Cynopsis: Sports08/16/12 Good morning. It’s Thursday, August 16, 2012, and this is your first early morning Sports briefing. As we wrap up Olympic coverage, Ace Metrix revealed its most effective commercials using scores that measured an ad’s creative effectiveness based on viewer reaction to national TV spots. Among companies, Chobani tied with General Electric […]
Cynopsis: Esports
Wednesday, August 15th, 2012
Cynopsis: Sports08/15/12 Good morning. It’s Wednesday, August 15, 2012, and this is your first early morning Sports briefing. Mike Aresco, Executive Vice President, Programming of CBS Sports, has been named the new Commissioner of the Big East Conference beginning in early September and just in time for the league’s upcoming broadcast negotiations. Aresco joined […]
Tuesday, August 14th, 2012
Cynopsis: Sports08/14/12 Good morning. It’s Tuesday, August 14, 2012, and this is your first early morning Sports briefing. The 2012 Summer Olympics brought 219.4 million American viewers to the Games for NBCU, and subsequently set the record as the most-watched event in U.S. television history, according to Nielsen. The Closing Ceremony delivered 31.0 million […]
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Monday, August 13th, 2012
Cynopsis: Sports08/13/12 Good morning. It’s Monday, August 13, 2012, and this is your first early morning Sports briefing. With the Pac-12 Networks set to launch on Wednesday, executives at the organization have inked Mike Yam to an exclusive, long-term agreement to serve as studio host and anchor. He will now join co-host Ashley Adamson, […]
Friday, August 10th, 2012
Cynopsis: Sports08/10/12 Good morning. It’s Friday, August 10, 2012, and this is your first early morning Sports briefing. Wednesday evening’s primetime coverage of the Olympics on NBC scored an average of 29.1 million viewers, to continue the Game-to-Game upticks and scoring as the most-watched second Wednesday for any Summer Olympics since the 1976 Montreal Olympics. […]
Thursday, August 9th, 2012
Cynopsis: Sports08/09/12 Good morning. It’s Thursday, August 9, 2012, and this is your first early morning Sports briefing. Tuesday night’s primetime coverage of the London Olympics on NBC drew an average of 30.1 million viewers, marking the 11th time in 12 nights that the average viewership for the London Olympics bested the Beijing Games. […]
Wednesday, August 8th, 2012
Cynopsis: Sports08/08/12 Good morning. It’s Wednesday, August 8, 2012, and this is your first early morning Sports briefing. Maybe I’m just hungry but the Olympics are kind of like pizza, where even an off night is pretty terrific. NBC scored 26.6 million average viewers and a 15.8/25 Household Rating on Monday night, down from […]
Tuesday, August 7th, 2012
Cynopsis: Sports08/07/12 Good morning. It’s Tuesday, August 7, 2012, and this is your first early morning Sports briefing. Turner Broadcasting System officially snagged online sports property Bleacher Report to add to its portfolio. The sports media destination draws over 10 million monthly unique visitors. As part of the acquisition, Brian Grey will take on […]
Monday, August 6th, 2012
A CYNOPSIS MESSAGE FROM GOLTV GolTV is THE exclusive destination for real soccer fans!The only soccer network in both English and Spanish HD broadcast 24/7 Wall-to-wall action: thousands of hours of content and more than 400 live games each year from Europe and South America plus FIFA World Cup qualifiers; and top international tournaments […]
Friday, August 3rd, 2012
Cynopsis: Sports08/03/12 Good morning. It’s Friday, August 3, 2012, and this is your first early morning Sports briefing. NBC continues to roll with the Olympic Games, with Wednesday night’s coverage pulling 30.8 million viewers and marking the most-watched first Wednesday of any non-U.S. Summer Olympics in 36 years. Viewership bested the 2008 Games by 3.1 […]
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