08/18/21: The NHL approved plans for teams to sport a sponsored patch on their jerseys

 

Medias First Morning Read

 

Wednesday August 18, 2021

The NHL is bringing in sponsor patches for jerseys, according to an AP report. The league will open the doors for teams to place the patches on jerseys beginning with the 2022-23 season after the board of governors unanimously approved the move. The league already added helmet ads last season, which – according to the report – “largely allowed teams to make sponsors whole during the pandemic for previously negotiated agreements.” Jersey ads, meanwhile, will measure 3.5×3 inches, per Sportico.

PROGRAMMING

The NBA revealed the national television game schedule across TNT, ESPN and ABC for opening week as well as Christmas Day as the league celebrates its 75th anniversary. The 2021-22 season will begin on Oct. 19 with a doubleheader on TNT with the Nets/Bucks at 7:30p, followed by the Warriors/Lakers at 10p. ESPN will tip off its coverage on Oct. 20 with a doubleheader that opens with the Celtics/Knicks at 7:30p, as well as the Nuggets/Suns at 10p. The NBA will feature five games on Christmas Day (with ESPN or ABC televising each matchup, which includes: Hawks/Knicks at noon on ESPN; Celtics/Bucks at 2:30p on ABC followed by Warriors/Suns at 5p. ABC and ESPN will then both air a matchup between the Lakers and Nets in LA at 8p before wrapping up with Mavericks/jazz at 10:30p. The 2022 NBA All-Star Game will take place on Sunday, Feb. 20 in Cleveland.

Meanwhile, more good news for the WNBA, which notched its most-viewed regular season game since 2012 on Sunday. Running on ABC, the Storm/Sky battle on Sunday notched 755,000 average viewers on the network, according to Nielsen.

ESPN inked three-time Pro Bowler and 16-year NFL quarterback Alex Smith to serve as an analyst for the company. He will appear on multiple shows and in various roles, mainly surrounding NFL programming, including SportsCenter. Smith will have a role on Monday Night Countdown on select weeks and add contributions to Sunday NFL Countdown in addition to playing a part in ESPN’s coverage of key tent pole events, such as Super Bowl LVI and the 2022 NFL Draft.

Speaking of hires, Mike Muriano joined Amazon as Executive Producer, Live Sports at Prime Video where he will be charged with building and managing a US-based sports content team that will lead the execution of all NFL related programming for Prime Video’s exclusive Thursday Night Football launch in 2022. The team will develop the on-air look, feel, and tone of Prime Video’s US-based sports programming and be responsible for building a “diverse and dynamic roster of talent both on-air and behind the camera”.

NBC Sports revealed plans to open the NFL’s “biggest season ever” with an expanded pregame NFL Kickoff special on Sept. 9, beginning at 7p on NBC and Peacock. The pregame show – a special edition of Football Night in America on location at Raymond James Stadium in Tampa – will feature the FNIA team’s insights and analysis on the upcoming season, portions of Ed Sheeran’s 2021 Kickoff performance from Julian B. Lane Riverfront Park in Tampa, and the Buccaneers’ championship moment. NFL Network will simulcast the show beginning at 7:30p before kickoff at 8:20p with the Cowboys/Bucs.

Meanwhile, FOX Sports laid out production tech highlights for next week’s MLS All-Star Game. The contact takes place on Aug. 25 at 9:30p on FS1 with pregame at 9p. Among the elements fans will see will be: 4K/HDR availability; four Super SloMo cameras; Megalodon camera; the SkyCam; helicopter aerials; as well as an enhanced microphone package for field effects.

The IOC is teaming with Rocket Sports to debut the new Olympic Channel original series, From the Top: Olympians and Rockstars. Executive produced by Elton John, From The Top: Olympians and Rockstars “introduces a top Olympic athlete to a musical artist – each at the top of their game.” The duo will spend the day together, sharing their passions with one another and what it takes to be successful in each of their respective fields –

Bloomberg Television & Radio and Tennis Channel are teaming to produce and exchange exclusive daily news updates, to run every Monday through Friday during the Western & Southern Open in Cincinnati (Aug 16-20) and the US Open in New York City (Aug 30 – Sept 11). Each morning before 10a, Bloomberg Television & Radio will present their audiences with a simulcast of Tennis Channel’s one-minute report, recapping the previous day’s tournament activity and previewing the day ahead. Around 7p, Tennis Channel will air a minute-long market recap from Bloomberg Television & Radio.

Fubo Sports Network debuts the first season of Getcha Popcorn Ready With T.O. and Hatch on Sunday at 8p. Hosted by Terrell Owens and Matthew Hatchette, the series brings the podcast to TV for the first time. Getcha Popcorn Ready with T.O. and Hatch will be produced in Los Angeles and distributed by Fubo Sports Network as a vodcast and audio podcast series.

TIME TO CELEBRATE

 

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SPONSORSHIP & PROMOTION

 

ESPN released its creative campaign for the 2021 college football season, titled “Welcome Home.” The spot features a custom remix of “Coming Home” by Diddy ft. Sklar Grey, building upon ESPN’s partnership with Interscope Records. The creative launches across ESPN networks, the first in a series of brand spots that will debut throughout the year. “This year especially, ‘Welcome Home’ is the warm creative tone we need for the return of college football,” said Curtis Friends, senior director of sports marketing for ESPN. “It perfectly encapsulates the diversity, emotion, and pure celebration we will experience watching our favorite teams compete once again.”

The Washington Football Team joined the American Gaming Association’s Have A Game Plan. Bet Responsibly. public service campaign, making it the first NFL team to partner with the AGA to promote responsible sports betting. The Washington Football Team will connect Have A Game Plan in-stadium activations, sponsored content on washingtonfootball.com, and campaign promotion on the team’s upcoming preseason radio and television broadcasts.

BioSteel Sports Nutrition inked a multi-year sponsorship to become the new Official Sports Drink of the Los Angeles Lakers, that will see products have a year-round presence on and off the court.

SiriusXM launched a new sweepstakes promotion that will award one subscriber with two tickets to 12 of the biggest events on the 2022 sports calendar, plus cash for travel costs and expenses. The winner and a guest will get to travel the country and experience: the College Football Playoff National Championship, Super Bowl LVI, the Daytona 500, THE PLAYERS Championship, the 106th Running of the Indianapolis 500, the Stanley Cup Final, the U.S. Open Championship (Golf), the NBA Finals presented by YouTube TV, the MLB All-Star Game presented by Mastercard, the NFL Kickoff game, the US Open Tennis Championship Women’s Final and the World Series.

DIGITAL, DATA & TECH

LEARFIELD revealed results for the first-ever Intercollegiate Fan Report that includes the specific demographic and sociographic data from over 20 million Known Fans, serving as a representative sample for more than 70 million estimated fans, measuring affluence (The affluence index of college sports fans who are 81% more likely to make over $100k than the general US population); gender; mobility; and geography. “LEARFIELD’s Fanbase data platform has enabled, for the first time, the most robust picture of the college sports fan making these unprecedented insights possible,” said Matt Deimund, senior vice president and managing director at LEARFIELD. “The insights and trends in this report will be helpful to brand marketers and intercollegiate administrators alike, as the size and passion of college sports fans are unmatched.”

Jay-Z reportedly joined the board of Fanatics Betting and Gaming as vice chairman with the merchandise company shifting into sports betting. Jay-Z and Roc Nation each invested in Fanatics’ recent $325 million funding round that valued the company at $18 billion.

The WTA and FanDuel announced the designation of FanDuel as an Authorized Gaming Operator in North, South, and Central America. WTA will grant FanDuel access to its trademarks and FanDuel will also use WTA Tour’s official scoring data from Stats Perform, the Official Data Supplier of the WTA throughout FanDuel’s platforms. “The WTA is pleased to welcome FanDuel as its first Authorized Gaming Operator,” stated WTA President, Micky Lawler. “FanDuel is a premier destination for sports fans online and this relationship provides the building blocks for growing our fan base. This milestone not only delivers on the growing appetite fans have for a more personalized sporting experience, but also paves the way for us to have a proactive role in managing the responsible gambling standards and practices we wish to foster. Our top priority is providing our fans with more opportunities to engage with the sport in a fun and safe way.”

ESPORTS

Skillshot Media announced plans to launch an esports gaming hub at Uptown Atlanta, the 47-acre mixed-use community being redeveloped by Rubenstein Partners. Skillshot will relocate its Alpharetta office and production studios to Uptown for esports events in addition to offering classroom and training space for local students. The venue will serve as a production studio, collaborative learning center and retail space. At the ground level, Skillshot is working with Rubenstein to program the 35,000-square-foot office atrium to become Atlanta’s main venue for esports events. The atrium will be outfitted to host approximately 300-400 gamers for in-person events. Skillshot will be working with gaming partners in the build-out of the facility. HyperX was named the official peripheral partner of Skillshot at Uptown. As part of the collaboration, HyperX will outfit Skillshot with a range of products, including best-in-class headsets, keyboards, mice and microphones.

Allied Esports was selected by the American Red Cross to produce its inaugural Rescue Royale charity esports tournament and streaming event. Gamers and streamers can register for the month-long stream-a-thon and fundraise on Tiltify by starting their own Rescue Royale Disaster Relief charity stream on their favorite platform.

Cxmmunity and Version1 are teaming to open the door for Historically Black College and University students to gain valuable experience within the esports industry via scholarship, mentorship and internship opportunities. Cxmmunity will lead the launch of a mentorship program with Version1 that will connect staff across all departments with minority youth and HBCU students to discuss key topics in professional development. Cxmmunity will also tap into its network of partners that are currently supporting minority and HBCU gaming initiatives to amplify the overall program.

INDUSTRY & ROSTER MOVES

Major League Baseball announced that Karin Timpone has been named Executive Vice President, Chief Marketing Officer and will lead the league’s global marketing efforts and collaborate with executives across all revenue, product, and operations units as well as the 30 MLB Clubs. Prior to joining MLB this week, Timpone has held senior positions leading brands including Marriott International, The Walt Disney Company, Yahoo!, and Universal Studios with an emphasis in digital, marketing and customer experience.

The Atlanta Hawks & State Farm Arena announced that Joel Browning has been hired as Executive Vice President and Chief Financial Officer. In his new role, Browning will oversee the accounting, finance, information technology and analytics departments of both the Hawks and State Farm Arena while playing a leadership role in the strategic development of future large-scale projects.

MAVTV Motorsport Network announced the executive promotion of Kevin Asbell to Chief Operating Officer (COO) and General Counsel. Asbell will be responsible for managing the day-to-day affairs of the network with direct accountability for operational planning, accounting, forecasting, administrative affairs, information technology and human resources.

FINN Partners announced that Matt Saler, a 15-year executive in the sports and consumer marketing industry, has been appointed Vice President of its Sports Division. Saler will help expand FINN’s sports and consumer division further into brand and property marketing activations, along with managing current clients and spearheading innovative public relations, digital and creative marketing campaigns.

THAT BIG TV VIRTUAL CONFERENCE
SPOTLIGHT | The Changing Face of Local News
Did you know 83% of US adults trust their local news over national or cable news channels?
But local news is evolving in this era of cord-cutting.

How can local TV stations remain vital in a streaming world? How should they capitalize on opportunities? On Sept. 21, we’ll look at the smartest ways stations can invest in the future with leaders from NY Interconnect, BIA Advisory Services, Allen Media Broadcasting, & the Walter Cronkite School of Journalism.

 

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ON THIS DAY in 1986:
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Develop & execute consumer marketing campaigns. Create innovative & compelling tactics such as sweepstakes, experiential activations, email campaigns, promotions and more for top-tier linear & streaming platforms and brand extensions within Crown Media. Clever, enthusiastic team player with ability to multi-task and interface with all departments. Full info HERE (9/2)

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DIRECTOR OF TRAFFIC & SCHEDULING
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Responsible for scheduling all programming, commercials, and promos.
Oversee completion of programming grid – Building formats and maintaining program schedules in the traffic system. Assign all house numbers to content as it is delivered and coordinate all logs. Bachelor’s degree and/or a minimum of 3-5 years of relevant experience required. Full info HERE (8/30)

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INVENTORY ANALYST >>
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ACCOUNT MANAGER
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