Cynopsis: Esports

Thursday, August 2nd, 2012

Cynopsis: Sports08/02/12 Good morning. It’s Thursday, August 2, 2012, and this is your first early morning Sports briefing.  With the London Olympics continuing to outpace Beijing in the ratings, NBC executives told analysts on Wednesday that despite initial projections anticipating a financial loss on the London Games, the broadcaster now expects to break even […]

Wednesday, August 1st, 2012

Cynopsis: Sports08/01/12 Good morning. It’s Wednesday, August 1, 2012, and this is your first early morning Sports briefing.  CBS reeled in a big piece of its media puzzle yesterday, announcing that the company had added ESPN’s Doug Gottlieb to its roster with a multi-platform deal across the company’s sports properties. On the upcoming CBS […]

Tuesday, July 31st, 2012

Cynopsis: Sports07/31/12 Good morning. It’s Tuesday, July 31, 2012, and this is your first early morning Sports briefing.  Sunday night’s coverage of the Olympics continued to score with viewers, as primetime coverage on NBC drew 36 million viewers to the Games. The score is the most for the first Sunday of the Olympics for […]

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Monday, July 30th, 2012

Cynopsis: Sports07/30/12 Good morning. It’s Monday, July 30, 2012, and this is your first early morning Sports briefing.  Last week, officials at the EA Sports Maui Invitational, operated by KemperLesnik, announced matchups and schedules for this year’s tournament, which begins on Nov. 19 and features the likes of Butler/Marquette, Mississippi St./North Carolina, Texas/Chaminade and […]

Friday, July 27th, 2012

Cynopsis: Sports07/27/12 Good morning. It’s Friday, July 27, 2012, and this is your first early morning Sports briefing.  The NBA revealed its slate of games for the new season, and the league’s national television partners-TNT, ESPN and NBA TV- didn’t take long to announce which games that will hit their airwaves this year. ESPN’s […]

Thursday, July 26th, 2012

Cynopsis: Sports07/26/12 Good morning. It’s Thursday, July 26, 2012, and this is your first early morning Sports briefing.  The London 2012 Olympic Games Opening Ceremony gets rolling tomorrow night, with Bob Costas joining co-hosts Matt Lauer and Meredith Vieira at 7:30p for the event. Olympic primetime correspondent Ryan Seacrest and NBC News Special Correspondent […]

Wednesday, July 25th, 2012

Cynopsis: Sports07/25/12 Good morning. It’s Wednesday, July 25, 2012, and this is your first early morning Sports briefing.  PepsiCo has locked down the NFL’s Super Bowl Halftime Show in a multi-year sponsorship deal that will see the beverage brand engulf the most watched annual concert in the world. As part of the deal, Pepsi […]

Tuesday, July 24th, 2012

Cynopsis: Sports07/24/12 Good morning. It’s Tuesday, July 24, 2012, and this is your first early morning Sports briefing.  NBC Olympics is partnering with Twitter during the London 2012 Olympic Games in a move designed to drive viewership and interest. As part of the partnership, the pair will launch the first-ever Olympics event page in […]

Monday, July 23rd, 2012

Cynopsis: Sports07/23/12 Good morning. It’s Monday, July 23, 2012, and this is your first early morning Sports briefing.  Fresh off recent deals with the likes of UFC as well as schools such as UNC and Miami, NeuLion has gone for another big fish. The company announced the first ever launch of a new premium […]

Friday, July 20th, 2012

Cynopsis: Sports07/20/12 Good morning. It’s Friday, July 20, 2012, and this is your first early morning Sports briefing.  The House of Representatives struck down amendments that would have blocked sponsorship deals between the military branches and sports leagues. The NFL, NASCAR and NBA were among the organizations lobbying against the proposal, with the amendments […]

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