Cynopsis: Sports
08/03/12

Good morning. It’s Friday, August 3, 2012, and this is your first early morning Sports briefing. 

NBC continues to roll with the Olympic Games, with Wednesday night’s coverage pulling 30.8 million viewers and marking the most-watched first Wednesday of any non-U.S. Summer Olympics in 36 years. Viewership bested the 2008 Games by 3.1 million people. Primetime coverage on NBC drew a 17.9/30 national rating/share, for a 7% bump over than the first Wednesday night of the Beijing Olympics

A CYNOPSIS MESSAGE

On the Air

Day five of the Olympic Games saw strong interest in swimming events, according to TiVo’s rank of most viewed moments from the Games for Wednesday. Here’s the rankings:

1.     USA’s Nathan Adrian beats Australian James Magnussen in men’s 100m freestyle by 1/100th of a second.
2.     John Orozco fumbles his pommel horse routine in men’s gymnastics
3.     Danell Leyva performs the floor exercise in men’s gymnastics
4.     Hungary’s Daniel Gyurta breaks the world record to win the gold in the men’s 200m breaststroke
5.     Ryan Lochte comes from behind to win the men’s 200m backstroke semifinal

The surprise sport of the Olympics? Try archery. NBC Sports executives said yesterday that archery became the most popular Olympics sport on its cable coverage during the first few days of the London Games, averaging 1.5 million viewers on TV and besting the likes of basketball for the network. NBC’s President of Research Alan Wurtzel dubbed it “the new curling.”

Golf Channel announced that the network delivered the most-watched July in its 17-year history, according to data from Nielsen. The score now extends the channel’s streak of “best ever” months to six so far this year. Overall, Golf Channel’s July delivery grew 36% over July 2011, averaging 95,000 viewers per any minute over a 24-hour period. Viewership of tournaments also continues to outpace last year, with PGA TOUR up 24%, and the LPGA Tour and European Tour both up 6% through July.

GolTV picked up right to the U.S. Open Cup for its programming slate, inking a three-year agreement with the U.S. Soccer Federation to air the Lamar Hunt U.S. Open Cup’s championship match through 2014. The Cup is the oldest national soccer tournament in the U.S., and will air live Wednesday, August 8 at 9p.

ESPN will debut a series of All-Access specials beginning August 14 on ESPNU that will follow the Ohio State Buckeyes training for the new season under new head coach Urban Meyer. The company will carry four 30-minute specials on ESPNU, a five-part series across College Football Live Presented by Dick’s Sports Goods and SportsCenter as well as and a one-hour special on ESPN (August 22).

Comcast continues to push back against the FCC’s decision on Tennis Channel carriage and has asked a federal appeals court to reverse the ruling. In its filing on Wednesday Comcast called the FCC’s decision “arbitrary” and “capricious” and claimed that it violated the company’s constitutional rights.

NBCOlympics.com reporter Brad Blanks produced a documentary program about Mongolia’s run into the Olympics that will run on Saturday night at 10p on the Documentary Channel. The show, dubbed Taking on Mongolia, looks at the country’s love of sport heading into the Summer Games.

CBS Sports Network will carry The Hambletonian Stakes, the first leg of the Trotting Triple Crown, on Saturday at 3:30p. Gary Seibel announces, along with analyst Dave Brower, reporter Donna Brothers and paddock host Justin Horowitz.

The Cleveland Browns are about to take on new ownership, with team owner Randy Lerner reaching a deal to sell the team to Jimmy Haslam III, according to the AP. Lerner will sell 70% of the Browns to Haslam now, with the final 30% reverting to him after four years. The NFL must still approve the sale. ESPN reported the sale price to be more than $1 billion.

BTN announced plans for the Big Ten Football Preview Tour. For the sixth straight year, Dave Revsine, Gerry DiNardo and Howard Griffith will cross Big Ten country for a 60-minute, on-site preview show from every Big Ten campus. The first preview show will air at 10p on Aug. 9 with a focus on Iowa. Subsequent shows will air nightly at 10p and include Nebraska (Aug. 10), Minnesota (Aug. 12), Wisconsin (Aug. 14), Northwestern (Aug. 15), Purdue (Aug. 16), Indiana (Aug. 17), Illinois (Aug. 18), Ohio State (Aug. 19), Penn State (Aug. 21), Michigan State (Aug. 23) and Michigan (Aug. 24).
 
NBC4 and the Washington Redskins entered into a new agreement that will result in more Redskins-themed content on more NBC4 platforms. Under the terms of the new two-year deal, NBC4 will continue to be The Official Broadcast Station of The Washington Redskins, carry pre-season games, as well as broadcast five weekly shows on NBC4 and NBC Washington Nonstop.

Join your colleagues in NYC on August 9 for the Sports Media Awards Breakfast! View finalists & register to attend: http://ow.ly/bObiI

Olympics

CSE President, Marketing Adam Zimmerman is in London to the Olympic Games for the next week and is sharing his daily perspective of the events from a business perspective for Cynopsis Sports. Here is a portion of his first entry, which can be read in its entirety here…

Aug. 2, 2012
Olympics organizers have cut through the clutter with a stunningly simple part of their visual identity system- the use of the color pink.

When utilizing the London Underground, you are quickly trained to look for colors that signify your train route  the blue line, red line etc. Above the routes on the train are hot pink graphics that indicate a stop for an Olympic venue. Signage guides you as you exit and leads you to the competition.

I was fortunate enough to attend volleyball at Earls Court, which is a 15-minute meandering walk from the Tube stop through a neighborhood to the facility. I had no problems with clearly-marked pink signage guiding my way. To ensure I didn’t get lost, I was also guided by the ever present “travel ambassadors” clad in, you guessed it, pink jackets and hats.

Read the rest on his Olympics entry at Cynopsis.com.

Sponsorship & Promotion

The NBA received a 2012 DANDI Award in the Sports category honoring the league for demonstrating an outstanding commitment towards creating a more diverse and inclusive world. The Diversity and Inclusion Awards (DANDI), was founded in 2012 to celebrate the contributions that make a positive difference in working towards a more diverse and inclusive workforce culture.

Miami will host the first-ever Miami Soccer Challenge in 2013 set to take place at Marlins Park. The Global Football Challenge and the new state-of-the-art ballpark locked down a three-year agreement to stage the annual event.

A CYNOPSIS MESSAGE

Digital Fields

2K Sports announced a partnership with Shawn “JAY Z” Carter to serve as Executive Producer of NBA 2K13, the next installment of the NBA video game simulation franchise. As Executive Producer of NBA 2K13, the artist’s artistic vision and style will be integrated into the experience, including the overall look and feel of the game, as well as the soundtrack, interactive in-game menus and more. The soundtrack is set to include songs from JAY Z, as well as Kanye West, Puff Daddy and the family, Daft Punk, Coldplay and U2.

Video game publisher Majesco Entertainment is partnering with sports camp developer and operator ProCamps to bring NBA Baller Beats to its 2012 summer basketball programs around the country. As part of the program, NBA Baller Beats will have a demo station for kids to play and learn about the game from an on-site brand ambassador with names ranging from John Calipari to Carmelo Anthony.

ESPN Fantasy Football is gearing up for the 2012 season, with page views to Fantasy Football content on ESPN.com currently up 15% compared to last year. In 2011, unique users to ESPN Fantasy Football grew 19% compared to the 2010 season. This year, the company will debut a new pick ’em game called ESPN Primetime Payoff presented by Best Buy that will be based on the events surrounding MNF this Fall.

The Main Event

Track and Field’s Opening Night at the Olympics on NBC at 8p.

ON THIS DAY in 1949: The BAA and NBL combine to form the NBA.

Answer to Our Last Sports Trivia Question: The last time any quarterback was enshrined in the Pro Football Hall of Fame, two players at the position were inducted. Who were they? Troy Aikman and Warren Moon. Kudos: Joe Tafuri-Tennis Channel/NY; David Stern- BARD Entertainment/NY; Michael Ritz-BucStar Consulting/NY; David Hauptman/Denver; Tom Moore-Kalt Productions/LA.

In The Know: Who was the first executive to oversee the NBA? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
08.03.12

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