Friday, July 20th, 2012

Cynopsis: Sports
07/20/12

Good morning. It’s Friday, July 20, 2012, and this is your first early morning Sports briefing. 

The House of Representatives struck down amendments that would have blocked sponsorship deals between the military branches and sports leagues. The NFL, NASCAR and NBA were among the organizations lobbying against the proposal, with the amendments calling to cut spending $72.3 million in sponsorships in the industry from a $608 billion defense bill for fiscal 2013.


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On the Air

FOX Sports Media Group announced a new company franchise, dubbed Being, which will provide “a deep, thoughtful look at the superstars and teams of today from their point-of-view at a critical juncture or telling moment that shows the viewer who or what they really are.” The first episode out of the gate is Being: Liverpool which will offer access to the team with six hour-long episodes and premiering Sunday, Sept. 16 on FOX. Future episodes will debut in prime time on FOX Soccer and MundoFOX beginning Sunday, Sept. 23 at 9p with repeats on National Geographic Channel, FSN and FUEL TV.

NBC Sports Group winds down this year’s Tour de France this weekend on NBC Sports Network with Saturday’s coverage set to start at 8a. On Sunday, the 99th Tour de France wraps up in Paris on the Champs-Elysees as they crown the 2012 race champion with the final stage beginning at 8a. This year’s race, which included the first-ever live broadcast network coverage, saw viewership spikes for the NBC Sports Group with 15 live telecasts (13 on NBCSN, 2 on NBC) through last Sunday averaging 409,000 viewers, up 29% over last year’s coverage on NBCSN. The two live NBC broadcasts on July 7 and 8 each drew over 1 million viewers. Total audience drew 17.1 million viewers, up 69% year-to-year.

Three-time Super Bowl champion and former Patriots player Matt Light is joining ESPN crew where he will be part of the NFL analyst team. Light will appear on NFL Live, NFL 32 and SportsCenter and will also contribute features to Sunday NFL Countdown. He makes his debut on Monday.

A star-studded tournament kicks into gear this weekend with the American Century Championship as NBC Sports Group offers coverage beginning Friday at 4p on NBCSN while NBC hosts weekend coverage at 3p. This year’s tally of celebs set to compete include: Michael Jordan, Charles Barkley, Tony Romo, defending champion Jack Wagner, Ray Romano, Marshall Faulk, Jerry Rice, and Emmitt Smith. Host Bob Papa joins analyst Roger Maltbie to anchor coverage from the 18th tower.

The ACC finally has a date for its 14th member, with Pitt agreeing to a $7.5 million buyout with the Big East to leave the conference effective July 1.

Speaking of college football, CBSSports.com reports that requests for proposal from cities looking to host the Champions Bowl between the Big 12 and SEC are expected to go out next week. Dallas and Atlanta are two of the cities known to be interested in the post-season game.

ESPN’s SportsCenter is set to showcase live, daily coverage from the training camps of the Denver Broncos (from July 26-29) and New York Jets (July 30-Aug. 2)  as part of its Training Days series. Hannah Storm, Ron Jaworski and Sal Paolantonio will be with the Jets in upstate New York, while Neil Everett, Tom Jackson and Josina Anderson will report from Englewood, Colo.

BTN announced that the channel will kick off the 2012 Big Ten football season Thursday, July 26, with nearly five hours of coverage of Big Ten Football Media Days from Chicago. The show also will be available on BTN2Go. Mike Hall and Chris Martin will anchor coverage, which will full press conferences for all 12 head coaches, as well as Big Ten Commissioner Jim Delany and Big Ten Coordinator of Football Officials Bill Carollo.

FUEL TV slated its broadcast team for series surrounding UFC 149: FABER VS. BARAO. On Friday at noon, the channel will feature the live UFC Weigh-in on FUEL TV. Jon Anik hosts the show with Dominick Cruz and Brian Stann.  On Sunday, FUEL TV offers live postfight analysis of UFC 149: FABER VS. BARAO immediately following the pay-per-view (approximately 1a) featuring Anik, Cruz and Stann back in the studio.

Skip Gilbert has been tapped as Managing Director, Professional Tennis Operations & US Open Tournament Manager at the United States Tennis Association. Before joining the USTA, Gilbert served as Chief Business Officer at PSA.

Univision Deportes kicks off the 2012 apertura season of Liga MX tonight at 10:30p with Tijuana/Puebla on Univision Deportes Network.

MSG+ is celebrating the 2012 National Baseball Hall of Fame inductions, with a “Halls of Fame Classics” marathon featuring one-on-one interviews with Hall of Fame baseball legends starting Saturday, July 21 at 10a. In all, 18 episodes will run. 

nuvoTV will be launching Fight Factory with two back-to-back episodes on Wednesday, August 15 at 10p. The series delivers a behind-the-scenes look at MMA through the world-famous American Kickboxing Academy Gym in San Jose, California.

The Pac-12 Network released its first schedule for the upcoming launch of the network, and will kick off with the series Pac-12 Live at 6p on Aug. 15. The program will be followed at 7p with 2012 Football Preview.

Join your colleagues in NYC on August 9for the Sports Media Awards Breakfast! View finalists & register to attend: http://ow.ly/bObiI.


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Sponsorship & Promotion

The NBA is returning to Mexico, partnering with Zignia Live in a multiyear partnership that includes a preseason game in Mexico featuring the Orlando Magic and New Orleans Hornets on Oct. 7 at the newly launched Mexico City Arena as part of NBA Mexico Game 2012. The game marks the NBA’s 18th visit to Mexico City and the league’s 20th game in Mexico overall.

BTN and the American Cancer Society announced that the Society will serve as the official charity and beneficiary of the BTN Big 10K, which takes place Saturday, July 28, in downtown Chicago. The American Cancer Society will host a tent at the post-race FanFest & Tailgate party.
 
The New Jersey Devils’ announced that over the course of two months during the playoffs, the team and the Devils Army raised a record $68,000 for the team’s Devils Care foundation.

Digital Fields

FOXSports.com revealed plans for its coverage of the Olympic Games, and will serve as the exclusive provider of Olympics content to MSN.com. Features are set to include editorial, videos, photo galleries, social media integration, beginning with a feature on USA Weightlifter Holley Mangold talking with Laura Okmin about her journey to the Olympics, which started only three and a half years ago. Contributing to the site’s coverage this year are Maurice Greene (track & field), Amy Van Dyken (swimming), Dominique Dawes (gymnastics) and Christian Laettner (basketball).

The Main Event

British Open final round play starts on ESPN at 6a.


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Upcoming Specials e-Reports for Cynopsis Media

July 26 | Cynopsis: Sports  2012 Olympics

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ON THIS DAY in 1976: Hank Aaron hits his 755th and final home run.

Answer to Our Last Sports Trivia Question: What nickname did Pete Rose have while playing baseball? Charlie Hustle. Kudos: Jon Miller-NBC Sports Group/NY; Tony Intelisano-Mark Anthony Entertainment/NY; Fred Petrosino-JBG/NY; Chris Connaughton-SEASON Sports/NY; Bob Rathbun-FOX Sports/Raycom Play-by-Play/Atlanta; Tony Smythe-Bright House Media Strategies/Orlando; Mike Bridges-Today Media/Philadelphia; Rob Garner-Clear Channel Media and Entertainment/Greensboro; Jennifer Hernandez-Comcast SportsNet/Chicago; Dory Melman Petsrillo-Petry Media Corp. /Dallas; Greg Moloznik-GLM Media/Scottsdale; Matt Sautter-OpenTV/Golden; David Hauptman/Denver; Anne Wettig-Mundo Fox/LA; Don Surath-CBS Local Media/San Francisco; Cathy Korda-ABC Entertainment/Burbank; Willie Price American Forces Network/Riverside.

In The Know: Who was the last NFL player who wasn’t a running back or quarterback to win the league’s MVP (AP voting)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Cynopsis: Sports Media Awards
There’s still time to enter!
Late submission deadline – March 30!

Crossing the spectrum of television, radio, and online platforms, our Sports Media Awards Category list tackles all the corners of the industry including best series and savvy marketing tactics as well as top digital content.

We look forward to seeing your submissions!

Click here to visit the awards webpage for information on eligibility, categories & how to enter.



Later — Chris
Chris Pursell for Cynopsis | Sports
07.20.12

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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