accounts and consistently develop new business. Established relationships required. Full info HERE (8/24)


Key strategic advisor to the Exec Leadership Team, and has oversight for all HR, D&I and Admin Policies and Programs for the business. BA Degree in a related field, Entertainment or Media experience, and 20 yrs. HR experience with 10 yrs. in an HR leadership capacity required. An advanced degree & experience leading admin services highly desirable. Full info HERE (8/21)

Work with the inventory and sales teams to help maximize the use of Commercial Inventory. Identify premium program opportunities and create packages to monetize high rated inventory and generate and distribute inventory reports. Bachelor’s degree or 2+ years of Network ad sales or media buying experience and proficient in Microsoft Excel required. Full info HERE (8/20)

REELZ/NYC OR ALBUQUERQUE, NM: Manages the Program Log construction editing process, copy instructions & the playlist delivery to Master Control. Work w/Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy & accountability required. Wide Orbit Network experience a plus. Full info HERE (8/20)

Create integrated marketing plans for the region and execute based on the plans. Identify, develop and manage all aspects of sponsorships, community events, talent appearances and other community involvement and outreach. 5-7 years marketing experience required and familiarity with News and Politics preferred. Full info HERE (8/19)

Work with regional teams to manage marketing campaigns from requirements gathering through post campaign analysis & documentation of learnings. Manage agencies (creative and media). Leverage best practices in digital marketing space, consistently using learnings to elevate campaign strategies & performance. 4-6 years Marketing experience required. Full info HERE (8/19)

ALTICE USA/OAKLAND, NJ: Meet with local businesses & key decision makers to determine their needs. Develop & recommend advertising strategies utilizing our suite of media & online solutions. Manage client accounts—from proposal to production to campaign activation & collections. Proven track record of closing sales & ability to build and maintain a strong sales funnel req. Full info HERE (8/19)


1+ yrs. w/social media content editing exp. is a plus, communicating, scheduling, curating content, engaging, community and implementation coordination, creating weekly social media status reports, asst w/content strategy calendar, source clips, writing copy, scheduling, team player w/strong attention to detail and strong time management. Full info HERE (8/19)

BLOOMBERG MEDIA/MIAMI FL: Digitally savvy business sales person to help drive the growth of Bloomberg Media Distribution. Seeking an Account Manager who can leverage our broad portfolio of multi-platform media assets and create new opportunities with key accounts while driving new revenue streams through licensing, syndication, business development & strategic partnerships. Full info HERE (8/19)

Min of five years of experience as a successful General Manager for a commercial broadcast station. Significant sales management experience in leading and driving revenue growth in broadcast and digital. Special emphasis on New Local Direct revenue growth, including self-created non-traditional revenue success and sports and community sponsorships. Full info HERE (8/19)


Build outstanding sales pitches and build equity with all external stakeholders to drive incoming briefs and pitches. Own all North & South America’s music responses and liaise internally to bring the best commercial propositions to market. Align on corporate messaging and own activation and launch. 5+ yrs of working in a business development req. Full info HERE (8/18)

GAC MEDIA/FORT WORTH TX: Perform the processing and management of media assets in a results-driven environment and create and archive edit projects for the edit team. Accountable for MAM and S3 ingest activity and tracking, as well as ingest activity that may occur outside GAC Media’s MAM & S3 storages. Bachelor’s degree required or relevant work experience. Full info HERE (8/18)

GAC MEDIA/FORT WORTH TX: Responsible for episodic scheduling of specific series, implement multi-platform scheduling on VOD and primary scheduler for GAC Family and GAC Living. Wide Orbit (scheduling software), including air schedules, revisions, formats, piece number creation, etc. Bachelor’s degree in communications, film, television, or related field preferred. Full info HERE (8/18)

Drive sales to new clients and engage with leaders at Fortune 500 brands to understand their needs and our value. Develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity. 7+ yrs of sales experience within the adtech, marketing, data/analytics, and/or advertising research industries required. Full info HERE (8/17)

FANDOM/NYC or LOS ANGELES: Build our external brand through securing press coverage in the B2B space. Daily pitching and regular cadence of secured press coverage in B2B space and develop and maintain a comprehensive database of industry conferences and awards. 6+ years in a communications function at a global entertainment company required. Full info HERE (8/17)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. (B.A.) in Communication or equivalent; Prior internship experience in sales and/or media industry a plus. Full info HERE (8/17)

EDO/NYC, NY: Lead public relations and create marketing materials to contribute to brand awareness and revenue growth. Design and execute PR strategies and campaigns; Write compelling and informative content to engage customers and prospects. 3+ years B2B marketing and/or public relations experience required. Full info HERE (8/16)


Work with Managers and Directors to develop best-in-class multiplatform marketing campaigns for Viacom’s advertisers. Actively participate in brainstorming sessions and assist on RFP responses, and conceptualizing creative ideas. Degree with 1-3 years’ exper working in entertainment, advertising or marketing required. Full info HERE (8/16)


Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams and assisting with presentation as needed. Social Strategy point across the group. 4-6 years of experience developing integrated marketing programs preferably focused on digital/social platforms required. Full info HERE (8/16)


Support the Production team in office, on shoots and post projects. Manage and distribute call sheets, calendars, shoot schedules. Facilitate video conference calls, arrange meetings and guest lists for security. Contract routing: location agreements, guest releases, and contracts. 2 Years + production management on-set experience required. Full info HERE (8/16)


Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Great fixed salary, upside and healthcare benefits. Full info HERE (8/16)


Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (8/15)


Expert in campaign management making data-driven recommendations on media plans for optimal results. Responsible for presenting & selling the client on opportunities brought by the media team, working with the operations team to develop and gather data relevant to each client’s individualized needs, supervising the process to successful outcome. Full info HERE (8/15)


Achieving national advertising revenue targets through direct sales by selling the value and brand strength of the TV One and Cleo TV. Create compelling presentations and proactively keep clients informed of pertinent account and network information. Strong knowledge of the cable industry, and African-American demographics required. Full info HERE (8/15)


Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs for TV One/Cleo TV. Work with Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy and accountability required. Full info HERE (8/14)


Crown Media is seeking an experienced marketer to join a growing team supporting linear cable networks Hallmark Channel & Hallmark Movies & Mysteries, along with its growing SVOD service, Hallmark Movies Now. This is an exciting opportunity to join a company with top-tier brands and help Crown Media maintain its position as a leader in entertainment. Full info HERE (8/14)


The Director of Production will help create & develop new original programming for HGTV, as well as manage all aspects of original commissioned productions. Looking for someone with at least 7+ years exp with either production company, network, or streaming service. Must have great unscripted programming knowledge & diverse skillset. Full info HERE (8/13)


Related Stories

05/26/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]